Local SEO Tips for Fence Companies

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Are you running a fence company?

Incorporating local SEO can help!

By investing your time and resources into local SEO, you can get more people to step into your brick-and-mortar business. Knowing that 28% of all local searches end up in a purchase reinstates the importance of local SEO. 

Following are the 12 most critical local SEO tips to boost your profits:

1. Run a Local SEO Diagnoses

What's the current health of your local SEO strategy?

There’s only one legitimate way to answer this question. And that is – conducting an audit. It is essential to diagnose the strengths and weaknesses of your existing local SEO practices. Only then can you make improvements to increase the footfall. 

Here’s what you need to evaluate:

• Google My Business (GMB) Profile: Do you have a GMB profile? If yes, does it have up-to-date information about your business? Without accurate information such as product data and contact details, customers will flock to your competitors. 

Take a look at the screenshot showing the competition in a locality. Imagine how big a difference it will make on the revenue front if your GMB is not optimized. 

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• On-Page SEO: Does the content on your website have appropriate keywords? An audit may reveal a lack of meta tags, meta descriptions, and keyword integration. About 57% of marketing experts consider it the most productive SEO technique. 
• Google Search Console: Without indexing your fence company website on Google Search Console, it’s not possible to garner visibility on the search engine.

2. Optimize Your GMB Profile

We cannot stress this enough. Creating a Google My Business profile is merely getting your local SEO strategy. The real work comes after it.

Here’s what you can do to optimize it:

• Verify the ownership: After creating a GMB profile, it’s necessary to verify the ownership. Refer to this brief guide if you don’t know how to.
• Update the information: Make sure every information, including the address, phone number, email, opening hours, services, etc., of your brick-and-mortar fence business, is accurate.

 Take a look at the below example. 

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• Add images: People trust visuals. An optimized Google My Business profile should have no shortage of photos. 
• Address reviews: Don’t leave your customers hanging. Respond to all positive and negative reviews proactively, positively, and sincerely. It shows that you genuinely care about your customers. 
• Stay active: Google My Business offers the ‘Post’ feature for a reason. You can post the latest announcements related to your fence business. This way, customers feel that your business is still active.

Read: Step-by-step Setup Guide for Google My Business Set up

3. Register on High DA Directories

The local SEO audit explained earlier will reveal the directories your fence company is currently listed on, if at all. Though you can list your site on all significant and small directories, the directories with high domain authority (DA) matter the most. 

Make sure that:

• Your site is listed on popular directories, such as Yelp (DA: 94), Yellow Pages (DA: 90), and Facebook (DA: 100). These are highly trusted directories that offer verified businesses and reviews, as in the screenshot. 

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• You use tools like WebsiteSEOChecker, Ahrefs, or SmallSEOTools to verify the domain authority, preferably above 80. 
• The business information is consistent across all directories. Both consistency and volume of citations are essential for ranking on Google. 
• You remove all duplicate listings.

The consistent citations also mean that there shouldn’t be any misspellings in the NAP – Your business's name, Address, and Phone Number.

4. Improve Your Social Media Presence

There’s no local SEO strategy without social media. A 2021 Sprout Social study found that 55% of people discover new businesses on social networks. 

About 41% of local businesses boost their revenue through social media. 

To enhance your fence company’s social media presence:

• Create a Facebook Business Page and optimize it by uploading pictures, posting events, showcasing your products, etc.

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• Ensure that your business’s address is accurate. This is important when people geolocalize their Facebook posts. People in their network will likely observe the check-in. Thus, having the correct location helps. 
• Conduct polls on Twitter and engage in Twitter spaces
• Post routinely on other social media platforms like Instagram, TikTok, and Pinterest. The platforms where your target audience is most active carry the most weightage.

5. Find Relevant Local Keywords

If you want to build an enviable local SEO strategy, it's essential to focus on local keywords. These are the keywords that comprise geographic phrases, such as:

“Coffee shops near me”

“Best coffee places in Naples”

“Route to the nearest dollar store”

…and so on. By incorporating these keywords in your content, i.e., social media, website, and Google My Business profile, your local business is more likely to be discovered by prospective customers. 

• Use Keyword Research Tools such as Keyword Overview by Semrush, Google Keyword Planner, and Keywords Explorer by Ahrefs to find locally focused keywords. The below screenshot is an example of local keyword research. 

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• Prioritize high search volume keywords and long-tail local keywords 
• Incorporate those keywords in your social media copy, web copy, metadata, and URLs. 
• Leverage social listening tools like Brand Mentions, Semrush Social Media Tool, and Digimind to track mentions and find more long-tail local keywords.

6. Build Quality Backlinks

Despite high-quality backlinks being a clear ranking factor, many websites don’t have them. 

According to Ahrefs, 66.31% of web pages don’t have a backlink. However, there’s no doubt that backlinks are crucial to your local SEO strategy. 

Listed below are some tips on backlinks that will help you:

• Publish inspiring content on your website. If you focus on engaging content that helps people, others will willingly backlink to it. For example, creating content like Backlinko provides informational and actionable tips to the audience. 

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• Request high-authority sites for backlinks. You can reach out via email.
• Try guest posting and partnerships. 

For example, if you have a fence company, you can write an in-depth guest post on different fencing materials, each with its unique quality. Pitch that guest post to a realtor's website or a home renovation website.

Be sure to have a unique voice and value in your article. It will increase the probability of your pitch getting accepted.

7. Be Active in Your Local Community

This is an underrated local SEO tip. As a local fence company, it’s important to interact with the community members. 

Ultimately, they are the ones who will frequent your business. Building credibility and authority by engaging in local community events is necessary. 

Consider this a sort of “offline” local SEO strategy. 

For example, you can:

• Host charitable events for homeless people in your town or city, for example, as shown in the below screenshot. 

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• Organize marathons, treasure hunts, community barbecues, etc.
• Arrange scholarships for local kids

Again, you can always conduct virtual events to connect with your community. You can even promote them on social media, Google My Business profile, and website. 

Make sure that:

• You include relevant keywords
• Use any popular virtual event management platforms available today, such as Cvent, Capterra, and Aventri.

8. Create a Blog 

Blogging is an essential part of local SEO. Your fence website can rank organically on SERPs by targeting local keywords and covering topics relevant to your business. Moreover, you can blog about the events hosted by you, as mentioned in the preceding section. 

The following are other reasons why blogging is critical for SEO:

• High-quality, value-adding content can earn your site backlinks, a vital ranking factor. 
• You can generate leads for your business. As per SEMrush, companies with a blog section on their site generate 67% more leads every month.
• Create as much original content as possible. Allow experts within and outside your company to contribute to the blog.
• Give your audience a voice. Write case studies on how your product improved their lives and gave their homes a unique identity.
• Companies that ignore having a blog page, as in the below screenshot, will miss several ranking opportunities, audiences, and thereby revenue. 

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9. Focus on Social Proof

As an exercise, visit Google Maps. Search for “best fence companies nearby” and see what pops up. Whether or not your company is on the list, you’ll notice that the top results have good customer reviews in the majority. Why is that?

Research suggests that 95% of people check online testimonials or reviews before purchasing a product or service. And Google is likely to rank companies with many positive reviews. Hence, social proof is an indispensable part of local SEO.

• Encourage your customers to leave reviews about their product experience with pictures.
• Besides your website, collect reviews on social media profiles and third-party directories like Yelp.
• Address negative reviews (if any) empathetically and prioritize customer complaint resolution. 

Take a look at the below screenshot. The company’s reply is argumentative to customer reviews, negatively impacting other audiences about your voice. 

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People believe what they see. Testimonials with pictures and videos seem most authentic from a prospect’s point of view. Try and collect as many videos and picture testimonials as possible.

10. Leverage Voice Search 

With the influx of virtual assistants (VAs) like Siri and Alexa, people use voice commands to search for the nearest café or the nearest hospital. As per Statista, their presence will become higher in the coming years.

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Since these queries are also relevant to local SEO, voice search has been an important topic of conversation. 

These latest findings underscore the importance of voice search in local SEO:

• An incredible 500% increase in “near me” searches in recent years
• Nearly 40% of people conduct voice searches in the United States alone. 
• It’s faster to give voice commands than to type something. That remains the number one reason 43% of people prefer it. 

Here’s how you can utilize voice search in local SEO:

• Determine which conversational (long-tail) keywords your prospective customers are using
• Figure out the intent. Will a short answer suffice? Or does the user require an in-depth article? Weave content accordingly.
• Start by answering the question right off the bat and then get into the details – that’s another strategy.

11. Add Schema Markup

Schema markup is an under-utilized local SEO technique. Have you ever noticed how specific results on SERPs have additional information? 

For example, take a look at the below screenshot. 

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For example, a restaurant owner could place Schema markup (a code) on their booking page. Doing so will allow Google (and other search engines) to display booking information on that page right on SERPs. 

Being able to provide that information to users is extremely valuable. It increases the chance that they will click through the link. Read this HubSpot guide on how to add schema markup to a website. 

Alternatively, you can always hire a developer to do the same for your fence business website. 

• Use this schema markup for local businesses. This will help Google recognize you as a local business rather than a multinational brand.
• Leverage Schema Markup Testing Tool to make sure it’s working fine or allow your developer to test it for you.

Read: How to Use Schema Markup Values on Local SEO?

12. Work on Mobile-Friendliness

Remember voice search? 

Most people give voice commands through their assistants like Alexa or mobile (Hello, Siri!). Mobile search accounts for more than 60% of all searches on Google should underline the importance of creating a mobile-friendly website. 

If a user has to wait more than three seconds for your site to load or zoom in to read the content, they will likely bounce. Why wouldn’t they click an optimized website for mobile, right? 

Thus, ensuring your website's friendliness is vital to please both search engines and the audience. You can check whether or not your sites are mobile-friendly using free tools like Google mobile-friendly test, rankwatch, sitechecker, or others. 

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Besides, people use their mobile devices to:

• Check the business’ opening hours
• Evaluate their choices: products offered by a business
• Read existing reviews of customers 
• Determine the route to the physical location of a company

If you already have a website, work with a developer to improve the mobile-friendliness issues that it may have. 

Frequently Asked Questions (FAQs)

Listed below are the FAQs on local SEO:

1. How Does SEO Differ From Local SEO?

Search engine optimization (SEO), in general, optimizes content at global levels. On the other hand, local SEO boosts site rankings at the local level. The primary goal is to increase footfall by allowing people nearby to find and connect with the local business. 

2. Who Can Benefit From Local SEO?

A business whose primary goal is to get customers through the door must prioritize local SEO. They should have a geographic location that people can visit. 

3. What Are Local Keywords?

These are usually long-tail keywords that have a geographic location embedded in them. Researching and incorporating local keywords is pivotal for a solid local SEO strategy.

4. How Much Does Local SEO Cost?

The cost of implementing local SEO is subjective. It primarily depends upon the location and competition. It typically costs somewhere between $300-and $2,000 a month.

Key Takeaways

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Summarized below are the local SEO tips for your fence business:

• Audit your current local SEO strategy 
• Optimize your GMB profile 
• Register on online directories with high authority 
• Maintain consistency across all citations
• Work on your social media presence
• Find and incorporate relevant local keywords 
• Obtain backlinks from authority sites
• Connect with local community members
• Create an insightful blog 
• Gather as many testimonials as possible
• Include voice search in your local SEO strategy
• Utilize schema markup to improve SERP rankings
• Make your site mobile friendly