To open the doors to numerous opportunities in the online space, your garage door company needs to buckle up and take charge of its performance.
Optimizing your website on all fronts using search engine optimization is the sure-shot way to boost your sales.
You don’t have to get a degree or take up online courses to get your business on the top; all you need is the following techniques to help you skyrocket your sales in no time.
Getting your business verified on Google My Business is the first step you need to take to win potential clients online. GMB helps get discovered in local searches and quickly gives out your general detail to the customer.
From the Name of the Business, Phone Number, Address, Map Location, and Reviews to the Pictures of goods/services, GMB gives everything in one place to the customers.
Steps to follow:
Read: Step-by-step Setup Guide for Google My Business Set up
Whatever goes on your website, from the content to the videos you add, sums up for on-page SEO. You need to use relevant keywords here for maximum effect.
Several tools offer trending keywords and search volume to help attract a more targeted audience.
Besides, you can focus on HTML elements, Site Architecture, and content elements to optimize On-Page SEO.
Significance of On-Page SEO:Unlike on-page SEO, which you have complete control over, you need to put in a lot of effort for off-page SEO. Getting a good number of links from high DA and relevant sites is considered to boost ranking on SERP.
The below screenshot shows the backlinks overview of a garage door company.
For example, seeking a backlink from an authoritative site falls under the off-page SEO tactic, whereas altering HTML tags fall under on-page SEO. Whatever is outside your direct control on your website comes under off-page SEO (mostly).
Backlinks are the most critical part of off-page SEO as they signal to Google that your site is providing valuable content/services. The more strategically you build links, the better.
Tools to use:Research shows that in 2022, the number of smartphone users today is 6.648 Billion, which translates to 83.72% of the world’s population owning a smartphone.
In total, the number of people that own a smart and feature phone is 7.26 Billion, making up 91.54% of the world’s population. The data, therefore, proves that more and more people use mobile devices to access information online.
Therefore, it is the responsibility and the need of every business owner to design mobile-friendly websites. So that when users navigate the websites on their mobile devices, they can get an incredible user experience.
If you have a website in place, use Google’s Mobile-Friendly Test to check if your site is mobile responsive. Here’s a sample mobile-friendly test to see a garage door company website’s mobile-friendliness.
According to Think with Google, 27% of the global online population uses voice search on mobile.
Hence, your garage door company needs to cater to this vast audience engaged in voice search. It is no rocket science to create voice search optimized content.
All you need to keep in mind is the search intent of the users as well as cater to the questions/queries they may have related to your services/products. Make sure you write in a conversational tone.
For instance, the queries shown in Google suggest as shown in the image.
According to Google Reports, the probability of bounce increases 32% as page load time goes from 1 second to 3 seconds.
The below screenshot shows a garage door company’s website loads in 1.2s, which is good and preferred by the users.
Therefore, it is pertinent to say that page loading speed plays a vital role in your overall conversion rate and the website's success.
Hence, your website should load at the speed of light. You can eliminate unnecessary elements from your website and use image optimization tools.
Tools to check page loading speed:Read: Tips to Increase Page Loading Speed
Your title attracts the users; therefore, having a catchy title with relevant keywords can significantly improve your SERP rankings.
The below screenshot shows an example of a page title consisting of keywords that will rank for local searches.
Once you start putting things online, you will realize how important it is to do good keyword research. After all, keyword research helps identify what your audience is looking for. Thus, increasing traffic without much competition.
Tips to follow:Backlinks are links that direct a user from one page on the website to another. So, you gain decent traffic to your site when your site’s name or services are mentioned on any other authoritative site.
Therefore, businesses need to establish connections with others and people related to their industry.
The more your site is mentioned by other websites, the better you rank on SERPs.
Tips to follow:Who doesn’t like structures, chronologically placed, and well-designed information?
Site structure is vital as it shows Google which pages of your site are most valuable. Hence, while building a website for your garage door company, you need to organize your website’s content strategically.
Importance of Site Structure:According to Statista, in 2022, over 3.96 billion people were using social media worldwide, projected to increase to almost 4.41 billion in 2025.
Therefore, you can see how much traffic you can attract from these social media platforms to your site.
Take a look at the below example.
A company’s Facebook page is getting more than 5K like for a post whose impressions and engagement will be even more. Thus, a business shouldn't overlook leveraging social media presence.
Establishing a website, creating content, and publishing regularly is as important as taking regular site audits.
After all, if you are not aware of how your content and efforts are performing, how will you improve?
Therefore, you must conduct SEO regular audits— be it monthly, quarterly, or annually.
The below screenshot summarizes a site audit, which will show in-depth site details. Here’s the free template you can use.
Read: Quick Local SEO Audits
Local SEO is a strategy to attract potential local customers by optimizing your online presence for better visibility within local search results.
There is no difference between regional SEO and local SEO. Both of them are created to attract leads within a single city. For example, if your business is located in Los Angeles and you wish to cater to only the audience living in the city.
By following simple tips and tricks such as-
1. Get your google my business profile and start publishing photos, videos, and reviews.
2. Work on on-page SEO elements such as HTML tags, content elements, keywords, etc.
3. Optimize off-page SEO by building valuable backlinks and eliminating irrelevant ones.
4. Make your website mobile responsive to attract mobile users.
5. Create voice search optimized content as it is the need of the hour.
6. Reduce page loading speed to reduce bounce rate.
7. Embed keywords in the title tags to rank on SERPs.
8. Trust your keyword research and put in extra time and effort in this step.
9. Discover new, quality backlinks to establish authority in your industry.
10. Improve overall site architecture and make your website user-friendly.
11. Establish a solid social media presence by engaging with your audience regularly.
12. Take regular site audits to keep track of the overall performance.
Brice has been handling marketing projects for more than 12 years and he is providing consulting services on SEO, Social Media and PPC. He has a huge expertise in working at large corporations including Accenture Interactive & PwC Digital Services.
Brice has been handling marketing projects for more than 12 years and he is providing consulting services on SEO, Social Media and PPC. He has a huge expertise in working at large corporations including Accenture Interactive & PwC Digital Services.
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