SEO Tips to Market Your Fort Worth Plumbing Website

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SEO Tips for Fort Worth Plumbers

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Heading to Google whenever faced with a problem has almost become muscle memory for many. That’s why all plumbers in Fort Worth need to have an online presence. 

But, to get noticed even by your neighbor, you need to have a working knowledge of SEO, especially local SEO. Here are ten tips to get the ground running.

Read: Local SEO Tips for Plumbers

1. Optimize Your Website for Different Screens

Over 50 percent of searches for plumbers originate from mobile devices. So, any website not optimized for mobile and tablet screens risks losing revenue. Apart from increasing traffic, benefits of screen optimization include:

• Better User Experience

A website that adapts itself to different screens helps users understand its content. This enhances the overall user experience, which sends a positive signal to Google.

• Better Loading Speed

This is often a rarely-discussed benefit of screen optimization. A website not optimized for different screens often loads slowly. This affects user experience and may ratchet up the bounce rate. As per several stats, it’s believed that users prefer websites that load within 3 seconds to access.

• More Interaction

That is, users tend to spend more time on the website. If your content is good, this helps you increase user engagement.

Note: You have two ways to optimize screens: Adaptive web design and responsive web design. The adaptive design offers fixed website sizes for standardized screens. Responsive design makes a website shrink and expands according to screen sizes.

2. Contact is the King

Plumbing is a 100 percent local service, and those in need of it are often in a hurry. It would be wise to include your contact information on all your pages using a footer. This information includes:

• Your phone number
• Email ID and
• Postal address

Here’s n example to show how it can be designed. 

 This makes it easier for your users to contact you, regardless of which page they land on.

Tip: Develop your style of giving your contact address. Stick with this method throughout your web assets, including social media accounts. Inconsistencies like different spellings send the signal that your firm is less trusted.

Note: Your footer remains the same for the entire website. It doesn’t interfere with other content on individual web pages.

3. Know Your Keyword

Getting to know the types of words that people use to find plumbers nearby will help you improve SEO. The cheapest way to find such keywords is by using Google or other search engines. For example:

• Enter the term ‘plumber’ into the search bar of Google and note down suggestions.
• Scroll down to the bottom of the first SERP and note down the ‘Related searches’. Below is how it looks on SERP

• Note down the questions under the ‘People also ask’ section.

These three sources will set you out on keyword research. But, as you increase your operations, you will need more specific keywords. For this, you might need tools like:

• SEMrush: Brings you the specific keywords that your top competitors use.
• KWFinder: Use this tool to find low-difficulty keywords in languages and localities.
• Ahrefs Keyword Explorer: Apart from 1000+ keywords, it offers metrics to improve CTR.

Read: Common Keyword Research Mistakes People Often Do In SEO

4. Showcase Your Work

A single-page website with just your contact number and address won’t do. You have to showcase your work by making individual pages for each task undertaken. This accrues you the following benefits:

• More Content: You can optimize your website for more keywords
• Improves Local SEO: You can attract links from authoritative local websites
• Higher Authority: Quality links increase your Domain Authority

You may also create pages for the different services you provide. For example, you may offer a video inspection, which has been in high demand ever since the pandemic. You can use a dedicated page for this and create quality content to target such searches. 

Take a look at the below site structured with multiple categories to help users find what they are looking for. 

Tip: Ensure that your content on each page is at least 500 words long. Don’t write shallow content, though. Search engines are after content that is informative and satisfies the customer.

5. Create Google Business Profile

Google Business Profile (GBP) is an absolute must for running a plumbing company. It is needed to appear in Google three-pack, which is a click-magnate. Three-pack appears on the first SERP to almost all ‘near-me’ searches.

The normal pattern is a list of three businesses with a map. Information provided depends on the details you feed when you create a GBP. The details include name, ratings, directions, website, and contact.

How To Create A GBP

• Step 1: Go to Google Business Profile manager and click on ‘Add your business to Google’.
• Step 2: Enter your business name and category
• Step 3: Check the ‘Yes’ box to the query asking you whether you want to add your location to the maps
• Step 3: Enter your address
• Step 4: Drop the pin on the location of your business on the map. (Your business is shown on maps with your business details as in the below image)

And that’s it! Your business has entered the digital realm.

6. Build Trust Through User Reviews

No amount of fine copy can compete with reviews by your customers. Why? Because customers' eyes keenly look for ratings and stars of plumbing businesses to hire.

But that’s just one of the benefits reviews give you. Others include:

More Keywords:

Customer reviews are free content rich in keywords related to your niche. This helps Google understand your services and place you on relevant search results.

More Trust:

Google regards reviews the same as it does backlinks – validating the quality. The search engine is capable of ranking a website with higher positive reviews.

Higher Relevance:

The ideal response to negative reviews is replying ASAP. This restores customer trust and shows that yours is an updated website.

Tip: You can use reviews in newsletters and other promotional emails. People tend to respond to such emails better.

Read: Reviews & Its Role in Local SEO

7. Have Your Own YouTube Channel

The Do-It-Yourself (DIY) fad is gaining momentum. It is, as such, important that you, too, grow an online video presence. Begin with your own YouTube channel and create DIY videos for your subscribers. 

Roger Wakefield, a plumber from Texas, Roger Wakefield started producing DIY plumbing videos and currently has over 430K subscribers. 

This may not sound counterproductive, but it will increase your service sales. Here’s how:

• Depending on its quality, it will establish you as an authority in the field. You might even get backlinks to your videos from other content creators in the field.

• Though many will try your videos and succeed, many of your subscribers will hire you for the work.

• The videos will increase brand recognition and can be a great media asset for your blog.

Tip: Once you create videos for YouTube, you can use the same content for TikTok, Vimeo, and Veoh. These platforms have lesser competition and help you grow faster.

8. Have a Blog

A blog is essential to a business because it widens its scope of content opportunities. You can create content on all areas connected to plumbing and cover almost all keywords. Some businesses overlook having a blog section. 

But in reality, it’s the blog page that helps most businesses rank consistently in search engines. 

But keep these points in mind before you create a blog:

• Have it on your main domain, not on your sub-domain
• Add Fort Worth and names of nearby towns and neighborhoods whenever you can
• Link up internally and link up with other popular blogs in your niche and locality
• Focus on local issues and come up with solutions and advice

Tip: If you have a YouTube channel are in luck. You can use the script, edit them to include keywords, and upload them onto your blog. This will increase the amount of content and help Google index you better.

9. Analyze Metrics That Matter

If you don’t know where you stand, you won’t know where you can go. This holds in SEO as well. However, it’s difficult to determine which to follow with metrics mushrooming. The below list is not comprehensive but covers the most important ones: 

Organic Traffic: This is the total number of visits you get from organic search. It helps you assess the impact of your SEO efforts. You can view this in Google Analytics under the Acquisition report. 

Click-Through Rate (CTR): The formula to find this figure is:

• Total clicks/Total impressions x 100
• Keep track of this metric to assess your metadata (title tags and meta description).

Bounce Rate: It’s the rate of people who leave the landing page without visiting any other page on the website. It generally indicates whether you managed to impress your visitor.

Note: Don’t go for fancy SEO tools if you are starting. You can measure all of these metrics on Google Analytics.

10. Ensure Smooth Navigation

None wants to land on a cluttered website. The rule of thumb is to ensure that the user finds the information within three clicks of the landing page. You can ensure this by having a hierarchical site structure. 

For example, in the below image, you can see that a website shows up services, contact button, about us, CTA, etc. when landed on the home page. These are just 2-3 clicks away from user access, making it an easily navigable site. 

A popular structure among Fort Worth plumbers is the ‘inverted pyramid style. It is widely used for its effect on SEO. Under this structure, the home page is followed by other pages like ‘Services’, ‘About us’, and ‘Contact’.

Tip: It’s also important that you do a thorough internal linking of your web pages. This helps to crawl bots to organize pages discussing similar topics. Also, it helps important pages of your website appear below the snippet on SERP.

Three Bonus Tips

1. Build Local Citation Links from Authoritative Websites

Here Is a List of Familiar Websites to Build Local Citation Links

Best Plumbers: Find a plumber by specialty or location. Compare quotes and see their full profiles and customer reviews.

HVAC Yellow Pages: A go-to place for all your plumbing needs. Search by locality or category. Each plumber gets ratings.

Master Plumbers: A repository of all news and product information related to plumbing.

Plumbing Web: Be it finding plumbers or information about them, this website gets you all.

Grow Plumbing: A comprehensive network of plumbers who are worth their salt.

Meet A Plumber: A website to find plumbers and post plumbing-related job opportunities.

USA Plumbing: Find all things plumbing here, be it plumbers or DIY tips.

My Zip Plumbers: Find the best plumber in your locality; use couples to get a discount!

Contractor Hub: Increase the visibility of your business with a free listing.

2. Include Your Site in Fort Worth Plumbing Directories

We Have Added the list of Top Fort Worth Based Plumbing Directories.

Thumbtack: A reputable home service directory. A listing in it gives you reach and credibility.

Houzz: A one-stop destination for all your local service requirements. You can also find new ideas and shop latest products.

Angi: A unique directory that allows you to enter details of the work and get a list of professionals who can do it.

Home Advisor: As the name suggests, the directory helps you meet all your home service needs.

BBB: Compare different plumbing companies for their trustworthiness. A reputable directory because it handles complaints as well.

3. Publish High-Quality Shareable Content on Your Blog

You can Consider Following these Fort Worth Plumbing Blogs.

Benjamin Franklin Plumbing Fort Worth: Has a vast category section of plumbing-related topics.

Ftw Plumber: Content is given as answers to frequently asked questions. It covers topics in depth.

Proserve Plumbers: Gives evergreen articles on issues like keeping sewerage pest-free.

Mr Plumber Dfw: One of the best websites to find plumbing information specific to Fort Worth.

Cathedral Plumbing Tx: Offers blog posts on topics like when to replace the water heater.

Service Squad: A website that covers plumbing topics almost exhaustively.

Key Takeaways

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• Focus on local SEO; start with a Google Business Profile
• Optimize your content with 'near-me' keywords
• Have individual pages for each task done
• Seek customer reviews; incentivize them, if needed
• Have a YouTube channel and upload DIY videos
• Have a blog and fill it with useful, evergreen content
• Keep an eye on metrics like organic traffic, CTR, and bounce rate
• Have an appealing website design keep the navigation simple
• Obtain citations and links from authoritative websites
• List your firm on important local directories