Ans. SEO reporting is a record of a site’s SEO performance. You track SEO metrics like site traffic, bounce rate, conversions, backlinks, keyword rankings, etc.
Ans. SEO reporting gives you a clear insight into the results of your SEO efforts. You can check the total site visitors, conversions, referring domains, top landing pages, keyword rankings, etc.
Take a look at the below screenshot showing a sample report of the same.
Ans. Your SEO reporting format is based on your SEO strategies and focused SEO metrics. A general reporting format looks like this:
The number of slides can increase based on the focussed metrics.
Ans. Some crucial tools to track your SEO metrics:
Ans. You can create professional-looking SEO reports with the use of different types of tools:
a) SEO Metrics Tools
b) Data Representation Tools
Ans. An SEO audit report resembles a website’s SEO health. It allows you to evaluate the areas of technical, on-page, and off-page SEO discrepancies.
Moreover, it resembles the existing SEO metrics (site traffic, user engagement metrics, keyword rankings, backlinks, etc.)
Ans. An advanced SEO audit report extends across several SEO analysis parameters:
Robots.txt, XML Sitemap, HTTPS, Site Architecture, Schema Markup, Site Speed, etc.
URLs, Content, Image Optimization, Title, Meta Tags, Internal Links, etc.
Backlink Profile, Domain Authority, Social Engagement, Popularity, etc. You can use the free Ubersuggest tool while creating this report.
Read: Top Off-page SEO Techniques
Ans. Some good dashboard options to create professional SEO reports include:
Ans. Some of these mistakes include:
Ans. Use these tools:
Ans. Some points to consider for your weekly SEO reports:
Ans. Some rewarding perks include:
Ans. SEO reporting is a crucial part of any SEO contract. And a monthly or weekly reporting deliverable is included in your SEO package. It is crucial to evaluate the transparency and effectiveness of the agency’s SEO efforts.
Ans. Yes, most SEO agencies will charge you an advanced SEO audit fee. And you can expect a detailed audit report and the SEO action plan.
Meanwhile, some agencies might offer you free SEO audit reporting, but these reports are mostly generic and automated.
Ans. A professional and ethical SEO agency will most likely prepare an insightful SEO report for you. Moreover, they will help you understand the report.
Some important parameters to check in an SEO report include:
Ans. Professional SEO reports exceed the basic SEO data. Instead, it offers SEO insights along with the targeted SEO metrics. These reports are customized based on your SEO goals and set attributions.
Ans. Your weekly or monthly SEO reports give you a comprehensive picture of your SEO performance. You can now use the insights to make changes in your SEO strategy. Moreover, you can compare your desired results with the real results. Thus, drafting the right feedback for your SEO partner.
Ans. It is recommended to assess the SEO reports to understand several insights like:
These insights can further inform your SEO strategy and help you multiply your returns.
Brice has been handling marketing projects for more than 12 years and he is providing consulting services on SEO, Social Media and PPC. He has a huge expertise in working at large corporations including Accenture Interactive & PwC Digital Services.
Brice has been handling marketing projects for more than 12 years and he is providing consulting services on SEO, Social Media and PPC. He has a huge expertise in working at large corporations including Accenture Interactive & PwC Digital Services.
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