How to Optimize Your Garage Door Website for Local Searches

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To open the doors to numerous opportunities in the online space, your garage door company needs to buckle up and take charge of its performance. 

Optimizing your website on all fronts using search engine optimization is the sure-shot way to boost your sales. 

You don’t have to get a degree or take up online courses to get your business on the top; all you need is the following techniques to help you skyrocket your sales in no time. 

12 Local SEO Tips for Garage Door Companies

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1. Get Your Google My Business Profile 

Getting your business verified on Google My Business is the first step you need to take to win potential clients online. GMB helps get discovered in local searches and quickly gives out your general detail to the customer. 

From the Name of the Business, Phone Number, Address, Map Location, and Reviews to the Pictures of goods/services, GMB gives everything in one place to the customers. 

Steps to follow:

• Go to Google My Business and fill in the general details of your business.
• Utilize the platform to upload the images of your garage doors. Pictures and videos attract users’ attention, which would increase your sales 10x.
• Seek for reviews from your customers after they buy from you. Don’t shy away from sending them an email or text asking for the same. 

Read: Step-by-step Setup Guide for Google My Business Set up

2. Work on On-Page SEO

Whatever goes on your website, from the content to the videos you add, sums up for on-page SEO. You need to use relevant keywords here for maximum effect. 

Several tools offer trending keywords and search volume to help attract a more targeted audience. 

Besides, you can focus on HTML elements, Site Architecture, and content elements to optimize On-Page SEO. 

Significance of On-Page SEO:

• It helps your site become search engine friendly, thus attracting a detectable level of online traffic. 
• Positively affects the overall growth and ranking of your site.
• An inexpensive way to attract potential clients.

Tools to use:

• SEOCrawler is one of the industry’s leading on-page tools and is trusted by over 5,000 businesses to help them optimize for their chosen keywords.
• Copyscape helps detect plagiarism and avoid duplicity in your content. 
• Scream Frog SEO spider website crawler is a paid tool that gives exceptional results. 

3. Optimize Off-Page SEO

Unlike on-page SEO, which you have complete control over, you need to put in a lot of effort for off-page SEO. Getting a good number of links from high DA and relevant sites is considered to boost ranking on SERP. 

The below screenshot shows the backlinks overview of a garage door company. 

For example, seeking a backlink from an authoritative site falls under the off-page SEO tactic, whereas altering HTML tags fall under on-page SEO. Whatever is outside your direct control on your website comes under off-page SEO (mostly). 

Backlinks are the most critical part of off-page SEO as they signal to Google that your site is providing valuable content/services. The more strategically you build links, the better.

Tools to use:

• Majestic is an SEO software tool that specializes in link analysis.
• Talkwalker Alerts is a tool to monitor brand mentions on the web and social media.
• Check My Links is a chrome extension to find all broken links. 

4. Make Your Website Mobile Responsive

Research shows that in 2022, the number of smartphone users today is 6.648 Billion, which translates to 83.72% of the world’s population owning a smartphone. 

In total, the number of people that own a smart and feature phone is 7.26 Billion, making up 91.54% of the world’s population. The data, therefore, proves that more and more people use mobile devices to access information online. 

Therefore, it is the responsibility and the need of every business owner to design mobile-friendly websites. So that when users navigate the websites on their mobile devices, they can get an incredible user experience. 

If you have a website in place, use Google’s Mobile-Friendly Test to check if your site is mobile responsive. Here’s a sample mobile-friendly test to see a garage door company website’s mobile-friendliness. 

Tools to use:

• Bootstrap is a free, open-source tool for building mobile-first responsive websites.
• Wirefy is another free tool for quickly creating responsive wireframes.
• Resizer is a sure and tested tool that provides quick snapshots of how your website looks on three main screen sizes. 

5. Create Voice Search Optimized Content

According to Think with Google, 27% of the global online population uses voice search on mobile. 

Hence, your garage door company needs to cater to this vast audience engaged in voice search. It is no rocket science to create voice search optimized content. 

All you need to keep in mind is the search intent of the users as well as cater to the questions/queries they may have related to your services/products. Make sure you write in a conversational tone. 

For instance, the queries shown in Google suggest as shown in the image. 

Tips to follow:

• Use a simple, conversational tone that is pleasant on the ear.
• Try to create listicles or how-to guides that are easier to follow, thereby increasing your SERP ranking.
• Analyze the tone and needs of your audience before creating the content.
• Use relevant keywords and phrases to signal the crawlers. 
• Work on your FAQs page and answer the most asked questions about your services/products in an easy-to-understand format. 

6. Reduce Page Loading Speed

According to Google Reports, the probability of bounce increases 32% as page load time goes from 1 second to 3 seconds. 

The below screenshot shows a garage door company’s website loads in 1.2s, which is good and preferred by the users. 

Therefore, it is pertinent to say that page loading speed plays a vital role in your overall conversion rate and the website's success. 

Hence, your website should load at the speed of light. You can eliminate unnecessary elements from your website and use image optimization tools. 

Tools to check page loading speed:

• BrowserStack’s Speed Lab is a website speed test tool. It allows teams to check a website’s loading time across desktop and mobile devices and browsers.
• Website Speed Test analyzes your page load time and suggests how to make them run faster.
• Site 24x7 analyzes the entire webpage, including DNS time, Connection time, First-byte time, Start to render, Document complete, and total page loading time.

Read: Tips to Increase Page Loading Speed

7. Embed Keywords in the Title Tags

Your title attracts the users; therefore, having a catchy title with relevant keywords can significantly improve your SERP rankings. 

The below screenshot shows an example of a page title consisting of keywords that will rank for local searches. 

Make sure you take care of the following tips:

• Using keywords early on in your title, however, avoid keyword stuffing.
• The appropriate length of the title helps win the heart of the readers and the search crawlers! Keep your title tag between 50 to 60 characters long, including spaces.
• Keep your title natural and authentic. Do not rush to rank higher; good things take time. 
• Create original titles to avoid any discrepancy. 

Tools to use:

• Ubersuggest is a one-stop destination for all SEO needs. You can find relevant keywords here. 
• CoSchedule Headline Analyzer will score your overall headline quality and rate its ability to result in social shares, increased traffic, and SEO value. 
• Headline Analyzer by Content Row will point out your headline’s strong points and advantages, so you’ll always know when you’re on the right track.

8. Trust Your Keyword Research

Once you start putting things online, you will realize how important it is to do good keyword research. After all, keyword research helps identify what your audience is looking for. Thus, increasing traffic without much competition. 

Tips to follow:

• Look for keywords with high search volume as these are the words/phrases high in demand. The below screenshot shows an example of which keywords to choose for “garage door” based on the “low” or “medium” competition. 

• Bet on keywords with low competition will help you rank easily on SERPs.
• Always analyze what keywords your competitors are ranking for and choose your keywords wisely. 

Tools to use:

• Ahrefs Keyword tool rocks your SEO and reveals tons of marketing opportunities in a few clicks.
• Google Keyword Planner is a free and tested keyword research tool.
• SEMrush is an easy-to-use keyword research tool that provides all the keywords you need to build your most profitable SEO or PPC campaign.

9. Discover New, Quality Backlinks

Backlinks are links that direct a user from one page on the website to another. So, you gain decent traffic to your site when your site’s name or services are mentioned on any other authoritative site. 

Therefore, businesses need to establish connections with others and people related to their industry. 

The more your site is mentioned by other websites, the better you rank on SERPs. 

Tips to follow:

• Ensure it is a relevant and authoritative site whenever your company is mentioned.
• Write personalized emails to useful websites and tell them how your product/services/ideas can add to the site's overall growth. 
• De-link any irrelevant or spam mentions by directly requesting the site owners.
• Perform competitor backlink analysis, as shown below, to find quality sites that are linking to them and reach out to request adding your link. 

Tools to use:

• Moz is an efficient tool for analyzing your site's backlinks and your competitors’ sites.
• LinkMiner is explicitly designed to check backlinks.
• BuzzSumo is the world’s most-loved content marketing software. They empower businesses to connect with their audiences.

 10. Improve Overall Site Architecture

Who doesn’t like structures, chronologically placed, and well-designed information? 

Site structure is vital as it shows Google which pages of your site are most valuable. Hence, while building a website for your garage door company, you need to organize your website’s content strategically. 

Importance of Site Structure:

• Site structure works as a guide for Google to find your site's most relevant and vital content.
• A design helps you rank higher on SERPs without competing with your content.
• The more structured your site will be, the more user-friendly it will be. The below screenshot shows how a well-structured site appears on SERP. 

Tips to follow:

• Remove any old or irrelevant content that is not adding any value to your overall site.
• Create content pillars for your site to help users and crawlers find content quickly.
• Improve your internal linking structure to show Google your best blogs/articles.

 11. Establish a Strong Social Media Presence

According to Statista, in 2022, over 3.96 billion people were using social media worldwide, projected to increase to almost 4.41 billion in 2025.

Therefore, you can see how much traffic you can attract from these social media platforms to your site.

Take a look at the below example. 

A company’s Facebook page is getting more than 5K like for a post whose impressions and engagement will be even more. Thus, a business shouldn't overlook leveraging social media presence.

Tips to follow:

• Build a solid social media presence by actively engaging with the audience and their needs. 
• Try to track trends and develop new content as much as you can. 
• Collaborate with fellow creators in your industry to attract potential clients.
• Upload consistently with proper strategies. 

Tools to use:

• Sprout Social shows how to find and create stories to share.
• Inshot is a perfect platform to edit videos and create reels. 
• Canva is an easy-to-use design tool for creating posts for your social media handles. 

12. Take Regular Site Audits

Establishing a website, creating content, and publishing regularly is as important as taking regular site audits. 

After all, if you are not aware of how your content and efforts are performing, how will you improve? 

Therefore, you must conduct SEO regular audits— be it monthly, quarterly, or annually. 

The below screenshot summarizes a site audit, which will show in-depth site details. Here’s the free template you can use. 

Tips to follow:

• Analyze all the elements separately as well as a whole.
• Focus on how your content is performing and where it needs improvement. 
• Analyze the keywords used in the range to optimize the content with the updated relevant keywords and phrases. 
• Look at the backlink profile and the anchored texts of your site. 
• Check your title tags and see if they are displayed correctly on the SERPs.

Tools to use:

• SEMRush site audit is a go-to tool for top businesses as it scans your website for 130+ technical and SEO mistakes. 
• SEOptimer is a free SEO Audit Tool that will perform a detailed SEO Analysis across 100 website data points and provide clear and actionable recommendations.
• OnCrawl analyzes your website like Google does, no matter how large or complex your website is.

Read: Quick Local SEO Audits

Local SEO for Garage Door Companies - FAQs

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1. What Is Local SEO, And Why Do We Need Local SEO?

Local SEO is a strategy to attract potential local customers by optimizing your online presence for better visibility within local search results. 

2. What Do I Need To Look For With Local SEO?

• Make sure you use location-specific keywords and keyphrases.
• Use your Google My Business account to maximize your Local SEO.

3. What Are The Differences Between Regional SEO And Local SEO?

There is no difference between regional SEO and local SEO. Both of them are created to attract leads within a single city. For example, if your business is located in Los Angeles and you wish to cater to only the audience living in the city. 

4. How To Do Local SEO For Your Small Business?

By following simple tips and tricks such as-

• Getting verified on Google My Business
• Using area-specific keywords.
• By improving site structure and using relevant HTML tags.
• Establishing healthy relationships within the industry and building valuable backlinks. 
• Actively engaging on social media platforms. 

Key Takeaways

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1. Get your google my business profile and start publishing photos, videos, and reviews. 

2. Work on on-page SEO elements such as HTML tags, content elements, keywords, etc.

3. Optimize off-page SEO by building valuable backlinks and eliminating irrelevant ones. 

4. Make your website mobile responsive to attract mobile users. 

5. Create voice search optimized content as it is the need of the hour. 

6. Reduce page loading speed to reduce bounce rate.

7. Embed keywords in the title tags to rank on SERPs. 

8. Trust your keyword research and put in extra time and effort in this step. 

9. Discover new, quality backlinks to establish authority in your industry. 

10. Improve overall site architecture and make your website user-friendly.

11. Establish a solid social media presence by engaging with your audience regularly.

12. Take regular site audits to keep track of the overall performance.