Intro

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Property. The word that fills a person’s mind when they plan to run their roots. It’s the most solid asset there is.
However, to deal in real estate is not for the fainthearted, for the competition is razor-sharp. If you are not adept in technologies and adopt new ones, your place will be at the bottom.
Speaking of new technologies, none is as important as digital marketing. Around 80% of millennials found their houses on their cell phones. That's a fact!

10 Best Digital Marketing Strategies for San Antonio Realtors to Try

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1. Start with Email Marketing

That new ways of marketing are rising doesn’t mean you can ignore the old ones. Email marketing is the oldest digital marketing method and continues to be effective.
With an ROI of $44 for every marketing dollar spent, email marketing is cheap but productive. It pivots on the old mail marketing strategy that San Antonio residents are so used to.
As for its role in real estate marketing, it helps you engage your potential clients. You can send them newsletters with details about your new projects, offers, and events. If you keep the content relevant, you will get the best conversion rate out of this strategy.
Tools You Can Use for Email Marketing Include:

• Sendinblue
• Mailchimp
• Hubspot Email Marketing
• Stripo

For E.g., Take a look at this email marketing template from stripo.

2. Make Use of Virtual Tours

Virtual tours should be a key part of your digital marketing. Most clients now like to see a property virtually before they visit them in person.
Many firms offer Augmented Reality (AR) kits that you can use to create virtual tours of your property. Not only do they provide clients with a rich experience, but they also help you present the house in detail.
Another benefit of AR/VR is that you can fully furnish the apartment before presenting it to clients. Now, if you cannot buy the kits, you can at least make high-quality videos of the property and upload them.
If you are considering AR/VR for your digital marketing efforts, check out this post by Andrew J Carr
Take a look at this 3D Tour from Karen Cannon.

3. Make an Attractive Website

Though it might seem trivial, a website is a launchpad for all your digital marketing efforts. As such, you need to deck that up first. But building a real-estate website can be daunting. This is because of the sheer number of media assets on the site.
Listings with high-resolution photos and videos make the websites quite heavy, leading to:

• A cluttered website with poor navigation
• Longer loading time and high bounce rate

A good website designer can solve the first issue. As for the second, compression of files, reducing HTTP requests, and opting for good hosting can do the task.
Pro Tip1: Half the browsing is on mobile devices, make your website mobile-friendly.
You can take a look at this real estate website in San Antonio which loads on any device without any issue.
Pro Tip2: Invest in a live chat feature. Users prefer to text rather than speak. So, a live chat will help you get more leads.

4. Post Content That Matters

Remember, buying a property is a once-in-a-lifetime deal for many. As such, most do a great deal of research before they make up their minds. You should be the person giving them the answers.
Content in real estate plays a key role in conversions. Have a blog connected to your website and post useful content regularly. This will also jack up your SEO as more pages get indexed, and you get higher chances of showing up on searches.
Tip: If you have just started a blog, here are a few great ideas:

• What are the resources/facilities in San Antonio for new residents
• Best places in and around San Antonio for families, singles
• Housing trends in San Antonio. Is it the right time to buy a house?
• Lawyers; packers and movers; and lenders in San Antonio

For E.g., Take a look at this blog from a leading real estate firm in San Antonio.

5. Use WhatsApp

WhatsApp has become ubiquitous in San Antonio and is a great way to keep in touch with your customer base. Once you strike a chord with your client, request them for their WhatsApp phone number.
How to do it
WhatsApp Business is the app you should be using. This version has tools to make the messaging easy without losing the personal touch. WhatsApp Business has templates that help you create personalized messages for your clients.
Using the Quick Reply option, you can automate replies to frequently asked questions. You can also automate greeting and away messages. This strategy relies on people’s proclivity towards texting rather than a voice call.

6. Webinars is the Way to Go

The pandemic saw the rise of webinars across industries. It's a great way to showcase your expertise and thus stay relevant in the market.
As for real estate, webinars can play a critical role in building trust. If you have valuable information to share, they can help you close deals fast.
If it's something you would like to try, check out the tools like Webex or GoToWebinar. These are easy-to-use platforms for both the host and the guest.
Take a look at this meeting section from WebEx.
Tip: Focus of topic is important for a webinar. Ask yourself what topic you want to speak on -- residential or commercial property? Also, prepare visual presentations to help you stay on the topic.

7. Don’t Ignore YouTube

You might already know that social media should be a pillar of your digital marketing. But, you might be ignoring one medium: YouTube.
Among stars like Facebook, Instagram, and Snapchat, YouTube might not stand out. Nonetheless, for a realtor in San Antonio, YouTube can be a gold mine.
YouTube videos are the first video content that will appear on Google SERPs. So, investing in a dedicated YouTube channel to promote your listings is a must if you are a realtor.
If you are looking for sample videos, you can check Realtor Ty - A leading realtor in San Antonio.
Here Are a Few Tips:

• Include Brand Elements: On your channel's home page, you can include a banner with your logo or a headshot.
• Give Contact Information: Displaying your contact is a sign of trust. It shows you have nothing to hide.
• Select Great Topics: These may include interviews, locality overviews, and how-to videos.

8. Add PPC Campaigns to Your Marketing Strategy

SEO and PPC ads should go hand-in-hand. This is because PPC ads are increasingly encroaching on the effectiveness of SEO. Sponsored ads appear atop every SERP and can obtain significant clicks and leads.
When you search for “San Antonio Realtors” - Google will first display the sponsored results. Take a look at this screenshot.
One great benefit of PPC ads is that you can calculate exactly how much dollar you need to spend on the campaign. You to pay only for the clicks.
You can also use it to target people who have searched for property topics on Google or other search engines. This does this digital marketing vertical highly effective.
Tip: It's easy to be lured by such keywords as “buy house”. The pitfall of such keywords is that they generate traffic a realtor in San Antonio has no use of. So, when you select keywords, choose those with a location modifier. Example: “Properties in San Antonio” and “Buy a home in San Antonio.”

9. Use Social Media Platforms

Facebook’s user demographics classify people based on their age, income, and location. That’s a great way to find your customers. Facebook ads are another way of targeting highly valuable leads.
You can also use Twitter for promotion. Please take a look at this tweet from Ryder.
LinkedIn can also become a powerful social media tool. Being on LinkedIn means you are privy to the latest changes in marketing approaches.
Here Are a Few Social Media Marketing Tips:

• Be honest: People on the internet like honesty. So, when you talk about something, tell your audience its good, bad, and ugly aspects.
• Write your posts: If your posts aren’t ‘flowery’ enough, that’s okay as long as you can give your potential clients solid information.
• Respond: User Generated Content is crucial for your growth on social media. So, when you get comments, be it good or bad, do make it a habit to reply.

10. Don’t forget SEO

Are you creating quality content? Good for you! But that’s not what SEO is all about. It also includes:

• Back-link building: Finding and making trustworthy websites to link up with you.
• Formatting: Making title tags, meta descriptions, and snippets keyword-centric.
• Design: Placing key pages within three or four clicks of the landing page. It also promotes ease of navigation.

Take a look at this quick navigation section from Redfin.
Tip: It might take a year for the result of your SEO activities to bear. But some several websites and tools can help you make SEO easier. Two of them are:
SEMrush: Mainly used for competitor research. Using this tool, you can find out keywords and the top articles of your competitors.
Ahref: Primarily used for back-link building and competitor analysis. It gives you a complete list of links pointing to your website.

Five Bonus Tips

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I. List Your Property in Authoritative San Antonio Real Estate Platforms

Here Is the List of Top Real Estate Listing Platforms in San Antonio

• Zillow
  Probably the most popular listing platform. It offers special tools to estimate property value. You will also be able to work out the sales proceeds of each property you list.
• Trulia
  Trulia collects opinions from people living around properties. This gives the homebuyer a glimpse into the society they would be living in. The information includes prices of properties recently sold.
• Realtor
  It's believed to be one of the most accurate and trustworthy platforms in its genre. They have helped hundreds of people find their dream homes and office spaces.
• Redfin
  A real estate brokerage company. The website helps users find the best real estate agents partnering with them. They are believed to be trustworthy for their customer review policy.
• Century21
  Century21 is an international real estate firm with over 6,000 offices around the globe. Property listings are highly detailed with purchase/lease offers, demographic information, and more.
• Homes.com
  Over 3 million properties are divided into categories such as foreclosed, new, and resales. A detailed Q&A list accompanies listings.
• Movoto
  Movoto is an online real-estate marketplace with a nationwide reach. It helps by comparing properties in terms of price, construction, and space. It helps you connect with professionals like builders and insurance agents.

II. Partner With Top San Antonio Real Estate Influencers

Here Is a List of 5 Top San Antonio Real Estate Influencers to Follow

• Marina Cantu
  Marina Cantu is a realtor selling new and used properties in San Antonio. She was known to give clear explanations on property rates, neighborhood evaluations, and offers.
• Alex Magana
  Alex is a licensed real estate agent with a solid portfolio. He is known to be knowledgeable in his trade and helpful as a person. He posts regularly on Instagram, where he has a considerable following.
• Denise Bocanegra
  Denise deals in both commercial and residential properties. Established and well-connected, she is building a team to cater to her clients.
• Roland Cornejo
  A highly endorsed real-estate agent/team with years of experience in the field. Roland is known for quality service and prompt responses. The husband-wife team is trustworthy and reputable.
• Terry Zepeda
  Husband-wife team with extensive connections across San Antonio real estate market. Highly professional (their website is an example for other real estate agents).

III. Become a Member of San Antonio Real Estate Associations

Here is a list of Top Real Estate Associations in San Antonio You Should Consider

• Sabor
  An acronym for San Antonio Board of REALTORS, it’s the largest of its kind in the city. Constituted in 1910 by 22 real estate professionals, it now has 14,000 members.
• Areaa
  Formed in 2003, it caters to the needs of Asian American and Pacific Islander (AAPI) community. It’s a nonprofit organization dedicated to furthering the community’s interests.
• Sareia
  Connection with this organization will help you if you are planning to invest in real estate. They have dedicated training modules for both beginners and experienced real estate professionals.
• The Real Estate Council
  Arguably the largest real-estate organization in Texas. It has over 2,200 members and 625 firms. The organization gives its members a chance to connect and grow together.
• IREM San Antonio
  An organization in existence for over seven decades. An affiliate of the National Association of Realtors. It has been producing educational content, and business leads for the real estate community.

IV. Start Following San Antonio-based Real Estate Social Media Channels Who Has More Followers

5 San Antonio Real Estate Realtors Who Have An Active Presence On Social Media

• San Antonio Board of REALTORS®
  Sabor posts regularly on Twitter and other social media platforms. Their posts cover a variety of subjects, including info on new rules, committees, and tips.
• CBRE San Antonio
  This large commercial real-estate player caters to businesses in and around the city. The company is quite active on Twitter and LinkedIn.
• Greater San Antonio Real Estate
  This association of real estate professionals is known for useful blog articles. They post regularly on Twitter and LinkedIn. They also share the news that affects the prices of properties.
• Brandi Flores
  Active primarily on Instagram and Facebook, where she uploads photos of her listings. Her website, a link to which is given on her Facebook page, covers a wide range of real estate options.
• Al Cannistra
  Al is an experienced realtor posting on a wide range of subjects relating to real estate. Active on Twitter and YouTube, where he has several informational videos.

V. Search & Follow the Top Realtors in San Antonio

6 of the Biggest Real Estate Social Media Realtors in San Antonio

• Alyssa Oliver
  Alyssa is a realtor associated with Keller Williams Realty in San Antonio. She is known to be well-versed in the nuances of real estate opportunities in the city.
• Jessica Mejia
  Jessica is a licensed professional who caters to all home buying requirements. She has wide connections in San Antonio real-estate community. Jessica leads a team of dedicated realtors providing personalized services to clients.
• Sandra Gonzalez
  A realtor licensed to deal in Texas and Utah has over 20 years of experience in the field. An MBA holder, she understands the pulse of the real estate market.
• Ryder Boatman
  He is known for the tireless drive for finding the property his clients require. Patient and diligent, he knows that customer satisfaction is key to success in the field.
• Khristopher Campos
  He has had an interest in architecture and construction technology from a young age. This enables him to find the best properties for his clients, both families, and firms.
• Daira Vasquez
  Capable of handling different types of real estate needs. Being a mother, Daira knows how important it is for families to find a property of their choice.