How to Rank Your Austin Dentist Website on Google

---

When you are moving your business online, you need to understand the importance of SEO to drive more traffic and visibility.

As a dental practitioner, you must follow the SEO tips for Austin dentists mentioned here. You will find new patients, promote your services and connect with existing patients. Look at SEO tips for Austin dentists to grow your practice and local authority.

Read: Importance of SEO for a Dentist Website

SEO Tips Austin Dentists Need to Know

---

1. Find the Right Keywords

Pick out the right keywords to enhance the discovery of your business. You will have to go for location-based keyword research to include in your website. If you are targeting patients in Austin, what would they search for? Think about that.

Tools To Find The Right Keywords:

• Keywordtool.io: Find the correct dental search terms for Austin quickly
• Ahrefs: Get keywords suggestions, and search volumes without any hassle
• SEMrush: A quick stop platform for keyword and content ideas

Tips For Finding The Right Keywords For Dentists In Austin:

• Include long term keyword searches in your list
• Keep user intent in mind. Think about what your patients must be searching for
• Enter related keywords in your list

Here’s a screenshot of Keywordtool.io:

2. Rely on Reviews from your Patients

If you have been practicing as a dentist in Austin, you must have existing patients. Ask them to drop online reviews of your business. A word from existing patients will act as a testimony to reflect the quality of your practice. 

Tools To Add Good Reviews For Dentists In Austin Online:

• Getsitecontrol.com: Get your patients to give you a star-based rating
• Venngage: Make online coupons and reward your patients for dropping an online review 
• Pinnacle Studio: Get video testimony for your dental practice in Austin. Edit them quickly professionally

Tips To Get Testimonials For Dentists In Austin:

• Reward your patients for dropping an online review by offering a discount on their next visit
• Ask for a review right after the session to get a quick testimony
• Make it easier for them to drop a review and follow up on it

Here’s a screenshot of the coupon making console in Venngage:

3. Do a Competitor Analysis

Just like you, there must be many dental service providers in Austin. Have you considered looking at their websites? It is best to keep an eye out for your competition and learn from them.

Tools To Conduct Competitor Analysis:

• SEMrush: Do a complete site check if your competitors 
• Majestic: Get backlink reports and tips to implement for your website
• Ahrefs: Let this tool skim through 212 billion pages and do the analysis for you

Tips For Conducting Competitor Analysis:

• Check the targeted keywords and pick the best performing keywords for Austin based dental search
• Do a complete backlink analysis to look through backlinking opportunities
• Keep a check on things that didn't work for them and steer clear of it

Here’s a screenshot of SEMrush analyzing a competitor’s site:

Read: Tips to Do Competitor Analysis in SEO

4. Make Goals

Before implementing any SEO strategies for dentists in Austin, look at your goals. Identify what you want to achieve and then start working for it. Your goals may include increasing website traffic, reach, conversions, or decreasing bounce rate.

Tools To Establish Goals For Your Dental Website In Austin:

• PageSpeed Insights: Keep a check on your website speed performance 
• Google Analytics: Track bounce rate, page session duration, traffic, and more
• Google Ads: Run paid ads and set goals in no time

Tips For Setting SEO Goals For A Dentist In Austin:

• Establish a time frame for each goal achievement
• Take the SMART approach - Specific, Measurable, Achievable, Relevant, and Time-based
• Focus on brand awareness and patient engagement

Here’s a screenshot of PageSpeed Insights:

5. Engage in On-Page SEO

If you have a website targeting patients in Austin, you should also engage in suitable on-page SEO activities. On-site, SEO will improve your search rankings and make your landing pages rank higher on the SERP.

Tools To Improve On-Site SEO For Dentists In Austin:

• Google Search Console: Get a report of top-ranking keywords, crawl reports, mobile usability, and more
• Google Analytics: Free tool to check page views, traffic sources, conversion, and more
• Ahrefs: See the ranking history, outbound link reports, and more

Tips To Improve On-Site SEO:

• Optimize each page with keyword-friendly meta title and meta description
• Use alt tags for images, audio files, and videos
• Engage in proper interlinking within the website

Here’s a screenshot of Google Analytics displaying SEO metrics:

6. Add Local Structured Markup

You can give search engines more information about your website by using local structured markup. Google will highlight your dental practices online in the targeted location, i.e., Austin. You can appear in rich snippets by Google easily using structured markup.

Tools to add local structured markup to your website:

• Structured Data Markup Helper: Markup elements on your webpage for Google's understanding
• Bing Markup Validator: Follow the structured markup protocol by the second largest search engine
• SEO Site Checkup: Get feedback on your website structured data

Tips to add local structured markup to your website:

• Keep testing your structured data with the structured data markup tools
• Choose the suitable web pages to markup
• Validate your codes with rich results tests

Here’s a screenshot of SEO Site Checkup:

7. Build Backlink Profile

Building a strong backlink profile is as essential as any other SEO measure. If you don't keep track of the quality of backlinks you are getting, the anchor text used, and the types of links coming to your website, you will lose your SEO standing. 

As a dentist in Austin, your website needs a strong backlink profile, just like any other website.

Tools to build a strong backlink profile:

• Ahrefs: Check domain and page-level SEO backlink reports
• MOZ: Check from over 40 trillion links to find good quality backlinks on your site
• SEMrush: Compare and evaluate backlinks quickly here

Tips for building a strong backlink profile for dentists in Austin:

• Keep a variety of anchor texts
• Don't go for bulk link schemes
• Focus on high quality and authoritative backlinks

Here’s a screenshot of Ahrefs showing page-level SEO backlink reports:

8. Focus on Technical SEO

Everything demands equal attention when you are building a website. If your technical SEO is in place, both Google and potential patients will see your services online. Ensure that you develop your website on a solid platform.

Tools to build strong technical SEO:

• Website Grader by Hubspot: Enter your domain name and let the tool give you a report card for its performance
• Google Search Central: Get a report on 404 pages and page errors. Check robots.txt files and more
• Screaming Frog: Get an in-depth account of your domain and improvement suggestions here

Tips for strong technical SEO for dentists in Austin:

• Ensure that site structure is well-built
• Focus on URL structure, meta tags, and headers
• Your website should focus on ease of navigation and user experience

Here’s a screenshot of Website Grader by Hubspot:

9. Follow Good Internal Linking Practices

Internal link building helps in better site navigation and flow. The search engine crawlers can get better insights into your website with good internal linking. You can do it manually, or many tools can assist you.

Tools To Build A Robust Internal Linking Network:

• Link Whisper: Check pages on your website with no internal or external links
• Internal Link Juicer: Build internal linking using the intelligent pre-post configuration of the desired keywords
• Yoast SEO: A popular plugin with WordPress to help with better internal linking

Tips To Improve Internal Linking:

• Use the correct anchor text to link your pages internally
• Do not force links. Make it natural for your readers.

• Don't overstuff the links on a page. 

Here’s a screenshot of Internal Link Juicer’s dashboard:

10. Include CTAs to your Webpages

If you are adamant about improving your visibility as a dentist in Austin, you must focus on improving your website visibility. Give your visitors a reason to click on your service page. Optimize your landing pages and every piece of content with good CTAs. It will generate more leads for you. 

Tools To Include CTA On Your Website: 

• Wishpond: A/B test multiple CTA options for your website and get templates for trial
• Hubspot Calls-to-Action: Drive quality leads with personalized CTAs
• Click Minded: Generate CTAs for your website and socials instantly

Tips for writing good CTAs:

• Keep it short but low risk
• Give them a bait to take action using phrases like Click here, Subscribe, View, Buy, Sign Up, etc.
• Add provocative text like; Get 50% off, limited period offer, etc.

Here’s a screenshot of Click Minded:

11. Do Regular Site Audits

A website is nothing if it has issues. That is the harsh reality every online business has to live with. You need to indulge in regular website audits to run your dental services smoothly and establish an online presence for a longer run.

Tools To Do Website Auditing:

• Ahrefs Site Audit: Crawl all the pages on your website and get an overall SEO health score
• MOZ: Keep track of new and recurring issues on your website
• SEMrush Site Audit: Scan for over 130 technical and SEO mistakes on your website

Tips For Better Website Auditing:

• Focus on technical errors and resolve them quickly
• Create a checklist of all the site issues, prioritize them and resolve 
• Put your website through different website audit tools to ensure every aspect is covered

Here’s a screenshot of AHrefs Site Audit:

Read: Quick Local SEO Audits

12. Optimize your Website for Mobile

The world has shifted to smaller screen sizes. Your website needs to move forward with that thought. Keeping that in mind, you should optimize your website for mobile-friendliness. 

Tools to help you create a mobile-friendly website:

• Google Mobile-Friendly Test: Check how easily can visitors use your website on mobile
• Responsive Design Checker: Check the responsiveness of your website on different devices and platforms
• Google Analytics: Analyze mobile overview, mobile conversions, sources, and more

Tips for creating a mobile-friendly website:

• Put your website through Google's Mobile-Friendly tool to check your website standing
• Enable AMP pages on your website
• Work on improving site load time

Here’s a screenshot of Google’s Mobile-Friendly Test tool:

13. Have a Clean Design and Navigation

Lately, the top priority of every search engine has shifted to providing the best user experience. If your website has a clean design and easy navigation, you will likely rank on the top. Dentists in Austin who want to expand their online horizons must keep this in mind.

Tools To Make A Clean And Easy To Navigate Website:

• CMS Hub: Get website management tools, simple design, and much more
• WordPress: One of the most accessible platforms to build a credible and simple website
• Figma: Create wireframes for easy website navigation and design

Tips To Have A Clean Design And Easy Navigation On The Website:

• A/B test everything. Yes everything
• Ensure each design element has a purpose
• Keep it minimalistic and have elevated stylistic and visualization choices

Here’s a screenshot of some themes that WordPress provides to set up a clean website quickly:

14.Set KPIs and Analyze Them

No SEO efforts will pay off if you don't have the right tools to measure its performance. To know if your website to enhance your dental business in Austin reaches the right audience, you should have the correct KPIs. Track bounce rate, site visibility, organic traffic, etc.

Tools To Measure KPIs

• Google Search Console: Get a record of impressions, CTR, ranking, average position, and more
• Google Analytics: Check correct numbers for traffic, page load time, average page duration, and more.
• SEMrush: Check backlinks, interlink reports, and more

Tips For Setting KPIs

• Think about why and what you want to measure
• Ensure that goals are measurable 
• Re-evaluate and realign goals if need be 

Here’s a screenshot of SEMrush showing backlink analytics:

Three Bonus Tips

---

1. Build Local Citation Links from Authoritative Websites

To upscale your dental business in Austin, you must focus on building local citations from authoritative websites. Here is a list of familiar websites to create local citation links:

1. Yelp: Connect with new customers, and grow your business manifold

2. Wellness: List your business here and let the people of Austin find you easily

3. Elocal: Let people find you in their locality. Go local.

4. Dentists4 kids: Enter the directory of pediatric dentists and help parents find you instantly

5. Open Care: Help patients find you in Austin on a web-based platform highlighting premium dental care options

6. Health Grades: Get listed and share comprehensive information about your services and specialties

7. Zocdoc: Enter the listing and accept an online booking from new patients

8. Expertise: List your dental business and establish your base to find new patients. 

9. Dentists: Update your business name, services, and specialties to let patients find you.

2. Include Your Site in Austin Dental Directories

You can traffic your website by including your website in Austin Dental directories. You will have the opportunity to increase your visibility and connect with patients faster. Here are the top Austin dentist directories.

1. 1800 Dentist: Enter your business details, contact details, and more to connect with dental patients

2. American Dental Association: Become a member and establish your credibility in front of your patients 

3. Care Dash: Enter the directory with your business details and become a part of fastest growing healthcare search directory

4. Dentist in Town: Update your dental services on one of the most up-to-date websites to find dental services across the US.

5. AAPD: If you have expertise in pediatric dentistry, then this directory is a must to get in

6. GEO Dentist: Let patients find you conveniently in Austin through free local dentist search

Publish High-Quality Shareable Content on Your Blog

Content rules the internet, which holds ground for your business. If you want to get more patients online for your dental business, you must share informational content. The content must be of high quality. To help you understand it better, here is a list of Austin dental blogs to follow.

1. Austin Dental: A guide to improved dental health in Austin

2. The Hills Dental Spa: Get tips to restore your gorgeous smile and achieve perfect dental health

3. Austin Dental Co: Find information on every dental query ever here

4. Lifetime Dental: Know what, why, when, where, and how on dental health

5. Austin Laser Dentist: See how experts spread knowledge around dental queries

6. 8118 Dental: Get answers to oral healthcare queries and information you need 

Read: Step-By-Step Content Strategy For SEO

Key Takeaways

---

• Track the right set of keywords and include them in your website
• Get patient reviews and publish them on online platforms
• Do a competitor analysis using credible tools and imbibe learnings from them
• Establish clear goals to improve SEO for Austin Dentist
• Focus on on-page SEO. Write proper meta tags, build internal links, and more
• Include local structured markup data to convey your business motives clearly
• Create a strong backlink profile for your website from authentic sources
• Do not overlook technical SEO
• Make an internal linking policy for your website and follow it diligently
• Include CTA in your website for every landing page and service
• Indulge in a regular website audit
• Make your website mobile-friendly to drive more traffic
• Focus on establishing clean website design and easy navigation
• Set right KPIs and keep a tab on them
• Build local citation links from high authority websites

• Enter your website in local Austin dental directories
• Generate high-quality and shareable content