Best Link Building Software: 15 Great Options for SEO

1. Ahrefs

Lite Standard Advanced Agency
$99 $149 $399 $999

Ahrefs is one of the top SEO tool suites regardless of what you want to do. It has everything you want from a complete package. You get powerful link-building tools as well.
Getting a solid link profile is important for your website and brand. It lets readers and search engines know that you have reputed sources that link to and from you. This can get you a lot of authority and traffic. The caveat is that tools can help, but you need to persevere for your backlinks.

  • Get an exhaustive number of link metrics from your Ahrefs tool. This can help determine how valuable a link is to your website
  • The tool also lets you know when a particular link has been removed. You can take necessary action to ensure you haven’t lost any of the link juice
  • You can use this tool to improve your website metrics, so it seems more attractive to authority websites. This is another way you can improve link quality

2. SEMrush

Pro Guru Business
$119.95 $229.95 $449.95

Another powerhouse collection of tools, SEMrush also offers plenty of features for improving SEO. While it has tools that can help with every facet, its link building tools are great.
You can use built-in tools to identify link opportunities and consolidate them. It can also assist you in tweaking various aspects of your website for improved metrics. It also gives you a list of different websites in your niche that are worth approaching. This includes metrics like DA, ranked keywords, and backlink quality.

  • You have an exhaustive list of tools that can help you get the best backlinks for your website
  • The Domain Overview tab lets you look at different SEO metrics of any website at a global level. It can give you ideas for link opportunities and competitors
  • It comes with an impressive Link Building tool that can get a lot of information about your website. It also highlights your competition and their metrics as well

3. Majestic SEO

Lite Pro API
$49.99 $99.99 $399.99

Majestic SEO is an SEO tool that focuses on link analysis and is pretty good at it. It is not like the all-inclusive platforms we’ve talked about earlier. You only get link building with this one. It gives you a high-level survey of your website’s link profile through its tools.
You get an abundance of metrics like trust flow, citation flow, crawled URLs, Indexed URLs, and many more. This is perhaps one of the most detailed link analysis tools we’ve used to date.

  • It has all the tools you need to improve a website’s link building profile
  • Site Explorer Summary gives you a look at how your website metrics look, and you can even use it to get details about your link building target website
  • With the Context Report, you can find what the target website is about and if it matches your niche

4. Moz Pro

Standard Medium Large Premium
$99 $149 $249 $599

Moz tools are always part of any SEO tool roundup, and it holds for link building lists as well. It is a well-rounded collection of high-performance tools which are used by beginners and specialists alike. It comes with the powerful Moz link explorer, which can make short work of your competitor website.
Just add in your competitor's website, and you get a host of relevant metrics about it. You can use this to scan potential linking opportunities as well.

  • It gives you a lot of flexibility when it comes to SEO campaigns. With a host of tools that you can use for link building
  • The flagship link building module here is the Link Explorer, which can unearth several website details. You can use it to find how feasible it is for linking
  • You also get detailed Anchor Text Analysis which can help highlight keyword usage as anchors on the website

5. Linkody

Webmaster Advanced Pro Agency Agency XL
$14.90 $24.90 $49.90 $99.90 $153.90

Linkody is a focused tool that deals with everything link building and analysis. It can help you build a comprehensive list of links by pulling data from various sources.
What is notable is that this platform has a huge list of link profiles that can fit any niche. And since it is represented visually, it’s a lot easier to find them as well. It uses bots to ensure that linking opportunities are valid and sends out notifications when they expire.

  • It enables constant monitoring of links to check which piece of content gets the most links. This can help you create and engineer content accordingly
  • You can also organize your link building campaigns considerably with this tool. It gets constant updates and is fast and clean
  • It delivers link building performance that is much more powerful for the price compared to other tools


Starter Growth Pro Enterprise
$49 $99 $199 $399

One of the easiest and most straightforward link building tools,, can help you streamline your process. It helps you mine for email addresses and other details from a huge number of websites. You also get a list of emails that are verified, meaning their inbox is live.
The best part of this platform is the bulk features. It ensures that you don’t have to keep tabs on everything individually. Lastly, isn’t cheap, but it does get the job done.

  • A comprehensive list of emails that you can use to improve your link building effectiveness. It has a huge database of emails that are updated constantly
  • It also comes with an email verification tool that cross-checks the name with the given email address. This ensures fewer chances of spam being generated
  • It might not be cheap, but it has the most emails of any tools we’ve seen in this roundup

7. Scrapebox

One-time payment

A great avenue for getting links back to your website is to generate them through blog comments. This is what Scrapebox does - it is an automated tool that can help you find blog posts to post comments. It ensures that the target blog aligns with your niche and content.
It has several modules that let you shortlist keywords, blogs, and websites. And the best part is that it uses proxies so that you won’t be IP banned.

  • It is definitely one of the most powerful scraping solutions in the market. Beginners will find it easy to use, and experts will like how powerful it is
  • Since it's an automated tool, all you have to do is set parameters and start it up. You’ll get the results you want as soon as it is done
  • Another useful feature is the proxy tool which ensures that your IP doesn’t get blacklisted during scraping

Rank Your Website


Free Standard Advanced Premium
Basic $19 $49 $149

No link building list is complete without HARO, and it is not hard to see why. When done right, it can net some really high-profile links for your website. But the issue is you can’t get them at a huge scale like other tools. So, if you are looking for quality over quantity, this is the tool to invest in. The reason why it requires creativity is that this acts as a bulletin board service. Your post goes live, and interested people get back to you on it.

  • Depending on the package you choose, you can get unlimited keyword alerts right to your inbox
  • It can get you access to hard-to-gain and powerful links. This is especially useful when you’re a new brand
  • It is difficult to get featured on it through answers, but if you do, there are a lot of opportunities for your taking

9. GroupHigh


GroupHigh is pitched as a content marketing tool that can help you connect with content creators and influencers. You can use this tool to build targeted outreach lists and high-value backlinks. It also generates automated research data from various related sources. You can get real-time data about trending content pieces online.
Analysis and comparison of engagements across platforms are also possible. With this tool, users can improve their website profile, blog, and social.

  • Focused on link building through content marketing, it can connect you with some high-profile websites and influencers
  • It is an automated tool which means you just set it and let it go. It gives you more time to get other tasks done
  • It delivers real-time data and analytics, which are invaluable to help your website get a better reach

10. BuzzStream

Starter Group Advanced Custom
$24 $99 $299 $999

If you’re in the market for a tool that does many things like shortlisting prospects, email addresses, and tracking replies, BuzzStream is what you need.
The best part about it is that it's automated. This means you can focus on things that require your attention. It has a straightforward interface and is easy to use. You can manage campaigns through the informative dashboard. It combines features of several link building tools into one, which makes this a lot more convenient.

  • An all-inclusive link building platform that has a detailed list of analytics that you can get
  • It’s a great platform to connect with influencers and bloggers. It has a Discovery tab that highlights the top creators in the niche and compiles it in a list
  • It also provides you with several email templates which you can use for your outreach. Or you can use it as a stepping-off point as well

11. SEOquake


SEOquake is a Firefox-based extension that can help users with building a good link profile.
Even though it is only an extension, it offers several powerful tools for getting the job done. You also get a lot of customization options and can tweak the tool to how you need it. It can clean your backlink profile of spammy links that can affect your rankings.
You can also disavow safely with this tool, and it has built-in error prevention.

  • It brings several powerful modules for effective link building
  • You can pair it with any of the tools you already use - it is highly compatible
  • The standout feature is the SeoBar tool. It details several website parameters for any website you visit. It can help you get an idea of how valuable links are on the website

12. Check My Links


Check My Links is a free tool that offers a handy way to check several SEO parameters. This is another extension, but it works on the Chrome browser.
It performs a critical function - monitoring your links so they won’t lead to 404s. And this is especially true today; websites have hundreds of outbound links to other websites. It helps you track and eliminate all these dead or broken links.

  • It is a free tool, which means you can try it and keep using it without it affecting your ROI
  • This is perhaps one of the simplest tools in the roundup. Despite that, it offers a lot of features even for expert users
  • A handy option is the Autocheck - it can analyze URLs of all the open tabs in your browser

13. Link Prospector

Consultant Agency Enterprise
$47 $127 $497

Link Prospector is a tool that many use exclusively for their link building campaigns - it is that good. It is speedy and works really well for all levels of SEO campaigns. You can also export it into a file format that you specify which makes it easier to process.
An average session on this tool can net you more than two thousand prospects. This is a good number of results that you can use.

  • There are several parameters you can specify when you want a report. This includes but is not limited to guest posting, reviews, commenting, forums, and more
  • The best feature of this platform is the TLD filter. The ability to sort prospects according to their domain is priceless. This means you can get those .edu and .gov websites
  • You can also set the tool to exclude a specific URL you’ve used before or want to blacklist

14. BuzzSumo

Pro Plus Large Enterprise
$99 $179 $299 $499+

BuzzSumo is one of the most popular platforms for finding out content ideas. And not just ideas; it gives you metrics about how effective content is at getting people to talk about it. And this is something it does much better than the rest.
Just getting prospects to build links with is only half the struggle. You need quality content that can get them to accept your link proposal.

  • With just a keyword search, you will get a list of content ideas that perform well in the niche. It can help get more traction with your content marketing strategy
  • It is a powerful piece of software but easily accessible to everyone.
  • You can filter the results with specific categories in mind, including B2B, domains, word count, and content type, just to name a few

15. Raven Tools

Small Biz Start Grow Thrive Lead
$39 $79 $139 $249 $399

Another platform that can take care of every aspect of your SEO campaign, Raven Tools, is a popular choice.
It has several reporting tools which can give you a good overview of your SEO pipeline.
It has several modules you can use for link building - Link Manager, Backlink Explorer, Site Finder, and Website Directory.

  • The most impressive tool we found was the Link Builder tool. You get valuable insights into your link building methods and improve your link profile.
  • The Link Manager lets you manage website workflow and metrics while offering all the data in one place
  • Another useful tool is the Backlink Explorer, which lets you shortlist good link building opportunities

Rank Your Website