SEO Tips to Gain Quality Leads for San Antonio Real Estate

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Intro

Do you struggle to get leads to your real estate business?
Are your prospects just tire kickers but not decision-makers?
If yes, this article is for you. We have compiled the best SEO strategies to make your real estate business go boom. Implement these tips to make a dent in the San Antonio real estate sector. Let's dive into the topic.

10 Quick Tips to Promote Your San Antonio Real Estate

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1. Optimize Your Google My Business Page

We cannot say enough about the importance of optimizing your Google My Business Page. Since the real estate business is Uber local, optimizing your GMB should be your priority to drive local traffic.
For the uninitiated, GMP is an effective SEO tool straight from Google's vault. The tool helps businesses display crucial information about themselves in local search results.
The best part is that the tool is 100% free. GMB pages are best suited for businesses that face geographically specific queries such as "Best realtors in San Antonio."

• Start by signing up for the service here.
• Upload photos of your real estate office to your GMB page.
• If you don't have a physical address, you can still have your GMB page.
• Promptly reply to reviews.

2. Go for Long-tail Keywords

Believe it or not, this tip is a life-saver for local businesses. Before diving into the tip, let's understand how people search for local businesses and services.
First, put yourself in a house-hunter's shoes. The person is more likely to search for a place using phrases like "2 bedroom condos for rent near me."
Here, the user not only wants a condo but a condo that consists of two bedrooms. This is a high-quality lead. The best part about long-tail keywords is that they are comparatively less competitive.
Using a tool like Keywordtool.io or long tail pro will make your keyword search a lot easier.
Take a look at this screenshot from Keyword Tool Dominator.
Google's Autocomplete is another excellent source to find long-tail keywords.

3. Make Your Site Mobile-friendly

It is not an exaggeration to say that mobile devices fundamentally changed the way humans interact with the internet.
Statistics clearly show that mobile searches continue to outperform desktop searches every single year. Today, 30% of mobile searches on Google seek local information.
Making your site mobile-friendly is not an upgrade but a necessity.
The transformation was so powerful that Google altered its algorithm to deliver the best results to the users. Today, Google "predominantly uses the mobile version of the content for indexing and ranking."
Use Google's free tool to check if your site is mobile-friendly. Read this Google article for more insights into mobile-friendliness.
Here are some quick tips to make your website mobile-friendly.

• Make images easy to load
• Make sure to use an easily readable font on your website
• Reduce unused CSS and JS in your website.

Take a look at this mobile-friendly San Antonio Real Estate Website.

4. Leverage Social Media

It is no secret how platforms such as Facebook, Instagram, and TikTok influence our daily life.
Though your social media presence does not directly impact SEO, it may be soon. Reports suggest that Google is working on indexing video content in search results.
It is to be noted that in 2015, Google and Twitter entered into a deal to index tweets. Considering the growing popularity of platforms like TikTok, the concerned parties may strike a deal for indexing.
If you are a well-known realtor in your area, your social media profiles may rank for searches during branded searches.
E.g., Take a look at this Instagram profile from San Antonio Realtor who is actively posting properties for sale.
Here are some quick tips to make the most of social media for your real estate website.

• Create videos and promote them.
• Respond to your user's comments.
• Create unique hashtags
• Generate & post high-quality content

5. Fix Broken Links

Broken links are links that cannot be accessed by users when clicked upon. In short, they are dead links.
The most common reason for Broken links is not adding a redirect after a page has been moved to a new destination.
Broken Links directly affect your SEO by increasing the bounce rate of your site. Google analyzes how users interact with sites. When users exit from a site as soon as they land, it signals Google that the page is not relevant for the search query. Hence, Google may stop indexing the page for future searches.
There are many free tools available in the market to find broken links. We suggest tools like Ahrefs, Dr link checker to find your site's broken inbound and outbound links.

6. Add Schema Markup

Schema Markups are nothing but codes you insert on your website to help search engines understand your content better.
As a result, search engines will deliver rich results in the form of snippets for search queries.
Say that you have Schema Markups added to your online footwear store. When a user searches for "pointed shoes for men" on your site, Google will not only pull your web page. In addition to the page result, it will include reviews, carousels, images, star ratings, and price for the product.
Schema Markups are best suited for hotel bookings, restaurants, blog posts, event listings, food posts, news articles, etc.
Google offers another free tool for you to test the Structured Data. You can test the rich results preview for your site and its pages using the Google rich results tool.
Take a look at this website that is listing the Active Agents, Avg. Sale Price and FAQs through Schema Markups.

7. Optimize your Images

Optimizing images will enhance the User Experience, as the users tend to spend more time on a site when it gives them a good experience. So, image optimization matters for SEO.
Optimized images also significantly contribute to page speed, which is one of the ranking factors for search engines.
Since a real estate website needs to have loads of pictures, this tip is crucial. Your images need to be in the ideal resolution, size, and format for a good user experience.
One must also add Alt Text, aka Alternative Text, to describe what the image is all about.
Here are some quick tips to optimize your images.

• Save your images in .webp format
• Compress your images before uploading them to your website. You can use tools like Tinypng or compress jpeg.
• Save file names using the right names
• Use alt tags for all images

You can choose the image's output quality, width, and height accordingly when you compress the image. E.g., take a look at this screenshot.

8. Pay Attention to Site Speed

Your page speed directly affects your ranking. Let's see this from a search engine's point of view. A search engine has to deliver the most relevant and valuable results for queries.
Say that Google lists your realtor site as a #1 result for the "Cheap homes for sale in San Antonio" query. As expected, most users click your site link. Meanwhile, your site suffers from low speed, which, in turn, makes many users frustrated. As a result, many bounce back to the SERP and click the following result.
This act will give Google an idea that your website does not provide value to the users.
If you are unsure about the factors that affect your page speed, use Google's PageSpeed Insights tool.
You can follow these quick tips to speed up your website.

• Minify your CSS and JS files
• Add proper width and height to your images
• Use a high-quality web hosting
• Use lazy loader for images

Take a look at this San Antonio real estate website that is optimized well.

9. Have a Robust Internal Linking

Making a connection between the content pieces of your site is the first step for a good Internal Link Structure.
The act will give search engines a better idea about your site's structure and hierarchy. A good internal linking gives important pages more link value.
Internal links help search engines easily navigate your site. When we talk about internal linking here, we specifically talk about Contextual Internal Linking but not links that connect users to other websites.
Good contextual internal linking makes your users stay longer on your site. Let's say you have a blog post titled "5 Amazing Neighborhoods to Live in Texas". Assume that you also have another post titled "Top Texas Neighborhoods for Nightlife." Now, it is contextually appropriate to include the link to the latter in the former one.
Here are some benefits of using proper internal linking for your website.

• Help users to navigate easily
• Help Google spiders to crawl through your website
• Boost your SEO score
• Improves user experience

10. Perform an SEO Audit

You may have implemented all the suggested strategies to up your SEO game. But how do you know which ones work and which ones will make you work more?
This is where auditing comes into the picture. It is critical to know the flaws in your SEO campaign so that you can rectify the mistakes and move ahead.
E.g., Take a look at this screenshot which shows the list of errors in a website after a site audit.
SEO is an ever-changing game. Search engines are notorious for making changes to their algorithm. Whenever such changes occur, it affects your SEO strategy. Auditing helps you ensure you are compliant with the changes.

• You can use robust paid SEO audit tools like SEMrush or ahrefs can find the issues with your keyword strategy, site architecture, backlink profile, and so on.
• You can also use free SEO audit tools like Seoptimer or Seositechecker.

Three Bonus Tips

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I. Build a Strong Backlink Profile Using Citations & Links

Check out the Top San Antonio Real Estate Websites to Get Citation Links

• Zillow
  Zillow was founded in 2006. It is essentially a real estate search engine. The company is also into flipping houses and owns around 7000 houses.
• Realtor
  Realtor serves as a one-stop destination for properties and crucial information for making real estate decisions. Users get access to unique tools and resources to manage home improvement and track their home's value.
• Trulia
  Trulia is a subsidiary of Zillow. It gives house buyers recommendations, insights, and map overlays. One can also find about the crime rate, schools, and businesses of an area. The company also has apps for Android and iOS.
• Redfin
  Redfin has its agents who assist users in getting into the right home. The company claims to use its proprietary technology to help users sell their properties through better marketing.
• Rocket Homes
  Rocket Homes is not just a home search engine but also a real estate agent referral network. The company has partnered with its sister concern, Rocket Mortgage, to connect home buyers with real estate professionals.
• Homes.com
  Homes.com does real estate marketing and provides services, including brand advertising, property listing syndication, and lead generation. The company offers interactive home tours for buyers.
• Movoto
  Movoto claims to use AI technology to help users find their perfect home. It gives personalized guidance, coupled with human expertise, to meet customer needs.
• Century21
  Century 21 was founded by two real estate agents in 1971. It has more than 14,000 independently owned/managed franchised broker offices across the globe. The company has around 147,000 sales professionals.
• Remax
  With more than 100,000 agents, RE/MAX follows a Maximum Commission concept. The company has its offices in 100 countries. It has been in the industry for nearly 40 years.
• Point2Homes
  Users can search for properties by location, listing date, agent name, etc., on Point2Homes. The website also provides insights into neighborhoods. All features and tools of Point2Homes are free to use.

II. Get Local Directory Links from San Antonio Real Estate Sites

Here is a Curated List of Real Estate Directory Sites in San Antonio

• Har.com
  At the time of writing this, Har is home for 16,2000 property listings. The site also information about 55000 real estate agents and firms.
• Real Estate Agent
  Real Estate Agent has been in the game since 2003. The entity's directory is 100% free to use for those who want to sell, buy or lease a property. It gives better visibility to top realtors by showcasing their info on the homepage.
• Realty San Antonio
  Realty San Antonio differs from other directory sites by having a clutter-free interface. Each listing gets a bio section, awards and recognition section, reviews section, and property listings.
• Home Light
  Home Light has around 28000 real estate agent partners across the USA. The platform has so far served more than 1,057,200 clients. Home Light, on average, is responsible for $1 billion of real estate transactions every year.

III. Create Engaging Contents for Your Blog

Here is a Curated List of Top San Antonio-based Real Estate Blogs to Consider

• Giacobbe Group
  Giacobbe can serve as a one-stop inspiration point for your real estate blog. It publishes market reports, interviews, and tips for buying and selling.
• San Antonio Real Estate Blog
  San Antonio Real Estate Blog covers a broad range of topics concerning real estate. From home-buying to relocation, architecture styles to disaster preparedness, it has everything a home buyer needs.
• The Julian Team
  The Julian Team writes articles based on undiluted data. Their blog articles often contain infographics, excerpts from industry reports, quotes from economists and industry experts.
• Vip Realty SA
  Vip Realty SA can be your best source for rich information regarding San Antonio real estate. The blog has been active since 2008. You will find tips for sellers and buyers, information on relocation, mortgage, market news, etc.
• My San Antonio Home Search
  Articles at My San Antonio Home Search often hover around burning questions the industry faces. They also give actionable advice for everyday doubts regarding San Antonio real estate.
• San Antonio Home Pro
  San Antonio Home Pro posts twice a month. The blog offers comprehensive guides for buyers and sellers. The articles are in-depth and contain rich information.

Key Takeaways

• Optimizing Google My Business Page is crucial for a real estate entity.
• Since real estate sites tend to have a lot of pictures and videos, optimizing and compressing them will tremendously increase page speed.
• Long-tail keywords are best suited for real estate SEO.
• Take advantage of local real estate directory listings.
• Address the burning issues and pain points San Antonio real estate faces to get more traffic.