Several people search engines to find what they want before even asking for help. Popular studies show that 98% of all internet users use online search at least once a month. This is an important statistic and is the foundation of local SEO.
Link building is a key part of the local SEO framework. When you get a new link from a reputable site, it will give you a small ranking boost. But, the impact of link building on local SEO rankings is primarily determined by the authority and relevance of the sites linking to you.
The sites should be well-known and have a lot of links (and trust). If these conditions are true, then the link you got from them will be significant.
Let's look at a few benefits of link building for local SEO.
The number one reason people don't buy from you is that they don't trust you. Once you establish or reestablish their trust, the sale is half-made.
The way to do this is to offer something of value to them before you ask for a sale. In other words, link building is the act of providing valuable content on your site that others have chosen to link to.
Link building is one of the most important strategies for local SEO. The more links you get, the more traffic you drive to your site. Here are some tips to help you get better link-building opportunities for your brand.
For example, Have a look at this PR release from H & R Block
Another aspect of website creation is to pass on the right information to your readers. To get more people interested, keep your content accurate and informative.
Doing this makes sure that you have a steady stream of interested visitors. The key here is to generate interest through your
Your content should be useful to your readers. That means that the information, advice, and tips you offer should apply to your audience. If you want your visitors to stay and read your content, you need to give them something they can use.
Traffic is important, but the quality of the traffic counts. Link building can dramatically affect the quantity of traffic you are getting to your website.
You have multiple sources which you've linked to coming to your website. And these are not just numbers but are highly targeted and focused on your exact niche.
Link building can greatly contribute to the quality of website traffic. Methods like guest posting are proven to generate high engagement and conversions for any brand. Here, the key is to ensure relevant content attracts the right people.
Have a look at this screenshot from Google Analytics.
When people use search engines to find information, they type in keywords. The website with the most relevant content for those keywords ranks top.
The goal is to get your website to rank as close to the top of the list as possible. It is something that you can't achieve easily, but with link building, it is possible.
Improving your keyword coverage involves other processes as well. But the most important part of keywords is proper analysis, tracking, and implementation. Considering the number of keywords a modern SEO campaign uses, tools are mandatory.
Have a look at this screenshot from SEMrush that shows the organic keywords search trends.
Local SEO is a highly competitive niche, and you need all you can to get the right level of exposure. Link building as a method can give your website significantly improved local SEO metrics. It is not just limited to one aspect of the local SEO process. You get a huge boost to everything when you link build properly.
Related: How Inbound Links Can Help Build Local SEO
Link building is a process that needs to be done qualitatively to show results. You need to ensure that you've got the right website to link to. The more links you have, the higher you rank in the organic results. But there's a caveat, make sure your links are relevant.
Have a look at this screenshot from Linkody, which shows a lot of data, including Moz rank, DA, CF, TF, and more.
The key to the success of any business is higher ROI and sales. And this is especially true in the case of local SEO because it is so competitive. In this case, it can be hard to get them higher without using techniques like link building.
A lot of times, people get caught up in rankings and metrics. But the most critical part of a local SEO campaign is the ROI it ultimately provides. This is where high-quality link building can offer a solution. It can promote high engagement and conversion rates for your local SEO. It improves revenue considerably.
Here is a screenshot from the Kissmetrics tool.
Today, the customer is a lot more discerning about brands and the trust they generate. This makes it important for brands to have a high authority in their niche to succeed. Brand authority is an important mechanic for SEO, both national and local. But unfortunately, this is not easy to improve.
Brand authority is something that businesses need to focus on today. Today, business is linked to trust, and people are more receptive to brands with high authority.
Trust is much more important to the success of a campaign than authority. People don't care about your credentials. They care that what you say is true.
The ability to connect with your demographic is invaluable for a business. Like gaining trust, this is another powerful mechanic but difficult to achieve.
Local SEO can help you gain visibility and pull people towards your brand. But to build a connection with them is something link building is much better at.
People buy from people - it's a simple idea, but it's very powerful. This is the basis of creating a valuable connection with your audience.
Building links to authority and other trustworthy websites send the right signals to your audience. They understand your brand is good enough to connect with other authority websites.
See how Samsung is offering customer support through Twitter.
Visibility is everything when it comes to local SEO for a business. It directly translates into more sales and revenue, which is why most brands tend to focus on this aspect much more than others.
Link building can push brand visibility significantly. This is usually done through higher rankings and association with other powerful brands.
Google has focused on offering more visibility to websites that rank higher. However, in local SEO, things get a lot more competitive.
The more websites you link to and are linked with you, the more chances of ranking higher. Link building can offer a powerful strategy to get better exposure.
Link building is one of the best and most reliable sources of referral traffic for local SEO. Referrals are preferred of the different methods to get traffic for the website. The reason is that it is highly targeted and converts easily. This can significantly boost rankings on searches.
With local link building, you get powerful referral traffic that adds to your business more than just revenue. It increases important website metrics such as visibility and authority. These can also help you rank high on searches. If you have popular website links, it can direct high-quality traffic to your sales pages.
Business directories are one of the best places to register your website on. It means improved traffic and more exposure for all your services. It is also a great source of targeted services which means high conversions and ROI. You need to ensure that these directories are aligned with your brand.
As a business owner, directories offer huge leverage for your brand. The more popular business directories reach millions of people across the globe. The key is to find the right directories that can help your brand grow.
We have a few tips to help you find the right directory for your business.
For example, See how these furniture shops in Houston have created and updated their Facebook & Instagram pages.
Social media has been a revelation when it comes to business presence. It has enabled link building to reach a whole new level. Social media content has been indexed on searches. This makes it even more critical to local searches for brands. It is also one reason you focus on creating a local social media profile.
Several social media platforms exist today. Most businesses have a consistent presence on almost all of the most popular ones. This is because a social media profile has powerful linking opportunities that you can use.
For example, See how this window tinting company has added their NAP details to their Facebook page.
Today, there are just too many businesses to keep track of online. It is a reason why brands are switching to using groups and directories. These not just create a relevant source of traffic but can also deliver quality leads. This works well to build local reputation, which is critical to SEO metrics.
The first step is to find the right social groups and directories for your local market. Once you are in those groups, you need to participate actively. This will give you a chance to connect with people interested in what you have to offer.
For example, Have a look at this Facebook group on "Austin Real Estate"
Outreach communication is a powerful motivator for people. Rather than waiting for people to get in touch with you, take the initiative. They might respond to your outreach invitation rather than typical inbound marketing.
Reaching other businesses might provide you with a powerful business relationship.
Outreach can take many forms, and it always doesn't have to email alone. It can promote your business within the community. Opt for newspapers and other local forums which can host your business. While you might need to pay for some of them, it is worth the cost.
Look at this screenshot to see how to reach bloggers based on their website DA, Moz rank, etc.
Link building needs proper content strategies to help increase linking opportunities. Content is a huge part of the local SEO process and content marketing figures on every stage of SEO in general. But with local SEO, the focus on relevant content becomes even stronger.
Content marketing is a tried and tested method to get more exposure and revenue. It can build brand awareness and establish a lasting relationship with your audience. It also gives you better linking opportunities.
You can leverage content to give you great results by helping you build authority links.
For example, See how this New York-based real estate agent updates videos on YouTube.
Many businesses neglect to get in touch with local media communities. These are powerful for local SEO since they're established resources. They have a lot of power for local searches and need to be used. They can also reach communities that you might not have access to.
Have a look at this promotion by a New York-based real estate firm in a business journal.
Local media and forums have a consistent following which can help your business. Getting your business on them can have several benefits for your brand.
This includes more recognition locally and increased traffic. When you have a presence on local media outlets, it powers brand credibility at your end.
When your website grows, it is easy to lose track of its backlinks. Broken links can result in drops in traffic and other issues that you need to deal with. The only way to combat this is through regular checks of your website.
When looking for local SEO rankings, broken links are a huge factor. These can lower your rankings and sometimes even drop you to the second page. But fortunately, this is easy to fix with the right tools.
Here is a screenshot from SEMrush displaying the number of broken external links.
Business intelligence is a vital part of the local SEO process. It improves your link-building process by applying their learnings to your marketing pipeline. It can be helpful to get valuable insights into what your competitors are doing.
Your competitors can help you get better results with your link building. By analyzing their backlink profile, you can get better insights into your own. This might have been impossible, but now with AI-assisted tools, this is a reality.
Have a look at this list of "Competitive domains" for Target.com
There are many ways to link building for your website. The first and best method is to create high-quality content for your website. And then, you need to approach viable brands in your niche.
Yes, it can considerably improve your website SEO metrics. It is especially helpful for local SEO, where the competition is high.
Yes, local link building is a lot more targeted and competitive. There are many more businesses vying for a smaller part of the market.
The first and the most important thing is to ensure that your content and existing backlinks are good. You can leverage this into new and better links for your brand. Also, have tools that can analyze backlinks for you.
He has spent more than 12 Years strategizing and executing SEO campaigns. He is interested in writing Digital-marketing, PPC, and Social Media Marketing related topics.