Simple Tips to Gain High-Quality Links for Local SEO

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Link building is an integral part of SEO activities performed on a website. Link building helps establish authority, brand building, and gain the audience's trust. While building a local SEO strategy, you must focus on gaining high-quality links. 

Remember Google gives importance to the concept of E-A-T, i.e., Expert, Authoritative and Trustworthy. 

So, to build your website and improve your local business, these are some tips that will come in handy.

9 Simple Tips Gain High-Quality Links for Local SEO

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1. Do a Competitor Analysis

The best way to get high-quality backlinks is to conduct competitor website analysis. You can get detailed reports of their backlink sources. Skim through the list and pitch to those who haven't backlinked to your website. 

Here are the tools that you can use to do a competitor analysis:

• SEMrush: Compare link profiles of your competitors to yours quickly.
• Majestic: Develop backlink strategies with detailed backlink reports.
• Ahrefs: Get competitor backlink data from over 212 billion pages.

Tips for doing competitor analysis

• Understand their traffic sources
• Figure out their SEO strategy for a deeper understanding
• Monitor their link profile closely

Here’s how you can check your competing domains using Ahrefs’s competitive analysis tool

2. Prepare Case Studies

To gain high-quality links, you need to produce high-quality content. You can do so by creating case studies relevant to your local business. Document your achievements and get them published in different publications pertinent to your industry. They will backlink your website.

You can create a case study for your local business using these tools:

• Venngage: Create case studies online using the given template.
• Grammarly: Get your grammar on point. Check for spelling and other errors.
• Hemingway Editor: Check the readability grade of your case study for free.

Have a look at the templates that Venngage provides you for creating case studies that can be used to generate quality backlinks

Tips to prepare a case study

• Prepare a structure for your case study.
• Mention the table of content in the beginning.
• Do not forget to add pain points, solutions, and results.

3. Involve your Customers

There is no better way to get a high-quality link for your website than getting your customers to do it for you. Ask them for online reviews. Tell them to post it on various platforms and link back to your website. 

Ask your customers for reviews on the following platforms:

• Google: The largest search engine can sure contain your business reviews
• Reddit: Reddit has a high user engagement rate. Let the customers talk about your local business there.
• Facebook: Posting business reviews on social media will give a boost to your local SEO.

Here are the reviews of a Los Angeles based Gym on their Google Business Listing

Tips for asking for customer reviews for your local business

• Offer incentives for their reviews
• Allow them to rate your business right after availing of services
• Send them reminder mail with an opportunity to shop again

4. Look for Link Building Opportunities Online

You can look for link-building opportunities locally to enhance the local SEO of your website. Find other local websites, online newspapers, blogs, etc. Keep several pitches ready in your bag to convince them.

Some tools to help you look for link building opportunities are:

• Sitechecker: Find similar websites and competitors easily
• Whitespark: Search for local businesses and directories here
• Haiku Deck: Create a compelling pitch instantly 

Here’s how you can use Sitecheker to track and monitor all your backlinks and be on top of your link building campaigns 

Tips to look for local link building opportunities

• Type "location+keyword: write for us" in the search bar to get a list of businesses asking for contributions
• Ask bloggers who have covered local businesses to include your business and link in their write-ups
• Pitch to local bloggers and journalists with a story or write up 

Read: Benefits of Link Building for Local SEO

5. Make Use of Guest Post

One of the most effective local SEO off-page strategies is writing guest posts. Network with other businesses, and find out interesting prospects. You can write for them, collaborate with them for a video or a podcast. 

These are the tools that will help you create a quality guest post:

• Audacity: A free cross-platform audio editor for podcasts and more.
• SmallSEO Plagiarism tool: Ensure your written guest post has no trace of plagiarism.
• Adobe Premiere Pro: The most popular video editing software among professionals.

You can also use advanced search parameters on Google to find relevant guest posting opportunities in your niche, as shown below.

Tips for creating quality guest posts

• Find the right people and businesses
• Go through the guidelines carefully to create a guest post
• Do not be promotional. Provide quality

6. Leverage Google My Business

What is better than leveraging your Google My Business page to get high-quality links for local SEO? It is one of the top requirements for a local business. You can add your business address, website link, operational hours, etc., on your GMB page.

Use these tools to ensure information update is on-point.

• Proofread bot: A tool to eliminate errors in grammar, formatting, style, etc.
• Grammarly: Your go-to stop for verifying spellings and grammar
• Ginger: Free online grammar checking tool for you

Notice how Google recommends the most updated Google Business Listings on top for local search terms like “gym in Los Angeles.”

Tips for leveraging Google My Business

• Update NAP properly
• Upload business or service related photographs
• In case of any changes in business operational hours or services, update on GMB.

Read: Step-by-step Setup Guide for Google My Business Set up

7. Get into Local Business Directories

You can get high-quality links by getting your business into local directories. You need to find the most popular local directories and sign up on them. Please check that the information entered must be consistent across all the directories.

You can check out these tools to help you get into local business directories.

• Yext: Keep your business information updated across all directories.
• Moz Local: Need to change information on different business directories? Do it once on Moz, and you are done.
• Bright Local: Monitor data with a customized location dashboard.

Here are a couple of screenshots from Moz Local showing the status of all your local business listings and areas of improvement

Tips to get into local business directories

• Include information such as name, address, phone number, website URL, etc.
• Add a tagline with a description for your local business
• Do not forget to add the mode of payments accepted by your company, among other things.

8. Create Social Media Contents

Your social media profiles are good sources of high-quality links for local SEO. Create the business social media profiles and upload engaging content to drive customers. Don't forget to add your business website link in detail.

These are the tools to help you create social media content:

• Canva: Make graphics and images quickly on Canva.
• Inshot: Edit quick videos on your mobile easily
• Keywordtool.io: Optimize your social content for good SEO results

Here’s how you can leverage Keywordtool.io to find related local keywords for local search terms relevant to your business offerings

Tips to make content on social media

• Keep your audience in mind and form a content strategy accordingly
• Post valuable and engaging content online
• Publish 80% educational or informative content. 20% of it can be pure entertainment.

9. Work on Broken Links

It may sound tedious, but getting a high-quality backlink from a broken link is easier. All you have to do is look for broken links, reach out to the point of contact, and share links to similar content from your website.

You can use the tools given below to find broken links:

• SEMrush: Search for broken links quickly on this tool
• Ahrefs: Get a complete report on broken links here
• Screaming Frog: Search for broken links from a large dataset.

Here’s a screenshot from Ahrefs showing how you can use it to find broken backlinks that you can reclaim by reaching out to these websites

Tips for finding broken links

• Always go after a website with a higher number of links
• Do not offer a random link for a broken link. Offer the closest one.
• You should skip the dead sites. It is a waste of time.

Key Takeaways

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• Do a detailed analysis of your competitor's website to get high-quality backlinking opportunities.
• Prepare informative and precise case studies to boost local SEO.
• Get links from customer reviews and feedback in different channels
• Scout for link building opportunities for your local business online
• Form engaging content for guest postings
• Take advantage of Google My Business
• Enter your business into local business directories
• Create interesting and valuable content for social media
• Reach out for broken link building opportunities online