Guide

10 Useful Digital Marketing Tips for Austin Realtors


Digital Marketing has a significant role to play in the Real Estate business. Trying your hand at offline marketing won't hurt the industry, but gaining online expertise will significantly affect the revenue and help you reach your potential customers.
There are different sections: land, residential, commercial, or manufacturing. Any customer in the real estate space certainly looks up options online to get the best deal. Therefore, a realtor must know how to make the most of the Internet.

10 Effective Digital Marketing Tips to Promote Your Austin Real Estate


1. Plan a Virtual Tour

If you are trying to make a sale, ensure that your user has the closest real experience.
You can plan a virtual tour of the property and the neighborhood to give the customer a sneak peek into what life he is planning to experience shortly.
You can use any of the most accessible video calling platforms to plan a tour—for instance, Zoom, Skype, Google Meet, WebEx, etc.
Moreover, if your client is busy, you can record a virtual tour describing each area you cover. Add some pleasing music in the background to make it more appealing. It is just like your sales pitch, after all. Mention your contact details and property address towards the end of the video.
You can also post a 3D virtual tour of the house on your website.
For Example, look at this screenshot of a 3D virtual tour from a real estate website in Austin.

Related : Augmented Reality & SEO: Everything You Need to Know

2. Set Up an Interesting Montage

The property sections you wish to highlight should be properly listed in the forms of content and visuals. This builds credibility for the user. Ensure that the visuals are high quality and that the text is well written.
To give an example, when you are looking up for resorts or properties on platforms like MakeMyTrip, Goibibo, or Trivago, they collate a proper set of images.
To enhance the comprehension of your stay, they give you an in-depth description of the living room, bedroom, washroom, dining space, reception, etc.
For example, see how Zillow has updated its website with many photos for every property.

3. Get Honest Reviews

Customer reviews matter. You should know that your potential prospects will always be interested to know what the previous customers have to say.
Five-star ratings and kind words from your customers are among the best ways to market your property.
If you want positive reviews, then you can do that by providing them with the best experience. You will have to address all their concerns in the best possible manner.

Related : Reviews & Its Role in Local SEO

For instance, the location of the property. How far is it from the station or the airport to commute to is hassle-free? Or your customer would certainly be looking for best services in terms of electricity & WiFi so that his work is not hampered.

4. Have Your GMB Listing Ready

When your customers are looking for any property online, they need to find out about the property, where it is located, how far or near it is from the desired destination, contact number, and similar details. It helps your user find you quickly & easily.
Here is a tip, make sure that the description about your business is in around 750 words or less.
Upload pictures of the property and area around for them to perceive what the place looks like. Tell your customers what the timings are along with a properly functioning website.
See how this Austin-based real estate company has displayed its products, photos, and more.

Related : What are the Benefits of a Google My Business Listing?

5. Build a Relationship with Your Customers

Communication is the key for not just personal relationships but professional ones too!
You can connect with your customers every week or fortnight. How? You can set up campaigns or automated cycles for different categories of your customers.
Your newsletters should contain meaningful information for your users such that they are waiting to hear from you frequently. Keep it crisp and engaging.
Have a look at these real estate newsletter templates from Canva.
You can do it through tools like Mailchimp or Omnisend. These tools are extremely user-friendly and allow you to set up email templates with simple drag & drop options.
On the dashboard of these tools, you will see insights like campaign name, send date, open rate, click rate, and sales generated through it.

6. Be Approachable to Your Potential Customers

Your users should be able to reach out to you easily. They should not find it difficult to navigate to the contact page.
Also, here is a tip. Always give them more than one way to reach out to you—for instance, your contact number, email id, official address, social media handles.
So that if one medium is not suitable for them, the other always is.
See how Aquila's real estate company has added their details to their contact page.
Think from your customer's perspective and keep your convenience aside for a moment.
Moreover, when they see that you are active on all platforms, this enhances their faith in you.

7. Give an Extra Piece of Information

As a realtor, you should know that your customer is always looking for apt and maximum information before showing interest in the property.
To do that, you can simply plan to send in an eBook to your user.
For instance, you can tell them what their new home has in store for them in a detailed manner to know the place already.
In a way, with the help of an eBook, you are already answering the queries they have in mind.

8. Convert Your Website into a Mobile-Friendly One!

When looking forward to buying or selling any property online, at least 85 to 90% of people check for options on their phones. Therefore, you must optimize your website as per a phone.
To do that, you can use tools such as Google Mobile-friendly Test. As its name suggests, this tool checks mobile-friendliness.
It involves checking all the parameters, including the time to navigate from one page to another, the loading speed, etc. In addition to that, it checks the website's speed on mobile and computer.

9. Merge Emotions and Advertisements

Emotions play a major role in driving your business because, in the end, you are dealing with people whose actions are based on their emotions.
You need to master the art of understanding customer behaviors through the copy you write for ads.

  • Just talk to your customers just like you would with a friend.
  • Keep your ad copies in limited characters, but they should communicate maximum information in it.

See how these real estate companies use Facebook advertising to gain more visibility.
A hidden tip is to give your users a call to action in those limited number of words you are using.

10. Keep Your Eyes Open for PR

Enhance the power of real estate advertising by having a regular column in magazines or newspapers where people are looking for you.
When trying to make a sale, try to show it rather than say it. Show it in your images, content, and visuals.
You can try targeting magazines like Architectural Digest, Property Week, Urban Land, where people are always looking for something in the real estate world.
Keep updating these magazines or publications to help your customers find their best choice. You should know where to find eyeballs to grow your business.

Related : Press Releases and SEO

For example, Take a look at this PR announcement from Hilco Real Estate.

11. Publish Your Property in Popular Austin Real Estate Websites

Here's a Shortlist of the Most Widely Used Austin Real Estate Websites

1. Zillow

It is a US-based website owned by Zillow Group, which provides its customers the best user experience for any real estate activities, be it buying, selling, or renting, where they can compare the prices.

2. Trulia

It is a real estate website owned by Zillow Group, which helps the users take a sneak peek into the houses for sale or apartments for rent. It educates its customers about the neighborhood as well.

3. Realtor

It allows its customers to find houses or purchase mortgages. In addition to that, it gives insights to the user about earlier records and virtual tours of that space.

4. Redfin

It is based out of Seattle and is trying to change the real estate business by turning the odds in the customer's favor. It operates by giving a discount brokerage.

5. Homes.com

It allows the customers to get in touch with Real Estate professionals and make a deal based on their reputation. It has a lot to do based on old customer endorsements.

6. Sotheby's

It is a real estate business providing a luxurious experience to clients looking for an extraordinary space linking to tradition and culture.

7. Century21

As the name suggests, it focuses on changes in the current era. The real estate deals are personalized and move from purely transactional to experiential.

12. Connect with the Top Real Estate Influencers in Austin

Here's a Shortlist of the Top Real Estate Influencers in Austin

1. Mike Ramos

He is a realtor in the South Bay Area and has expertise in single-family residential projects. Not just that, he tries to go above and beyond to meet the client's expectations.

2. Trenton Riley

He is the president and broker of San Diego City homes. Earlier, he worked in technology sales and gradually switched his attention to real estate.

3. Kumara Wilcoxon

She has been carving her space in Austin's real estate market for 19 years. She has successfully sold over $1billion during these years.

4. McKinsey Seibold

She connects her buyers and clients through her creativity and passion. Her interior designing skills form the thread between her work and personal connection.

5. Diane Dopson

She is a self-made realtor who has been into the business on and off. Real estate business seems to be her idea of both challenges and comfort.

13. Connect to Real Estate Associations in Austin

Associate Yourself With the Following Real Estate Associations in Austin

1. Abor

It is a group of over 13,000 members which provides the aptest property listings for residents of Central Texas.

2. Reia Austin

It is a private real estate company that operates around property management, accounting, financial reporting, constructional management, leasing, and asset management support.

3. NAIOP

It provides commercial real estate solutions in all areas: professional, personal, transactional, or events. It focuses its attention on the people of North America.

4. Austin Junior Forum

It focuses on women, children, and the elderly and majorly operates through fundraising and community impact. Their collaboration is based on volunteering programs.

5. Commercial Brokers Association

This association deals with people actively involved in leasing properties, be it professional, industrial, or even retail. In addition to that, they focus on educating the involved members.

14. Follow Austin-Based Real Estate Channels & Harness the Power of Social Media

Check This List of Popular Real Estate Social Media Channels in Austin

1. Realty Austin

It is a diverse group of rockstar agents who sell many homes that outstand any other real estate organization in Central Texas.

2. Austin Board of REALTORS®

It is a channel that connects and serves over 13,000 realtors in Central Texas and provides regulator updates in the real estate business.

3. Real Estate Council of Austin

They form the bridge between the Government and people by improvising development policies for the people of Austin and surrounding areas.

4. United Real Estate

It is a sustainable luxury real estate group that focuses on providing innovative solutions to its customers. They majorly operate by their creativity and powerful storytelling in the real estate community.

5. Realty Austin Fb

It is one of the best platforms to search for homes. It focuses on providing a knowledgeable and customizable experience but keeping professionalism at the top for its users.

15. Follow Top Real Estate Agents/Realtors in Austin

Check This List of Top Real Estate Agents/Realtors in Austin

1. Ian Grossman

He collaborates with buyers, sellers, and investors to help them get closer to their aims in the real estate world.

2. Meredith Alderson

Her idea of real estate is to merge lifestyle, budget, art, food, and nature. She helps her clients to fall in love with the space they live in.

3. Yasmeen Haddad

She helps her users have a clear picture of their dream home. Not just that, she is also a mother and passionate about her fitness goals.

4. Wade Giles

He is a people person who believes that the relationship between a client and a realtor goes far beyond just buying and selling homes.

5. Ed Hughey

He is known for his communication skills, apt suggestions, and listening to his customer requirements. It comes from his in-depth knowledge about Austin and its surroundings.

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