Common Local SEO Mistakes Done By Remodeling Companies

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Intro

The Remodeling business is booming exponentially. People everywhere want a new look at their homes or to makeover their existing space. If you are in the remodeling business, thank yourself because this is the kind of job that will not get saturated. 

Customers want to ensure that the remodeling contractor they pick is the best in the town. While the scope of this business seems very wide, it's not easy to get clients. People spend lots of money on remodeling their houses and will sign contracts with the ones they know they can believe. 

It might be very difficult to reach the right clients with many contractors. If you run a remodeling business and struggle to find clients, you probably must work better on your SEO and digital presence. 

Keep reading to know the top 11 mistakes that a remodeling business makes. Understand to rectify them and find a prospective clientele.

11 Biggest Local SEO Mistakes Remodeling Companies Make

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1. Not Working On The Page Speed

Customers despise having to wait. People's attention spans have gotten so short that they expect it to load quickly and provide as much information as possible when visiting a website. 

If your website is slow, you may as well turn away potential customers. Slower pages increase bounce rates. Therefore, page speed is important. You can use metrics like FCP and TTI to assess your page speed. 

Time To First Byte is another useful metric because it indicates how long it took the browser to receive and respond to a signal.

Tips to fix

• Run your website through Google PageSpeed Insights to understand the general health of your page in terms of load time and identify problem areas.
• Optimize your images and set them to 72 dpi for the best load time. 
• Fix redirects and error pages as they don't just harm the page speed but also brand image. 

Here's a screenshot of Google PageSpeed Insights:

2. Not Tending To Google Reviews

Your brand's social evidence comes in the form of reviews. Reviews, whether positive or negative, are crucial. Work to collect as many reviews as possible, as this will help customers trust your business. 

While positive ratings are desirable, negative evaluations are unavoidable. As a result, never remove, hide, or dismiss negative feedback. Responding to them demonstrates that you care about your company and are willing to make corrections if necessary. 

Some clients merely call for a namesake, and if not handled properly, such reviews can taint the brand's image and web presence.

Tips to fix

• Establish a positive relationship with your customers. Customers would want their contractors to be compassionate and understand their feelings before handing over a project because remodeling is a costly endeavor.
• Once a contract is completed, request reviews and testimonials. Customers are not proactive. Therefore you must encourage them to leave evaluations for your company.
• Keep an eye on what people say about your brand using tools like Brand Mentions and Google Alerts. To keep track of this, use ORM tools.

Here's a screenshot of Google Alerts:

Read: How to Respond to Positive & Negative Reviews in Google My Business

3. Targeting Unlocalized Keywords

There are a lot of remodeling companies out there. Before going global, you must first identify the finest in your local area to target potential clients. 

Keywords are vital when targeting a local audience. Using non-localized keywords will make your company page ambiguous. They will prevent it from appearing in the SERPs when people search for things like Best renovation contractors near me or remodeling companies in my area (city name). 

If you want to show up in a local search, you'll need to do keyword research.

Tips to fix

• Use keyword research tools like Moz, Ahrefs, and Google Keyword Planner to find the best keywords for your local business.
• Target service and geo-specific keywords to get maximum efficiency. 
• Remember and understand that keyword research is not a one-time project. You must keep looking for new ones based on the trend and incorporate them.

4. No Proper GMB Profile

It is critical for any business, let alone a remodeling company, to have a Google My Business presence. For new clients, it will serve as social evidence. 

When someone searches for the top renovation company in their area, the SERP returns tens of results, depending on how relevant the search is. 

And you must invest time in developing a proper and correct GMB profile to be on that list and be on the radar so you can be found.

Tips to fix

• Verify your GMB account to ensure no one else claims it and makes changes.
• Make sure your NAP is consistent and devoid of mistakes.
• Include your company's information, including working hours and days, and some original brand graphics.

Here's a screenshot of the Google My Business dashboard:

5. Ignoring Social Media

Social media is a brand's most effective and potential marketing strategy. A remodeling company has much room to grow by utilizing these channels to their full potential. 

The majority of your potential clients will be found on social media. You are attracting the correct demographic by including what your business does and how it is successful using the right social media tools. 

It is vital to accept that social media marketing has become unavoidable for any organization is vital. Search engines also respect the authority of websites such as YouTube, Instagram, and Facebook.

Tips to fix

• Create social media accounts for your company's various brands. Beginners can benefit from having an Instagram and Facebook account.
• To raise brand exposure, post your work and testimonials on these pages. Make use of these resources to improve your brand's reputation.
• To be visible to potential clients, be active on social media networks. Use interactive articles and stories to keep people interested.

Here's a screenshot of a brand's profile on Instagram:

6. Not Optimizing A Website For Mobile

More than 80% of customers nowadays use mobile phones to purchase or learn more about a brand or product. 

According to researchers, customers utilize a mobile device to learn about a product or service before making a purchase decision. An excellent website looks good on a computer display and a mobile device. 

One of the essential Google indicators for ranking on the SERPs is having a mobile-friendly website design. If you haven't yet optimized your website for mobile searches, you should do so immediately.

Tips to fix

• Choose a theme that works well on mobile devices. Change the aspects and components in your mobile design to make it more user-friendly.
• You should avoid pop-ups and text-blocking advertising because they may detract from the user experience. To make it mobile-friendly, choose a responsive design.
• Maintain a simple and easy-to-navigate design. Maintain it to the point where customers understand what they're looking for.

You can check if your website is mobile-friendly using this tool:

7. Not Removing The Duplicate Listing

This is one of the riskiest things you can do for your company. There's already a lot of competition out there, and things will only worsen if you don't figure out whether your firm has a duplicate website or listing. 

When it comes to your digital presence, you must guarantee that there are no errors so that when clients type in your company name, they are directed to the correct website. 

You're mistaken if you believe repeated local citations aren't an issue.

Tips to fix

• Customers who are confused can lead to a loss of traffic. You can save time and money by removing duplicate listings from your GMB account. Find duplicate listings on Google Maps to do so.
• If the listing states that you "own the business" or "own the business," it hasn't been confirmed. If you haven't already, get your business verified.
• Even after verification, if you locate another listing similar to yours, report it.

You can find duplicate listings using SEMrush:

8. Not Creating Relevant Content Or Content Marketing Strategies

When it comes to building a digital presence for your company, content is crucial. You can gain more clients and revenue through content marketing. 

Share original and innovative articles, films, or podcasts that you believe will assist customers in learning not only new things but also form a bond with your company. 

Content marketing is critical for increasing brand awareness and driving visitors to your website. It is critical to outline your business goals and objectives before developing a plan.

Tips to fix

• Spend some time developing a workable content marketing strategy for your company. Before you build a strategy that succeeds, research your buyer's journey.
• Use platforms like HubSpot, Airstory, Buzzsumo, or Ahrefs for content marketing.
• Create unique and in-depth material. Plagiarized material will not rank on SERPs, and you will be unable to expand your brand's digital presence.

Here's a screenshot of Buzzsumo:

9. Not Fixing Broken Images, Links, And Alt Text

These may appear trivial, but they are critical for local SEO, particularly for specialist firms such as remodeling companies. 

Examine your website for any missing or broken graphics or links. Your website's photos may not load due to incorrect tags or corrupted files. To avoid high bounce rates, you must address such minor website components. 

An erroneous file path or extension can cause problems when customers explore your website.

Tips to fix

• Use Sitechecker, Google Webmaster, or Dead Link Checker to discover broken links on your website. Fixing them will also help you boost your website speed and rankings.
• While uploading, double-check your image resolution to ensure it's within the limit and in the right format.
• Google considers alt text an important aspect of SEO, so include it in all of your photographs.

Here's a screenshot of Dead Link Checker:

10. Having An Inefficient Contact Form

Customers who wish to contact your company about a product or service will almost certainly look for a form to fill out to contact someone from your staff. 

However, many people skip this step since they find the form inefficient and confusing to fill out. If your contact forms aren't converting, there may be too many fields to fill out, a lack of dropdowns, or irrelevant queries, among other things. 

If your clients want to go the additional mile and contact you, ensure your simple contact method.

Tips to fix

• Keep technical language out of your contact form. Keep it easy by filling out no more than five fields.
• Add eye-catching CTAs to encourage your customers to complete the form. A/B tests different design colors or components to see which one works best for your online form.
• Don't use CAPTCHA and enable auto-filling to make it easier for someone to fill out your form.

Here's an example of an efficient contact form:

11. Not Paying Attention To Meta Titles, Descriptions, And Urls

Meta descriptions and titles are crucial for your website content since what you write here appears first on the web page when someone searches for your company. 

A good meta title should be between 50 and 60 characters long, and a good meta description should be between 50 and 160 characters long. 

Though meta descriptions have no direct impact on SEO, they impact click-through rates.

Tips to fix

• Identify and remove duplicate meta tags for meta descriptions. Add right and targeted keywords to rank better.
• Keep your meta title and description free from errors, and be mindful of the word length.
• Use Kayak's marketing tool to write effective titles and descriptions for your website and blogs.

Here's a screenshot of Kayak's marketing tool:

It's easy to make SEO blunders, especially if you manage your SEO. 

When you find it too time-consuming, it's usually best to engage an SEO specialist who can help with the technical side of things and keep your site running by regularly monitoring and providing comments. Because remodeling is a niche business, it necessitates substantial SEO.

Key Takeaways

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• To rank your business well, use geo-targeted and local keywords.
• Obtain as many customer reviews as possible, and pay special attention to negative feedback.
• Maintain a consistent NAP across all platforms.
• Create original content to improve the quality of your website's content.
• With a high domain authority (DA), backlinks should be included in sufficient numbers.
• Make a well-thought-out, measurable content marketing strategy.
• Images, meta titles, and descriptions should all be optimized.
• Stay active and optimize your GMB account.
• Maintain a strong social media presence.
• You should avoid keyword stuffing.