What Is The Role Of Artificial Intelligence in Local SEO

Search engines have always leaned towards artificial intelligence to improve results.

AI is more about manual and automated techniques. It makes sense that today, local SEO uses a combination of methods. These include research and analysis of competitors. Also, social media, online directories, and online reviews are affected.

AI-assisted methods can help you get improved results for your local SEO pipeline. They can determine where your business stands in the local search rankings. Another advantage is that it can lower your costs and shorten your time.

Read: Impact of Artificial Intelligence on Local Businesses

7 Ways Artificial Intelligence is Transforming Local SEO

1. Advanced Keyword Research

Competition has been increasing steadily in the SEO niche. More companies are opting to increase local market share for their own business. This has resulted in a smaller market share for all the competitors. As competition mounts, more SEO experts prefer to use AI to get their keyword research done.

How AI Can Help With Keyword Analysis

As keyword analysis becomes more complex, people are turning to AI. This can be cheaper as a solution to their problems. AI subroutines also deliver quicker results. These results are more detailed than getting them done manually.

It also enables marketers to offload work to the computer while focusing on other tasks. This can improve the quality of the SEO pipeline. While at the same time decreasing turnaround times.

• AI keyword tools are much faster than other types and more productive.
• Keyword Insights is a newer tool that allows marketers some breathing space.
• Google Keyword Planner also uses AI to power its search.

Here’s an example of Keyword Insights displaying a keyword cluster:

2. Improved Ad Campaigns

Ad campaigns are a big part of the marketing experience for any business. With hundreds of ads floating about, it's difficult to make an impact.

AI-powered ad campaigns offer something different and more targeted. It can produce high-conversion ads that can improve website metrics.

Ad Campaigns With AI-Powered Routines

With the volume of daily business ads, it can be challenging to target the right people. But with the advent of machine learning, things are slowly but steadily changing. AI can now create compelling ad campaigns for businesses.

This takes a significant load off the marketers. It allows them to get core objectives completed in the pipeline. Introducing AI has improved productivity. It leverages computing power to produce better ad copy.

• With AI, ad copies are created significantly quicker and more accurately for your audience.
• Phrasee is an incredible smart tool for social media platforms to help your business.
• A more popular AI suite for ads is the Adobe Advertising Cloud. It is slightly on the expensive side.

Here’s a screenshot of campaign creation in Phrasee:

3. Automation For Repetitive Processes

You can use automation in several ways for various purposes. Repetitive tasks are done manually but handled by automation with others. This means that an individual's job is done with greater speed and less effort.

It's most common to automate a process that requires very little creative variation, such as an order entry system.

Improving Local SEO With Automation

There are several ways to automate local SEO processes with AI. An important first step would be to opt for a CMS. They can coordinate your content over multiple platforms. Most of them come with a scheduling tool as well.

Using an AI-powered affiliate marketing tool can also improve your productivity. It can automate your sales funnel. This allows you more time to tinker with other parts of your local SEO campaign.

• It is important to remember to take the right calls - don't let automation make them.
• WordPress, Joomla, and Drupal are popular AI CMS tools for businesses.
• Choose from a range of scheduling options like iSchedule, Hubspot, and Buffer.

Here’s a screenshot of post scheduling in Hubspot:

4. Deep Backlink Analysis

Backlinking is a powerful tool for businesses to get more exposure and market share. But as a marketer, you are bound by how much time you can spend on building them. This is where AI can make a significant difference to your link-building process.

Deep learning AI can assess links and select the right one for your marketing pipeline. They can handle more information than a marketer.

Leveraging AI To Improve Link Building

You can use AI-powered data analytics to measure backlinks to determine whether they are effective or not. This helps you find out which backlinks are most important. Businesses can use AI tools to determine the relative importance of any backlink.

It can help you find out the right keywords from backlinks that drive traffic to your site and which ones produce conversions. You can use this information to ensure you're spending your time on the most effective backlinks.

• Tools like LinkMiner can estimate how important a backlink is to your business.
• Majestic SEO is another platform that uses AI to evaluate backlinks.
• Another great option is Postaga which can be used for link building.

Here’s a screenshot of LinkMiner showing a website’s backlinks and the quality of the links:

5. AI-assisted Website Design

Like hardcore SEO, web design is also going through a phase of being AI optimized. Coming up with new designs can be difficult for designers. And more importantly, web design can become expensive quickly.

The solution would be to opt for AI to improve productivity. It can significantly lower costs and ensure quicker turnarounds.

How AI Can Help The Web Design Process

AI is already being used to create websites that are much more human-like. It's been used to create websites to learn what you like and show you content you might enjoy. This could be based on the user's browsing history or buying behavior.

It is also exhibited in AI-powered websites that can predict what you're going to search for next and help you find it more quickly. This is called adaptive design, and it can be a great way to personalize the website experience for each visitor.

• Fronty is a platform that can assist you in creating a website in minutes.
• Like its namesake, Uibot can help you create impressive UI templates.
• Let's Enhance is a tool that uses AI to upscale images resulting in better quality.

Here’s a screenshot of Fronty’s PNG to HTML converter:

Read: How Is Artificial Intelligence Changing the Landscape of SEO?

6. Customer Support With Chatbots

Automation of customer support is something that a lot of businesses already do. AI has proven to offer great results when gathering feedback and offering a solution to customers.

They've been able to replace human operators completely. They can also handle hundreds of concurrent users at the same time. This has made AI a much cheaper alternative for customer support.

Implementing AI-powered Chatbots

AI has been a revelation when it comes to chatbots and customer support. Chatbots can be trained to take live chat sessions. They can then provide automated responses, or canned messages, to customer inquiries.

Chatbots are typically programmed to answer questions about a company's products or services. Some chatbot developers are expanding their scope to include questions about other aspects. This includes billing issues, customer service, and other common customer problems.

• Landbot is a highly rated chatbot builder that a lot of businesses use.
• Another widely used chatbot builder is Manychat.
• A more premium solution for chatbots is Hubspot Chatbot Builder. It has a lot of options and can be integrated better with its platform.

Here’s a screenshot of Landbot:

7. Feedback And Review Automation

Another area where AI can help businesses is providing review automation. Any brand generates a lot of reviews based on their business frequency. This can sometimes become too much for marketers to keep track of.

This is especially true for local SEO, where things can get really busy and competitive.

Automating Tedious Feedback And Review Loops

More people make their decisions on choosing a business based on reviews today than before. This means that companies need to focus on maintaining a proper review process. It should be able to respond as required to reviews. It should also notify you when it triggers a specific keyword.

All this can be tough when dealing with hundreds of reviews. This is where AI can help decrease the workload. AI can do anything from notifying visitors to leave a review to responding to them online.

• Pyoneer is a great tool that can automate feedback from customers.
• Chattermill is a more technical tool that includes feedback analytics and customer tracking.
• If you're looking for enterprise solutions, Medallia is the one to choose. It offers detailed customer insights and feedback.

Here’s a screenshot of customer feedback analytics by Pyoneer:

Key Takeaways

• More businesses are turning to AI as a solution for automation.
• Offers a solution that is scalable and lowers the cost of entry.
• Let's marketers focus on other critical core aspects of the funnel.
• Handles a lot of loads when it comes to processing information.
• Tracks complicated metrics such as customer behavior and niche keywords.
• AI processes are set to become better and more turnkey for businesses.