What Is A Local 3-Pack & Its Benefits?

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A local SEO 3-pack (business listing) is a listing of three businesses you see first in the search results when searching for terms using keywords like "near me" or "near [Location]."
Previously, the feature had five to seven business listings, but now it has narrowed to the top three listings. It is the method of displaying the top three results in the local SERP results.

Benefits of Ranking for Google Local Three-Pack

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1. Helps to Gain Superb Positioning And Relevance

Google 3-pack holds the highest position in Google searches. It helps position your business as the most reliable and relevant in customers' minds. Your placement in the Google 3-pack is the key to customers knowing your business more.
As your business gets listed in the three spots, it helps to enhance your business popularity, and you're likely to get more customers. Google 3-pack helps to colossally help to improve your brand's online visibility and authority.
You may want to top in the local searches; you can do it by appearing in the local pack. It will lead to more website traffic and perfect SEO outcomes. You can expect an increased amount of foot traffic and exorbitant revenue.
Pro Tip 1: Feed Google with information about your business and adjust your local search marketing objective to reach users with high proximity.
Pro Tip 2: Optimize your website's on-page content for local search for influential ranking in the local three-pack.
Pro Tip 3: Consistency is the key. Ensure to monitor your Google Map listings and local citations to rank higher.
Here’s an example of the Google local three-pack:

2. Influences Purchase Decisions

The great thing about the local three-pack is that it massively influences customers' buying decisions and makes things effortless for them.
One-click of your business leads your customers to know more about your business, location, and offerings.
Estimates state that 81% of local searches via mobile devices help to increase direct purchases. To get into the top three spots, you need to have an impressive Google profile.
Have all required information regarding your open business hours, and keep each location updated as well.
Pro Tip 1: Earn local reviews on sites like Yelp and TripAdvisor.
Pro Tip 2: Build local backlinks, which help you build authority and compare it with competitors.
Here’s an example of a business with local reviews on Yelp:

3. Helps To Get The Reviews Out

Another chance of the local three-pack getting popular is showcasing customer reviews.

• It helps you showcase the summary of customer reviews.
• It helps to improve your business visibility which makes potential users know more about your business.
• It helps to make your business appear more trustworthy and positively impact sales.

Google determines several factors while determining the local three-pack rankings. And relevance is a crucial factor determining how well a business profile matches the search query and reviews.
Estimates state that 84% of people trust personal recommendations. When you have positive reviews, you attract more people to listings, enhancing foot traffic to your site. It helps to quantify the trust of people in your business listings.
Pro Tip 1: Make sure your location and reviews are verified.
Pro Tip 2: Manage and respond to review feedback, which helps to enhance the review process, that adds to the social proof.
Pro Tip 3: Add relevant reviews to your business profile.
Here’s how Google’s local three-pack displays the local reviews of the businesses:

4. Boosts Your Visibility

An optimized GMB profile helps enhance visibility, enabling customers to find you effortlessly. It helps your brand stand out, get additional conversions and provide insights into your business location.
Keeping your information up-to-date and engaging allows your customers to get in touch with your offer reviews. These practices help to get your business listed on Google maps. It enables you to update your operating hours, which helps people visit your store appropriately.
Updating optimized pictures of your business in location maps helps you achieve the top three spots on search queries.
Pro Tip 1: Make your website more responsive to strengthen your brand's local presence on local maps.
Pro Tip 2: Ensure to offer a flawless navigation experience to your customers.
Pro Tip 3: Thrive to boost the local presence of your business via an optimized GMB profile.
Here’s a screenshot of the GMB console:
Read: Step-by-step Setup Guide for Google My Business Set up

5. Enhances Your Business Information

Google's algorithm takes into consideration various factors for ranking purposes. Ensure to display the search results according to the search query to improve engagement.
You will miss many rewards if you don't have an optimized listing. Narrow down the listings which are more relevant to your business.
Another goal you should aim for is to get your listing ranking for your target keywords and your business information. Try to earn impressive star ratings and nicely worded reviews based on the listings.
Lately, optimize your website with all information regarding business location, town, and region. Try to earn inbound quality links and citations for your business.
Pro Tip 1: Optimize your listings
Pro Tip 2: Verify your address and other business-related information.
Here’s an example of a business that contains an address and corresponding business information:

Key Takeaways

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• Optimize your website, pictures, and listings.
• Have a mobile-friendly and responsive website, and take advantage of Google posts to drive rankings.
• Optimize your Google My Business profile to enhance your brand visibility.
• Create location-specific pages and concentrate on concentrate on long-tail keywords.
• Post high-quality content on your website to rank higher and earn quality backlinks.
• Monitor online reviews within a single dashboard and take advantage of the free audit.
• Try to earn good quality reviews to showcase them on your business profile.