What Are the Benefits of On-Page SEO

On-Page SEO helps your web page rank better in search engine results and enhances your website's footfall. 

You can make a checklist of activities you need to perform to improve your On-Page SEO. It includes a set of one-time and regular activities you must take care of.

7 Benefits of On-Page SEO

1. Enhances Organic Footfall

You can use every possible way to attract organic traffic to your platform. It can be through Google Search, Google Images, YouTube, Social Media, etc. 

To do this, optimizing the text, images, and videos being shown on a webpage will certainly have a better ranking. 

When the web page ranks up, it is more likely to be clicked by customers. Here are a few tools that can help:

  • SEMrush: This tool is powerful as it helps you find organic keywords that your webpage can rank against your competitors.
  • MonsterInsights: This tool helps check what's working for your webpage and what's not to bring in more traffic. It opens the scope to develop ideas to optimize your page better.

Here’s a screenshot of SEMrush:


2. Improves Visibility of Local Business

On-Page SEO is extremely powerful to help your business show up for local search results. 

To attract local customers, you must be accessible on platforms your potential customers are looking on. 

You need to understand your customer intent and see how it will boost your business revenue.

Here are some tips that you can follow:

  • Update your store location in the title and maps so that your potential customers can easily find you.
  • Provide more than one contact detail because customers often call and confirm before reaching your store.
  • Use location-specific keywords. You should understand that users often search with the word 'near me' to find a product or service near their location.

You can update the location of your business on Google maps through your Google My Business account:


Read: Get More Visibility for Your Google My Business Profile

3. Boosts a Mobile-Friendly Website

Most internet users search for any website or platform over the phone rather than desktop.

Moreover, some studies suggest that more than half of the people searching for a store online reach the space on the same day. So, why would you miss such a great chance to bring customers to your store immediately?

Here are a few things you can keep in mind:

  • It is all about your user's experience. So, make sure your website is easy to navigate from one web page to another.
  • Use Accelerated Mobile Pages to make the website responsive for mobile users.

You can check if your website is mobile-friendly using this tool:


4. Increases Website Speed

Do you think your customers have the patience to wait for minutes for your website to load? No. 

People hardly have time these days. 

Your web page should load in a fraction of seconds. Even two seconds is too much. 

Customers want every piece of information at a single click. On-Page SEO helps you attain that.

Below are some tools that can enhance load speed:

  • Pingdom is a great tool to detect all factors you can improve to increase your web page load time.
  • Google PageSpeed analyzes your web page and determines user wait time. Moreover, it even shows the scope of improvement for free.
  • Different web pages load differently at different locations. A Dotcom-Monitor tool helps to detect a web page's speed in more than 20 locations.

Here’s a screenshot of Google PageSpeed:


Read: Tips to Increase Page Loading Speed

5. Provides Complete Control 

When compared to Off-Page SEO, On-Page SEO is completely under your control. For instance, generating backlinks is part of Off-Page SEO, which is not completely under your control. 

You can improve the ranking of your web pages and get more traffic to your website through certain optimizations.

Here are a few things you can start with:

  • Optimize Meta Title: Write a catchy and crisp meta title in 60 characters. It should include the primary keyword for better search results.
  • Work on Meta descriptions: Write a short meta description in 160 characters. Explain the gist of what the main content looks like, along with the right use of keywords.
  • Optimize image size and resolution: It provides a better user experience. It will help your page rank up when users search through Google Images.

You can use Optimizilla to reduce image file sizes:


6. Brushes up Click-Through Rate

A few tweaks can help you improve your website's click-through rate. This will ensure that users click on your web page when searching for something. 

The more they click, the better conversions you can expect. For this, you need to make the content on your web page compelling.

Follow these tips and get better clicks on your web pages:

  • Use the right keywords to optimize the page title and the following description.
  • Ensure that all the images you use are clickable and have a dedicated landing page.
  • Use a clear and direct call to action. The user's eyeballs should be able to differentiate between normal text and a Call to Action. See that it starts with a verb.

Here’s a screenshot distinguishing what normal text is and what a CTA is:


7. Builds Brand Awareness

When your target customer sees more and more of your content when they search for something, it builds credibility for your website. 

The more aware they become of your brand, the more they trust it. So your focus should be on captivating their attention as much as possible.

There are various ways that you can use to make your users recognize your brand:

  • Brand Logo: The symbol of your brand should come to people's minds whenever they hear of it.
  • Mood board: The visual feeling you wish to create in the user's mind. It includes everything from color, text, texture, etc.
  • Brand Message: What is the message that your brand stands for. The message should be crisp, clear, and relatable to your target audience for them to connect with it.

Here’s a screenshot of a website displaying its brand’s logo:


On-Page SEO Benefits - FAQs

1. What Are The Benefits Of On-Page SEO?

On-Page SEO is an easy and time-saving way to rank up your website and attract more customers. 

It includes factors like content and image optimization, using the right keywords, making the website mobile-friendly and responsive, etc.

2. What Is More Important, On-Page SEO Or Off-Page SEO?

With advancements in search engine algorithms, Off-Page SEO has become equally important as On-Page SEO. 

On-Page SEO includes factors like title and copy optimizations, checking keyword density, etc. At the same time, Off-Page SEO includes generating backlinks.

3. What Are The Best On-Page SEO Techniques?

Here are some of the techniques:

  • Add suitable keywords to the content.
  • Optimize meta titles and descriptions accordingly.
  • Add alt tags to images.
  • Improve page load speed.
  • Make sure the content is user-friendly.

4. What Are Some On-Page SEO Tools To Use?

SEOCrawler, SEMrush, Ahrefs' Keyword Explorer, Yoast SEO, and Moz On-Page Grader are some of the On-Page SEO tools you can use.

Key Takeaways

1. Optimize meta titles and meta descriptions with the right keywords and character limit.

2. Work on your website's load speed. It should load within 2 seconds.

3. Have a direct call to action for a better click-through rate.

4. Focus on optimizing your website for mobile usage.

5. Ease the navigation for your user between the web pages.

6. Update your store location and contact details to have a better reach among local customers.

7. Obtaining a higher ranking on Google improves the conversion rate for your website.

8. Establish a brand identity with a logo, font, mood board, and message to build brand awareness.

Rank Your Website

Brice Decker

Brice has been handling marketing projects for more than 12 years and he is providing consulting services on SEO, Social Media and PPC. He has a huge expertise in working at large corporations including Accenture Interactive & PwC Digital Services.


Brice Decker

Brice has been handling marketing projects for more than 12 years and he is providing consulting services on SEO, Social Media and PPC. He has a huge expertise in working at large corporations including Accenture Interactive & PwC Digital Services.

Related Post

How to Rebrand Your Business Without Losing SEO?