Ecommerce Link Building Strategies That Works. Guaranteed!

'Link building is easy', said nobody ever. 

Backlink building can be quite complex and time-consuming, especially if you don't have a large budget for link building.

But the good news is, you don't have to drill a hole in your pocket. You can easily build backlinks to your Ecommerce site with some simple strategies. 

In this blog, we have listed the top 7 link-building strategies for Ecommerce businesses. 

7 Effective Ecommerce Link Building Strategies

1. Add A Blog To Your Ecommerce Site 

As food is the road to heart, blogging is the road to building high-quality links! By starting a blog on your Ecommerce store, you will open yourself to the possibility of gaining endless quality backlinks

Thus, the ecommerce stores should have a blog section to share insightful content with the audience. 


Here are some tips for creating content that will naturally attract high-quality backlinks from authority sites: 

  • Create Content That Solves A Problem: It doesn't matter what you're selling; your product should solve a problem. For example, high-quality clothing lasts long and solves the repeatedly buying the clothes. 
  • Contribute Guest Blogs To Other Popular Sites: The trick here is to write for the guest website's audience and not yours. This will help those readers and leave a long-lasting impression on you. Moreover, a good quality guest post is beneficial for building long-lasting relationships.
  • Add A FAQ Page: If your audience is like any other human out there, they might naturally have a question, tons of questions about your products. This means that creating FAQ pages that answer all their questions in one place will naturally attract them. The result will be happy customers and a quality backlink. 

2. Make Your Product images Shareable

They said, "A picture is worth a thousand words". 

But when it comes to Ecommerce, a picture is worth a thousand links! 

Now, you might think, how can images attract backlinks? 

Here's how. Firstly, images are embeddable. When websites embed your images in their content, they naturally link back to you (source). 

But, there's a catch. Most people won't attribute the Ecommerce product images. Even if they share your images, you won't get a backlink. 

Here's how to solve this issue. 

  • Search sites that are using your product images without proper attribution. You can search them through Google reverse image feature. 

You just have to upload your image, as shown in the below screenshot, to find the places it has been featured. Reach out to them to give you proper attributions. 

  • Automate Discovery Of Improper Image Use. Many sites would include your product images on their site but not link back to you. You can automate finding these sites through a tool called Image Raider. This tool monitors up to 10,000 images per month for a small fee. 

Read: Image Optimization Tips (or) Image SEO tips

3. Featured Customer Stories

What would you do if some popular brand you purchase a product from featured a positive review on their main page? 

You would be delighted, right? 

And most probably, you will also share it with others to show you got featured. It's a proud moment. 

The same happens with your customers. At the heart of any strategy should be your customer. That's where featuring customer stories can make a difference. When your potential customers see positive customer stories about current customers, they are more likely to convert. 

A good customer story can serve as a case study for potential customers and people reviewing your products. 

For example, suppose a blogger reviewed your running shoes. Although they reviewed the product, customers can still be apprehensive. So to increase the trust, bloggers can link out to your customer stories about how your running shoes made the difference. 

For example, take a look at the below screenshot where a blogger links to a customer's point of view.


This strategy works because people naturally relate to people and not faceless brands. So, creating content that features your customers can give your audience something to connect with.

A prime example of this would be Nike's Jordan. These popular shoes are connected with Michael Jordan, making them loved worldwide. It's this connection that makes people share stories.

4. Bundle Products With Other Brands 

Suppose you are a cosmetic brand. There's a trending product in the market, but you don't want to create that product. So, here you can bundle your cosmetic products and this trending product together. This will help you in many ways.

Simply reach out to these product brands and ask them whether they would like to bundle their products with you.

As a partnership, you will sell your cosmetics bundled together with their product on their website. In the product description, they would link back to you and vice versa. 

Below is a product bundle example where two brands try to sell the product and receive backlinks. 


Here's how it will help you. 

  • You will get a backlink. 
  • A wider audience is exposed to your products. 
  • You started a relationship with complementary brands.

5. Leverage Unlinked Brand Mentions

If your brand is even remotely popular, people will mention your brand name on their website or social media. 

But, it may happen that they may have forgotten to link back to you. These mentions are called unlinked mentions. Even if they mention your name, you aren't getting any benefit. 

Here's how to leverage unlinked mentions to build quality backlinks. 

  • Research Your Brand's Unlinked Mentions. You can easily search for them with social listening tools like Mention or Awario
  • Filter out the most important site that you want to get backlinks from. 
  • Once you know which sites are worthy of getting backlinks from, find their contact number and reach out to them. 
  • It can be as simple as, "Hey, we noticed you mentioned our brand name in your post but forgot to link back. We would be grateful if you could add our link there. Thank you". 

6. Partner With Third-Party Discounts Site 

Promo codes are an excellent way to build links along with getting sales! It's a win-win situation for both parties if done rightly. Chances are, you might be already giving promo codes to your audience. 

They even run ads to bring forth to the audience. 


Here's how to partner with a third-party discounts site to build high-quality backlinks. 

  • Decide what kind of coupons are most popular among your target audience. Would they rather get free shipping or 20% discounts? 
  • Create Coupons. Platforms like Shopify provide an in-built facility to create coupons. If you are on another platform, check how to create coupons on these platforms. 
  • Reach out to reliable third-party coupon sites. For example, Groupon, Ibotta, etc.
  • Submit Your Coupons. However, make sure these coupons work! Or else you might lose your audience's trust. 

Now just wait. When your customers see your coupons on these sites, they would naturally visit your site to check out the products. 

7. Steal Your Competitor's Backlinks 

Chances are, your competitors may have been around longer. This means they would have collected precious, juicy backlinks over the years. So the good news is, you can get these precious backlinks too! 

So, here's how you can get them.

  • To search for your competitors' backlinks, you will need SEO tools. Here, we will use Ahrefs
  • In the Ahrefs site explorer, add your competitor's name and click on the backlinks in the sidebar. It will show every backlink directed to your competitor's domain. Take a look below screenshot showing the backlinks of Bestbuy. 
  • Use the filter option to filter do-follow links. Remember, no-follow links don't pass the SEO juice. 
  • Now, go through these links and see which referring domains are the best suitable for you to get a backlink from. 
  • After you make the list of potential sites, perform an outreach campaign. Voila! You got a backlink. 

Ecommerce Link Building Strategies - FAQs

1. What Is Link Building In Ecommerce? 

Link building in Ecommerce refers to building high-commerce backlinks to improve Ecommerce SEO. General link build strategies for Ecommerce include bundling up products, guest blogging, etc. 

2. What Are The Most Effective Link-Building Strategies?'

Most effective link-building strategies include blogging, partnering with a third-party discounts site, bundling products, leveraging unlinked brand mentions, etc. 

3. Why Is Link Building Important In SEO?

Backlinks are one of the most important ranking factors in SEO. If you gain high-quality backlinks naturally, your Ecommerce site has more chances of ranking higher in organic search results. 

4. How To Find Unlinked Brand Mentions?

You can easily track unlinked brand mentions with social listening tools like Mention and Ahrefs

Key Takeaways

  • Add a blog to your Ecommerce site and create link-worthy content like FAQ pages, buyer's guides, etc. 
  • Partner with third-party discount sites. 
  • Bundle up products by partnering with other complementary brands. 
  • Feature customer stories. 
  • Spy on your competitor's backlinks.
  • Leverage unlinked brand mentions.

Rank Your Website

Brice Decker

Brice has been handling marketing projects for more than 12 years and he is providing consulting services on SEO, Social Media and PPC. He has a huge expertise in working at large corporations including Accenture Interactive & PwC Digital Services.


Brice Decker

Brice has been handling marketing projects for more than 12 years and he is providing consulting services on SEO, Social Media and PPC. He has a huge expertise in working at large corporations including Accenture Interactive & PwC Digital Services.

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