Real estate has become a tougher and more competitive niche. There are a lot more businesses now, and it's difficult to get a slice of the market. A solution to this problem is making your marketing stronger through SEO.
Search Engine Optimization has become the standard for getting more results through your marketing. Let's look at how you can promote your Dallas real estate agency with SEO.

Useful Tips to Promote Your Dallas Real Estate

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Marketing is a whole ecosystem, and SEO helps you connect easier with your audience. Here, we check out how you can use it to get more conversions and revenue.

1. Build A Responsive Website

Buyers and sellers often begin their real estate search online, so it’s important to have a strong presence on the web. A website is one of the best places to showcase your brand and properties for sale. But there are millions of real estate websites, and not all of them are created equal.
A responsive website will work on any consumer device. Potential buyers or sellers can view your site on their phone, tablet, laptop, or desktop computer. More than half of all searches originate from mobile devices. So, to get the most out of your website, it’s crucial it is fully responsive and optimized for SEO.

• Helpful Tools to Create a Responsive Website
  If you’re looking to create a mobile responsive website, check out this free tool - Bootstrap & Invision.
• Helpful Tools to Test Mobile-responsiveness
  You can use tools like BrowserStack & responsinator to check the mobile responsiveness of a website.

Take a look at this screenshot from Browserstack.

2. Run A Social Media Marketing Campaign

Social media has become a critical and essential part of the real estate business. It is just not an option for businesses anymore. It’s become something that you must do for real estate agents. More than half the world’s population is on at least one social media platform. It makes sense to
Suppose you want to build your brand as a market leader or online presence as a global player. In that case, you need an integrated social media marketing campaign. Social media marketing helps businesses market their products and services through various social platforms. It includes Facebook, Twitter, YouTube, Instagram, and Pinterest, just to name a few.
Social media platforms come with a lot of metrics to help businesses. It can get overwhelming to track them for the average user.

Here is a list of metrics that you need to track when you run a social media campaign.

• Post Engagement Rate
• ROI per channel
• Leads per channel
• Conversion Rate per channel

Opt for tools like SproutSocial, Hubspot, Google Analytics for cross-platform social analytics.
Take a look at this social media campaign from Facebook.

3. Create An Email Marketing Strategy

Email marketing is one of the most effective ways to drive traffic, connect with your audience and convert leads. But despite its power, some companies still don’t use it or do so effectively.
You must have an email marketing strategy in place. You need to convince your customers that they should prefer your agency. Giving your customers specific reasons why they should prefer your services is the core message of your email campaign. You must engineer it in such a way that it should add value to them.
Email marketing can get your audience in Dallas interested in your real estate services. But you need to understand how to craft the right message.
A good example of real estate email templates that you can customize is from an authority on these - Hubspot, stripo, Constant contact.
Take a look at this ready-to-use real estate email marketing template from Stripo.
The key is to put your spin on it and not use it as is.

4. Connect With Local Businesses

Real estate is a niche that stretches across all business and domestic niches. Everyone wants a piece of land to rent or own. As a real estate agency, it’s all about finding the right people to market your services. One of the first things you should do is connect with other local businesses.
To start, make sure your website is fully optimized for local searches. That means you should include information about your area in your website’s metadata. Then submit your listings to all popular local directories like Yelp, Yellow Pages, and Google Places. This will help people find you when they search online for homes in your area.
Ensure that you connect with dependent businesses in your local area. An example of this would be landscaping businesses in Dallas. They are connected with the real estate business and can be mutually beneficial.
An example of what you need to search for - landscaping business in Dallas

5. Focus On Content Creation

Everyone is trying to find the magic formula to get more leads online for their real estate business. Sadly, there are no shortcuts or magical formulas to help you. People have many different opinions on what works and what doesn’t. The one thing that everyone agrees on is that content creation can help you rank well in search engines.
Real estate agencies need to be on top of their game regarding content creation if you want to succeed. You can’t just throw up some posts and expect them to do well. What is needed is real, high-quality content that educates your audience and turns them into loyal followers who trust you with their money.
How do you verify if the content you created is SEO-centric?
Several tools can help you do this. A few of the most effective tools in this industry are Grammarly & SEMrush.
Here are a few tips for creating the best content.

• Practice often
• Write for the Audience
• Provide Tips & Examples
• Improve Your Vocabulary
• Make it Personal for the Users

6. Add Traditional Advertising

SEO is a powerful marketing method, but you can never ignore traditional media. Traditional marketing methods involve the use of ads on billboards, TV, or radio. While these are generally broadcast advertising, they are useful when added to your SEO process.
Traditional advertising is still important for real estate businesses to utilize. There are so many benefits of traditional advertising, including reaching a large number of people who are genuinely interested in your property.
Traditional advertising also allows you to target specific demographics using common media platforms like TV and newspapers.
Have a look at this TV commercial from Edgeprop.

Real estate is an industry that gets a lot of use from traditional marketing methods. Flyers, brochures, or TV ads all have a huge effect on real estate agencies.

• You can promote in local Dallas radio channels like Lone Star 92.5, Star 102.1, 106.1 KISS FM, and more.
• You can also check these websites for billboard advertising in Dallas - Blueline, Adquick

7. Invest Into Drone Photography

With the rise of drones and aerial photography, real estate agents now have a new method to capture their listing properties in-depth. Drone photography can help your real estate business stand out from the competition. It can deliver high-quality images and videos that will enhance your listing’s online presence.
An aerial view of your construction site or real estate is a must-have in this day and age. It’s essential to have an eye-catching, professional drone video for your website, social media pages, brochures, and other marketing materials. It can significantly improve your real estate agency’s branding.
The problem with shooting a good video is that it takes time to fly the drone properly. Drones have become cheaper now and much more sophisticated. If you have the time, just browse through Amazon to get the right drone model for you. Or, you can either opt to learn it from a drone expert.

4 Key Things to Consider While Hiring an Expert for Drone Shooting

• Check their registration/license
• Check their video quality
• Are they Insured?
• Check their expertise in post-production work.

Take a look at this aerial drone footage of a real estate in Dallas.

8. Video Content Is Critical

In the world of search engine optimization, content is king. It's one of the most important factors in Google's algorithm. And as a real estate agent, you should take advantage of this. Google loves video content. By creating video content that focuses on your expertise and services, you get more exposure for your brand.
The first step to getting started with this process is determining what type of videos you want to create. Do you want to create engaging videos that will shine a spotlight on your business? Or do you want to simply use them as a marketing tool? Either way, they're both useful for a real estate agency.
If you want to make your videos, a real-estate-focused platform will help considerably.

Here are a few tips for creating the best video content.

• Make sure you tell the story clearly
• Ensure to create an engaging video
• Create a catchy CTA
• Provide the correct information to the viewers

Take a look at Ryan Serhant’s channel. He has over a million followers on YouTube.

9. Use Branded Merchandising

Branded merchandising, also called a tie-in campaign, is a marketing technique where a company uses the brand of one product or service to promote another. The most common type of branded merchandise utilizes a company’s logo on promotional products such as clothing, bags, or coffee cups.
It’s an effective way to get your name in front of customers and raise brand awareness. Being a part of the traditional marketing niche gives people the chance to experience another facet of your business. You can use this to promote your brand and, at the same time, build powerful relationships with other brands as well.
You can give some low-cost items like:

• Keychain
• T-Shirts
• Pens
• Umbrella
• Wallet
• Cap, etc.

The key is to get your customer something that they can use. And it should also be something that they don’t throw away!
For, e.g., Take a look at this T-shirt branding done by Knock - A real estate company in Dallas.

10. Host Webinars On Social Platforms

Scheduling webinars is a great way to showcase your expertise and attract new leads. Here's an overview of some of the most popular social media platforms and how they can help you build your real estate business. And as part of your digital marketing toolkit, setting up webinars doesn’t require much time.
Webinars are quickly becoming one of the best ways to connect with customers and prospects. They're convenient, engaging and provide a direct line for you to communicate with interested parties. This includes people who might be too busy or reluctant to attend an actual event in person.

3 Things You Must Do Before You Host a Webinar

Know Your Audience

Practice Multiple Times

Create a Documentation

Also, Choose the Right Platform - YouTube and Facebook are great places to host webinars for real estate agencies in Dallas. Both have live video capabilities as well as access to a host of SEO-related metrics.
Here is a screenshot from the YouTube Livestream platform.

Three Bonus Tips

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I. Get Citation Links from Authoritative Websites

Citations are a great way to get more traffic to your website. It also improves brand reach significantly and establishes credibility.
Here Is a List of Authoritative Websites to Get Citation Links

• Zillow
  Probably one of the best citation platforms when it comes to the real estate domain. It has over 2,000 different properties for sale at several price ranges.
• Realtor
  Realtor is a comprehensive real estate finder website with close to 4,000 places on it. The website is easy to navigate and effective to use.
• Trulia
  With a great selection of properties to choose from in Dallas, Trulia is a good place to look for your needs. It is also a great place to add your business citation.
• Redfin
  It can be tough to get the right exposure you need for clients, but with Redfin, it becomes easy. With thousands of people visiting the website daily, you are assured of coverage.
• Homes.com
  Homes.com has more than 2,000 properties in and around Dallas. The website is intuitive and easy to use, even for older people.
• Knox
  Knox Realtors offer great real estate services for people looking for the best properties in the city. There are a lot of search options to find what you’re looking for.
• Movoto
  Movoto by Ojo is a comprehensive website with listings from as low as $95k to upwards of $1 million. It has a wide range of prices that are suitable for all pockets.
• Century21
  Century21 is a comprehensive website for all real estate requirements. Not only does it have a lot of listings, but it also has information about the demographics.
• Sotheby
  Sotheby’s International Realtors can get your real estate business the reach it deserves. You get people from all over the country looking at your listings.
• Property Shark
  A simple but effective way for people to find listings in the city. Property Shark has a lot of properties available and is neatly categorized as well.

II. Dallas Real Estate Directories

Directories are a traditional way of getting more SEO strength for your brand. The more popular a directory is, the more chances you have of drawing traffic to your website.
Here Are Some Dallas Based Real Estate Directories to Consider

• D Magazine
  D Magazine has a comprehensive list of all the properties in the area. Browsing through this can yield great results for people, especially those searching for niche properties.
• Har.com
  Har.com contains a comprehensive database of all real estate agents. Even though it has a huge amount of information, the search function makes it a lot easier to find what you want.
• Bigger Pockets
  Bigger Pockets is another agent directory that is intuitive to use and easy to work with. It has a rating system that ensures you get the best people for your support.
• The Real Estate Council
  The Real Estate Council is a well-laid out and detailed directory aimed at real estate businesses. It features veterans in the industry from whom you can learn more.
• Dallas Regional Chamber
  The Dallas Regional Chamber is a huge directory of businesses in the city. It has a lot of information, but you need to be smart with finding what you’re looking for.
• Cause IQ
  Cause IQ is another vast directory for businesses, and it has a separate section for real estate properties. Like other large directories, it has several listings for perusal.

III. Start Posting Valuable Content on Your Blog

Long-form content has been a powerful ally for SEO. in fact, today’s marketing relies a lot on content like blogs to rank well on searches.
Here Are Some of the Top Dallas Real Estate Blogs to Follow

• VIP Realty
  VIP Realty covers a lot of ground when it comes to real estate topics in Dallas. It has regular updates and topics of interest related to the city. This is something which people will find useful.
• Knox RE
  We already covered Knox Realtors, and their blog section is pretty informative as well. Going through their posts can help people make up their minds about the right property to buy.
• DFW Urban Realty
  If you’re looking for a website that shares more than just data and boring stats, DFW Urban Realty is your choice. It has tidbits related to real estate and answers to common questions.
• Dallas Luxury Realty
  The Dallas Luxury Realty blog has a lot of content about the plushier side of Dallas. Its scope is a bit narrower than other blogs. It focuses on more niche topics like renting out properties.
• Dallas News
  The Dallas Morning News is a great way to catch up on happening around the city. It also has a section devoted to real estate news which people will find informative.
• Har Blog
  With a comprehensive collection of real estate articles, the Har Blog is a must-read. It delivers valuable insights especially useful for first-time buyers or sellers.

Key Takeaways

• Real estate is a hyper-competitive market, but it is also niche. You need the power of SEO.
• The website needs to be compatible with SEO.
• Always include social media as part of your strategy.
• Traditional marketing methods are powerful when used with SEO.
• Citations and directories are still powerful tools when used right.
• Branded merch and swag can help entice your future customers.
• Consider video as one of the more powerful content platforms today.