Local SEO Mistakes Done By Moving Companies

By following the right local SEO strategy, moving companies can multiply leads and establish a foothold in the local market. It will bring you the right audience and free traffic. 

There are tons of tips out there that can keep you afloat. But local businesses should be careful and avoid the ten mistakes listed here for best results.

10 Local SEO Mistakes Done by Movers to Steer Clear of

1. Not Knowing the User Intent

We know that SEO demands thorough keyword research. But in moving business, it is crucial to understand the difference between buying intent and research intent

It would help if you prioritized buying intent since the prospect is likely to avail of your services. Research intent prospects are known to convert slowly, so you should engage them with your website.

You Can Use These Tools To Do Keyword Research For Your Local Moving Business:

  • Ahrefs: Your guide to the right keywords for the business
  • Search for keywords for your preferred locality easily
  • SEMrush: Get access to keywords, search volumes, and content suggestions all in one place

Here’s how you can discover local keywords relevant to your moving business using Ahrefs Keyword Generator 


2. Not Having an Up to Date GMB Profile

Local businesses have a blessing from the biggest search engine Google. Moving companies should know that they should regularly update the Google My Business page information. 

One of the common mistakes that companies make is to keep their GMB page outdated. You must update your business details, operational locations, and hours. Additionally, upload images to get a boost in rankings.

These Tools Will Help You Out In Updating Your GMB Profile:

Notice how Google recommends the most updated Google My Business profiles of local moving businesses on the top for the search query “Movers in San Antonio Texas”

Not-Having-an-Up-to-Date-GMB-Profile Tools-Will-Help-You-Out-In-Updating-Your-GMB-Profile

Read: Step-by-step Setup Guide for Google My Business Set up

3. Not Generating Enough Contents

No matter what local business you have. It doesn't matter what the scale of your business is. Your local SEO will take a hit if you ignore generating good quality content.

You must use keyword research and address the topics by writing blog content. Give your prospects value so they know you're the expert in your field. 

These Are The Tools That Can Help You Generate High-Quality Content:

You can also use Ahrefs Content Gap analysis tool to discover local keywords quickly your competitors are ranking for and start creating quality content around those keywords for your moving business

Not-Generating-Enough-Contents Tools-That-Can-Help-You-Generate-High-Quality-Content

4. Ignoring Geography

Your local moving business is doomed if you have ignored the optimization of your website for your targeted localities. Since competition is fierce, you have to tap on opportunities at all levels. 

You should have multiple landing pages for various cities. If you are present in one city, then go locality specific. This will bring tons of traffic and potential customers.

Here Are Some Tools To Help You Optimize Your Website For Each Locale:

  • Google Search Console: To find the traffic sources from different locations and perform keywords research
  • To extract a list of keywords in a specific location
  • TranslatePress: A free website translation widget to translate your website into multiple languages 

5. Having a Haphazard Website

Even if you rank on the top of the search engines, you will likely lose customers to a haphazard website. The primary local SEO mistake likely to ruin your business is having a non-user-friendly website.

While creating one, you must consider that website navigation is easy. The design should be impressive but straightforward

The Tools Listed Here Will Help You Improve Your Website:

  • WordPress: A tool to create your website with the design of your choice.
  • Wix: Create websites and launch them in a few minutes
  • Figma: Create a website prototype quickly with this tool

Have a look at how Figma helps you create stellar website prototypes to make sure your moving business website is user friendly and easy to navigate for your customers 


6. Poor Website Performance

Even if your local moving business website has good design and navigation, the speed and other technical issues can ruin the user experience. You must check your website performance to ensure the user has a smooth journey.

The maximum traction comes from mobile, and you should optimize your website. You should focus on improving mobile site performance and get ahead of any roadblocks.

These Tools Will Help You Keep Track Of Website Speed And Resolve Technical Concerns:

  • Google Analytics: Check website performance for every landing page and more.
  • Google Search Central: Check how your website is performing on Google. Get alerts and suggestions for better performance.
  • Uptrends: Check how long it takes for your website to load with a visual timeline.

You can also use Google’s Mobile-Friendly Test tool to test your website and make sure it’s responsive and mobile-friendly. Have a look at this mobile-friendly test done for an Austin based moving company


Read: Tips to Design an SEO Friendly Website

7. Not Taking Reviews from Customers

People have serious concerns with movers and packers. They rely heavily on the words of customers who have availed such services in the past. Your business needs to have a good customer experience and reviews.

In terms of Local SEO for movers, if you have failed to get online reviews from your customers, then do it now. Reach out to them and ask them to put in a good word for you online on different platforms.

You Can Use These Tools To Get Reviews From Your Customers Online:

  • Make a customer review specific landing page on your website and Introduce star-based ratings to it
  • Venngage: Give your customers perks for dropping reviews online. Create online coupons for them quickly
  • Pinnacle Studio: Get your customers on tape and edit video testimonials quickly

Here’s a screenshot from Getsitecontrol that lets you create amazing pop-ups for your website to collect customer reviews 


8. Ignoring Customer Queries

Your customers are hungry for answers. If you miss out on answering their queries, you're losing business. Local movers must tap on opportunities by addressing user questions. Give them detailed answers and guides.

Create an FAQs page for each locality. Explain in detail your services, pricing, conditions, and more.

Here Are A Few Tools To Help You Create The Best Q&A Landing Page:

  • CloudTutorial: Make a FAQ page on your website quickly and easily.
  • Zendesk: Incorporate live chat feature to create FAQs for customers
  • HelpCrunch: Make fun conversations with customers and store self-service FAQs.

9. Not Creating a Strong Backlink Profile

A strong backlink profile for a moving business needs a good local SEO strategy. Like any other business, moving websites must have good backlinking sources. You must consider two major components - industry relevance and locality relevance.

You should get backlinks from your industry or niche. You must look for local citations and backlinks from local businesses. 

This Is How You Can Find Methods To Create Strong Backlinks:

  • Majestic: Check backlink count and quality for free 
  • Ahrefs: Check backlinks for each page separately and monitor their growth
  • SEMrush backlink audit: Get a detailed report of backlinks to your website, spot problems, and instructions to fix them

Here’s a screenshot from Ahrefs showing the backlink profile of a San Antonio-based moving company. You can keep track of your Domain Rating, total backlinks, and their quality as you keep building backlinks for your moving business 


10 Poor Tracking

None of your SEO efforts are worth it if you don't have the right tracking indicators. One of the significant mistakes in local SEO is choosing incorrect metrics for performance tracking. So you have to ensure to select the proper KPIs.

You must track keyword rankings, traffic sources and numbers, and lead conversions, among many other metrics.

You Can Use The Following Tools To Track Your SEO Efforts:

Have a look at how you can track the position changes for the local keywords your website ranks for using Google Search Console 


Key Takeaways

  • Be clear with the user intent while forming a local SEO strategy for your moving business and do the keyword research accordingly.
  • Keep your Google My Business and other citations updated with the correct information.
  • Do not take content generation lightly. Create high-quality and informative content.
  • Go location-specific and create separate landing pages for each location you are targeting.
  • Ensure your website has a good design and navigation.
  • Check your website speed and performance regularly.
  • Get customer reviews on different platforms in various formats.
  • Create strong backlink profiles for each locality page.
  • Set the right KPIs and keep tracking your website performance.

Rank Your Website

Brice Decker

Brice has been handling marketing projects for more than 12 years and he is providing consulting services on SEO, Social Media and PPC. He has a huge expertise in working at large corporations including Accenture Interactive & PwC Digital Services.


Brice Decker

Brice has been handling marketing projects for more than 12 years and he is providing consulting services on SEO, Social Media and PPC. He has a huge expertise in working at large corporations including Accenture Interactive & PwC Digital Services.

Related Post

How to Rebrand Your Business Without Losing SEO?