SEO has evolved over some time. Earlier, updating NAP and getting into local listings boosted website ranking. Now, it requires more effort than that. Content has become a game-changer in SEO.
If your strategy is not focusing on content creation, you will lose out on many opportunities. Let us look at different types of content that help local SEO.
Read: 10 Ways to Create Content for Local Search Results
Initially, content creation may seem time-consuming, and businesses dread it. But it is worth the effort to create locality-based content. You will establish your foot in the market, build brand awareness and increase business.
Look at these eight types of content that will help you strengthen local SEO.
To have a solid online presence, you must create your website. You will have plenty of room to increase traffic by engaging in local SEO activities on your website. A website will make it easier to rank better in local SERP.
Look at the tips mentioned below to make a good website:
These tools will help you in creating a good website:
The power of blogs was underrated in local SEO. But over time, businesses have used it as leverage to boost local SEO rankings.
An informative blog helps answer user queries, improves SERP rankings for targeted local keywords, and much more. Thus, creating content for the local audience helps them convert them into your customers.
Take a look at this plumbing firm in NYC doing the same.
Here are a few tips to help you create an informative blog for local SEO:
A couple of tools that will help you in writing better content for your blog are:
Read: 10 SEO Tips for Your Blog Posts
One of the most effective yet underrated local SEO strategies is creating video content. Local businesses avoided making video content for a very long time. But ever since Facebook, Instagram, and TikTok have entered into the picture, the game has changed.
There is a significant boom in video content. This can even be embedded into your blog post as an example below, where wine businesses show how they manufacture and serve it to the customers visiting them.
You can use these tips to boost local SEO in your video content:
These tools will help you create video content easily:
The power of testimonials is well-known among businesses. If you have a satisfied consumer, his word of mouth is the most significant testimony. You should try and bring that online. Publish the testimonials on your website. It could be a written or video testimonial.
Here’s an example that signifies how good are your services to the local audience:
Here's how you can get customer testimonials:
These tools will help you get testimonials from your customers:
You can use the experiences you've learned from your business and put them down in a case study. Think about the challenges you have faced and how you came out of them. Use that experience in your case study. It also helps your audience get a sense of how effective your services are:
Here's how to make a compelling case study:
These are the tools to aid better case study writing for local SEO:
As obvious as it may sound, many businesses lose sight of this content strategy for local SEO. You must ensure that your name, address, and phone numbers are consistent in each listing. If you make a slight change on one platform, do it on others.
Ensure that these details are accurate on GMB and replicated on all other business directories.
These tips should help you with the consistency of NAP data:
The tools mentioned here will help you with local listings:
If you are expanding or local business or announcing a huge sale, then a Press Release should be your go-to option. A local press release will help draw attention to your business and create business opportunities.
Take a look at the below screenshot showing a local press release example:
Here's what you must do to boost local SEO via press release:
Use the tools given below to publish the best PR for your local business:
Read: Press Releases and SEO
You must be aware of consumer trends by now. We all love to research before buying a product or availing services. Reviews and recommendations play a huge role in the decision-making process. So, if you are a local business owner, tap on this opportunity.
A business with several positive reviews has higher chances of conversions than its competition.
Here’s an example that has many reviews and appears on top.
Here is how to work on reviews and recommendations:
Use these tools to work on reviews and recommendations for the local SEO of your business:
Brice has been handling marketing projects for more than 12 years and he is providing consulting services on SEO, Social Media and PPC. He has a huge expertise in working at large corporations including Accenture Interactive & PwC Digital Services.
Brice has been handling marketing projects for more than 12 years and he is providing consulting services on SEO, Social Media and PPC. He has a huge expertise in working at large corporations including Accenture Interactive & PwC Digital Services.
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