Digital Marketing Tips for San Antonio Roofing Companies

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As a roofer, you know that finding new prospects can be an uphill task. With endless opportunities, digital marketing helps companies to evolve successfully. This article will share some affordable, practical roofing marketing tips to have a competitive edge over others.
It is essential to have a prominent online presence to have a practical approach. The beauty of digital marketing is that no efforts get wasted. You can outshine roofing rivals with effective digital marketing campaigns.
So let us dive into some digital marketing tips:

1. Try Pay-Per-Click Advertising

Pay-per-click advertising is a cost-effective way to enhance your roofing business. It enables your site to produce efficient SERP results for relevant keywords.
For example, Take a look at this screenshot showing the sponsored listings at the top for "San Antonio roofing companies"
Savvy roofing companies get leads by having a refined real estate page on search engines like Google, Bing, and Yahoo. Various companies help to create data-driven ads, tracking the PPC campaigns.
It would be best to optimize and design landing pages for better conversion rates. There are sophisticated PPC tools that offer extensive keyword suggestions. Various tools offer automation options for optimizing bids and campaign optimization.
Hiring a reputable roofing PPC advertising agency will help you achieve your marketing goals. It would help if you gave people good reasons to visit your website. You can offer free roof inspections or reports as incentives to your users.

• PPC Entourage
• SpyFu
• Bing ads Editor

2. Set Up Google My Business Profile

You can set Google my business to boost your roofing SEO. A complete GMB listing can help to improve your SEO rankings. It helps your business appear in Google Maps, Google search. It is a great tool to kickstart your roofing marketing campaigns. With Google Maps integration, it enables users to find your business widely across the globe.
As per the report, 62% of users contacted businesses directly through the GMB option. You can update your business operating schedule, making it super easy to communicate with users.
After setting up your Google My Business profile, your listing will appear in Google maps like this.

Related : Benefits of a Google My Business Listing

In the post-pandemic world, it is essential to refresh the GMB profile. It helps to improve your business's local search visibility. It is essential to get your description right and appropriate call-to-action listings.
Google My Business can help you:

• Increase traffic and sales
• Establish brand authority
• Acquire customer insights and interest
• Generation of leads

3. Try The Website Design Option

Design an appealing and exciting website. Through an effective link-building strategy, optimize your site from the start. This way, you can bring effective traffic to your site. They will continue scrolling and see your various roofing options or offerings.
It is important to simplify the user navigation experience. If someone is visiting your site, they should find your brand offerings through easy navigation. It sounds like a great user experience, right?
A well-laid website will keep your users engaged in your website.

Related : The Role of UX in Enterprise SEO

Guide your visitors through directions. This will enable you to guide them through the sales funnel for better conversions. Your website is the modern-day storefront for your company and its users. It enhances credibility and legitimacy in the minds of users.

Pro Tip 1: Showcase top-rated reviews/elite reviews.
Pro Tip 2: Project a few photos of your finished projects on your site.
Pro Tip 3: Add the 'About Us' section to your site clearly and compellingly.

4. Use Social Media To Get Qualified Leads

You cannot market your roofing offerings without social media. It helps to connect with customers at a personal and business level. Post-project and team photos, along with a description of the project performed.
Top reviews enhance the credibility of your business. This will help customers see your work and why they should hire you. It lets users see the faces behind the excellent work—post about events you have sponsored or attended.
It adds value to your business and clients working with you. Connecting with customers is necessary to enhance the growth of networks and contacts.
For example, See how this roofing company uses Twitter to get qualified leads.
Here is another example from Facebook.
You can use your previous clients as referrals since you're into the home improvement industry. It helps to boost your lead generation efforts. Social media is a powerful lead generation tool every roofer should use. Social profiles influence the search results /listings for brands or companies.

5. Boost Traffic On Your Roofing Website With SEO

Search engine optimization is one of the effective methods to earn valuable traffic. It is optimizing websites to enhance the rankings and search engine results. SEO for roofing marketing offers numerous benefits

• Keyword Research - A crucial part of SEO. When you conduct keyword research, focus on long-tail keywords. Optimize your research with keyword research tools. They provide valuable keyword data, the search volume of the keywords.
  ● Google Search Console
  ● Soovle
• On-page Optimization- Have a mobile-friendly website while marketing your roofing company. Focus on page-speed optimization for a faster and effective website. Ensure your content is crawler accessible and rank higher in search results
• Earn Backlinks - Backlinks are crucial for improving your roofing company's rankings.

Link other legitimate websites to provide additional valuable information. Backlinks are essential as they improve the roofing company's credibility and trust. Through the best content reaction, you can earn valuable backlinks.
Have a look at this backlink for a roofing website from Yelp.

6. Use Email Marketing To Share Valuable Content

It is a valuable method to nurture and earn valuable leads which can turn into prospective clients. To start with roofer email marketing, create email lists and personalized content. Separate and segment email lists.
Your website can also earn valuable email subscribers for your roofing company. Email sign-ups can be an effective method to earn valuable leads.
You can use email pop-ups to garner the attention of the users. Opt for follow-up emails that have a higher response rate than initial emails. As per sources, follow-up emails have a response rate of up to 28%.
Use a professional email marketing platform that offers top-notch email templates with better automation. It helps to leverage the customer reviews or feedback for effective decision-making.
Take a look at these read-made free templates from beefree
You can send promotional emails, sales emails to your prospects. It enables you to send personalized content and set up effective email marketing campaigns.

7. Invest Resources In Content Marketing

Content marketing is one of the powerful and effective domains of digital marketing. Content marketing acts as the catalyst in enhancing your company's revenue.
Mapping your content to reach your target audience requires a well-crafted and top-notch content marketing plan. Create blog posts that go viral across social media platforms.
Look at these articles from a blog section of a San Antonio roofing company.
We present you with some best content marketing tools that help your business to operate seamlessly.

• Marketing Hub- offers world-class CMS and automation services. It is an all-in-one plugin for marketing services.
• WordPress is well known for blogging services, creating portfolios, and CMS services. It can customize your blog posts or online store with an integrated plugin architecture.
• Grammarly- It is best for editing and proofreading content pieces.
• Yoast- One of the best SEO WordPress plugins available.

8. Manage Reviews And Reputation

Maintaining an excellent online reputation is crucial to your roofing company rankings and success. Request your clients to post their reviews on your website pages. It can enhance your company's rankings in the digital age.
Your company should be present on Google My Business, Houzz, and many more. Reply to the customer reviews and queries.
See how this roofing company in San Antonio is responding to all customer reviews.
Earned media should be the focus for the roofing contractors. 86% of users treat online reviews as genuine recommendations. It is the online version of word-of-mouth. You can get valuable feedback and some valuable insights on your offerings.
Pro Tip1: Perform an audit of your online reputation (brand monitoring)
Pro Tip2: Establish an online reputation management strategy and goals.

9. Connect On LinkedIn

It is a professional social media platform that helps grow a network of contacts. It would be best to use it as part of a digital marketing plan.
See how this San Antonio-based roofing company uses LinkedIn to connect with prospects.
You can connect with various other professionals in your industry. It enables people to view your profile, work, and hire you.
It is a platform that helps you to ask for recommendations, endorsements. You can demonstrate credibility and leadership expertise.
When others recommend you, it is a powerful tool in making connections. You can join LinkedIn groups to expand your networks. The benefits of LinkedIn are endless and are a great way to start conversations with various professionals.

10. Industry Influencers

You can utilize influencers to increase conversion rates and induce purchase decisions. An influencer with a popular roofing YouTube channel can collaborate and market your offerings. Invest in influencers who use video marketing.
They can post stories regarding your offerings, reviews, or recommendations. In the home improvement industry, reviews play a vital role in rankings. Social media video marketing or IGTV videos enable influencers to stream longer content and engage users.
Here is the profile of a San Antonio-based influencer from Instagram.
Influencers unboxing videos via Instagram can highlight your offerings and share valuable content. The importance of industrial influencers has predominantly grown in the 'New Normal' digital era.

11. Remarket Your Roofing Services

As per sources, 70% of customers who see retargeted ads are more likely to get converted as prospects on your company's website. Retargeting can work through cookies.
You can set up retargeting campaigns, send personalized messages until they convert. You can retarget those sets of audiences who have interacted on your site and send them ads. You can choose

• Social media remarketing- It includes LinkedIn remarketing, Facebook remarketing, etc
• Display remarketing through Google Ads.
• Customer list email marketing

It drives a steady flow of roofing leads by capturing the required data. While running a PPC campaign, you can target high-value prospects, and the roofer gets charged typically.
Retargeting ads can act as a memory jogger for various prospects through your site.
Here is a screenshot of a roofing retargeting campaign from Facebook.
Retargeting ads are cost-effective and help you to get more conversions. Therefore, prospects are most likely to click the retargeting ads and initiate the purchase.

12. Use Geofencing

Using your existing database, you can deliver ads to the audience likely to need roof repairs or contracts. Addressable geofencing can deliver ads to the required target audience. It is a great way to eliminate competition and enhance the potential leads.
Select the target location before adding the keywords into the campaign. Have a look at this screenshot showing "San Antonio" as the target location.
It enhances the marketing efforts in today's digital era. It is an excellent way for roofing companies to run a business online. It will help improve your sales and get the required customer feedback. You can also approach the people who haven't received any service and expand your network.

13. List Your Website On Authoritative Citation Sites

• Yelp is well known for offering fast responding and expertized consultations to its clients. Yelp provides top-notch home services and reviews.
• Gaf - It helps to find the best commercial roofing contractors nearby. Known for its commercial, residential roofing system services
• Houzz - Offers professional reviews, helps to find the right contractors for the various customized projects.
• Angi - Offers interior and exterior service reviews. It cites the best quotations from various companies listed.
• BBB - It provides the best business roofing profiles for various clients according to their requirements in San Antonio.
• Expertise - It helps people connect with the local experts in the roofing industry. They offer various home services.
• Yellow Pages helps find the best roofing or general contractors for prospective clients in their areas.
• Thumbtack cites and helps find the top 10 roofing contractors according to the client's requirements.
• Home Advisor is a popular website for homeowners looking for local roofers or contractors.

14. Post Relevant Articles on Your Blog

• Weather Tech keeps the users updated with the latest development services in the home improvement industry.
• Stephens Roofing - Certified experts offer affordable solutions to all the roofing needs in their blog.
• Norwest Roofing - It attends to all the customer queries and reviews of the customers in the areas of commercial and residential roofing.
• Home & Roofing - They ensure that all the clients' roofing needs are fulfilled professionally with a team of experts.
• Atrium Roofing - They provide roofing contractor services for homeowners and commercial property owners in San Antonio.
• Elite Roofing Solutions - They are a local roofing company and general contractors that offer top-notch roofing services.
• Dolan Roofing - They are a team of qualified contractors that serve the community of San Antonio.

15. Add Your Business to Top Roofing Directories

• Directorii - Fastest and easiest way to connect contractors with homeowners that provide high-quality services.
• Dmagazine helps to claim and view all listings and find prospective roofing contractors.
• Manta - They help to find the most professional roofing contractors who offer top-notch home services.
• Roofers101 is the largest business directory that helps you find industrial, residential, and commercial roofing contractors.

16. Add Images Of Your Work on Your Instagram Profile

• Rox Roofing - They guide customers in the roofing process and depict the work experience of their professional contractors.
• Bison Roofing - They specialize in industrial, commercial, and multi-family roofing services by recruiting top contractors in San Antonio.
• Titan Roofing - provides top roofing services and contracts in San Antonio with the best contractors and expertise.
• Blue Rhino Roofing is a top roofing company set in San Antonio, Texas. They offer world-class home services.

Key Takeaways

• Digital marketing is essential for roofing contractors as it offers numerous opportunities to be competitive.
• It is cost-effective and saves time which enhances the performance of the companies.
• It produces enormous and eminent results for roofing contractors within a short period. Immediate feedback enables to offer services predominantly faster.
• The various digital marketing domains ensure long-term and effective results.
• It establishes better customer relationships and delivers a better user experience.