How to Get Links Through Content Marketing


When it comes to SEO, plenty of factors can make you rank. Of all, link building remains one of the top three to help you climb the SERP ladder. 

Does link building intimidate you? 

While it is one of the most daunting tasks, it also helps improve your position on search engine pages. 

Websites with a higher Ahrefs/Moz/SEMrush Domain Rating correlate with higher rankings on the first page of Google

Link building can help improve your positioning. 

Look at the screenshot below-showing search results with the number of links they have. It’s not 100% sure only the links made it appear on top, but they sure have influenced the rank. 


As per Google buying or selling links is a violation. Though many SEO specialists still do it, they condemn admitting to the same. This is why link building is considered one of the most trying tasks, especially when getting it organically. 

Content is one way through which you can generate links. If you are looking at adapting this method for link building, you should probably know its best practices. 

Here's the best guide to building links through content marketing if link building scares you.

Tips to Build Links Through Content Marketing

1. Create Linkable Content

There are two ways to create a good piece of content. First, research from scratch and experiment and see if a piece of content can generate links. The other way is by creating content already proven to work to generate links. 

To write high-quality linkable content, you first have to research and understand what works best in the industry. A simple google search can do this.

  • Simply search for the topic you want to write about and study the links on page 1. Identify the nature of its content and try to write something better than it. 

Look at the screenshot below that shows well-known brands on top positions citing that Google ranks the quality and useful resources.

  • Use infographics, charts, and graphs to support your content. Write clear and concise content.
  • Use backlink checkers to identify which blog has the highest links to it. Try and replicate the blog for your website.

2. Choose A Content Format That Works

After finding your topic in your niche, it's time to create a piece of content that people will read. There are four basic content format types that the majority of the readers prefer reading. 

Ultimate guides, case studies, studies and surveys, and visual content are the four formats people prefer reading.

  • People love guides. A well-structured guide gets shared abundantly. On the other hand, A case study is also a great choice as people want to read real-life examples to understand a problem. 
  • Use Ahrefs and Buzzsumo's content explorer tool, and also, the Moz link intersects tool lets you see which sites link to your competitors but not you. 

Take a look at the screenshot below for comparing links with multiple competitors. 

  • Linkody is another tool you can use, which is also the cheapest in the market. The 'Top Pages' feature shows which page on your site has maximum links.

3. Create Awesome Sauce Content

Creating content is simple. Anyone can write a few lines about a topic. But what makes it the best and linkable is how it is put. 

For instance, you must ensure that your content is free of grammatical errors and not plagiarized. 

Remember, getting inspired and copying are not the same. Long-form content works the best. Study shows that a blog with 3k+ words has better traction and gets 50% more social media shares than blogs with less than 1000 words.

  • While writing long-form content, don't fluff or stuff the content with keywords. Instead, write an A-Z info about the same. You can also add infographics or videos to make it more interesting. 

Take a look at the below screenshot of a blog with infographics. It attracts the audience and helps them easily understand the concepts. 

  • Use illustrations to make your blog look good. Ensure your page design is good to make it visually appealing to read. 
  • You can also reach out to bloggers in your industry to share your blogs; for this, you should be good at blogger outreach. Use GroupHigh for this.

4. Create Actionable Content 

Nowadays, few people devote time to reading lengthy texts.

Your content should be up to the task if you want your blog to be read and shared. It is in the way you put it, whether it is SEO, fashion, or any other topic. 

A blog with no spaces, alignment, or paragraph breaks, for example, will not be considered for reading. People should be able to share your content if they can share your blog and understand what you have written. 

They will not find it worthwhile to share unless they know it will give them a takeaway.

  • Use BuzzStream to track your conversions across various projects with no hassle. 
  • A step-by-step approach is great for any blog. Use screenshots and visuals for better understanding.
  • Case studies like real-life examples are something that people will want to read to understand the topic better.

5. Promote What You Have Created

Content promotion is another important aspect of building links. Your job is not over by just publishing a piece of content. 

Organic links are hard but have value, but you must strategically promote your content to let people know about your content. 

Share it on social pages and add the social proof on your blog page. When people see your content's popularity, they tend to read and share it in their circles.

  • LinkedIn is a perfect platform to share B2B content. Most marketing teams research LinkedIn for fresh ideas and information, thus increasing the chances of other creators referring to your site on their page. 
  • Email newsletters are also a great way to promote your content. It is more of a direct approach to knowing the audience before sending it to them.
  • You can also share it on Facebook and boost the post so people know when you publish a piece of content.

6. Use Link Building Strategies For Your Content

Certain link-building techniques can fetch great results if you share your blogs on social media and other platforms. Apply various link-building strategies to explore your bandwidth to get good results.

  • Building links from dead links is an option to consider. You can find dead links with Check My Links. The below screenshot shows how it offers the valid and dead link details. 

Then find who runs the site and drop an email letting them know they have an error link. You can attach your blog with the same email, suggesting they can utilize it while correcting the broken link.

  • NinjaOutreach is another tool to reach out to people with your links.

Read: Ecommerce Link Building Strategies That Works. Guaranteed

7. Collaborate With Brands

Collaboration with complementary brands is another excellent way to increase your visibility

Remember that the brand you want to collaborate with should be in a related industry, not a competitor. 

For example, if you make cold-pressed oils, you can reach out to an influencer who is also a cook and ask them to try your products, or you can share a blog about how your oils are made organically.

  • Find influential bloggers in your industry by using BuzzSumo. This tool's brand mentions feature will notify you whenever someone tags your brand or mentions it on their pages. The screenshot below shows you an example of a detailed analysis of brand mentions. 
  • If you want to contact a brand via personal email, you can easily find their contact information using

Link Building & Content Marketing - FAQs

Q1: Why Should I Build Links?

Building links is one of the many SEO tactics used because links indicate to Google that your site is a valuable resource worthy of citation. 

As a result, sites with more backlinks tend to rank higher. It assists search engines in discovering new web pages and determining which pages should rank higher in search engine results pages (SERPs).

Q2: What Kind Of Content Ranks Well For Links?

When you create content to gain links, it should be worth sharing. When people discover a good takeaway, they share it on social media or their platforms. 

Guides, how-to’s, and listicles, for example, are ideal for a blog. Using infographics and appealing visuals to create valuable content is also good.

Q3: What Are Some Link-Building Tools That I Can Use?

There are many link-building tools that you can use for your blogs. Some of them are:

Q4: How To Get Quality Backlinks?

You can build quality backlinks through content marketing. 

Some best practices are using measurable strategies and reliable tools to create content that adds value, publishing guides and tutorials, writing in formats that will generate more reads, and sharing your content on social platforms.

Key Takeaways

  • Create high-quality and original content free of plagiarism.
  • Choose a trending topic from your industry that will generate more reads.
  • Use content formats that work.
  • Quote industry experts in your content.
  • Use infographics and media to make your content more interesting.
  • Use reliable tools to identify your links and mentions across platforms.
  • Share your content on social platforms, emails, and newsletters to the known circle.
  • Publish regularly and keep it with the trend.

Rank Your Website

Brice Decker

Brice has been handling marketing projects for more than 12 years and he is providing consulting services on SEO, Social Media and PPC. He has a huge expertise in working at large corporations including Accenture Interactive & PwC Digital Services.


Brice Decker

Brice has been handling marketing projects for more than 12 years and he is providing consulting services on SEO, Social Media and PPC. He has a huge expertise in working at large corporations including Accenture Interactive & PwC Digital Services.

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