Tips to Grow Your Business Using Hyperlocal Marketing Services

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What is Hyperlocal Marketing?

Hyperlocal marketing is the act of targeting your ads or content to specific locations, using geofencing technology to direct the message to specific audiences in specific places. 

It can be used to market products and services in any neighborhood, city, county, or state, even for a group of cities. 

It is extremely useful if you have a brick-and-mortar store or a business that has a physical presence in a specific place. You can use hyperlocal marketing to ensure your business’s website is visible and accessible to customers and prospective customers in that location.

Tips to Grow Your Business Using Hyperlocal Marketing Services

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1. Ensure Correct NAP Data

To be successful in the online marketplace, a company must first and foremost be aware of the correct NAP (name, address, phone) data. A business cannot effectively market to a local audience without accurate data. 

Importance Of NAP For Hyperlocal Growth

The use of hyperlocal content and marketing is key to increasing a brand’s visibility in the marketplace. You can do this through many means, such as social media, search engine optimization, and email marketing. 

It uses NAP data to pinpoint services users need at their location. This is the power of a data-driven approach to hyperlocal marketing, which involves collecting NAP data from consumers and then using the information to provide a better customer experience.

• Inconsistent NAP details can affect your rankings on search engines.
• Moz Pro offers advanced NAP auditing tools which can improve accuracy. 
• Scan citations with tools like GMB Crush for better results.

You can also use Moz Local to check and optimize your local presence across the web, as shown below.

2. Focus On The Local 3-Pack

Google local 3-pack is a feature that allows people to type a location and receive a list of local businesses that are relevant to that query. It’s a handy tool for finding local business listings. Any business targeting hyperlocal SEO should aim to get on the 3-pack. 

Getting On The Google Local 3-Pack

The Google Local 3 Pack program is a great way to increase your SEO for local searches and make sure you are seen when people search for your business online. The only problem is that there is a limit of 3 websites on the Local Pack, and it can be difficult to place there.

If you want to be on Google’s Local 3 Pack, you’re going to have to start by submitting your listing to the right places. The first place you should submit your business is Google My Business. 

• Complete all sections on your GMB profile. This gives you the best chance of ranking on the 3-pack.
• Use local keywords in your GMB profile to signal hyperlocal intent.
• Uberall and Ahrefs are tools that can help with your GMB.

Have a look at how Google recommends the most updated Google Business Listings at the top for the local search term “pubs in San Francisco.”

Read: Tips to Rank on Google Local 3-pack

3. Target Location-Based Keywords

The key to hyperlocal intent is to focus on keywords that have local search traffic. This is not something that has been a secret for a long time. But even today, businesses sometimes favor more popular keywords versus better local keywords.

Tools For Finding The Best Keywords 

The idea of targeting keywords based on location is not new. It’s been a long-standing tactic used by many major brands to reach their target market. But what is new is that the location-based keywords are specific to a certain area.

Businesses have begun to optimize hyperlocal keywords for quicker local SEO authority. It can also beat established players in the market by newer, more agile companies. 

Some various strategies and tools can help you find these keywords. Here are a few of them for your reference. 

• Opt for hyperlocal keywords over other more popular keywords in your niche.
• Google Keyword Planner is a staple platform in this niche and still powerful.
• SEMrush and Ahrefs are preferred by marketers all over the world. 

Here’s how you can find local keyword ideas around the search terms relevant to your business offerings using Ahrefs Keyword Explorer

Read: 15 Best Keyword Research Tools Used By Top SEO Companies

4.Offer Real-Time Discounts And Offers

One way to improve business is by creating urgency for your customers. It’s easy to create urgency in the minds of visitors. If visitors know that they only have a limited time to purchase, their decision becomes much more urgent. 

How Real-Time Discounts Help Local SEO

If you’re running a small business, you can use the concept of urgency to your advantage. A common practice in local businesses is offering discounts in real-time. This is the case for several online businesses. 

It is especially true for those who sell on Groupon sites, with a 24-hour window to grab a deal. With a mobile device, users can quickly decide whether or not to grab a deal right now. 

This is an easy way for business owners to increase traffic and build brand awareness.

• Offering discounts and sales can increase brand awareness.
• Use tools like Pipedrive to keep track of sales metrics.
• Another tool, Insightly, helps track sales data from your website through visualization. 

Have a look at how you can track and be on top of all your sales metrics using Pipedrive

5. Run Competitions During Holidays

Competitions are one of the most powerful tools a company can use to drive traffic and conversions. Thanksgiving and Black Friday are two of the most popular holidays for businesses. Leverage these to improve your brand reach.

Engaging Your Audience Before Holidays

Holidays are an important time of the year to engage with customers in the online world. These can be big events like Black Friday or Small Business Saturday. Or, they can be smaller events, like hosting a fundraiser for a local charity.

Marketing during this time can be relatively inexpensive to run. There will be many promotions during this time, so be creative with your ideas. Here too, discounts can help with other goodies in the holiday theme.

• Make sure that your holiday promotions are on-brand and in-season.
• Social media is mandatory for holiday promotions. Start at least a month early before the holiday.
• Remember to capitalize on the FOMO (fear of missing out) factor.

6. Distribute Time-Sensitive Coupons

Coupons play a huge part in getting more traction for your local marketing efforts. Distribute coupons through social channels like Facebook, Instagram, Pinterest, and Twitter. You’re able to reach customers when they’re in the area where you want to be seen. 

Your brand is already there, and all you need to do is leverage your time-sensitive offer to make a big impression.

Strategies To Use Limited-Time Coupons

When you’re working on a limited-time promotion, the first step is determining your objective. One objective could be to sell more of a specific product or service. Another would be to improve SEO metrics,

Tailor your coupons to align with your objectives. Social media is a huge platform for sharing coupons. Make sure that your coupons are circulated on several popular local websites.

• Have a clear objective in mind before you design coupons for your brand.
• Tools like Talon.One and Voucherify can help you manage codes for your coupons.
• For social media, use image editing tools like Adobe Suite or Canva to make it more attractive.

You can use Canva to create visually attractive coupons for your social media campaigns with a consistent design language resonating with your brand.

7. Give Early-Bird Prizes

The one thing to remember about hyperlocal brand marketing is that it’s all about timing. Early-bird prizes encourage people to take action sooner than later. It can be helpful when trying to encourage footfall into your brick-and-mortar.

Tips To Creating Compelling Prizes For Customers

Most businesses are looking to engage their customers on their websites. Prizes are a great way to do that with minimal advertising and spending. To use the power of incentives to your advantage, you must first identify the need in your customer base to have a reward. 

Next, look for why these customers would be more likely to purchase your product or service immediately upon receiving it. Once you have these locked in, create a prize that encapsulates these issues. 

• Identify pain points and implement solutions to get the most relevant prize. 
• Woorise is one of the top giveaway tools that you can get today.
• Look no further than Rafflecopter for your needs to create a lottery-type campaign.

Here’s a screenshot from Woorise that you can use to plan, manage, and track all your giveaway campaigns in the most efficient manner 

8. Use Local Media For Ads

Many local businesses use local media such as radio and television for advertising. But, even today, many business owners are still unaware of this fact. The truth is brands can leverage these mediums to increase their hyperlocal presence. 

Strategies To Using Local Media Channels 

If you want to gain hyper-local reach, local businesses need to think of ways to reach their customers through radio or TV. Getting creative on local channels can increase brand awareness locally and build a reputation with your local customers. 

The key here is to ensure that this works with your SEO strategy. The aim is to supplement it with local media rather than replace the whole process.

• Use PR tools like PressRush and HARO to find media opportunities locally.
• You can also approach local media influencers to find opportunities. A good tool for finding influencers is Meltwater.
• Also, check local reviews of different media outlets.

You can sign up on HARO as a source to start receiving and answering local queries from journalists around you, as shown below.

9. Work With Local Businesses And NPOs

Working with the people might just do it when you need a foot up in your local presence. Approach local businesses to strike up a collaboration with them. Nonprofits are another area where you should focus on to gain credibility. 

Strategies For Widening Local Reach Through Collaboration

For improved reach, always take up an offer of collaboration with local businesses. This is provided that they are the right people to partner with. When people see you working with other local people, they can relate more to your business.

Not just that, it can build up your website metrics as well through linking and shared services. This is also another point where you should consider giving back to the community. Your business can do this through nonprofit organizations.

• Decide on what kind of businesses you want to partner up with.
• You can find local businesses with Thumbtack or Angi. You’ll end up with more than a few prospects.
• Yelp is one of the most popular platforms for finding information and reviews.

You can use Yelp to find local businesses around you to partner with. For example, a local gym operating in the San Francisco area can find sports apparel supplies businesses in the same area to partner with, as shown below.

10. Create A Local Blog Or Social Feed

Content has always been powerful when it comes to local reach. The key is to align with a local flavor to keep your readers interested. It can also get new visitors to your website. 

Tips To Create Your Local Blog 

A blog can add significantly to your local presence. The key is to identify the right topics and audience for content creation. When done right, it can improve local metrics significantly for your business. 

This is also true for your social media feed. Push for more relevant local news as well as part of your feed. It can feature on searches and get more visitors to your website.

• Optimize your blog with a number of tools, including Google Suite, Ahrefs, or Moz Blog.
• Ensure that they are free from plagiarism with Copyscape.
• High-quality content shouldn’t have grammatical errors - check them with ProWritingAid or Grammarly.

You can also use Similarweb’s competitive analysis tool to find out competitors in your niche and get content ideas from their blog, as shown below.

Key Takeaways

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• Research exhaustively for local keywords and other factors for optimization.
• Know that local search intent has a much higher rate of conversions.
• Opt for social media for your hyperlocal pipeline as it can reach billions.
• Get your basics right (NAP) on business listings, especially GMB.
• Engagement with visitors is key, so design events around this factor.
• Leverage fear of missing out (FOMO) for your local campaigns.