The Benefits of Ranking Google “Near Me” Searches

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What are Google “Near Me” Searches?

Location-specific searches on Google Maps are known as 'Near Me' searches. Usually, when customers are ready and able to buy, they often rely on ''Near Me" searches.

Google then uses the searcher's location to deliver relevant nearby results.

Ranking higher on these location-specific searches opens up countless opportunities for a business to perform better in the market. This article will discuss the benefits of ranking higher for Google “Near Me” searches with some proven tips and tools to improve your local SEO game.

Top 7 Benefits of Ranking for Google “Near Me” Searches

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1. Improve Your Market visibility

Ranking on Google 'Near Me' searches improves the market visibility. It exposes the brand to a larger section of the market audience. 

Business owners are trying to expand their audience reach through different SEO tactics. Ranking on the 'Near Me' search is a proven SEO technique to improve market presence.

So how can the 'Near Me' searches benefit your brand's market visibility?

• 78% of the consumers who search for local businesses tend to visit and promote the place in less than 48 hours.
• Google map listings can help your potential prospects reach you without any hassle.

‘Near Me’ searches are valuable to new and upcoming businesses. Small-scale businesses can use ‘Near me’ searches to have a stable online brand presence. Market visibility plays an integral role in the ranking of a business. The more online presence your brand has the better rankings on the local SERPs. 

Here’s an example of a ‘Near Me’ search result:

2. Improve Your Return On Investment

When people find it easier to reach your business, your sales number will skyrocket. Google ‘Near Me’ search enables you to do more business with your consumers in the market. The cost of customer acquisition will dip. It will improve your return on investment for the business. 

Tips To Improve Your ROI Through Google ‘Near Me’ Searches.

• Integrate business-specific keyword strategies for your SEO campaign. It will improve your ‘Near Me’ search rankings and ROI.
• Use SEO tools such as SEMRush to track your marketing ROI using SEM data.

For example, when a person searches for your business-relevant products on Google, they will opt for the top three businesses on the results page. Hence, make sure you incorporate different SEO tactics and strategies to climb up on local rankings. 

A better rank on 'Near Me' searches will help you save capital to invest in more important aspects of your business.

You can use keyword.io to find business-specific keywords:

3. Drive Organic Traffic and Engagements

Organic crowd drive is one of the top priorities of business owners. The more organic engagement your business will have, the better it will perform in sales and market rankings.

Google's 'Near Me' search is a proven tool to improve organic crowd drive to a business website.

Website traffic will know no bounds once your business ranks among the top results on 'Near Me' searches. The more people will learn about your brand and then some. 

Make sure your business website is updated and optimized to handle the pouring of organic traffic.

Let's Look At Some Tips And Tools To Track Your Website Traffic.

• Google Analytics is the gold standard for monitoring your business website traffic. It will give you detailed insights into your site traffic along with their nature and intents.
• Brandseye is loaded with features to monitor your website's organic traffic, conversions, and other crucial metrics.

Here are some metrics that Google Analytics measures:

4. Influence Customer’s Purchase Intent

Irrespective of countless SEO strategies, it all comes down to the customer’s intent and choice for a business to do well in the market. Google's 'Near Me' search enables you to influence your site visitors. 

Ranking higher up on the 'Near Me' searches provides your business with the ground to convert visitors into customers.

Influencing customers' intent to choose your brand is more art than a business trick. Hence, make sure you get your brand exposed to your target audience by claiming higher ranks on Google's 'Near Me' searches.

Let's look at some proven tips to influence your target customers' purchase intent.

• Use effective Ad Marketing options at your disposal. The more online presence your brand has, the easier it is for your market audience to reach out to you for business.
• Use social media platforms such as Facebook Business and Instagram Business to reach more potential target audiences in the market.

Here’s an example of a business using Instagram Business to gain more visibility:

5. Enhance Your Market Reputation

Market reputation or brand reputation plays an integral role in a business’s success. 

Given the fierce market competition, a business would not sustain for long with a poor reputation. The more people have a positive brand perception around your business, the better its market reputation.

Ranking on Google ‘Near Me’ searches improves your brand’s overall reputation in the market. 

The higher your brand will rank on the 'Near Me' searches, the better its brand image among the market audience. It will authenticate your business as a leading brand in the market. You will drive more people to your business website.

Let’s look at some of the tools and tips to improve your current market reputation.

• Use the Trackur tool to keep track of your online mentions and citations.
• Use Naymz to monitor your social media influence in the market. You can analyze and compare your impact with your local competitors to improve your SEO strategy.

Awario is another tool to track mentions of your business online:

6. Outrank Your Market Competitions

Business owners are experimenting with countless SEO strategies to outrank their market rivals. Ranking higher on the Google ‘Near Me’ searches can easily give your business an edge over your competitors in the market. 

Location-specific searches enable you to lead your customers to your business website. 

Ranking higher on location-specific searches means people have pleasant experiences doing business with you. Better user experience leads to better online reputation and market presence. 

Let’s look at some examples and tips to outrank your market rivals.

• For example, people might search ‘best pharmacy in Texas’ instead of a generic keyword like ‘best pharmacy nearby.’ So, if you own a pharmacy that ranks higher on location-specific searches, more people will be driven to your website.
• If you have a physical store of your business, then make sure you target 'Near Me' searches to perform better and rank higher than your market rivals.

You can use Google’s autosuggestion feature to know what keywords people are searching for:

7. Gain Positive Reviews and Customer Feedback

Reviews and feedback are crucial metrics for a successful business venture. 

Ranking higher on Google ‘Near Me’ searches invites positive reviews from both your visitors and customers on the local directory listings. It builds trust among your target audience in the market.

A brand with positive reviews and feedback receives more organic traffic than poor customer reviews. Ensure you attend to all the queries and reviews on your local directory listings. It will reflect the goodwill of your brand for the customers.

Let’s look at some tips to handle customer queries and feedback.

• Resolve the negative reviews quickly. Reaching an amicable solution with your customers will improve your brand reputation and credibility.
• Have a dedicated reviews section on your directory listings and your business website.
• Allow your visitors to read the negative reviews and their solutions as well. It will help you convert those visitors into your customers.

Here’s an example of resolving negative reviews:

Google “Near Me” Searches: FAQs

1. How Do I Add My Business To Google Maps?

Ans: 

Three Steps To Add Your Business To Google Maps Listings:

• Enter your business address in the search console. In the business profile, tap on ‘Add your business.’
• Right-click anywhere on the Google Maps and then tap on 'Add your business listing.'
• Claim your business listing by completing the verification process, and you are done.

Here’s a screenshot of claiming a business listing:

Read: Step-by-step Setup Guide for Google My Business Set up

2. How To Improve ‘Near Me’ Search Visibility?

Ans:

Tips to improve ‘Near Me’ search visibility

• Create business listings in local directories and update them regularly.
• Use photos and videos of your products and services on your website as well as local listings
• Get localized and relevant backlinks from websites with high domain authority.

Yelp is a good local directory to list your business on:

3. How To Optimize ‘Near Me’ Search?

Ans:

Tips to optimize your ‘Near Me’ search

• Create easy-to-navigate instructions on your websites to improve user experience.
• Use internal linking to improve your on-page engagements.
• Decrease the number of redirects of your business website pages.

Here’s an example of internal links:

4. What Is Local SEO?

Ans:

Local SEO is a location-specific search engine optimization strategy for businesses. If a business has a physical store to engage an audience, local SEO can help the business grow and get ranked higher on the local SERPs.

You can find location-based keywords using Google’s Keyword Planner:

Read: Benefits of Local SEO for Your Local Business

5. How Do You Rank For ‘Near Me’ Keywords?

Ans:

Tips to rank your business-relevant keywords for ‘Near Me’ searches.

• Mention complete and accurate business details with NAP on your local listings
• Use business-specific and location-specific keywords to reach a more organic target audience.
• Rely on long-tail keywords and phrases.

Here’s an example of a business with all its NAP details filled in Google My Business:

Key Takeaways

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• Ranking higher on ‘’Near Me” searches improves your business’s market presence and visibility.
• Ranking higher on location-specific searches improves market reputation and credibility.
• Ranking higher on 'Near Me' searches invites positive reviews and a better conversion rate.
• Ranking higher on location-specific searches improves customer acquisition value and ROI.
• Ranking higher on localized searches drives organic crowds to your business website.
• Ranking higher on ‘Near Me’ searches can influence customer purchase intents.
• Ranking higher on localized searches improves a business website's sales and user engagement.