The Secrets to Increasing Your Website's Domain Authority

To build an authority website, you need to get your hands dirty. Many people just want to start a website or a blog. 

And they think that all they have to do is set it up. However, you'll be amazed at how much work goes into the process.

This article reveals the secrets of improving your site's domain authority and how to get the most out of your efforts. Let's get started.

7 Tips to Build Domain Authority for Your Websites

1. Clean Up Your Backlinks Profile

Domain authority revolves around backlinks

Spammy, low-quality backlinks are bad news for your domain authority. 

But the thing is, these low-quality links will happen sooner or later. So the only way to avoid them is to eradicate them.

Another thing is to gain high-quality links. 

Here is how to clean up your backlinks profile. 

  • Use link checker tools like Screaming Frog, Ahrefs, or Moz to check for spammy, low-quality links. Disavow them either from Google Search Console or the tools themselves. 

Take a look at the below screenshot showing spam backlinks of a site found on Moz link explorer. 

  • Guest blogs on top authority websites to get a natural backlink. 
  • Consider doing press releases. Although press releases seem like old things, they are indeed very helpful in generating a business and attracting natural backlinks. Top PR sites include PR Newswire and Marketwired

2. Step Up Your Content Marketing Game

The first step to creating a good website and higher domain authority? 

Creating good content.

It's important to ensure that you provide your users with high-quality content they may not find anywhere else. That's how you will be their go-to source. 

And by creating high-quality content, you will naturally attract those quality backlinks since many websites would link back to you. 

Use any SEO tools to find the topics that receive the maximum number of backlinks regardless of their rank on SERP. 


Here are some tips for creating link-worthy content. 

  • Research And Understand What Your Audience Wants To Read. This is a critical step because no matter how good your content is, if people are not interested in reading, they won't read. 
  • Create Evergreen Content. This is fresh, educational content that never goes out of style. Best of all, it doesn't need to be updated frequently like trendy news. 
  • Know Which Content-Type Your Audience Loves The Most. It may be listicles, case studies, how-to guides, etc. 

3. Boost Your Social Presence

Ahh, social media. Every SEO expert will suggest you build a social media presence to get on good terms with search engines. 

But what if you don't want to join Instagram or Facebook? Not every business would be suitable for these platforms. 

Here's the good news for those who want to steer clear of common social media. You don't have to be on social media like Instagram, Facebook, LinkedIn, or Twitter to build your social presence and improve your domain authority

Although the above social media are good, they need consistent content. For this, most of you might not have time. 

So here are the top social platforms to improve your domain authority. 

  • Crunchbase: A leading destination for millions of users, Crunchbase is a discovery and trends site for global companies. You can create an account on Crunchbase for your business and link it out with other profiles. 

The screenshot below shows the opportunities it offers and why most audiences look for suitable businesses on this platform. 

  • Quora: No one can forget this popular Q and A site. It's a great social platform where users answer questions, ask questions and participate in community discussion. You can easily add external links on Quora. 
  • Slideshare: It's a great platform for hosting professional content, including presentations, documents, PDFs, and much more. Most importantly, all its notes and slides are indexed by Google. This means it allows you to reach a vast audience. 

4. Optimize Your Internal Linking Structure

If we know one thing about domain authority, backlinks are one of the crucial aspects. 

Without backlinks, there's no domain authority. But wait… are backlinks only mean links from other sites? 

No. Internal links, which are links to pages within your website, are also backlinks. 

Internal links also influence the Page Rank. That's a huge deal. Generally speaking, the higher the internal links, the more page rank the page has. 

Here's how to optimize your internal linking structure to boost domain authority. 

  • Fix Broken Links. You can fix broken links by redirecting to working links. Use tools like Ahrefs and Screaming Frog to find broken links. 

The screenshot below shows an example of Ahrefs showing the broken pages where your link was present. 

  • Remove Internal Links For Unimportant Pages. Since we do not want to drive traffic to unimportant pages, it is better to remove these links. 
  • Ensure Your Important Pages Are Not Orphaned. An orphan page is simply a page that is not connected with other pages. Since Google won't be able to find your orphan pages, no PageRank would be transferred to these important pages. 

5. On-Page SEO

On-page SEO is a crucial step for improving domain authority. It's all about optimizing your page and content to make it easy for users and search engines to access your site. 

Here are some tips to nail your On-page SEO and see your domain authority soaring. 

  • Optimize all your blog titles and descriptions with target keywords. Use the screaming frog tool to gather the title and description of all pages. 

It provides in-depth details, as shown in the below screenshot, that you can leverage to optimize the pages. 

  • Use proper heading tags H1 and H2 within the heading of your content. 
  • Optimize all the images, videos, and other media to make them load fast! If you are on WordPress, you can use Smush's plugin to optimize your images. 
  • Make your permalinks SEO friendly. Default permalinks are messy and long. Change their structure to make them user and SEO-friendly. 
  • Use schema markup to improve visibility. 
  • Structure our content to get featured in Google's featured content. 

Read: How to Optimize Your Website for On-Page SEO

6. Get A Good Domain Name

Many say domain name doesn't matter, but we beg to differ! 

Imagine if Forbes was named something like 55biznews. Would you have trusted it? 

We bet not! 

There are serious advantages to owning a high-quality domain name. A premium domain name can save your brand and make you look more professional. You can research with your niche ‘keyword’ to find the expired domains with an excellent record, as shown in the below screenshot. 


Here's how a good domain helps your domain authority. 

  • It Improves Your Visibility. Premium domain names are short and easy to remember. It improves your visibility. It gives customers an intuitive way to remember your brand name even after years. Forbes and Google are some prime examples.
  • Builds Online Credibility. Using a premium domain can boost your audience's trust in you. People will naturally gravitate to you when they need new information. 
  • It's Irreplaceable. Honestly speaking, You cannot copy premium domains easily. So, your brand is safe, and so are your customers. 

7. Improve Your User Experience 

Last but not least, user experience matters much more than you think. 

You might be thinking, how does a good user experience correlate with domain authority? 

Here's how. 

Google calculated domain authority based on many factors. One of these factors is dwell time and bounce rate. If your bounce rate is higher, Google will take that as a sign that you do not have a good user experience or content. 

Here's how you can improve your user experience.

  • Increase Loading Speed. Ideally, keep it under 3 seconds. This is because 40% of customers won't wait more than 3 seconds for the site to load. 

Below statistical representation shows that more audiences engage with fast-loading websites indicating search engines and SEO tools that the domain authentically serves its audience. 

  • Ensure That You Follow The Regular User Pattern. The most common pattern is the Z pattern. 
  • Make Your Content Scannable. This means no long block of text. Each paragraph should have not more than four lines. Keep the sentence short and sweet. 

Read: Improve Your Website's UX & Watch Your Conversions Soar

Domain Authority - FAQs

1. How Can I Increase My website's Domain Authority?

Ans. Domain Authority (DA) is a number that represents the quality of a website. The higher the number, the better the website. The best way to increase your DA is to be involved in the community. People who link to your site will give you more credibility.

2. What Is A Good Domain Name?

Ans. A good domain name is a domain name that is easy to spell and remember. It should also be short so that it is easier to type.

3. How Can I Find Out What Keywords Are Popular?

Ans. There are many different ways to find out what keywords are popular. You can use Google Keyword Planner, Ahrefs, and Moz to find out what keywords are popular. Moreover, you can also go to Google Trends and look at what keywords are trending.

4. How Do I Make Sure That My Site Is Crawlable By Google?

Ans. You can use Google Search Console to make your website crawlable by Google.

Key Takeaways

  • Clean up your backlinks profile. Remove the bad links and redirect the broken ones. 
  • Boost your social presence with sites like Quora and Crunchbase. 
  • Get a premium domain name to protect your brand identity. 
  • Step up your content marketing game with link-worthy content. 
  • Optimize your internal linking structure for better indexing. 

Rank Your Website

Brice Decker

Brice has been handling marketing projects for more than 12 years and he is providing consulting services on SEO, Social Media and PPC. He has a huge expertise in working at large corporations including Accenture Interactive & PwC Digital Services.


Brice Decker

Brice has been handling marketing projects for more than 12 years and he is providing consulting services on SEO, Social Media and PPC. He has a huge expertise in working at large corporations including Accenture Interactive & PwC Digital Services.

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