8 Best SEO & Digital Marketing Training Classes & Programs in Dallas

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1. Gotch SEO

Gotch SEO is not your typical digital marketing training program. It does not subscribe to the traditional course model. Because students of online courses tend to discontinue them, Gotch SEO aims to complete the course. The academy gives hands-on training through SEO experts. It has step-by-step lessons to help you understand the ins and outs of SEO. Unfortunately, Gotcha SEO does not have room for you if you are looking for SEO hacks or quick fixes. But if you are committed and do not expect overnight success, this course is for you. HIGHLIGHTS:

• Hands-on Training
• Hybrid coaching

2. TSCER

Texas School of Continuing Education and Recruitment is one of the three accredited schools in the US to offer a Diploma in Digital Marketing. TSCER's SEO training course is a biannual one. The best part about joining the course is that they will put the students to work on real projects led by SEO veterans. If you are a business owner but have no idea about SEO, this course is perfect for you since it teaches SEO from scratch. TSCER claims that a considerable number of its students are business owners. HIGHLIGHTS:

• Chance to work on real SEO projects
• Accredited Certification
• Designed for Business Owners

3. Kiss PR

If you are a business owner and do not have ample time to learn SEO, Kiss PR is for you. The course is a one-day training program, and it is tailor-made for business owners. Kiss PR is a certified Google Partner and has been in the industry for two decades. The one-day program covers SEO strategies such as blogging, website copywriting, social media marketing, link building, etc. You will also learn how to create perfect landing pages and choose keywords. You also get a complete website audit and competitor research. The course is one-to-one and will be customized for your business. You will also get access to a post-training follow-up. HIGHLIGHTS:

• Access to SEO tools
• One-day program

4. Certstaffix

If you are not a fan of a course that follows only one format, Cetstaffix may interest you. Certstaffix has courses available in seven different training formats. If time is your constraint, Certstaffix has multiple attendance methods. They primarily offer two types of courses -- Instructor-led and Self-paced eLearning. While the Instructor-led course costs you $890, the latter one comes at $370. Cetstaffix also offers bulk pricing. The eLearning course contains video lectures and screencasts. Students can access the resources for six months. HIGHLIGHTS:

• Flexible Timings
• Self-paced e-Learning

5. Simplilearn

Simplilearn offers two SEO training options: Self-paced and Corporate. Simplilearn claims that the industry experts cherry-picked the content for its self-paced training program. As a student, you will work on real projects to hone your SEO skills and go through three simulation test papers. The Corporate training program is customized and can be self-paced or instructor-led. It is up to you to pick the format. Simplilearn claims to provide an Enterprise-grade Learning Management System (LMS) for this format. HIGHLIGHTS:

• 24x7 learner assistance and support
• Flexible pricing options
• Hands-on projects

6. EXCELR

EXCELR claims that more than 9,000 students have taken their Digital Marketing course so far. The course is ideal for freshers and HR executives, the company says. Certified SEO experts will train the students. The company also assures placement assistance. You also get to work on more than 35 tools to sharpen your SEO skills. The course duration is 120 hours, and you will get 10 International Digital Marketing Certifications, including Google Analytics and YouTube certifications. HIGHLIGHTS:

• One-year eLearning access
• Placement Assistance
• 9,000+ students
• 10 International Certifications

7. General Assembly

This is not a course but a workshop suitable for entrepreneurs, business owners, and digital marketers. It is also perfect for those who want to become an SE optimizer or digital marketer. If you are struggling to drive traffic to your site, this workshop can teach you how to do it. During the workshop, the trainers will share the best strategies they use for successful SEO campaigns. This workshop will teach the best SEO methods to shape your business into a brand. The workshop covers keyword research, competitor analysis, On-page & Off-page optimization, link building, etc. HIGHLIGHTS:

• Q & A session
• Suitable for Entrepreneurs

8. ZEO Learn

ZEO Learn has four-course formats for you to choose from. They are:

• Online classroom
• Classroom
• One-to-One Training
• Team Training

The course is suitable for digital marketing professionals, students, and entrepreneurs. The course has nine modules that teach you on-page optimization, site architecture, local SEO, site audit, and the like. All students are required to work on real projects at the end of the training. Mentos will supervise and review students' works. HIGHLIGHTS:

• Certification
• Flexible Timings
• Hands-on Training
• Instructor-led sessions

Why Join an SEO Course?

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1. To Learn from Experts

Though SEO is not rocket science, it is no joke either. It has a long learning curve compared to other digital marketing techniques. If you think that you can learn SEO all by yourself, think twice. Online resources like YouTube indeed have tonnes and tonnes of tutorials. But many lack direction, and you will feel lost at one point in time. Because SEO has many subsets, the chances of getting lost are pretty high. No matter which channel you follow, you are going to have a tough time learning the subject. On the other hand, a structured course is vetted and perfected by SEO experts for easy learning.

2. To Do Cost-cutting

If you are a small business owner or an entrepreneur, you certainly will not have a deep pocket. You will try to restrict your spending’s as even the slightest overspend will hurt your profits. If you are a solopreneur on a shoestring, it is needless to say that you think twice before spending a penny. It is not an exaggeration to say that you are everything for your business. From brainstorming to accounting, you tend to do everything to limit the expenditure. This is where learning SEO comes into the picture. SEO is not cheap, but SEO courses can be. So, if you want to save some money in the long term, learn SEO.

3. To Not Get Fooled by Unethical SEO Agencies

SEO is not a doddle. If it were, there would be no SEO agencies around. But thanks to its complexity, some SEO agencies will make you think they are moving mountains for you. But in reality, they may slouch and bite the dust. They can manipulate you in various ways. To begin with, they guarantee you rankings. They can hide the actual campaign efficiency from your eyes by showing you the vanity metrics such as page views, time-on-site, and the number of backlinks acquired. Having adequate knowledge of SEO will empower you to have meaningful discussions with your SEO agency.

4. To Get a Promising Future in SEO

Say that you are a student at a crossroads. You are staring at a plethora of disciplines. Many look enticing and promising for your future, and SEO is one of them. But you still have your doubts. Don't overthink. SEO profession is a great choice not just in 2021 but for the coming years too. To give you an idea about the future of this industry, let's take a look at this 'The Business Research Company' data. Experts predict that the industry will have a CAGR (Compounded Annual Growth Rate) of 19%. The market value is expected to reach $77.6 billion in 2023.

5. To Avoid Black-hat Strategies

Learning SEO all by yourself may look adventurous. But keep in mind that not all SEO strategies are deemed ethical by search engines. You may learn about keywords and their importance but lack a clear idea of the optimal keyword density and stuff too many keywords into one article. To avoid this trap, learn from experts what is accepted and not accepted in the SEO world. Most courses put you in real projects to make sure you implement what you have learned. The mentors will make sure you only follow the white-hat strategies.

4 Reasons Why Career in SEO is a Promising One

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1. Secure a Good Pay Scale

Let's accept the fact. Everybody wants to earn a handsome amount for their job. SEO may be your passion. But does the profession promise you a bright future? The answer is YES. According to Builtin, the average base salary for an SEO Manager in the US is $78,291. Similarly, the average base salary for a Digital Marketing Manager is $84,806. If you wonder how much pay an entry-level worker, an SEO analyst, draws in the US, here is the number: $50,132. The above numbers were arrived at by the data companies after gathering responses from anonymous employees.

2. Get a Steady Growth

People may lie, but numbers don't. Let's see how much the US spent on SEO in 2008. The figure was $11.44 billion. In the very next year, the spending was at $15.97 billion. Two years down the line -- 2011 -- the spending was sitting at $34.27 billion. The following years were also welcoming for SEO. In 2020, the US spent a whopping $79 billion on SEO. Keep in mind that year 2021 was in the grip of Covid-19. The virus had a minimal impact on the growth of this industry.

3. Make Use of the SEO Market Boom

Do you know how much web traffic SEO generates every year? A study found that 53% of web traffic comes from organic searches. Organic traffic through search engines beats the traffic from social media, hands down. SEO is marketers' favorite channel and will remain so in the future, thanks to predictions. Now, let's see how US shoppers interact with search engines. 83% of US shoppers use online search before visiting a store. This data comes straight from Google's vault. Here is another optimistic prediction about SEO. Experts predict that the market will touch $83.7 billion in 2025 at a CAGR of 19.6%.

4. Choose From Multiple Options

SEO is an umbrella term for a slew of tasks performed to make a website friendly for search engines. From analyzing to overseeing SEO, there are quite many job roles available in the domain. To begin with, you have the most common entry-level job role -- SEO Analyst. This person is responsible for wading through the data and keeping the website performance in check. Next on the list is SEO Strategist. This employee is in charge of laying out an effective SEO plan. You also have roles such as SEO Specialist, Link Builder, Consultant, Account Manager, Manager, Director, Content Writer, Technician, Social Media Manager, and a few more.

Key Takeaways:

• Enrolling in an SEO course will give you a headstart.
• Courses usually make students take part in real projects at the end of the program.
• SEO courses have a structured format and are designed to teach you from scratch.
• For small business owners and entrepreneurs, learning SEO will help save some money in the long term.
• Experts cherry-pick the content for SEO courses and perfect the curriculum every year.
• Specific courses offer placement assistance and give you lifelong access to the eLearning materials.
• The future of the SEO industry is promising, thanks to various predictions.
• SEO courses come in all forms. You have formats, including one-day workshops, instructor-led online sessions, self-paced eLearning, team training, one-to-one training, and classroom training.