Digital Marketing Tips for Fort Worth Law Firms to Grow Their Business

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Whenever one needs assistance from a criminal defense attorney or immigration, they will think of the best law firm.

As a Fort-Worth-based law firm, you want to be the searchers' top priority. So, whenever someone feels the need for an expert lawyer, your law firm's name should hit their mind first; that's what you want, right?

It is indeed possible through digital marketing! 

Since around 300 million people in the USA are internet users, they search for their facilities on Google when they need any service. 

So, having an internet presence is the key to success for a law firm, and the tips mentioned below will undoubtedly boost your business growth.

10 Digital Marketing Tips for Fort Worth Law Firms to Grow Their Business

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1. Ensure A Serviceable Website

A serviceable website is the cornerstone of a good business, and it can give a new height to your firm. 

But you have to make sure that the website contains all the critical information that readers want to know from any other law firm website. 

Apart from this, it is crucial to audit the website regularly so that if the website has any broken links — they can be rectified immediately.

Tips And Tools To Ensure A Serviceable Website

• Design a site with a better user interface and serviceable from any device.
• Provide all necessary information of lawyers like name, expertise, and the case they have solved.
• Ensure the site contains the law firm's location and contact details.

Here’s an example of a law firm’s site containing location and contact details:

2. Engage In Local SEO

Getting the right keywords onboard is an integral part of digital marketing because keywords strengthen the SEO of a website, which can help you in reaching your targeted audiences. 

And when your target audiences are from Fort Worth, Texas. 

You can use keywords like 'Best Law Firms in Texas' 'Law Firms in Fort Worth.' It will undoubtedly boost your local presence on the internet. 

People who will search "Law Firms Near Me" in Texas or Fort Worth can find your website on their search engine.

Tips And Tools To Make Website SEO Optimized

• Use tools like Yoast SEO, Rank Math, and All in One SEO for SEO optimization. 
• Ahrefs, UberSuggest, and MozPro can assist you in finding the right keywords.
• Focus on using more location-based keywords and place them carefully in your quality content.

Here’s a screenshot of keyword ideas by Ahrefs:

3. Build Your Presence In Social Media

Social media is the easiest way to make your presence among the people surrounding you. You can win people's trust by advertising your law firm's website on social media platforms.

A tremendous SE-optimized website and a robust social media presence can help your business grow. 

Instagram and Facebook are the two most prominent social media platforms used in this world, and having a well-established presence over there will be helpful for your law firm.

Tips And Tools To Build Social Media Presence

• Keep interacting with the audience through the social media account and resolve their issue.
• Run a valuable Google Search Engine Ads campaign.
• Post content regularly on your accounts and do social media optimization. 

Here’s an example of what Google search engine ads look like:

 Read: Benefits of Using Social Media Marketing Tools for Ecommerce

4. Create Meaningful Contents

'Content is the King' we all know that. So, if you consistently share valuable and relatable information on your law firm's website, it will increase the probability of getting a higher ranking on SERP. 

Meaningful and unique content influences visitors to understand that you are a master in your niche. 

However, note that whatever content you post on the site is well optimized. 

Otherwise, despite having quality content — you will be deprived of reaching your target audiences.

Tips And Tools To Create Meaningful Content

• Create unique and easy-to-understandable content by using highly searchable local keywords.
• Use SEM Rush, WebFX, or Grammarly to make your content more concise and reader-friendly.
• Describe your process and maintain transparency

Here’s a screenshot of Grammarly:

5. Get More Online Reviews

Online reviews from past clients are mandatory to win the trust of visitors. In addition, these reviews work as a witness to your work. 

According to the Google Algorithm, any service-providing website with genuine customer reviews gets easily ranked in the Google search engine.

Suppose your site is getting excellent reviews from clients (i.e., 4 stars and 5 stars). 

Then anyone searching for the "Best Law Firm in Fort Worth," your site will appear on the first page of Google (probably in the top 3).

You can upload text or video feedback on your website directly from your previous client in which they tell you about the experience they had with your law firm company. 

Tips And Tools To Get Online Reviews

• Ask every client to share valuable feedback about the law firm.
• Try to make the review system pretty simple to receive feedback from most clients.
• You can also use Yelp, Google My Business, or Broadly to generate a feedback link for clients.

Here’s an example of text feedback on a law firm’s website:

6. Focus On Email Marketing

Email marketing is an old but very effective tactic of digital marketing. And if you want to grow your law firm business, it can bring tremendous results. 

Email marketing can deliver 4 times higher ROI than other marketing formats: social media marketing, direct mail, or paid search.

It has the potential to reach out to every customer! 

As per the DMA report, if you spend $1 on email marketing, there will be a high chance of getting $42 in return.

However, you have to follow some tactics regularly. You have to send emails regularly to your targeted audience. 

It will help you establish your law firm as a new brand, get repeated customers, build credibility, and turn in new leads. 

Tips To Focus On Email Marketing

• Collect Email-ID from your clients and keep mailing them regularly ab the t new thing you are doing at the law firm.
• Use MailChimp, MailTrack, and SendinBlue to send an email to multiple recipients in one go.
• Make a schedule for sending emails and ensure you don't fail. 

Here’s a screenshot of multiple recipient groups in MailChimp:

 Read: How to Boost Audience Engagement with Local Email Marketing

7. Make Video Content

Videos can increase engagement in your law firm faster. It is the easiest way to deliver pinpoint information in a short period. 

You can post videos on attorneys' pages. It will help your visitors to understand the information quickly. 

Include every point related to the legal firm, and create a detailed video to enhance the credibility of your website.

A detailed and quality video post can help you in digital marketing, but it's a waste if you are not optimizing it. 

A better optimization helps your videos to reach out to the targeted customer.

Here’s an example of video content on a law firm’s website:

Tips And Tools To Make Video Content

• Use trending hashtags related to law in your video content.
• You can use video editing tools like Blender, Shotcut, and Videopad to design your video.
• You can use Youtube, Instagram, and Snapchat to post your video for a better reach.

 8. Write FAQs 

FAQs (Frequently Asked Questions) are the queries or doubts of the people they ask on Google. 

You can include those questions on your website and answer them. 

An excellent FAQ section on the website holds the potential to affect your rank on Search Engines.

You can research the most asked questions on Google or any search engine related to law and order. 

Make a list of those questions and reply on how you can solve that issue in your law firm.

Read: FAQs on Google My Business Issues

Tips And Tools To Write FAQs

• Create a different page for FAQs, and make different sections for every topic you cover.
• Write crisp and concise answers regarding the question. 
• Don't write anything irrelevant.
• Try to make your answer SE-optimized, and it will boost the rank of your website.

Here’s an example of an FAQ on a law firm’s website:

9. Stay Updated With Clients

Staying connected with the clients will help you understand what's happening in their surroundings. 

You can send them emails at regular intervals. If they want to know something, you must share your views. 

It makes a healthy relationship with the client, which is highly required for building a successful business.

Tips To Stay Connected With The Clients

• Every month, you can do an online video conference and send the joining link to your clients via email. 
• Keep checking emails from the customer and try to respond to them as soon as possible.
• Also, check your social media platforms. Be active over there and stay connected with your clients.

Zoom is an excellent platform for video conferencing with clients:

10. Optimize The Website For Mobile Users

According to Statista, around 88.6% are mobile internet users in the USA. 

So, if you want to grow your business through digital marketing, capturing most mobile internet users becomes crucial. 

Since mobile users are the foundation of any business, you have to design a well-optimized mobile-friendly site.

Tips To Make Mobile Friendly Website

• Use a mobile-friendly theme on your website.
• Avoid using high-resolution images on your website. Try to compress them.
• Keep your plugins and links up-to-date. It will increase the site speed too.

You can use Google’s Mobile-Friendly Test tool to check if your site is optimized for mobile:

Five Bonus Tips

I. Promote Your Legal Firm in Top Fort Worth Legal Citations

It establishes you as an authority and lets people discover you. 

Here's a list of Fort Worth Based Legal Citations

1. Biz Journals

2. Justia

3. Yelp

4. Findlaw

5. Cornell

6. Usnews

7. Lawyer Legion

8. Dnb

9. Internet Legal Research Group

II. Network With People in Fort Worth Legal Associations

Network with lawyers, clients, and other professionals to spread your business and attract potential leads.

Find This List of 5 Top Fort Worth Lawyer Associations: 

1. Tarrant County Young Lawyers

2. Tarrant County Bar Association

3. Tarrant County Criminal Defense Lawyers

4. Federal Bar Association

5. Dallas Hispanic Bar Association

III. Follow Popular Fort Worth-based Law Firms Social profiles

Social media is an effective way to connect with ideal people and grow your law firm. 

Check This List of 5 Popular Fort Worth Law Firms Social Media Pages

1. Schneider Law Firm

2. BHW Law Firm

3. Davidson Law

4. Bailey & Galyen

5. Hoeller McLaughlin PLLC

IV. Follow Top Attorney's Social Pages in Fort Worth

These accounts can be a great learning resource to be updated with industry and acquire knowledge. 

Find This List of Top Attorneys in Fort Worth

1. Jason Smith

2. Roderick C White

3. Bryan Wilson

4. Decker Jones, P.C

5. Joshua Graham

Key Takeaways

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• Use the most searched local keywords to boost your SEO for the local audiences.
• Answer the most-searched questions in Google on your FAQ section.
• Create short and informative videos to boost your customer reach.
• Get more online reviews from your clients to rank higher in Search Engines.
• Write high-quality and meaningful blogs regularly.