Get the Answers to Your SEO Reporting Questions

SEO Reporting FAQs

Q1. What Do You Mean by SEO Reporting? 

Ans. SEO reporting is a record of a site’s SEO performance. You track SEO metrics like site traffic, bounce rate, conversions, backlinks, keyword rankings, etc.

Q2. What’s the Importance of SEO Reporting? 

Ans. SEO reporting gives you a clear insight into the results of your SEO efforts. You can check the total site visitors, conversions, referring domains, top landing pages, keyword rankings, etc. 

Take a look at the below screenshot showing a sample report of the same. 


Q3. What SEO Reporting Format Gives Me Good Insights into My Site’s SEO Performance? 

Ans. Your SEO reporting format is based on your SEO strategies and focused SEO metrics. A general reporting format looks like this: 

  • The SEO Report Summary 
  • The SEO Activities Performed
  • Traffic Overview by Channel, Device, Location, etc.
  • Conversion Overview by Channels, Landing Pages, Locations, etc.
  • Keyword Reports – Rankings, Week by Week Increase, Total Keywords
  • Backlinks and Referring Domains

The number of slides can increase based on the focussed metrics. 

Q4. Which are Some Crucial Tools to Evaluate SEO Performance?

Ans. Some crucial tools to track your SEO metrics:

  • As shown below, Google Analytics gives a wide range of reports on website performance.

Q5. What Tools Help Create Professional-looking SEO Reports? 

Ans. You can create professional-looking SEO reports with the use of different types of tools: 

a) SEO Metrics Tools 

b) Data Representation Tools 

Q6. What’s the Value of an SEO Audit Report? 

Ans. An SEO audit report resembles a website’s SEO health. It allows you to evaluate the areas of technical, on-page, and off-page SEO discrepancies. 

Moreover, it resembles the existing SEO metrics (site traffic, user engagement metrics, keyword rankings, backlinks, etc.) 


Q7. What are the Contents of an Advanced SEO Audit Report?

Ans. An advanced SEO audit report extends across several SEO analysis parameters: 

  • The Site Accessibility and Indexation: 

Robots.txt, XML Sitemap, HTTPS, Site Architecture, Schema Markup, Site Speed, etc.

  • On-page SEO Factors

URLs, Content, Image Optimization, Title, Meta Tags, Internal Links, etc. 

  • Off-page SEO Factors

Backlink Profile, Domain Authority, Social Engagement, Popularity, etc. You can use the free Ubersuggest tool while creating this report. 

Read: Top Off-page SEO Techniques


Q8. What SEO Reporting Dashboards would You Suggest to Create Custom Reports?

Ans. Some good dashboard options to create professional SEO reports include:

Q9. What are some SEO Reporting Mistakes that You Must Re-check?

Ans. Some of these mistakes include:

  • Failing to re-verify the SEO metrics across two or more advanced SEO tools
  • Not creating the right goals (conversions) and attributions against your SEO efforts
  • Presenting generic reports that aren’t customized for your SEO strategy
  • Limiting your reports to just SEO data and not giving explanatory SEO insights

Q10. Which SEO Audit Tools Can Help Me Product an Audit Report by Myself?

Ans. Use these tools:

Q11. What are Some SEO Reporting Best Practices for Weekly Reporting?

Ans. Some points to consider for your weekly SEO reports:

  • Follow a consistent reporting format 
  • Create a week-by-week comparison report (keyword, traffic and leads comparison, etc.)
  • Ensure to add enough SEO insights (and learnings) along with tracked SEO data
  • Enlist your weekly activities alongside the SEO metrics

Q12. What Perks Does Advanced SEO Reporting Bring to Your Business? 

Ans. Some rewarding perks include: 

  • Assessing the detailed SEO performance
  • Evaluating the work transparency and expertise of your SEO partner
  • Gaining deep SEO insights 
  • Optimizing your SEO strategy and budget based on the reporting

Q13. Do SEO Agencies Demand Add-on Fees for SEO Reporting? 

Ans. SEO reporting is a crucial part of any SEO contract. And a monthly or weekly reporting deliverable is included in your SEO package. It is crucial to evaluate the transparency and effectiveness of the agency’s SEO efforts. 

Q14. Do I have to Pay for an SEO Audit from an Agency? 

Ans. Yes, most SEO agencies will charge you an advanced SEO audit fee. And you can expect a detailed audit report and the SEO action plan. 

Meanwhile, some agencies might offer you free SEO audit reporting, but these reports are mostly generic and automated. 

Q15. How Can I Evaluate an SEO Report? 

Ans. A professional and ethical SEO agency will most likely prepare an insightful SEO report for you. Moreover, they will help you understand the report. 

Some important parameters to check in an SEO report include:

  • The weekly (or monthly)SEO activities
  • Crucial SEO metrics like traffic, conversions, bounce rate, top landing pages, keyword rankings, etc. 
  • New gained referring domains and increase in site authority
  • Week-on-week or month-on-month comparison report

Q16. How is SEO Reporting Different from SEO Metrics?

Ans. Professional SEO reports exceed the basic SEO data. Instead, it offers SEO insights along with the targeted SEO metrics. These reports are customized based on your SEO goals and set attributions. 

Q17. What is the Next Step after Evaluating an SEO Report?

Ans. Your weekly or monthly SEO reports give you a comprehensive picture of your SEO performance. You can now use the insights to make changes in your SEO strategy. Moreover, you can compare your desired results with the real results. Thus, drafting the right feedback for your SEO partner. 

Q18. Do I Need SEO Reporting Even If I Can See Evident Conversions or Sales? 

Ans. It is recommended to assess the SEO reports to understand several insights like:

  • The top landing pages for your business
  • The channels and pages that bring you the most conversions
  • The pages with a high bounce rate
  • The SEO strategy that works the best for you
  • The devices that draw you the highest leads

These insights can further inform your SEO strategy and help you multiply your returns.

Rank Your Website

Brice Decker

Brice has been handling marketing projects for more than 12 years and he is providing consulting services on SEO, Social Media and PPC. He has a huge expertise in working at large corporations including Accenture Interactive & PwC Digital Services.


Brice Decker

Brice has been handling marketing projects for more than 12 years and he is providing consulting services on SEO, Social Media and PPC. He has a huge expertise in working at large corporations including Accenture Interactive & PwC Digital Services.

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