Why Does Covid Make SEO More Important for Dallas Businesses?

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In the conquest for more customers, SEO has emerged as one of the most important tools for businesses. Today, SEO is a platform on which millions of brands have built their business. When people started using search engines, it opened the doors for SEO.
Let's take a look in more detail about why SEO is the focal point of all businesses today.

Here Are the Reasons Why SEO Matters for All Businesses

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1. Provides Consistent And Powerful Organic Growth

With changing trends, companies are looking for a more consistent marketing platform. This is where SEO can prove to business owners that it is more than a viable alternative. Almost all businesses now use SEO as part of their marketing. It can offer consistent growth over some time.

Tools That Can Help Improve Organic SEO Growth

SEO has been around for several years now, and it is getting more powerful and complex. To keep track of it, you need the right SEO tools to help your business get the most out of it.

• There are also powerful paid options like Ahrefs and SEMrush.
• Strategic tools like SpyFu can help with business intelligence.
• Google Search Console is a free platform that all levels of marketers use.

For example, look at this organic search traffic data from the Google search console.

2. Aligns Your Brands With Best Practices

Any brand needs to align itself with best business practices. This can ensure more customers and survivability for the long term. SEO is not just a way to get more people interested. It has optimizations at several levels for your business. It can help you adhere to better business standards.

How SEO Ensures Best Practices

Implementing SEO for your business website can have several benefits for your brand. These are not just about bringing metrics for your business. But rather, focus on tangible improvements. Here are a few ways to help your business ensure best business practices.

• SEO focuses on aligning content to your audience's interests.
• It helps improve website navigability and user-friendly design.
  For example, look at this website navigation menu from a roofing website in Dallas.
  
• Image optimization ensures quicker loading of websites.
• Relevant linking helps users find relevant pages easier.

3. Creates Relationships With Your Customers

With the market becoming competitive, there is limited scope to get more customers. For businesses to do well today, brands are focusing on customer relationships. Doing this makes a brand more personable and approachable. It sets up future interactions and enables easier retargeting through socials. Another benefit is improved brand perception.

Tools To Help Improve Customer Relationships

The average customer is a lot more discerning today than before. This makes the life of a brand that much tougher. The need of the hour is to improve existing customer relationships. It can help brands grow quickly.
Here are a few tools that can help.

• Setting up a brand page/handle on social media platforms like Facebook, Instagram, and Twitter.
• Social media monitoring tools like Hootsuite and Mention tell what people say about your brand.
• Advanced review tracking tools like Reputology can help you monitor your reviews and respond to bad reviews.

Have a look at this screenshot from Reputology.

4. Nets You Qualified Leads for Business

A tangible benefit of SEO for business is that it gets you much higher-quality leads. This is a big step from traditional marketing methods. SEO has several tools that can help audit the quality of leads. These can help you tailor your marketing funnel precisely to your requirements.

Tools That Can Help You Audit Your Lead Generation

Unlike old-school marketing, SEO is quite flexible with how it handles leads. You can build your marketing process tailored to the kind of audience you will attract. This can help you customize your marketing according to different applications.

• Ensure that your buyer persona is accurate and aligned to your brand with tools like Akoonu.
• Evaluate your content marketing pipeline with BuzzSumo and Unbounce.
• Periodically review lead qualifications with tools like Ahrefs and HubSpot.

Have a look at this screenshot that shows different stages of lead qualification from Hubspot.

5. Delivers Higher Conversions And Engagement

Businesses must get high rates of conversion and engagement. Early marketing techniques struggled to provide adequate numbers or results. With the advent of SEO, metrics improved considerably across all niches. This is one reason why most businesses today opt for high-performance SEO techniques over traditional marketing.

Tools That Help Measure Conversions And Engagement

One measure of success for brands' marketing has been conversions and engagement. The higher they are, the more profitable it is for the business. High conversion means less time spent in the marketing funnel. High engagement means content that is aligned with your audience.

• Several all-inclusive tools like Sprout Social, Buffer, and BuzzSumo can help track engagement.
  Look at this screenshot that shows the engagement rate from Facebook, Twitter, Pinterest, and Redditt.
  
• You can get conversion numbers with tools like SEMrush, Moz, and Ahrefs.
• Google Analytics is a great all-around tool that is also free to use.

6. Helps You Build Trust And Credibility

The trust mechanic has become an important part of business in recent years. Consumers are keener to choose more trusted brands in the market. But the hard part is that trust is not easy to build with traditional marketing methods. SEO enables trust-building because it encourages conversations between brands and their audience.

How To Measure Brand Trust Levels And Credibility

Brand trust is a critical metric for today's highly competitive market. Businesses are focusing on getting trust signals from their audience. It can significantly improve word-of-mouth marketing and positively impact sales. The only problem here is that it is difficult to garner business trust. Especially true when you're a new player.

• Focus on responding to reviews your customers leave for your business, especially on your Google My Business page.
  For example, look at this Google my business profile of a Water restoration company in Dallas. The owner is trying to respond to all the reviews posted on the business page.
  
• Use Reputation Management as part of your marketing pipeline - Falcon.io, Brand24, and even Google Alerts can help.

7. Focuses On Creating Better User Experience

User experience and interaction have always been a part of improved business goals. The more streamlined your UI/UX is, the better it is for your brand. It has the possibility of getting more people interested and improving conversions. Customers today have very little patience for bad UI, which needs to be considered. And this is where SEO can deliver for businesses in spades.

Tools For Creating Better UI/UX For Customers

As businesses have evolved, user experience has become critical to get more business. The design element of the website factors into conversions and ROI significantly. Today's designers are more focused on creating rich experiences for their audience.

• Designing a UX is not easy, but some tools can help, like Sketch and InVision Studio.
• Testing UI/UX is mandatory for getting the right one. Check out UserZoom, HotJar, Crazy Egg.
• For a simpler tool for beginners, you can check out Fluid.ui.

For example, look at this working screenshot of Hotjar, where you can use this tool to create funnels and run heatmaps on your website.

8. Makes A Positive Impact On Buying Cycle

Opting for SEO can have a tangible and marked effect on your buying cycle. It can improve your web traffic or footfall for your brick-and-mortar store.
Reports show that this is significantly more than traditional marketing methods. This is done by utilizing several aspects of marketing. SEO improves branding and perception resulting in better sales. This is particularly important when businesses are recovering from the COVID pandemic.

Strategies To Improve Buying Cycle With SEO

As businesses continue their journey to recovery from the pandemic, they need every advantage. SEO is a multi-process method that can give you great results quickly. It is one reason why many companies prefer this to other methods.

• Use call tracking tools like CallRail to track incoming call metrics.
  Have a look at these screenshots on connecting CallRail to Google Analytics to track incoming calls.

• You can log calls to your Salesforce account if you already use HubSpot.
• Ensure that you track your metrics before and after SEO implementation.

9. Provides Cost-Effective Performance For Business

All businesses are facing the harsh reality of the post-pandemic period. Because all business systems have been affected, it's difficult to get back to optimal business levels. In this situation, SEO provides businesses with a much better chance of doing well, especially because it offers more marketing potential for your dollar.

Tracking Costs Related To Your SEO Pipeline

Compared to other forms of marketing, SEO provides a much better experience for businesses. And it is an area where SEO has been more successful than traditional marketing methods. Costs are an important aspect of marketing today. Cost tracking is inherent to SEO that you can use.

• Most popular SEO suites like Ahrefs and SEMrush have built-in cost calculators that update real-time.
• It is important to track expenses related to keywords and tools. Google Keyword Planner tool can help you estimate costs free.

Have a look at this screenshot showing the estimated costs for every click.

10. Delivers Valuable Insights And Metrics

SEO can give businesses a huge array of metrics that they can reference. This is useful to figure out a recovery strategy from the COVID slump. It is something that SEO can offer, which other marketing methods cannot. This is one reason why businesses prefer SEO over others.

Tools To Get The Right Metrics For Your Campaign

Metrics and insights are the lifeblood of a marketing strategy. Without proper insights, we wouldn't be able to improve. Most SEO tools we have mentioned above have a tool that can deliver metrics for your brand.
Here are a few tools that you can use for measuring SEO metrics.

• Google Analytics is free to use and powerful for metrics.
  For example, look at this screenshot showing a variety of stats, including New Users, Pageviews, Bounce rate, and more.
  
• Screaming Frog SEO Spider crawls your entire site and delivers effective insights.
• Another popular tool for WordPress users is the Yoast plugin.

11. Works Even In Long-Term

SEO is a platform that can work for your company's marketing in the long run. While most other methods need to be paid to maintain, SEO can deliver purely organic results. These need to be maintained periodically, but the cost is negligible. The results from long-term SEO campaigns are significantly better than other marketing methods.

Tips For Purely Organic SEO Campaign And Benefits

There are two broad classifications of SEO organic and paid. Both are powerful in their own right. The one you choose depends on your company goals. Organic SEO is a much better prospect if you're looking for long-term results.

• Ensure that you have a detailed checklist before your start.
• Spend enough time with the analysis phase - it sets the foundation for SEO.
• Be ready to iterate and reiterate during execution.
• Get expert advice or insights from SEO agencies if possible.

12. SEO Engagements Are Measurable

The one thing SEO does dramatically different from the rest is that it is measurable. With marketing before SEO, there were rarely any metrics available for businesses. Most of it was a broadcast mode of marketing, so it was ineffective at getting feedback.

Strategies for Selecting the Right KPI of SEO

A proper SEO campaign is measurable across all metrics that you want. It can vary depending on several things, including company size, niche, and time to name a few. But the key here is to choose the right metrics for your business.

• Keyword ranking is one of the most important metrics for SEO.
  For example, look at this screenshot showing the keyword rankings and search volume.
  
• Another area to focus on is your backlink profile.
• Organic Search Traffic is another metric to focus on.
• A few critical ones are engagement, conversion, and bounce rates.

Some SEO Stats to Plan Your Strategy

• Google searches account for 92.96% of all global traffic.
• Featured snippets show up on 12.29% of search results.
• Searches that include a city or business are up to 92% of total searches.
• Percentage of HD videos features on the first page of video results - 68.2%.
• Real estate features one of the highest ROI of all SEO services with 1389%.
• Mobile traffic accounts for over 55% of total web traffic today.
• Percentage of searches that have only two words or fewer - 70.87%.

Key Takeaways

• Businesses are finding it difficult to get back to pre-COVID numbers.
• SEO has enabled businesses to leverage their audience in tough times.
• Companies have been able to improve their social media marketing with SEO.
• SEO has adapted to the new normal to get better numbers, unlike traditional marketing.
• The ability to measure SEO campaigns has become critical today.
• More brands are focusing on digital media for marketing.
• SEO has improved brand reach significantly, even surpassing 2020 numbers.
• Cost-effectiveness is a major factor in marketing today post-pandemic.

Why Your Business Needs SEO - FAQs

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1. What Is The Importance Of SEO In Business?

SEO has been able to provide benefits that other traditional methods could not. This includes powerful marketing at a lower cost. It also improves the ability of the brand to communicate better with its audience.

2. Are There Different Types Of SEO?

There are two basic types of SEO - organic and paid SEO. Organic SEO relies on ranking and audience interaction to improve business throughput. Paid SEO consists of ads that you need to pay for upkeep.

3. Why Should I Focus On Local SEO?

Local SEO can offer powerful benefits for business, especially with audiences from your area. Your business will feature in the local 3-pack, usually higher than top search results.

4. Can SEO Work For Any Industry?

SEO can and does work for any industry. Certain niches might have more success depending on the type of SEO campaigns they run. Most businesses use SEO to power their results.

5. Is Technical SEO Important?

Technical SEO is a critical part of the process. It enables more powerful strategies to be implemented for a company. It also improves the troubleshooting and iterative ability of the campaign.

6. Is Content Marketing Important For SEO?

High-quality content is the crux of all SEO campaigns today. It's one reason why the budget for content creation has significantly increased in the last few years.