Living in a digital world, every human is a brand in themselves. All one needs is a website to give a face to make it credible and accessible.
Local Businesses tend to rely on social media platforms such as Facebook and Instagram. However, the truth is that the algorithm of these platforms is never in your control. It keeps on changing overnight. So, to take control of your audiences and your reach, you need to build a website— a constant source of organic traffic.
The sole and prime reason for this is to leverage the trend shown in the below image.
Local businesses often get unnoticed by the customers because they are usually not discussed in the households. Therefore, when one looks for a service/product online and notices a shop nearby, they can skim the details on the website without even physically visiting your store.
Additionally, websites give credibility to your business. The website's design and performance are directly proportional to the number of customers you attract.
Tips You Can Follow:
Who doesn't want their business to reach the most potential customers? In a world dominated by the internet, most people enter a search query before stepping out of their homes to finish a chore.
Therefore, when they google about a service/product that your business offers, chances to land in your store increase when your name pops up at the top of the SERPs.
Additionally, businesses can appear in the local 3-pack to attract a lot of local traffic and earn more revenue.
However, to help the customers reach you, your website needs to be designed to be accessible to most people.
Tips To Follow:
Local Businesses thrive on word-of-mouth. However, with the increase in digitalization, building stronger relationships with customers on the web is pertinent.
Websites help build a community via an email list and a review/feedback section. Customers and service providers can stay in touch 24*7 without any problem now.
Customers can send their feedback any time of the day and can receive a reply just as quickly without visiting the store physically or contacting via a phone call.
Tips For Building Customer Relationships:
As mentioned earlier, before the advent of online marketing, small businesses used word-of-mouth, pamphlets, and banners to advertise. However, you can save all this money if you invest your time and money developing a website today.
Developing blogs and other website content to drive organic traffic is one of the cheapest yet long-lasting ways to do online marketing.
People google everything today, from switching on the television to designing a DIY dress. This gives unlimited scope to businesses like you to grab attention from the right set of audiences and increase sales.
Tips To Follow:
Use Pay Per Click (PPC) internet advertising to drive traffic to your site. Here’s an example:
If your business name pops up when you enter the name in the search query, then you are going in the right direction. You are on the right track in building your online presence.
Take a look at this screenshot where a brand name appears on top over other typical queries.
Tip:
Once you have invested in setting up the website, there is no going back. This investment will reap numerous benefits to your overall local business.
Additionally, with the help of the website, you no longer have to worry about attending customer care as automation can take care of it.
Besides, if you have provided relevant FAQs, you don't even need a bot as a customer care manager. Customers can easily read for themselves and understand the details of the services/products.
As far as money is concerned, websites save a lot of it as digital marketing is a lot easier and cheaper than traditional ways of marketing.
Tips To Follow:
Instead of distributing flyers or pasting posters on the store's walls, you can add creative posts on your website. Websites can become a great way to post updates about your service and products, vacancies, new offers, and add ons.
Here’s an example that shows that you can save a lot of advertising spends with your website.
The website thus becomes your one-stop destination for all your business needs.
Tips To Follow:
Organic traffic is free of cost; all it takes is time and patience. Most businesses aim to increase organic traffic simply because organic traffic is targeted.
When a user enters a query, and your business can answer it, you are more likely to gain a new potential customer/follower/email subscriber.
Moreover, the website gives you a chance to enter into the larger community of your industry.
For example, if you are a chiropractor and have a website, you can connect with other chiropractors in your region or even in different areas to build a sense of belonging for your brand. Further, it helps get backlinks and guest postings.
Tips To Increase Organic Traffic:
As the saying goes, small fish can defeat a big fish. So, can you, along with other small businesses. With the power of digital media, small businesses can compete with big brands. Today, various online stores compete with Amazon and are loved by customers.
Therefore, building a website gives you an edge over other local businesses and opens doors to compete with big fishes in the sea.
Take a look at this screenshot, where the websites have a chance to attract potential audiences.
Tips For Competing With Big Brands:
Do you wish to work 24/7 but cannot due to the human body you possess?
Well, your business website can make your wish come true. It can work for you all day and all night without even complaining.
Jokes apart, websites are a great tool to sell services/products as you need not physically sit at your store and wait for your customer.
Potential customers can come to your domain and fill their carts at any time of the day. They just need a ‘shop’ or ‘buy’ button on your site.
Tips To Follow:
Brice has been handling marketing projects for more than 12 years and he is providing consulting services on SEO, Social Media and PPC. He has a huge expertise in working at large corporations including Accenture Interactive & PwC Digital Services.
Brice has been handling marketing projects for more than 12 years and he is providing consulting services on SEO, Social Media and PPC. He has a huge expertise in working at large corporations including Accenture Interactive & PwC Digital Services.
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