Types of Content That Help Local SEO

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SEO has evolved over some time. Earlier, updating NAP and getting into local listings boosted website ranking. Now, it requires more effort than that. Content has become a game-changer in SEO.

If your strategy is not focusing on content creation, you will lose out on many opportunities. Let us look at different types of content that help local SEO.

Read: 10 Ways to Create Content for Local Search Results

8 Types of Content that Help Local SEO

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Initially, content creation may seem time-consuming, and businesses dread it. But it is worth the effort to create locality-based content. You will establish your foot in the market, build brand awareness and increase business.

Look at these eight types of content that will help you strengthen local SEO.

1. Create a Stellar Website With Location-specific Pages

To have a solid online presence, you must create your website. You will have plenty of room to increase traffic by engaging in local SEO activities on your website. A website will make it easier to rank better in local SERP.

Look at the tips mentioned below to make a good website:

• Create city/ region or locality specific landing pages
• Make a separate landing page for pricing and services, as shown in the below example

• Ensure that discounts and coupons have a different landing page too. It should be updated consistently
• Create an FAQs page to answer queries based on local searches of your business

These tools will help you in creating a good website:

• Wix.com: Set up your website quickly with this tool
• Ahrefs: Get keywords and content suggestions to boost local SEO
• Google Trends: Search trending terms and phrases for your local business here

2. Write Informative Blog Content

The power of blogs was underrated in local SEO. But over time, businesses have used it as leverage to boost local SEO rankings.

An informative blog helps answer user queries, improves SERP rankings for targeted local keywords, and much more. Thus, creating content for the local audience helps them convert them into your customers.

Take a look at this plumbing firm in NYC doing the same.

Here are a few tips to help you create an informative blog for local SEO:

• Do proper keyword research based on your location to get relevant keywords, as shown below

• Provide valuable information
• Form self-help guides, DIYs, case studies, etc.
• Avoid thin content and poor linking
• Do not let plagiarism enter your blog

A couple of tools that will help you in writing better content for your blog are:

• Ahrefs: Get keyword suggestions and a content guide for your blog
• Grammarly: Write high-quality content and get improvement suggestions
• Small SEO Tools Plagiarism: Upload your content and check plagiarism percentage

Read: 10 SEO Tips for Your Blog Posts

3. Make Engaging Video Content

One of the most effective yet underrated local SEO strategies is creating video content. Local businesses avoided making video content for a very long time. But ever since Facebook, Instagram, and TikTok have entered into the picture, the game has changed.

There is a significant boom in video content. This can even be embedded into your blog post as an example below, where wine businesses show how they manufacture and serve it to the customers visiting them.

You can use these tips to boost local SEO in your video content:

• Create long and short-form video content
• Tap on the latest trends related to your business
• Write SEO friendly titles and descriptions
• Include CTAs in your videos

These tools will help you create video content easily:

• Adobe Premiere Pro: Make video editing easy
• Shakr: Customize your video for all social media channels
• Ahrefs: One of the most trusted keyword tools for video content

4. Get Testimonials from Customers

The power of testimonials is well-known among businesses. If you have a satisfied consumer, his word of mouth is the most significant testimony. You should try and bring that online. Publish the testimonials on your website. It could be a written or video testimonial.

Here’s an example that signifies how good are your services to the local audience:

Here's how you can get customer testimonials:

• Ask them to review your services and leave a testimonial
• Offer them a discount on the next service in exchange for their testimonial
• Create a survey or send emails to prompt testimonials from consumers

These tools will help you get testimonials from your customers:

• Getsitecontrol.com: Introduce star-based ratings on your website
• Venngage: Create online coupons for your consumers quickly
• Pinnacle Studio: Edit video testimonials easily

5. Publish Case Studies from Previous Stints

You can use the experiences you've learned from your business and put them down in a case study. Think about the challenges you have faced and how you came out of them. Use that experience in your case study. It also helps your audience get a sense of how effective your services are:

Here's how to make a compelling case study:

• Start with an outline of topics you'll cover
• Form a storyline around it
• Plan the structure and headings
• Write in clear and concise words
• Publish on online and offline platforms

These are the tools to aid better case study writing for local SEO:

• Keywordtool.io: Get suitable keyword suggestions for your case study
• Grammarly: Check for grammar and spelling errors
• Small SEO Tools Plagiarism: Get a plagiarism report in just a few minutes

6. Be Consistent with NAP Listings

As obvious as it may sound, many businesses lose sight of this content strategy for local SEO. You must ensure that your name, address, and phone numbers are consistent in each listing. If you make a slight change on one platform, do it on others.

Ensure that these details are accurate on GMB and replicated on all other business directories.

These tips should help you with the consistency of NAP data:

• Check all the online platforms, including social media
• Proofread your NAP data before publishing
• Update the slightest change (if any) on all platforms

The tools mentioned here will help you with local listings:

• Google My Business: Guide for Google to list and rank your business higher
• Grid my business: A tool to check ranking and competition of your local business
• Moz Local: Check local business rankings and tap on missed opportunities

7. Increase Awareness with Local Press Release

If you are expanding or local business or announcing a huge sale, then a Press Release should be your go-to option. A local press release will help draw attention to your business and create business opportunities.

Take a look at the below screenshot showing a local press release example:

Here's what you must do to boost local SEO via press release:

• Include a list of local keywords relevant to the PR in the heading and body content
• Give sufficient details for events like a sale, charitable initiatives, collaborations, etc.
• Add visual aids and use image alt text to boost local SEO

Use the tools given below to publish the best PR for your local business:

• Headline Analyzer: Tool to help you write SEO friendly headlines to drive maximum traffic
• PitchEngine: A modern software built for public relations
• Prezly: Manage media relations, create online newsrooms, and much more

Read: Press Releases and SEO

8. Work on Reviews & Recommendations

You must be aware of consumer trends by now. We all love to research before buying a product or availing services. Reviews and recommendations play a huge role in the decision-making process. So, if you are a local business owner, tap on this opportunity.

A business with several positive reviews has higher chances of conversions than its competition.

Here’s an example that has many reviews and appears on top.

Here is how to work on reviews and recommendations:

• Do proper keyword research for review-related searches
• Create a page especially to drop reviews and recommendations
• Offer incentives to your consumers for recommending your business

Use these tools to work on reviews and recommendations for the local SEO of your business:

• keywordtool.io: Get all reviews-based keyword suggestions here
• Typeform: Build online forms and surveys effortlessly
• SurveySparrow: A tool to drive customer loyalty, study trends, and track loyalty score

Key Takeaways

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• Create a website that resolves all consumer queries and gives information first-hand.
• Write informative blogs to create awareness among consumers about your local business
• Boost local SEO with high-quality video content for your consumers
• Bring your customers to be your voice. Ask them for reviews and ratings
• Publish case studies to establish your brand among competitors and customers
• Focus on NAP listings to boost local SEO rankings
• Publish online and offline press releases for any new or significant events for your business
• Work diligently towards customer reviews and get recommendations from them