Improve Your Website's Conversion Rate With These CRO Tips

Conversion rate optimization is a very effective tool for increasing conversions. It's a science to create and improve your website, and you have to put the science into practice. 

If you're not sure how to go about it, you can check out our guides and learn everything you need to know. This article will look at the basics of conversion rate optimization, how it works, and what you need to do to make it work for you.

Let's get started! 

9 Tips to Improve Conversion Rate Using CRO (Conversion Rate Optimization)

1. Analyze Existing Marketing Process

The first thing you need to do is check your internal marketing process. You need to understand what you're doing right and wrong before bringing in CRO. This needs analysis and introspection. It will give you data that you might not like, but it's a part of the process. 

Working On Internal Framework

The first step to building an effective conversion funnel is to look inwards. You need to understand your existing marketing framework. There are several metrics that you can use to measure existing frameworks. But the most important is conversion.

Get the best insights into your existing marketing process using tools. These can give you an accurate picture and what needs to be improved. 

  • Ahrefs is another platform that can deliver all types of statistics. It is paid but worth it. 
  • SEMrush is another all-inclusive marketing package for businesses. It has quite similar features to Ahrefs. 

2. Focus On Detailed Competitor Analysis

Another aspect of building a marketing framework is to look at what other people are doing. For marketing, it's hard to keep track of everything new in the industry. An effective way of doing this is through detailed competitor analysis. They might have come up with new methods. 

Strategies For Competitor Analysis

Regardless of your position in the market, you will always have competitors. These businesses contend for your audience and need to be acknowledged to improve. However, you can use them to your advantage. Regular analysis of their processes can give you better insights. 

To run an effective analysis, first, you need to outline the right competitors for your business. There are many ways to do this - even a simple Google search can help. But if you want more data - there are tools available. 

  • Similarweb is one of the simplest to use tools here. It can highlight websites that are similar to your own. Additionally, lets the users compare competitor performance, as shown in the screenshot. 
  • Sprout Social has a great competitor analysis module that can help you.
  • Moz Pro also has a competitor analysis module that is highly effective for extracting metrics.

3. Customize Your Landing Page

Landing pages are one of the most under-utilized marketing methods today. The right landing page can have a profound effect on your conversions. Customized landing pages can improve your ability to funnel business from different audiences. 

Tips For Landing Page Optimization

Landing pages form the basis for improved customer-brand interaction. The right landing page can help you get the most suitable demographics for your business, which means that you improve your conversion rate. 

There are several factors you need to consider when developing a landing page. Identifying your niche, target persona, and focus area is a good start. Once you've got these down, the rest will fall into place. 

  • HotJar can analyze where your audience is looking and clicking on your website. 
  • Fullstory is another platform that is focused on delivering a great-looking landing page. 

4. Optimize Website For Mobile

More people now are using mobile phones to log on to the internet than ever before. Mobile devices have far surpassed other sources of web traffic. This has prompted Google to include mobile metrics as a ranking signal for websites. 

Making Websites Mobile Friendly

One of the most common mistakes people make is creating a website that isn't optimized for mobile devices. Google's search algorithm has a set of specific rules to determine if websites are mobile-friendly. 

These rules include whether or not the website is responsive and whether it uses HTML5 code. If your website isn't optimized for mobile, conversions are lower. Your chances of ranking well on Google for certain keywords are drastically reduced.


5. Decrease Website Loading Times

Website loading speed has always been an important metric for websites. But with recent Google updates, it has become vital for ranking on SERPs. Today's loading times have to be low to even feature on the first page of searches. 

Improving Loading Speed

The faster a website loads, the quicker users get the information they want. Quicker loading websites have much lower negative stats like bounce rates. It can also improve other factors like page dwell time

The bounce rate data for each page can be obtained from Google Analytics, as shown below. This helps analyze what fixes are required for the site. 


Several factors affect website loading speeds. You need to optimize them to ensure that your website loads as fast as possible—the key to understanding which ones to tweak to get the desired results. 

  • Google PageSpeed is a popular tool used by both first-timers and experts. It gives you actionable information and is free.
  • Pingdom checks your ping with servers around the world. High ping is bad for loading speeds. 
  • YSlow is an all-inclusive platform that can improve your website speed. 

Read: Effortless Way to Improve the Site Speed of Your Local Businesses

6. Create High-Quality Content

Content is one of the best ways to improve conversion rates. But over the years, the focus on content quality has increased. Today, low-quality content can hurt your rankings. Search engines can demote your website if the content isn't up to scratch. 

Improving Content Quality

Content is relevant on any website and any niche. Marketing needs content to produce results. What has changed today is the content quality standards. Today, you need a lot more quality content to help your website perform. 

Creating compelling content isn't easy. There need to be several checks in place to ensure you only deliver the best content. You need a dedicated team or an agency that can help. 

  • To audit your content for grammar and style, Grammarly is the best tool. The below screenshot shows a snippet of how it helps enhance the content.
  • Include spiffy images and infographics with Canva. The free version has a lot of elements you can use. 
  • helps you find the right hashtags for your content. 

7. Build Compelling Video Campaigns

With the advent of high-speed internet and mobile devices, video has been great for marketing. More people opt for video content than other forms of content. This has shifted the focus to creating better video content aligned with the users. 

Strategies For Video Content

Most brands use video today as a part of their marketing funnel. Videos can hold the attention of the user more than other forms of content. The more it is related to the user, the better it is for the brand. 

Videos are also shared at a higher frequency than other forms of content. This makes it a worthwhile investment for branding and marketing. 

  • You can use Promo (Slidely)  to edit the video and tags. It can also give you insights about how to share them. 
  • Shakr is another tool that can help you improve ROI and conversions with video. 

8. Ensure Website Design Is Minimalistic

One of the most important principles to take away from website design is to keep the page as simple as possible. Too many details are distracting and only lead to confusion and loss of visitor attention. 

For example, the below image is a site's home page that contains not much information except the design. So, it should neither be too dull nor too crowded but should contain optimized design and content. 


Tips For A Clean Website

A clean and easy-to-navigate website is the perfect place to begin, so you should always start there. One of the biggest mistakes websites make is that they are full of clutter. A website needs to be simple and easy to navigate. There should be no unnecessary text or images on the page. 

The visitor can focus on the content rather than how to read it. Visitors don't want to waste their time figuring out how to read a page or navigate your site.

  • Focus on making your website more usable rather than graphically intensive. 
  • Don't be afraid of using white space - it's an integral part of minimalist design.
  • Get a lot of internal and external input for building your website navigation.

Read: Importance of Website Design for a Website

9. Use AI-Powered Chatbots

You're looking for ways to boost conversions and reduce friction in your digital marketing strategy as a business. AI chatbots are an easy and affordable way to start your marketing process. They can help improve brand conversations and improve conversions. 

Choosing The Right Chatbot

We're only beginning to understand how chatbots will impact our lives. Most brands today use chatbots, and you can see this in action. Several companies have already seen the potential for chatbots to improve conversion rates. 

Chatbots can encourage conversations with your clients and help troubleshoot. If you're choosing a chatbot, look for one designed by someone who understands human psychology. People respond better to a conversational bot that sounds human.

  • The most popular chatbot is the aptly named ChatBot. It can integrate with your WordPress website. The below screenshot shows how it assists both the users and businesses using AI to save time and energy.
  • HubSpot is also another platform that includes a chatbot module for its customers. 
  • Freshchat is an AI-assisted platform that helps you build chatbots for several applications. 

Conversion Rate Optimization Tips - FAQs

1. What Is Conversion Rate Optimization?

Conversion rate optimization (CRO) is a set of techniques used to increase the conversion rate of web pages and digital products. You can do this by optimizing elements on the page, such as the layout and the design. 

2. Does My Business Need CRO?

With the high competition in the markets, every business needs CRO to improve its business. You can reach more customers and improve ROI.

3. How Can I Build My Own CRO Funnel?

It's important to remember the three parts of building a CRO funnel: analysis, implementation, and iteration. You need first to analyze the current process pipeline for strengths and weaknesses. 

Once you've determined that, you create a set of processes and then implement it on your website. After that, you need to focus on maintenance and changes. 

4. How Can I Improve My CRO Process?

There are several things that you can do to improve your CRO process. Identify the problem areas of your process. Create a list of activities you need to perform to accomplish your goals. Organize those activities into a workflow. This is the simplest way to improve your CRO.

Key Takeaways

  • Identify key areas where your process needs to improve. 
  • Implement CRO processes early to get the most out of your marketing process.
  • Create a compelling content strategy to attract the right people. 
  • Focus on landing pages as an important conversion tool. 
  • Build strong video campaigns to get better ROI. 

Rank Your Website

Brice Decker

Brice has been handling marketing projects for more than 12 years and he is providing consulting services on SEO, Social Media and PPC. He has a huge expertise in working at large corporations including Accenture Interactive & PwC Digital Services.


Brice Decker

Brice has been handling marketing projects for more than 12 years and he is providing consulting services on SEO, Social Media and PPC. He has a huge expertise in working at large corporations including Accenture Interactive & PwC Digital Services.

Related Post

How to Rebrand Your Business Without Losing SEO?