As moms, you have a lot of things to do already. Taking care of the kids, looking after the house, and a thriving business. The fact is, however hard you work on your business, it needs a digital marketing process to do well. It can put you in front of the right people and get them flocking to your website.
We've developed a few strategies for your business to help mompreneurs in Houston do well.

15 Effective Digital Marketing Strategies Mompreneurs Can Use

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1. Optimize Your Content Marketing

Content marketing is not something that you do just once for your business. You need to optimize and keep it updated continually. Most businesses today spend a significant sum on improving their content marketing deliverables. And this is not optional.
Content Marketing Strategies And Tools

• Content marketing can be tough, but the best way forward is to trust your metrics.
• Remember to create content with your audience in mind. This will deliver the most engagement.
• One part of the research has to do with what your competitors are doing.
• Build over established articles and come up with your post.
• Several content marketing tools are available - Ahrefs, Unbounce, and Grammarly.

For Example, This Ahrefs screenshot explains what it’s all about. It helps us with “Search Suggestions,” “Global volume,” “CPC,” “keyword Difficulty,” and more.
You can click on the “Content Explorer” tab to explore more content marketing.

2. Ensure You're Aligned to Your Audience

Alignment is a critical part of the brand image factor. It ensures that you're in touch with your audience. This can significantly improve trust-based marketing efforts. It results in services that are in line with your customers' expectations. On the other hand, veering off from your customer base can negatively impact your brand.
Social Media Reporting Strategies & Tools

• To understand your audience better, use social media listening and reporting.
  You can use sprout social for social listening.
  
• Having regular surveys and feedback sessions also helps.
• You get detailed feedback about what your customers are saying about your brand.
• Use this feedback to check how aligned you are with your audience.
• Here are some tools for social media monitoring - Iconosquare, AgencyAnalytics, and Keyhole.

For example, take a look at this real-time data from Keyhole.

3. Tailored Marketing and Communication

Not all companies are equal, so their marketing shouldn't be either. This is the age of customization, which also applies to the marketing process. Another aspect to look at is how brands communicate with their audience. Here too, personalization is key to getting more interest.
You can use tools like clipit to fetch country-wise Geotargeting Data easily.
Strategies for Personalized Marketing

• The first step is to understand who your audience is. Sort them into different personas.
• Ensure that you have different and unique communication with your buyer profiles.
• Having unique funnels with different products or services is key to grabbing their attention.
• Create unique points of interactions like contests and games for your audience.
• A few tools which can categorize your audience - Geo Targetly, Google Optimize, and Optimizely.

4. Data-Driven Strategies Are Key

Marketing has become a lot more progressive today. Strategies for marketing based on comprehensive metrics. This gives businesses a good idea about right and wrong with their campaigns. Another aspect is fewer chances of going wrong when you have detailed numbers.
Tips And Tools for Getting Accurate Data Metrics

• Data needs to be quick and accurate to make a difference in marketing.
• There are many data points available for an average business today.
• Analytics tools can provide a much more comprehensive representation of data.
• Some popular analytics tools in the market are - Google Analytics, Hotjar, and Mixpanel.

For Example, Apart from Heatmaps, you can also use Hotjar to track the user behavior on your website, create polls, surveys, and more.

5. Opt for Result Oriented Strategies

Another area to focus on for companies is the right results. Understanding your goals is key to producing good results. Something to keep in mind is that results here mean what you want for your business. It is not something that the agency arbitrarily chooses for their convenience.
Getting The Best Results for Your Digital Marketing Pipeline

• Research on the best metrics to focus on for your company.
• Map out ways you can improve this at your end.
• Discuss with other business owners in your Houston area for pointers.
• It's a good idea to focus on simpler metrics first, for example, traffic and engagement.
  
• If you're hiring an agency in Houston, ensure they know the results you want beforehand.

6. Content Update and Syndication

Content updates and syndication are vital to make your blog more interesting and keep the audience engaged. With this strategy, you can ensure that your followers see your content. This can be done on social media, even if they missed it initially.
Best Platforms for Content Syndication

• Any social media platform works for syndication. Just make sure you have visibility.
• Medium is perhaps one of the most popular places for content syndication, especially for long content.
  
• If you want to interact with your audience, Quora is the platform for you.
• You can also opt for more powerful paid options like Outbrain. These can deliver better results.

7. Opt for the Best Marketing Tools

With the advent of the Internet and technology, digital marketing has changed the face of marketing completely. It is now limited to print media and covers many other options available over the Internet. As a business, you need to ensure that you choose the right tools for your brand.
Strategies for Choosing The Best Marketing Tools

• Select tools that fit your budget. Choosing something too expensive might hurt your ROI in the long run.
• Check what level of expertise you need to work on those tools.
• Google Suite has a lot of tools that you can use for free and are powerful as well.
• If you're just starting, opt for more generalized paid platforms like Ahrefs or SEMrush.

For example, take a look at this content marketing planner from SEMrush.

8. Research on Guest Blogging

Guest blogging is a powerful content marketing method to get more reach. Create well-researched articles that can be published on other websites. It gives you more credibility and generates trust signals. It also gives you leverage over your competitors. This is a critical part of digital marketing strategy.
Strategies To Help Guest Posting

• Choose websites and brands that align with your own.
• Ask for a link back to your website on the body or author bio of the article.
  For example, take a look at the profile of this Author from LLCcom
  
• Make sure that the platforms you post have enough traffic and SEO metrics.
• Ensure the articles you send are good enough to publish. Use tools like Grammarly and Hemingway Editor to ensure quality.

9. Create More Video Content

Video is one of the most engaging content mediums today. As Internet speeds increase, video consumption has been proportionally increasing as well. All brands use video as part of their digital marketing strategy. It might be challenging to create a video, but it is well worth the effort.
Video Creation Strategies And Tools

• Don't create videos just for the sake of it. It needs to have a strong message to succeed.
• Just as the theme is important, the length also counts.
• Choose the right platform to host your video. YouTube and Vimeo are good choices.
  Take a look at this YouTube channel from a Mompreneur.
  
• You can also use social media platforms like Facebook or Instagram for short videos.

10. Leverage Social Media Marketing

Social media has become one of the best platforms for business. It comes with several critical metrics and tools for marketing. It offers a huge leap ahead when it comes to audience targeting. With over 4.55 billion people on social media, all this makes this a sure-shot choice.
Social Media Marketing Platforms And Tools

• The choice of platform and tools are equally important for SMM.
• Today's most popular social media platforms are Facebook, Instagram, and Twitter.
• Remember to use tools to extract metrics (Google Analytics, Quintly) and schedule social media posts using Hootsuite, Buffer, etc.,

Have a look at this screenshot of the “Posting Schedule” section from Buffer.

11. Collaborate With People and Brands

You need to collaborate to get the most out of your marketing pipeline. You can work on your brand's reach as you grow your network. This enables you to reach demographics you didn't know you could.
Strategies To Improve Collaboration

• Understand your strengths and that of the brand you're approaching.
• Collaborate only with brands that complement your own business.
• Always make sure that you have proper communication between your teams.
• Use tools like Slack and Trello to keep track of communication.

For example, take a look at this screenshot showing how users can collaborate and work as a team.

12. Automate Email Marketing

As we've discussed before, email marketing is still potent as a tool today. Emails build a lot of traction for your marketing efforts. The key is to ensure that you get the right mix of content and the audience.
Tools And Strategies for Email Marketing

• Email is powerful and enables better retargeting for your brand.
• For maximum effectiveness, spend time on finding the right audience.
• Use powerful email marketing tools like Reach Mail, Mailchimp, and Mailjet to get results.

Here is a screenshot from the Mailchimp email automation section.
Login to Mailchimp, Click on the “Automated” section, choose a trigger and “Create an automation email.

13. Use Analytics and Data Insights

A huge advantage of analytic tools today is that they deliver a wide range of metrics. This ranges from simple SEO metrics to more complex calculations in real-time. If you want to get the most out of your business, use these metrics to build a better campaign.
For Example, You can use SEMrush to do Backlink Analysis, listing management, etc. You can also use it to find the keyword gap, Content gap, backlink gap, and more.
This screenshot shows the list of new and lost links for a Houston-based mompreneur website.
Tools for Accurate SEO Metrics And Insights

• Google Analytics is the most popular platform for accurate metrics.
• SEMrush provides a great experience when it comes to analytic data.
• BuzzSumo is a powerful option for content and social media analysis.

14. Optimize for Mobile Devices

Mobile devices have been becoming popular over several years. They have gotten significantly more powerful than their predecessors. This has resulted in a gradual shift in traffic metrics. Today, mobile devices account for more than half of all web traffic.
For Example, Take a look at this mobile responsive website of a New York-based mompreneur.
Strategies for Better Mobile Reach

• Build a mobile-responsive website suitable for different screens.
• Focus on content that is easier to scan through.
• Location-based marketing features are critical to success.
• Add in-app marketing.

15. Make Use of Paid Media

As a brand, you need all the advantages you can get. Paid media coverage is an important part of the process. This means paid ads, video advertising, and display ads.
Take a look at the paid ads in Google for “Wedding planners.”
Strategies for Paid Media

• There are many platforms; choose the ones that work best for you.
• You can get much quicker results with this form of marketing.
• It is not sustainable over a long period.

Post Quality Content on Your Blog

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1. Htx Mom

HTX Mom blog features the life and thoughts of Kim from Houston. She started from working a corporate job to becoming an entrepreneur.

2. Millennial Mommy Boss

Natalie owns and operates the Millennial Mommy Boss blog. She is a full-time banker who takes the time to pen her thoughts on her blog.

3. Hillary Bennett

Aimed squarely at boosting mompreneurs and their business, Hillary Bennet's self-titled blog talks about marketing for her audience.

4. Mompreneurs Retreat

The Mompreneurs Retreat focuses on balancing out work with wellness. It offers a space to breathe and relax for busy entrepreneurs.

Different Digital Marketing Channels You Can Use

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1. SEO

One of the greatest advances in modern digital marketing today is search engine optimization. SEO has enabled businesses to flourish in this digital age. It has been so potent that more than 90% of all businesses focus on it.
Tools That Can Help Your Website's SEO
You need an inclusive platform that does everything if you're just starting. These tools we highlight can help identify keywords, monthly reports, and everything else in between.

• Google Search Console is free and powerful while also being used by professionals.
• Yoast is a WordPress plugin that does many things for your website SEO.
• More powerful tool platforms like Ahrefs, Moz, and SEMrush are paid options.

2. Social Media Marketing

With close to 4 billion people on social media, it's safe to say they have a lot of potential for business. Like SEO, social media has also been a driving force for brands in Houston. Various engagement tools can optimize your brand's reach and authority.
Take a look at the sponsored listings by Har for Houston-based real estate keywords on Facebook.<
Tools for Optimizing Social Media Marketing
For businesses, it is not enough to just have an account on social media. You need to optimize your business and make your presence felt. And for this purpose, you need the right tools that can help.

• Buffer started as a scheduler, but it has grown in functionality over the years.
• Another tool that has plenty of SMM features is Hootsuite.
• Mention is a powerful social media listening tool with many positive reviews.

3. Pay-per-click Advertising

PPC marketing has been a powerful source of business for brands. And this has only increased over time as competition has ramped up. PPC can deliver quicker results than organic searches when done right.
Tools for PPC Advertising
Companies are focusing on better PPC ad campaigns with higher conversion ratios. The high competition makes PPC tools a necessary aspect of marketing. There are several powerful tools in the market today.

• Google has its Keyword Planner, which can highlight the right ad keywords.
• AnswerThePublic is another powerful platform you can use for PPC.
• UberSuggest can help you get the right keywords for your PPC ad campaign.

Have a look at this keyword analysis from the Ubersuggest tool.

4. Email Marketing

It has been decades since people first sent emails. That is why it is surprising that it's a powerful marketing tool even today. Almost every business today uses and benefits from email marketing to various degrees.
Tools That Can Help Email Marketing
Email marketing is the optimization of emails to enable better open rates and conversions. It might be difficult to do if you're starting. Even if you're an established brand in Houston, tools can help you get the most out of the process.

• Sendinblue starts free and is powerful enough for small to medium businesses.
• HubSpot is an all-inclusive scheduling tool with support for emails as well.
• Mailchimp is the most popular email marketing tool for many good reasons.

Here is a campaign screenshot from the email marketing tool - Mailchimp.

5. Mobile App Marketing

With more powerful mobile devices today, traffic has grown considerably. More than 50% of all web traffic is from smartphones. What this means is you need to focus on mobile apps and marketing.
Strategies To Market Your Mobile App
Every popular brand has a mobile app, and this offers numerous benefits. It stamps your authority on the marketing and improves brand perception. It can also direct a lot of people to your website.

• Use popular social media platforms to increase reach.
• Make sure users can access your app on all popular mobile OSs.
• Ensure that it is secure and you respect privacy standards.

Have a look at these sponsored listings on Amazon.

6. Content Marketing

Content is the crux of marketing today, and this is why most brands are turning to content creation. Good content gets a lot of traction in the digital world. Creating content on your terms gives you ownership of your brand.
Tools for Content Marketing
Content is a powerful medium for brands and has been for some time now. The smallest to the largest brand relies on content to get its message out. Getting ahead of the game can be difficult without the right tools.

• Creating long-form articles is easy with Google Docs, a simple, cloud-based solution.
• Loom is a great platform for sharing personal or branded video content.
• BuzzSumo is an integral part of every marketer's kit because of its powerful features.

You can also use Buzzsumo to find the top-performing articles. Take a look at the screenshot below.

7. Influencer Marketing

Piggybacking on the popularity of social media platforms are influencers. These are popular personalities on social media. They are an important part of the marketing ecosystem, and you can use them to further your brand.
Influencer Platforms To Use
Influencers can significantly improve your brand image and deliver increased business. This is assuming that you use them optimally. It can be difficult to find the right influencers for your brand. Here are a few platforms that you need to check.

• Upfluence is a popular platform to find close to 4 million influencers.
• Heepsy is another portal with over 11 million influencers to choose from.
• If you want to track influencer content, MightyScout is the one you should get.

Have a look at this beauty product influencer on Instagram.

Key Takeaways

• Mompreneurs need quick and effective results because you're already strapped for time.
• Content is the crux of all marketing efforts.
• Approach marketing strategically to get the best results.
• Get the right tool for the job. The market is competitive, and you need tools to do well.
• Don't be afraid to ask for help from fellow mompreneurs in Houston.
• Network with people in Houston who are in the same industry.
• If you're working full-time, remember to set aside some time for your business.