Get More Leads for Your Financial Services with Content Marketing

Here's How Content Marketing Can Save Your Digital Marketing

Digital marketing creates, deploys, and manages digital content to attract and retain customers. It encompasses all forms of online communication and engagement, from website design and development to social media marketing and SEO.

Traditional marketing methods like paid advertising, public relations, and direct marketing may not be as effective with today's online audience. 

Your business must employ a more strategic approach that includes content marketing to reach these consumers.

Read through this article to learn about the USP of content marketing.

1. Content Marketing is Soft-selling

Digital marketing is about marketing and selling products and services through electronic channels. This can be a very aggressive and in-one’s-face approach to turning customers off (Well, it does to me, at least).

However, content marketing helps break through the noise by not aggressively promoting products. Instead, it provides valuable information and insights that help customers make better decisions. 

This way, customers are more likely to trust your brand and be more receptive to your messages. 

Ultimately, this can lead to more sales and better customer relationships.

The content can take many forms, such as blog posts, articles, infographics, images, or videos. This information allows customers to learn about a product before making a purchase.


  • Use newsletters to your advantage. Make them clickable, though. 
  • Address the pain points of your audience.

Here’s an example of a newsletter:


2. Content Builds Trust

Digital marketing should focus on creating a relationship with your customers before making sales. And content marketing is an excellent vehicle to do this. 

By providing valuable content that helps your customers, you can build trust and create a lasting relationship. This, in turn, will help you sell more products and services.

When you provide valuable content relevant to their interests, they'll come to see you as an expert in your field. And when you make them trust you, they're more likely to buy from you. It's important to ensure that the content is relevant to your target audience and provides value.

As a side note, never use your blog as a Sales Push. You may wonder why a “business” should provide valuable content to readers for free. But that’s how it works! Free valuable content is a necessary evil with which you have to make a relationship. 


  • Cite sources to establish yourself as a credible source of information and expertise.
  • Use social media channels to share your content and help build relationships with customers.

Here’s an example of a brand using the social media channel - Twitter to share content:


3. Content Filters Leads

Another huge advantage of content marketing is that it's a great way to generate leads. By creating compelling content relevant to your target audience, you can attract leads interested in what you have to offer.

Ensure that your content is packed with valuable information concerning your products/services. Doing so will help readers decide whether or not to buy a product or service. This can also lead to more conversions in the long run.

Content also helps you track how interested potential customers interest in your products and services. This will make it easier for you to prioritize leads. Also, high-quality content makes you stand out from your competitors.


  • Establish a content marketing strategy. Without a plan, it won't be easy to measure success. Remember: Content marketing sans a plan is akin to groping in the dark.
  • Adopt a content calendar.
  • Produce downloadable how-to guides and e-books to filter leads.

Here’s a screenshot of a web page that contains valuable information about products:


4. Content is Great for Placing Keywords

Adding more content to your website is one of the best things to improve your SEO

You will be able to provide your visitors with more information, but you will also be able to target more keywords. This can lead to increased traffic and higher conversion rates.

The best way to add content is by writing blog posts, articles, and product descriptions (Use installation guides and maintenance tips to add more keywords). You can also add videos and images.

In a nutshell, the more content you have, the more keywords you can target. Additionally, adding more content allows you to show your expertise on a topic and attract more visitors. As they say, content is king!


  • Use keywords everywhere, not only in the title but also in the body and the tags. This will assist search engines in understanding what your content is about.
  • Take the help of a content idea generator like

Here’s a screenshot of


5. Content Help You in A/B Testing

When it comes to A/B testing, the content of your website is the key. After all, if you're testing different web page versions, you need to ensure that the content is comparable and distinguishable to get accurate results.

In A/B testing, the content of a web page is one of the most important factors that can be changed to affect conversions. Content can be tweaked and optimized to improve conversions, and this is something that one should constantly test and improve.

The importance of content is determined by its ability to influence user behavior. By understanding what content is most influential, you can make better decisions about where to focus your optimization efforts.

Tip: Content that drives conversions will vary from business to business and even from campaign to campaign. Hence it's important to test different types of content to see what works best for your specific goals.

You can use Convert to perform content A/B testing:


6. Content Demonstrates E-A-T

Regarding SEO, content is one of the most important factors for ranking high in Google search results. 

Content-rich in detail and provides expert insights will achieve a higher E-A-T (expertise, authority, and trustworthiness) score. 

Note that E-A-T is a key component of Google's algorithm. Your website will likely appear on the search results pages for relevant queries.

Content is crucial to achieving high E-A-T because it helps to show that the site is an expert on the topic in discussion. Well-written and researched content can help improve a site's E-A-T score. This is because it provides visitors with trustworthy and reliable information.


  • Generate content that is authoritative and trustworthy.
  • Use reputable sources as references.
  • Verify the information to be presented before publishing.
  • Collaborate with passionate content writers who know the drill.

Adding author bio/description improves the authoritativeness and trustworthiness of your content:


7. Content Helps You Gain Backlinks

The more content you have on your blog, the more opportunities to gain backlinks. This is because others will be likelier to link to your content if it is high-quality and provides valuable information to their readers.

When other websites see that your content is getting a lot of engagement, they may want to include a link on their site. They do this to contribute to the discussion and provide value to their audience.

Also, links from authoritative websites can help improve your website's reputation with Google.


  • Make your content interesting and useful by adding images, infographics, and videos.
  • Write in a clear, concise, easy-to-read, and everyday style.
  • Use catchy headlines and employ strong SEO tactics.
  • Do not involve in link exchange programs or subscribe to any link farms.

You can use this tool to generate catchy headlines:


FAQs on Digital Marketing & Content Marketing

1. Does Content Marketing Fall Under Digital Marketing?

Digital marketing is an umbrella term for various marketing strategies, including content marketing. The latter is primarily used to educate the audience, nurture sales and develop a brand.

2. How To Consistently Produce High-Quality Content?

One of the biggest stumbling blocks in a consistent content generation is the Writer's Block. This is why we suggest you partner with professional content writers. These people are content workhorses and are experts in overcoming the block.

3. How Important Is Content Marketing For Digital Marketing?

Content helps you drive traffic, generate leads, and gain backlinks. It also helps improve dwell time, conversions, and trust.

Key Takeaways:

  • Educate your audience through meaningful content such as how-to-do guides and infographics.
  • Generate content that your audience loves to share.
  • Always base your writing on reliable sources.
  • Play around with your content to make the most out of A/B Testing.
  • Produce as much as content to dominate the keyword game.
  • Never use your blog as a Sales Vehicle. Just don't.

Rank Your Website

Brice Decker

Brice has been handling marketing projects for more than 12 years and he is providing consulting services on SEO, Social Media and PPC. He has a huge expertise in working at large corporations including Accenture Interactive & PwC Digital Services.


Brice Decker

Brice has been handling marketing projects for more than 12 years and he is providing consulting services on SEO, Social Media and PPC. He has a huge expertise in working at large corporations including Accenture Interactive & PwC Digital Services.

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