Why Your HVAC Company Deserves SEO

The HVAC industry in Houston is a competitive one with hundreds of companies looking for customers. A quick search in Google throws details about more than 50 HVAC maintenance providers in the sponsored section.
But some simple search engine optimization strategies can make it easier for customers to find your company. We understand that the SEO battle can be intimidating for smaller businesses. Surprisingly, the little things can make the most difference in SEO.
This article will go into more detail about what you need to know about SEO. Without further ado, let's jump straight into the tips to make your Houston HVAC company rank higher.

12 Crucial SEO Tips for Houston HVAC Companies

1. Claim Your Google My Business (GMB)

It is crucial to have a Google My Business Page as an HVAC company. If you have been living under a rock, the GMB page is an online profile (for your business) that you can edit and expand as needed.
This page allows potential customers to find you from the search engine results page. The features of Google My Business are a free business listing, visibility on Google Search, Maps, and YouTube.
Customers can see your location, contact information, hours of operation, services offered, photos of the business, ratings, and reviews from customers. GMB Page helps people learn about your company and what you do.
Quick Tip: To rank higher on the search engine results page, consider creating a Google Ads account to advertise.

2. Address Your Audience's Pain Points

The SEO strategy for your HVAC company might include creating blog posts and video content to explain the details of different HVAC services. Make sure the content pieces are shareable.
It is also essential to have a well-designed website that is regularly updated with new information about HVAC services.
Please spend some time each day researching what issues people face regarding HVAC and create content around it.
Take the help of keyword tools to find out what people are looking for to find solutions for HVAC issues — once done, craft content addressing the very issues they face.
For example, you can create guides and checklists for 'HVAC duct installation," "HVAC filter change," etc.

3. Use Relevant Keywords in Titles & Meta Descriptions

Think about your target audience and how they search for HVAC companies. It is important to find keywords specific to your industry because it helps generate the right traffic and rank higher in search engines.
If you want to look up keywords for your industry, you can use Google Keyword Planner. The tool will provide you with a list of recommended keywords that would work for your industry.
Once you are ready with the list of keywords, you can first optimize your title tags and meta descriptions with those. The two main functions of keywords in title tags and meta descriptions are to give the Internet search engine crawlers an idea of what your webpage is about, so they can appropriately index it.
They also act as a way for users browsing the web to find your webpage among millions of other pages.

4. Don't Underestimate the Power of Long-tail keywords

Long-tail keywords are more specific than broad, generic keywords and will result in a higher conversion rate.
Long-tail keywords attract users who are more likely to use your product or service because they have already researched it and know what it is. Long-tail keywords also help with search engine optimization.
For example, if a user searches "Things to consider before hiring an HVAC company," we can safely assume that the user is likely to hire one soon.
Tip: The HVAC industry is a vast and thriving branch of the construction industry. It's worth researching keywords, such as "heating and cooling," "central heating," "HVAC installations," "installation services," "contractor services," "energy-efficiency," "furnace repair," and other related terms.
If your HVAC company needs to rank high on search engine results, you should use the keywords above in your content to match your target audience's needs.

5. Use Dedicated Web Pages

Businesses that offer various services can use a dedicated web page for each type of service they offer. For example, let's say your HVAC company offers three services — Furnace repair, boiler maintenance, and heat pump repair.
You can have three web pages, dedicating one page for each service. Another strategy to have is creating location-based web pages.
A location-based web page is a page that relates to a specific location or area in which the visitor is at the time of accessing the website.
These pages can show information about the location, hours of operation, contact numbers and even provide an interactive map with directions.
Tip: You can also use location-based pages to offer coupons for purchases from specific areas.

6. Have a Strong Backlink Profile

It is well-known in the SEO universe that a company's backlink history can make or break a business. If your HVAC company needs to expand its presence, it should research various methods for gaining quality backlinks.
For example, you could inquire about publishing articles on industry-relevant blogs and submitting them to popular content aggregators.
The best way to get backlinks is to craft high-quality content that appeals to the HVAC audience. You can then distribute your content via social media or search engine optimization (SEO) techniques.
Some SEO agencies promise you hundreds of links in an attempt to sell their services to you. Be wary of them. Such agencies may have tie-ups with Link Farms.
The term "link farms" refers to websites that exist solely to provide links to other sites, often with no content on their own. It is not uncommon for link farms to have links to pornography or other offensive material. It is an attempt to game search engine algorithms.

7. Have a Mobile-friendly Site

Mobile optimization is the process by which a business can optimize its website and online presence for mobiles to improve usability and accessibility.
The reality is that most consumers now use their mobile devices to access the internet rather than their desktop or laptop computers. What it means for your HVAC company is an opportunity to reach a broader audience in Houston.
While designing your site for mobile phones, there are certain things you need to keep in mind. To begin with, understand that mobile devices have different screen sizes and input methods than desktop computers.
Ensure the site is easy to navigate and has minimal steps for completing a task. Ensure images and videos are compressed and load quickly on slower connections.
Use Hamburger Menu for mobile sites. A hamburger menu is a user interface element found on mobile devices such as tablets and phones. It consists of three lines, stacked like a hamburger, which can slide out or up to reveal an array of additional options.
This is an excellent way to make site navigation more accessible and easy to read for those browsing with their fingers and only have the screen size of a small device to work with.

8. Have Clear & Unique CTA Buttons

Call-to-Action (CTA) buttons are essential for local businesses because they encourage visitors to take action.
Think about it, would you click on a button that says "Hire us for HVAC maintenance" or "Ask us how we can help you?"
Designing the right CTA button can be the difference between whether or not a customer takes action. Businesses need to create CTAs that are eye-catching, interactive, and easy to find to encourage consumers to click on them.
With many customers using mobile devices and their fingers rather than keyboards, these buttons are essential to increase conversions and drive engagement.
CTAs are anything from a button on your website to a pop-up window that appears after you scroll halfway down the page. What they all have in common is that they prompt visitors to take action NOW.
It's best to use colors that contrast with the background, which helps to make CTA buttons stand out.
Make sure the CTA button is large and placed in an enticing, aesthetically-pleasing location on your webpage.
Put a prominent "Free Service!" or "Call now!"

9. Make Use of Voice Search

Voice search is becoming more popular every day. Local businesses mustn't ignore this trend.
Studies have shown that voice search already accounts for over 20% of all searches. This number is only expected to increase as time goes on.
With the rise of voice-activated assistants like Alexa, Siri, and Google Home, voice search is more important than ever for local SEO. Your HVAC business listing information needs to be on these platforms for them to show up in voice-based searches.
If not, you may miss out on potential customers looking specifically for local businesses by speaking their request.
To optimize your site for voice search, make sure that your content is in simple language.
Avoid using words that are vague or complicated.
Use many long-tail keywords and ensure that the website includes clear, concise answers with a high level of detail.

10. Ensure NAP Consistency

Having a consistent NAP (name, address, and phone number) across all online marketing channels is a must for your HVAC company. Consistency makes sure that the business is visible in search engines such as Google.
The more places the same information pops up on the web, the higher ranking they will receive on Google's search engine.
If a website does not have a solid and consistent NAP, it can be difficult for web crawlers to index that site accurately.
Having a consistent NAP can be beneficial because it helps establish trust with customers. It also avoids any potential confusion on whether your HVAC business is legitimate.
Give no room for typos or misinformation as it may identify your company as a fraud or scam.
It is inconsistent if your address has 'Road' in one and 'Rd' in another. Even a dot matters when it comes to NAP.

11. Get Reviews

Reviews for your HVAC business are important for many reasons. First, they tell potential customers in Houston whether or not your service is worth their time and money.
Second, reviews allow your business to improve the service, especially if you receive lots of negative feedback.
Third, positive reviews can generate free advertising on sites such as Yelp and Facebook. A strong presence on review sites is significant for local businesses. Reviews can act as an indicator for consumers looking for accurate information when making a purchase decision.
Reviews often provide insight into the quality of your HVAC service and value.
As soon as you demonstrate your competence in your HVAC service, as the concerned customer to leave a review. Chances are high for them to leave a positive review if the service is exceptional.

12. Have a Sitemap

A sitemap is a file that gives an overview of your website's structure, including navigation and content. You can generate a sitemap through Google Webmaster Tools or Bing Webmaster Tools.
XML Sitemaps is another free tool that you can use to generate a sitemap. You may also generate it manually by creating an HTML document that describes the site hierarchy.
The site map is an important component of the SEO process because it provides a blueprint for indexation and allows search engines to crawl the site information more efficiently.
A sitemap is a document that contains information about the URLs on your website, and it helps the crawlers understand the structure of your website. Each page of your site should be included in the sitemap.
A sitemap prevents users from clicking on different links back and forth to find what they are looking for.

13. Add Your HVAC Business to Top Citation Sites

Here Is a List of Citations for You to Consider

  • Yelp
    Yelp is a local search engine and review site with online user-generated reviews of local businesses, providing information such as the price range, hours of operation, and quality.
  • Foursquare
    Foursquare is an app that allows people to check in at their current location, give ratings of venues, and receive rewards for checking in.
  • Angi
    Angi, aka Angie's List, is a website that offers reviews of service providers. It offers customers shopping for home improvement projects, such as plumbers and electricians.
  • Crunchbase
    Crunchbase is an online platform that provides business information about startups, private companies, venture capital firms, and corporate innovators.
  • Apple Maps
    Apple Maps, an app integrated into iOS, provides information for local businesses. It includes ratings for each business based on customer feedback on their experience with the business.
  • Yellow Pages
    Powered by Thryv, Yellow Pages is a destination for those who want to discover local restaurants, dentists, HVAC services, auto repair, doctors, etc.
  • The Home Advisor
    The Home Advisor website claims to be the fastest and easiest way to find a trusted professional in an area who can handle all home service needs.
  • Houzz
    Houzz connects homeowners with professionals who are into home renovation and design. The platform allows people to research and hire home improvement professionals.
  • Thumbtack
    Thumbtack is a free online service that provides professional referral services for those needing services such as general contractors, plumbers, electricians, painters, and more.
  • Bing Places
    Bing Places is a service provided by Bing Maps, which can be used to locate businesses, restaurants, and other places near you.
  • Manta
    Manta is a business directory that provides information about businesses, including reviews, directions, photos, social media links, and contact information. It uses Google Maps to provide location information.
  • Expertise
    Expertise is a global platform that connects the best experts in the world with those seeking them out. Expertise has a proprietary selection process to identify the best professionals.

14. Attach Your Business to HVAC Directories

Here is a List of Top HVAC Directories Worldwide

  • HVAC Informed
    A platform for news, analysis, and information concerning the cooling, heating, and air ventilation industries
  • Best HVAC Directory
    It is a directory dedicated to finding local HVAC businesses. It connects users with HVAC professionals instantly.
  • Find AC Repair
    Users can find HVAC services on this platform and compare HVAC companies to pick the best.
  • HVAC Yellowpages
    A one-stop destination to find home service professionals, including electricians, A/C repair service, plumbers, and ducting contractors.

15. Post High-quality Articles on Your Blog

Here is a List of HVAC Blogs You Can Follow

  • Total HVAC
    Find inspiration for your HVAC blog here. The site contains articles around 'Quick Fixes,' 'HVAC guide,' etc.
  • Adams Air
    Adams Air contains unique blog posts that cover topics such as EER Efficiency, R22, float switch, etc/
  • P & M Air Conditioning
    P & M HVAC is a blog that contains listicles focusing on HVAC maintenance, common thermostat issues, etc.
  • Houston Admiral
    This blog gives valuable information in maintaining HVAC systems and educates readers using topics such as "Importance of Air Quality."
  • Richmond's Air
    A combination of blog and HVAC news, Richmond's Air writes about environmental issues that pertain to Houstonians.
  • Air Integrity
    Air Integrity gives tips on reducing utility costs and improving air quality and the like.

Key Takeaways

  • Claim your Google My Business Page and fill out all relevant details such as contact info, business hours, photos, videos, etc.
  • Concentrate on long-tail keywords to find quality leads for your HVAC company.
  • Create location-specific web pages to attract leads all over from Houston.
  • Optimize your website for voice searches.
  • Ensure NAP consistency across all listings on the web.
  • Have a mobile-friendly site with clear CTA buttons.
  • Post high-quality content on your blog addressing the pain points of the HVAC audience.
  • Get reviews from your existing customers and display them on your website.

Rank Your Website