Digital Marketing Tips for Houston Real Estate/ Realtors

---

The real estate industry is always a bustling sector.
With a complete revamp and overhaul in the economy, the real estate sector in Houston has seen the emergence of new trends in recent years. Robust sales in the housing market, multiple offers describe the predominant and leading state of Houston's real estate market today.
With all the buzz surrounding the hot real estate market like Houston, every Realtor must know about digital marketing. It helps to garner investment in real estate markets and enhances marketing efforts.
As per sources, real estate companies spend $470 million on marketing. 25% of it is being utilized on digital marketing.

10 Digital Marketing Tips Every Realtor in Houston Must Know:

---

1. Make Use of Augmented Reality

Visualization is the key in Houston real estate. The beauty of Augmented Reality is that you can present perfect architectural design. Such synergistic architecture modeling will shave off several manhours and enhance marketing efforts.
Various technology firms are offering toolkits that enhance augmented offerings. AR works by placing digital snippets of information like buildings. With AR, you can produce virtual tours of your properties. Virtual tours are important and considered necessary.
AR and VR will help you present the property in the best possible way. The Interior and exterior of the architecture are visible by AR/VR technologies.
AR designs the property with the furniture and essentials to provide better ideas to buyers. Here we present augmented reality apps for Houston realtors:
➔ Storyboard VR - Website
➔ Fuzor - Website

2. Develop Drip Real Estate Email Marketing Campaigns

Email drip campaigns are effective in driving and nurturing more prospective leads. It allows your brand to stay in the minds of buyers and sellers. Use welcome emails to encourage subscribers to reply directly to your marketing emails.
Welcome emails have 86% higher open rate of and a click-through rate of 24.69%. Share your knowledge with email lists, share how you have made a past client’s new home dreams come true. Tell your contacts about your new email list.
As per sources, 49% of leads come via referrals. Here we present you some tips:
➔ Choose templates that align with your brand. You can choose interesting colors for email designs, like Coolers or Canva’s color palette generator.
➔ Include an email opt-in to your website. It can be a pop-up on your website or used at the end of every blog post.
➔ Run paid social media ads that drive more traffic to your email campaigns and sign-ups.
Here is a sample email template from stripo.

3. Make the Most of Chatbots

Bots are being deployed in every significant industry. Real estate chatbots prove to be a great help to the industry. They are truly poised to be helpful in the world of real estate.
The technology incorporates voice, text, messages. It has been gaining the spotlight in recent years, and Intelligent chatbots in real estate help tap more traffic and lead conversion. It is a powerful lead-generating machine that captures qualified leads in your database.
The market of chatbots would reach $1.25 billion in the next few years. Chatbots in Houston real estate is user-specific and offer relevant information to buyers. It offers 360 virtual tours to interested prospects. It gives a fair idea of the property before a site visit. It enhances direct database entry and integration with CRM.
AI-based chatbot solutions have provided a personalized customer support experience.

4. Spend Money On Social Ad Campaigns for Real Estate

Social media is an effective and free tool used by most agents and companies. As per reports, social media is used by 91% of Realtors.
For e.g. Take a look at this promotion don’t by a realtor from Houston on Twitter.
Millennials and Generation Z make up 43% of the population in Houston. 80% of home buyers search online to get new offers. LinkedIn, Facebook, Instagram, and Twitter have billions of users, so why not market to them?.
You can start your digital marketing campaign on Facebook with 1.47 billion active users. You can opt for paid advertising to increase your business reach. You can showcase the home or properties for sale and interact with your subscribers as well on YouTube.
Use images and videos on social sharing to expand your network. Here's an example of Ryan Serhant. A New York-based realtor who does real estate marketing on YouTube with 500000 subscribers.
Take a look at this listing video from a New York-based real estate firm:

5. Create High-quality Content

It is important to stand out visually. Add valuable real estate blog ideas to your site. Blogging has gained momentum over the recent years. It offers valuable industry insights to your clients. Optimize your content to attract new customers.
Being mobile-friendly is important. As a Houston Realtor, you can devise mobile-friendly websites for high engagement. It will help you boost customer engagement and help you at the forefront of the real estate market.
Create personalized content for customer persona. Share your brand’s story, explain how you got started in the real estate industry. Heard about digital storytelling? Create engaging video clips, relevant content for your buyers.
Trulia and Zillow contribute quality articles to their blogs and expand online communities.

6. Take Advantage of Pay Per Click Advertising

Pay-per-click advertising is also known as PPC. It is one of the popular digital marketing strategies integrated by real estate professionals. You can use it to target direct potential leads. You can opt for PPC campaigns. It will enable your website to get better SERPs and bring huge traffic.
Ensure that your landing pages consist of keywords you’re advertising. Optimize your sites for PPC ad campaigns. Use local keyword phrases. Social media platforms offer great PPC options.
Try to gain a better understanding of Google Adwords ad scoring. It can place you higher in the paid results.
Here's an example: Zillow, one of the huge online real estate databases.

7. Develop a User-friendly Website

As per reports, 40% of real estate website visitors come from mobile sources. Opt for mobile-friendly websites to drive more traffic. Concentrate on mobile optimization to engage with users. A mobile-friendly website should have a high loading speed with optimized content.
You can install a live chat feature as well. Publish content that keeps users engaged. It will enable them to sign up for future opportunities. Use email capture on individual articles for further notifications on new listings. You can use Constant Contact or Mailchimp plug-ins as well.
You can drive traffic to your real estate website through forums. As realtors, you can share your knowledge on your websites, how to market their listings. You can add testimonials to your site to enhance the following.
Here’s an example: Trinity Hawaii - They have used WordPress to create an online catalog for the properties on sale. Another example is Trulia. It has an eye-catching real estate website along with native mobile apps.

8. Show a Virtual Tour Hosting

Successful digital marketing experts use virtual tour hosting. As a Houston realtor, you can install a virtual tour strategy in your real estate business. It fosters revenue and streamlines customer experience as well. Virtual tours are cost-effective and worthwhile.
You can use the WordPress plugin- WP VR. It offers a 360-degree virtual tour experience to prospective buyers. It will develop a genuine interest in the minds of buyers. They will find your listings more reliable.
Create stunning virtual tours with the WP VR WordPress plugins like rextheme or WPVR. It is easy to use with detailed tutorials. It is a mobile-friendly output with engaging hotspots. It is a reliable tool with an embedded virtual tour experience.

9. Exploit Video Marketing

Properties or listings with real estate videos and pictures are more appreciated. It helps to have a competitive edge over other real estate agents.
Video marketing will create a wow factor for buyers. It gets intriguing to pay a visit to your property. An exciting video of the homes and properties will pique buyers’ interest.
Create videos of neighborhoods to give a realistic sense of area to prospects. Use drones to highlight property features. Provide compelling photos pictures for your listing. Show short customer testimonial videos. Supplement your photography with property video tours.
You can also show educational real estate videos for your buyers. Add GIF thumbnails to earn more clicks.

10. Invest in SEO

According to the National Association of Realtors, 51% of home buyers find their dream homes on the internet. You need to make your website reach buyers and enhance visibility. Search engine optimization is the best way to make your real estate website top of search results.
Real estate SEO will generate high-quality traffic. It will attract customers who are looking out for real estate agents, properties in your business location. It boosts brand awareness and recognition for your real estate business.

Five Bonus Tips

---

I. Promote Your Property on Top Houston Real Estate Websites

• Zillow - Zillow is a leading real estate and rental marketplace. The major highlights are an overview of the property, features of the home in the community, square footage, and location. A separate column determines the rental listings, rental buildings.
• Trulia - It is another popular real estate company founded in 2005. It offers real estate listings for prospective home buyers and sellers. Zillow now owns the company. It shows property photos, square footage, property taxes.
• Realtor - Launched in 1996. It is one of the most accurate real estate websites. The app and website offer relevant information on listed homes. It gives valuable industry insights on mortgage rates, rentals. In addition, it enables you to compare your homes to other neighborhood criteria.
• Redfin - It offers real-time market updates. It shows the mortgage rates, payment calculators. They offer the latest house news and advice. Pro tips are given to make the most out of the outdoor living spaces.
• Har.com - It is an award-winning residential property website. It offers comprehensive and rich data on rentals, homes for sale in Texas. It helps you find which listings are trending in your neighborhood. It helps you find similar homes for sale or lease around listings.
• Movoto - They support their buyers with expert guidance, tailored resources to connect with top-notch agents. It offers data-driven insights. They provide video tours for buyers to make informed decisions on their homes. It helps to track the buyer's home market value.
• Homes.com - They serve their clients with personalized guidance, expertise. They are in property management. They provide realistic scenarios on luxury homes and other prospects to new home buyers. Their agents at Houston Homes plus have more than 20 years of expertise in planning and negotiation.
• Century21 - It is a global leader in real estate franchising. It has 8000 independently owned. Operated offices in 86 countries, with 100+k affiliates. They have more than 150,000 independent sales professionals. It is a provider of real estate brokerage and settlement services.
• Remax - It is an international real estate company that operates through a franchise system. They have personalized buying and selling guides. Buyers can opt for a virtual consultation, video tours of the property.

II. Work with the Best Real Estate Influencers in Houston

• Nancy Almodovar - President & CEO of Nan and Company Properties. Named under the National Winner of Enterprising women of the year in Miami. She is a top real estate professional.
• Blake Sanford - A notable entrepreneur and real estate investor. He is the founder & CEO of A.S Ten Investments.
• Julia Wang - One of the top real estate agents. They are specialized in luxury home buying and selling. They hold the highest real estate license in Texas.
• Jay Bradley - Known real estate and a broker. His real estate expertise spans over 20 years, and he is the founder of Equinox realty group.
• Nicole Freer - A real estate specialist. Founder of Nicole Freer group. She is known for her leadership & work ethic in her company.
• Danny Garcia - An entrepreneur and real estate investor. He has over 20 years of experience as a financial advisor and business banker.

III. Network with People in Houston Real Estate Associations

• Har.com - It offers comprehensive real estate information. One of the best websites as the source of homes and rentals in Texas.
• Reia Houston - It is the largest Real Estate Investment in Texas. It has huge networks with real estate entrepreneurs. They are the largest investing group in Texas.
• NAIOP - A powerful network. They are known for their business opportunities in the commercial real estate development and investment industry.
• ACRP - One of the best professional business organizations. It includes a diverse group of industry leaders in the Houston real estate industry.
• NAREB - Established by African- American real estate professionals in 1947. One of the well-known and oldest trade associations. The members are realists in the association.

IV. Follow Popular Houston-Based Real Estate Social Media Pages to Make Use of the Incredible Power of Social Media

• United Real Estate - Have decades of experience in the real estate industry. They are equipped with technology to make real estate careers profitable. They understand the needs of agents in urban and metropolitan markets.
• Intero Real Estate - They are a real estate company with its headquarters in Cupertino. They offer ancillary services. It is a franchise network with more than 50 affiliates.
• Uptown Real Estate - It is an international real estate company in Houston. They have real estate experts who have won awards like top real estate agents.
• Real Estate Will - Is a young property investor located in Texas, spilling valuable insights on real estate flipping. This can be useful for beginners in the field.
• Texas REALTORS® - It is a real estate association in Texas. The real estate association promotes private -property rights in the real estate industry.

V. Follow Top Real Estate Agents/Realtors in Houston

• Jason Lee Villarreal - An expert in creating digital campaigns with 30,000 followers on social media. A well-known realtor with an aggressive marketing approach.
• Amanda Corral - An entrepreneur and a luxury realtor in Houston. A professional realtor who provides quality real estate service to all buyers.
• Adam Olsen - He is a real estate professional in Houston. A well-known realtor ranked in the top 20 out of 38,000 agents in Houston.
• Paige Martin - She is a top-producing realtor in Houston. She is the head of the Houston Properties team. She was recognized with two dozen awards in her lifetime career.
• Dawn Fore - She is a broker associate with RE/MAX Universal in Houston. She was honored with the prestigious RE/MAX Lifetime Achievement Award.

The best way to get ahead of your competition is to implement these digital marketing tips. I hope our tips will keep you headed in the right direction. What tips would you like to add to the list? Do let us know.