Tips to Promote Your Fort Worth Real Estate Using SEO

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Fort Worth’s real estate market has always been competitive and daunting for new realtors.
One of the surest get-through for realtors is gaining significant online popularity.
90% of home buyers use Google search without a second thought when searching for real estate.
And so, if you sail with a well-defined SEO strategy, you can bank qualified real estate leads in Fort Worth.

10 Ways to Sell Your Fort Worth Real Estate Using SEO

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1. Keep Your List of Real Estate Keywords Ready

The top 5 search engine results capture 60% of this organic search traffic.
That said, you need to map the right real estate keywords and rank for them.
Google’s Keyword Planner is a go-to tool for generating keyword ideas for relevant categories.
For example,
Suppose you wish to rank for a category like “best apartments in Fort Worth,” you need to add it to the tool. And the tool will offer you a list of relevant keywords.
You need to sort these relevant categories for your business and generate relevant keyword ideas.
Some relevant keyword categories for your Fort Worth real estate business can include:

• Buy an apartment in Fort Worth (area name)
• Best/top Fort Worth realtors
• Spacious Condo for sale (area/Fort Worth)
• Real estate agency Fort Worth (area)
• How to buy a house in Fort Worth (area)
• Apartment prices in Fort Worth

Tools like SEMrush, Ubersuggest, KeywordTool.io, etc., are some more tools for keyword research.
Screenshot from Ubersuggest
LSIGraph, Keys4up, Niche Laboratory, etc., are some tools to find long-tail and LSI keywords.
Screenshot from LSIGraph

2. Grow Your Local SEO Presence as a Realtor in Fort Worth

So, when you know many of your customers are from Fort Worth, you need an impressive local presence.
The immediate next step is to optimize your local SEO popularity. You might have taken care of the local search keywords, and now it is time to optimize your GMB listing.
Check and optimize:

• Your local office location on Google Map
• Add website link and update for NAP consistency (name, address, phone no.)
• Opening and closing hours
• Updated contact details
• Well-assorted Gallery (Photos of property offerings in Fort Worth, schemes, clients, etc.)
• Real Estate Categories (Residential, Commercial, Buy/Sell, etc.)

Individual agents can opt for the practitioner GMB listing alongside the business listings.
Take a look at these business listings in Google maps in Fort Worth Area.
This is a sample Google My Business listing from Google Maps.
Also, encourage your happy clients to add positive reviews to your business. This can give your business a nudge into the local 3-pack results.

3. Analyze and Learn from Your Competitors in Fort Worth

Real estate SEO is significantly competitive. And you are most likely to compete around many established realtors in Fort Worth.
However, it can be a blessing in disguise. And you can use your competitor strategies as stepping stones.
By doing competitor analysis, you can find hidden SEO opportunities.
For example:
Your competitors might have already sorted which keywords that source highly qualified traffic. Or, you can also look at which type of content is drawing them the highest traffic.
These insights save you from reinventing the wheel.
Ahrefs, Ubersuggest, and SEMRush tools unveil insightful competitor data for your SEO.
Take a look at this traffic comparison screenshot of top Fort Worth realtors from SEMRush.
You can check:

• The top-performing pages for your real estate competitors
• The real estate keywords for which they are ranking
• The keywords that are sourcing them the highest traffic
• The referring domains that are linking back to your competitor sites

You must use this data for tracking link-building opportunities. And the competitor keyword insights can help you optimize your content.
If some blog-like “best places to live in Fort Worth” sources significant leads for your competitors. You can use the skyscraper technique to bring the same results to your site.

4. Leverage Video Content for Better Engagement and Reach

As a real estate business, one of your surest bets is video content.
MarketingSherpa reports that video content draws up to 200% higher traffic for real estate businesses.
In fact, if you use a video to highlight your property listings, you can expect up to 403% higher inquiries.
So, you must capitalize smartly on video content. These video content can include property listing videos, client testimonials, video blogs (VLOG), video interviews, etc.

• Add videos to your site, property listing pages, and business listings
• Promote video-content-oriented social media platforms like YouTube, Facebook, Instagram, etc.

You might also want to rope in influencers for exclusive video content for your real estate business.
While you increase engagement with video content, you also improve the user experience on your site. You can improve lead generation by adding chatbot, crisp contact forms, and direct contact options on your site.
Make sure the contact form is simple and as for limited details.

5. Highlight Yourself as a Prominent Realtor in Fort Worth: Social Proof

The National Association of Realtors states that 41% of consumers connect with a realtor based on positive recommendations.
Social Proof goes a long way and acts as a deal maker or breaker for real estate businesses.
Moreover, Google considers social proof when producing results for local searches.
Start with encouraging positive reviews and adding client testimonials to your site.
For instance,
You might have helped some of your clients lock in their dream properties in Fort Worth. And they might be happy to give you video testimonials that you can add to your site and social media.
You must leverage many types of social proof like:

• Video and text testimonials
• Count of Properties Sold, Count of Happy Clients, Years of Experience, etc.
• Recognitions as a realtor, Accreditations worth displaying
• “Featured In” section to display recognitions in real estate category news

Also, encourage clients to post reviews & ratings on Google and other listing platforms. Positive social proof for realtors translates into higher online visibility and popularity.
Check this list of realtors in Fort Worth having more than 100+ reviews in their Google My business listings.

6. Add Schema Markup and MLS Integration to Your Real Estate Site

Schema markup helps Google understand and use your content intuitively for search queries. It holds immense value for your real estate SEO too.
Your real estate site will likely feature details like pricing, location, and dimensions for your listings. And you can allow Google to easily comprehend these parameters by adding product schemas to your page.
Have a look at this screenshot showing features like 3D tour, open house and more.
Google further uses this information to form rich snippets on your listings. This can increase your CTR by up to 25%.
Schema markups also make your site’s content available for instant answers on Google.
Also, ask the developer to integrate the site with IDX (Internet Data Exchange). You can then add multiple listings (MLS) to your site. As you show more listings in Fort Worth, you are likely to gain more traffic and leads.

7. Check & Optimize Your On-page Elements

Ensure that your real estate site isn’t holding you back in the SERPs. Start with scrutinizing and optimizing your on-page SEO elements:

• You might have sorted your list of keywords. It is time to add your main focus keyword to your catchy Meta Title.
• Write an explanatory Meta Description for each page to explain the page’s gist and grow the CTR.
• Further, map your secondary keywords in the sub-headers so the readers can skim through the content.
• Add an XML sitemap to crawling and indexing effortless for crawlers.
• Optimize site structure and simplify navigation with internal linking.

It is recommended to work on increasing the page response time and mobile compatibility.
Take a look the mobile responsive website of a Fort Worth real estate brokerage firm.
Use optimized images and video content for making home-buying decisions easier and improving user metrics. Ensure getting rid of any intrusive pop-ups or flash elements on your site.

8. Build Quality Backlinks Naturally for Your Real Estate Site

Your site backlinks have a reflection on your site authority, which is the closest measure to PageRank.
So, while you wish to grow your search rankings, you need to earn quality inbound links.
Google values links that are more natural and highly relevant. So, it is better to avoid any link-building shortcuts. And instead, focus on producing valuable content that naturally draws backlinks.
You can also use competitor analysis to see what content sources highest backlinks to your competitors.
For instance,
A competitor’s blog like “ways to find the best realtor in Fort Worth” gains a significant no. of backlinks. Now, you can produce a similar article that offers better value to the users.
You can even promote this article initially using Google Ads. Once users find it more valuable and more webmasters link back to it, its SEO value will grow.
And it can organically outrank your competitor’s article. You can draw good link equity and qualified traffic through this article.
Take a look at this article from Sotheby's International Realty.
It has gained some natural backlinks from multiple websites.
Also, search for relevant broken links where you can suggest a relevant resource and capture links. You can use tools like Atomseo or Drlink check to check for broken links.
Take a look at this scanned page output from a dead link checker tool.

9. Optimize User Experience with Increased Page Speed

Page speed is directly associated with user experience. And Google uses it as a competitive ranking factor between similar quality results.
The recent Page Experience Update from Google also signifies the SEO importance of page speed.
That said, you need to optimize your real estate site to load preferably within 3 seconds.
The easiest way to start is by optimizing the media and images on your site. Generally, a real estate site features plentiful images and videos. Here, you can use a WordPress plugin like WPSmush to compress site-wide images.
Google’s PageSpeed Insight tool lets you scrutinize the issues with your page speed. Further, a developer can help you with:

• Enabling Gzip compression
• Minifying the site’s JavaScript files, HTML, and CSS
• Loading JavaScript files faster with asynchronous loading
• Integrating Content Delivery Network (CDN)

10. Summon PR and Influencer Marketing Into the Picture

It is time to accelerate your SEO efforts with the help of PR and influencer marketing.
PR promotions can earn substantial exposure for your real estate business. You can connect with local PR sites to create a buzz around your brand and offerings.
Take a look at this press release by String Real Estate
Some PR topics can be around:

• Your upcoming property projects in Fort Worth,
• Your business-specific collaborations
• Your Real Estate events

Also, use Ahrefs and SEMRush to get insights into your competitors’ PR strategy. It also has a huge impact in SEO.
Another profitable way to boost your popularity is by using influencer marketing. It plays a crucial role for ecommerce websites.
Akin to any other business, influencer marketing holds a significant value for the real estate business.

• Collaborate with influencers whose audience resembles your target customer base
• Request them to promote your property listings on their official channels
• Leverage highly-engaging influencer-generated content and collaborative content
• They can produce experience-sharing videos, video ads, interview your actual clients, etc.
• They can promote contests and boost social engagement for your brand.

Turn your happy clients into mini-influencers for your brand. You can even offer them referral rewards.

Three Bonus Tips

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I. Build Local Citation Links from Authoritative Websites

Here Is a List of Familiar Websites to Build Local Citation Links

• Zillow:
  This popular real estate marketplace company marked its debut in 2006. It lists over 110 million homes across the United States. And it attracts huge traffic of property buyers and home seekers for rent.
• Realtor:
  Realtor.com is a prominent real estate listing platform in the US. The platform powers search for over 100 million monthly visitors. By listing on Realtor.com, you can expect better online visibility and qualified traffic.
• Trulia:
  Another popularly leveraged real estate marketplace is Trulia. It is a subsidiary of Zulia and allows buyers to research homes with substantial neighborhood information. The buyers can check map overlays, nearby businesses, reported crimes, etc.
• Redfin:
  Redfin is a dedicated real estate brokerage platform popular across the US. You can list here to get considerable SEO authority and direct leads. The platform charges between 0.1 to 1.5% to list your properties. And it charges additional brokerage compensation fees (2-3%).
• Homes.com:
  As you wish to grow your real estate business presence in Fort Worth, consider listing on Homes.com. It is the 5th most popular real estate marketplace in the US.
• Rocket Homes:
  Another platform to earn a significant amount of online visibility in Fort Worth is Rocket Homes. The full-service brokerage site attracts highly-qualified traffic home buyers.
• Movoto:
  Attracting over 3,50,000 users daily, Movoto is a real estate brokerage site. You can list here to gain regular qualified inquiries and draw some considerable SEO value.
• Century21:
  This real estate agency franchise company came into function in 1971. And it attracts significant traffic of homebuyers across 86 countries in the world. You can list your properties here as a seller or as an agent.

II. Include Your Site in Fort Worth Real Estate Directories

We Have Added the list of Top Fort Worth Based Real Estate Directories

• Fort Worth Chamber
  It is one of the leading local directories in Fort Worth. It lists over 600+ local real estate businesses and allows users to search by agent, keywords, area, etc.
• Har.com
  Har.com lists around 3,010 homes for sale and 500+ properties for rent in Fort Worth. And by listing on the platform, you can expect growth in local popularity and direct leads.
• D/FW New Homes Realty
  The platform was founded in 2005 and offers home buyers to search valuable listings using their advanced search tool. It also helps home buyers in Fort Worth get a valuable rebate.
• VIP Realty Info
  Another local directory that lists real estate listings across Fort Worth is VIP Realty Info. Consider listing here for good business popularity and direct inquiries.
• Gfwar
  It represents The Greater Fort Worth Association of Realtors. It came into operations in 1918 and today functions with 4,000 REALTOR and members. Google is likely to recognize your presence on this platform.

III. Publish High-Quality Shareable Content on Your Blog

You can Consider Following these Fort Worth Real Estate Blogs

• League
  It is a popular real estate marketing firm that caters to estate agents, sellers, and home buyers. Its blog covers the latest information and insights in the real estate category.
• Fort Worth Real Estate
  It is yet another trending real estate blog site that you can leverage for your guest posts. You can also take blog idea inspirations from this platform.
• DFW Urban Realty
  This blog site brings you the latest real estate news and articles specific to Fort Worth. Follow it for valuable content inspiration and insights.
• Wilco Realtors
  From home selling tips to insights for home buyers, this blog site covers valuable real estate information. Try submitting a guest post here or draw useful content inspirations.
• VIP Realty
  Another site that attracts considerable traffic of home seekers is VIP Realty. The site features an exclusive list of blogs to assist the audience with property purchases.
• Texas New Home Rebates
  This site keeps you updated about the latest real estate news in Fort Worth, and you can draw great content ideas from here.

Key Takeaways

Real Estate SEO can help you establish a sustainable leads pipeline for your business in Fort Worth.
Here are some of the key SEO tips as discussed in detail above:

• Research and map valuable keyword categories for your real estate business.
• Optimize your GMB listing with NAP consistency, listings images, and positive reviews.
• Track keywords, content, and backlinking opportunities through competitor analysis.
• Grow user engagement and inquiries with video content (listings, testimonials, etc.)
• Attract citation links from prominent real estate platforms (Zillow, Realtor, Redfin, etc.)
• List in local directories and build links through guest posting.