Link building is an integral part of SEO activities performed on a website. Link building helps establish authority, brand building, and gain the audience's trust. While building a local SEO strategy, you must focus on gaining high-quality links.
Remember Google gives importance to the concept of E-A-T, i.e., Expert, Authoritative and Trustworthy.
So, to build your website and improve your local business, these are some tips that will come in handy.
The best way to get high-quality backlinks is to conduct competitor website analysis. You can get detailed reports of their backlink sources. Skim through the list and pitch to those who haven't backlinked to your website.
Here are the tools that you can use to do a competitor analysis:
Here’s how you can check your competing domains using Ahrefs’s competitive analysis tool
To gain high-quality links, you need to produce high-quality content. You can do so by creating case studies relevant to your local business. Document your achievements and get them published in different publications pertinent to your industry. They will backlink your website.
You can create a case study for your local business using these tools:
Have a look at the templates that Venngage provides you for creating case studies that can be used to generate quality backlinks
There is no better way to get a high-quality link for your website than getting your customers to do it for you. Ask them for online reviews. Tell them to post it on various platforms and link back to your website.
Ask your customers for reviews on the following platforms:
Here are the reviews of a Los Angeles based Gym on their Google Business Listing
You can look for link-building opportunities locally to enhance the local SEO of your website. Find other local websites, online newspapers, blogs, etc. Keep several pitches ready in your bag to convince them.
Some tools to help you look for link building opportunities are:
Here’s how you can use Sitecheker to track and monitor all your backlinks and be on top of your link building campaigns
Read: Benefits of Link Building for Local SEO
One of the most effective local SEO off-page strategies is writing guest posts. Network with other businesses, and find out interesting prospects. You can write for them, collaborate with them for a video or a podcast.
These are the tools that will help you create a quality guest post:
You can also use advanced search parameters on Google to find relevant guest posting opportunities in your niche, as shown below.
What is better than leveraging your Google My Business page to get high-quality links for local SEO? It is one of the top requirements for a local business. You can add your business address, website link, operational hours, etc., on your GMB page.
Use these tools to ensure information update is on-point.
Notice how Google recommends the most updated Google Business Listings on top for local search terms like “gym in Los Angeles.”
Read: Step-by-step Setup Guide for Google My Business Set up
You can get high-quality links by getting your business into local directories. You need to find the most popular local directories and sign up on them. Please check that the information entered must be consistent across all the directories.
You can check out these tools to help you get into local business directories.
Here are a couple of screenshots from Moz Local showing the status of all your local business listings and areas of improvement
Your social media profiles are good sources of high-quality links for local SEO. Create the business social media profiles and upload engaging content to drive customers. Don't forget to add your business website link in detail.
These are the tools to help you create social media content:
Here’s how you can leverage Keywordtool.io to find related local keywords for local search terms relevant to your business offerings
It may sound tedious, but getting a high-quality backlink from a broken link is easier. All you have to do is look for broken links, reach out to the point of contact, and share links to similar content from your website.
You can use the tools given below to find broken links:
Here’s a screenshot from Ahrefs showing how you can use it to find broken backlinks that you can reclaim by reaching out to these websites
Brice has been handling marketing projects for more than 12 years and he is providing consulting services on SEO, Social Media and PPC. He has a huge expertise in working at large corporations including Accenture Interactive & PwC Digital Services.
Brice has been handling marketing projects for more than 12 years and he is providing consulting services on SEO, Social Media and PPC. He has a huge expertise in working at large corporations including Accenture Interactive & PwC Digital Services.
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