How to Grow Your San Antonio Law Firm with Digital Marketing

Setting a firm foot in the digital arena is the need of the hour for every business. You must utilize online tactics to scale your business as a law firm or individual lawyer.

Building a highly optimized website with quality content backed with solid keyword research and a visible social media presence can make a huge difference in how your legal business makes a profit. 

Other than that, there are many ways to stay competitive; some are as follows. 

10 Digital Marketing Tips for San Antonio Lawyers to Stay Competitive

1. Invest in Social Media Presence

The number of people using social media today is unbelievable. Everyone uses platforms such as Instagram, YouTube, Facebook, etc., for more than one purpose, from toddlers to senior citizens. 

Therefore, it's pertinent to say that social media is the primary source of lead generation and customer retention in today's era.

Law firms/lawyers can leverage the opportunity of getting attention from potential clients by setting a firm hold over their social media platforms. For example, see the screenshot below showing a lawyer’s profile that posts content. 


All you need is to put your creative cells to work and start generating content on social media that would make you an obvious first choice if or when your audience seeks a law firm.

Tips To Follow:

  • Create content that shows your genuine concern about the issue of the society/business you target. 
  • Portray your skills in your posts, and share your recent success stories or failures to interact with your audience.
  • Choose topics of interest and speak about them in videos/reels, etc. The audience will get to know you and your firm better. 

Read: 7 Techniques for Getting Links from Social Media

2. Optimize Google My Business Profile

Digital marketing can help you gain attention from all over the world, but it is still important to gain the attention of potential local clients. 

Therefore, setting up a Google My Business profile is the most accessible ticket to get found locally. 

Tips To Follow:

  • Start with the basic information such as your law firm's name, address (with map), contact information, and website details. Take a look at the below example. 
  • In time, update the review section and reply to the client's request/inquiry/complaint. 
  • Upload pictures and videos of your workspace or your achievements as a lawyer to gain the trust of your potential clients. 

3. Prioritize Search Engine Optimization (SEO)

Google is the largest search engine where people find suitable lawyers/law firms. So, to rank on SERPs, you need to work on SEO and develop solid strategies to rank higher on the SERPs. 

Tips To Follow:

  • Work on the keyword used on the pages of your website to rank for the user intent keywords, as shown in the screenshot.
  • Use relevant keywords throughout your online presence– GMB, website, social media, etc. 
  • Pay close attention to the heading tags and meta descriptions as they are crucial in ranking higher on SERPs.

Tools To Use:

4. Run Pay Per Click Marketing

While working on SEO to gain traffic organically is a long-term process, you need to pay the price to achieve quick results. 

It is pretty easy in the day to opt for paid advertising by paying a fee for each user that clicks on your ads. 

PPC is a tested technique to gain results faster than anything you do in the digital business world. Also, PPC allows you to choose a particular location to show your ads, as shown in the below image.


Tips to follow:

  • Analyze your competitors' ad campaigns before investing heavily in PPC.
  • Observe and study your target keywords and see if ads are dominating them.
  • Hire a PPC expert for better results.

Tools to use:

  • Google Trends is one of the most famous PPC tools trusted by marketers worldwide. 
  • PPC Protect helps you stop click frauds in seconds, thus protecting your overall AdWords Budget.
  • Ten scores help improve your Google Ads quality score.

Read: Ways to Improve Your PPC Ads with the Help of CRO

5. Write Quality Content

Content is the king in the online business. You can set a firm hold over the industry as a law firm by providing quality content to your audience

The content could be blogs, short articles, or even long-form articles that provide information on recent case studies, law tactics, basic information regarding lawsuits, myth busters, etc. 

All you need is to gain the trust of your audience and make them recall you whenever they need a law firm. 

Tips To Follow:

  • Write content that is voice optimized.
  • Look for questions that potential customers are looking for answers to.
  • Give them crisp, to-the-point answers to their queries.

Tools To Use:

  • Grammarly helps improve the writing style and even helps detect plagiarism. The below screenshot shows a sample insight provided for law-firm content. 
  • Hemmingway Editor is a perfect platform to detect the jargon and make your writing easier to read for even a school-going teenager. 
  • Answer the public to check out the questions the people are looking for. 

6. Develop a Well Optimized Website

Improving the overall speed, interface, and user experience will make your business shine in the crowd. Check that it’s optimized for mobile and desktop using tools like page speed insights, as shown below. 


As a law firm, your primary goal is to make people feel comfortable in a space usually viewed as a controversial space. Therefore, your website should be pleasant looking and clean overall. 

Tips To Follow:

  • Design websites that are easy to navigate.
  • Provide clear and straightforward information to the clients.
  • Provide necessary contact details for easier access.
  • If you need details about the case before getting on a call, develop short and clear forms that the client can fill out.
  • Be clear about your services as a business attorney/family attorney (marriage/divorce/child custody).

7. Improve your Landing Pages

Spending thousands of dollars to run paid ad campaigns can all go in vain if you haven't worked on designing an attractive landing page for your business

After all, a lawyer landing page needs to develop trust and spark an emotional connection before pitching in the price for your services. 

Tips to follow:

  • Make your privacy policy easy to find. Keep it in the footer as most websites do, along with T&C, Contact, etc., details.
  • Explicitly state that the client's data is safe with you.
  • Update the landing page as needed to keep up with the changing technology.
  • Work on the headings and copy of the page. 
  • Add a brief introduction to your firm and the lawyers on your landing page.
  • Develop crisp and clear Call-to-Actions. 

8. Add a Chatbot to Your Website

Legal Chatbots are super convenient when it comes to online business. It gives instant answers to the users without making them wait for your officials to respond.


Instead of giving out your phone number and receiving numerous calls daily regarding general queries, adding a chatbot to your website can take over these tasks for you and is far more effective. 

Clients have numerous questions and very little time to get answers. So, having a chatbot available at their service 24*7 is a valuable decision for your overall law firm marketing. 

Tips to follow:

  • Try chatbots to generate legal documents, reports, and legal briefs.
  • Let the chatbot do the document's writing while you review and analyze the documents prepared. 
  • Automate lead qualification by asking the bot relevant questions while interacting with potential clients. 

Chatbots to use:

  • Ailira provides legal advice 24/7 and is available on any device.
  • IntelliTicks is a free AI-powered chatbot.

9. Acquire More Reviews

Don't you look for reviews while going out for lunch or buying something online? 

Why wouldn't people look for a lawyer for reviews if you do that for things as little as this? 

Testimonials help people decide if the service you provide is right for them or not. 

Reviews and testimonials are a sure-shot way to gain client trust and credibility

Tips to gain reviews:

  • LinkedIn is a great platform to establish your business details and gain reviews that can prove your experience and skill set. 
  • Facebook pages are a prime location for reviews from clients for many law firms. 

See the screenshot below showing how many users review and recommend a business. 

  • Try out different ways of gathering reviews. Try seeking out reviews in pictures, videos, or other formats too.

10. Perform Regular Audits of your Website and Social Media

Tracking your website's and other campaigns' progress is essential to see the muddy grounds and take proper actions for improvement. 

Besides, you must have unique tracking numbers for your organic SEO campaigns, Google Ads, social media campaigns, etc. It is the only way to track the efficiency of your time and efforts. 

Tools to use:

  • Ahrefs is a perfect space to examine the overall performance of your website. 

The below screenshot shows overview data provided by Ahrefs that helps sites enhance their performance. 

  • SiteChecker is another all-in-one SEO platform that gives terrific results.
  • Klear is a social media analytics tool covering the details for Facebook and YouTube. 

Four Bonus Tips

1. Promote Your Legal Firm in Top San Antonio Legal Citations

Here's a list of San Antonio Based Lawyer Websites

1. Justia is a renowned directory for lawyers that will help you get discovered. 

2. Dnb helps find information on Segal Services companies in San Antonio, Texas, United States of America, including financial statements, sales and marketing contacts, top competitors, and firmographic insights. 

3. Yelp helps connect people with local businesses, so it is perfect for you to gain local attention.

4. Cornell The LII is an independently-funded project of the Cornell Law School. 

5. Lawyer Legion has an excellent interface and even helps compare lawyers for the customers. 

6. Findlaw, part of Thomson Reuters, is the world's leading provider of online legal information for individuals and small businesses.

7. Usnews reaches more than 40 million people monthly during moments when they are most in need of expert advice. 

8. Biz Journals get published here to establish authority and credibility. 

9. Law Info is a nationwide attorney directory with an easy-to-access website.

2. Network With People in San Antonio Legal Associations

Find This List of 6 Top San Antonio Lawyer Associations

1. San Antonio Legal Services Association is a corps of attorney volunteers coordinated by professional staff to provide free civil legal services to those with limited means and those who are vulnerable or at risk.

2. San Antonio Bar Association SABA serves as the central voice of the SA legal community to the elected officials and provides SA residents easy to use resources to find the right attorney 

3. San Antonio Legal Services Association is dedicated to providing accessible, reliable legal information to low-income Texans. 

4. San Antonio Young Lawyers provides essential avenues for newly licensed attorneys to get together with other attorneys fresh from law school.

5. San Antonio Bar Association was designed to help clients find out about the bar associations in their area.

3. Follow Popular San Antonio-based Law Firm Social Profiles 

Check This List of 5 Popular San Antonio-based Law Firms Social profiles

1. KRW Lawyers is a verified account on Facebook dedicated to serving the clients' needs by providing the highest levels of experience and professionalism.

2. Rosenblatt Law Firm serves as outside general counsel for small and medium-sized businesses and has a significant social media presence.

3. Gamez Law Firm has an arm strong social media presence with all the necessary information regarding the firm updated on their page. 

4. Tessmer Law Firm PLLC is a Twitter handle that actively posts on legal issues in blogs and podcasts. 

5. KRW Lawyers is a Twitter handle that interacts with the audience regularly with videos and images.

4. Follow Top Attorneys in San Antonio

Find This List of Top Lawyer Profiles in San Antonio

1. Hill Law Firm is dedicated to representing individual clients and businesses when they have been wronged. At Hill Law Firm, clients are put first, making the firm top the list.

2. Shumway Van provides high-quality legal counsel with a cost-conscious mindset. Each client receives a deep level of legal strategy and implementation without breaking their legal budgets.

3. Shannon W Locke actively posts on Twitter and engages with his audience.

4. Thomas J. Henry is among the top injury firms in Texas and the nation.

5. Ryan Reiffert interacts with his audience in a witty manner, such as by giving motivating thoughts of the day to decoding some complex terms in simple terms for the audience.

Rank Your Website

Brice Decker

Brice has been handling marketing projects for more than 12 years and he is providing consulting services on SEO, Social Media and PPC. He has a huge expertise in working at large corporations including Accenture Interactive & PwC Digital Services.


Brice Decker

Brice has been handling marketing projects for more than 12 years and he is providing consulting services on SEO, Social Media and PPC. He has a huge expertise in working at large corporations including Accenture Interactive & PwC Digital Services.

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