Intro

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The Houston Small Business Expo is the largest trade show in America. It offers a golden chance for small businesses and startups to showcase their products. The expo enables you to build new networks and find vendors for your business.
The event features seminars, workshops, speed networking events, and much more. You can host your company booth to generate leads and build your customer base.
The Haitna team is excited and looking forward to the 2021 edition of this highly anticipated event. It promises to be the biggest one yet and can be a stepping stone for businesses to grow and amplify their market presence.

Why Is the Upcoming 2021 Houston Small Business Expo Important For Your Small Business?

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1. Meet Prospects Face-to-Face

The Houston small business expo 2021 is set to receive thousands of footfalls. This means that you get to meet at least a few dozen prospects face to face. Human interaction is crucial to forging loyal business relations. The expo is the perfect venue to impress your clients in person. This is especially important if you run an online business. Personal interactions build trust.

2. Create Brand Awareness

Business expos give brands a chance to put themselves in the spotlight. Showcasing your products at a booth at the expo is a sure way to draw attention to your brand. It provides brand exposure at a minimal cost. New, as well as existing customers, get to engage with your company on a personal level. Make sure that your booth design is eye-catching to drive more footfalls.

3. Network with Peers and Vendors

The biggest benefit of attending the Houston small business expo is the chance to meet new people. Networking in any business is a prime catalyst for revenue generation. Spend time with other people in your industry and exchange tips.
Strike up profitable deals with big companies and vendors to get the best value for your money. Speed networking events at the expo are a huge draw and are great for building contacts.

4. ROI on Marketing Costs

Every small business grapples with rising marketing costs. Despite the spending, you may not meet your goals. The small business expo, on the other hand, offers excellent ROI. You are meeting prospects in person and promoting the brand, and making new contacts, all in one place.
Expos have a significant impact on prospects. It strengthens their resolve to make a purchase, unlike other marketing avenues.

5. Training Opportunity

Think of the small business expo as a chance to train your team. Any expo requires people to man the booths. They must have strong product knowledge as well as good interpersonal skills. An expo is a great time to rally your team and motivate them to do their best to get leads and close sales. You can also train existing customers on your product or conduct workshops.

6 Tips to Generate Leads at Your Next Business Expo

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1. Drive a Solid Pre-expo Campaign

The days leading up to the main event are crucial. Use this time to create attractive and engaging social media posts and mailers. Build excitement by teasing about new products or offers. New and existing customers alike will look forward to meeting you. For example, you can hold a best caption contest and giveaway goodies at the booth on the day of the event.

2. Offers, Promos, and Discounts

Promote your product via special discounts and early bird offers before and during the event. Be sure to scout around and find out what your competition is offering. Offering the same kind of promos will not draw crowds.
For example, If you are a TV company and provide the same discount as your competitor, visitors have no incentive to do business with you.

3. Get Your Best Sales People

It cannot be stressed enough that the people at your booth make or break your leads and sales. A well-trained and energetic team is the need of the hour. Get lively people who radiate positive body language. Low energy levels or disinterested people at a booth drive away people.
For instance, you wouldn't be thrilled to go into a booth where you see an employee eating or yawning.

4. Establish Realistic Goals

When you attend the small business expo, go in with realistic goals. Estimate and identify your target audience. Set a target for your team which is neither too low nor overly ambitious. Your numbers should be set based on the lead estimate. Remember that most of your conversions may happen only after the event with diligent follow-up. Capture as many leads as possible without worrying much about closing sales.

5. Conduct Useful Workshops/Seminars

Engaging people at the expo is the key to lead generation and sales. One way to do this is to conduct talks and workshops at the venue. Choose a general topic instead of something particular.
For example, if you are a manufacturing company, you can pull more crowds by talking about emerging trends like 3D printing. And, if you are an SEO company in Houston, you can attract the audience by offering free trial SEO services. People will never forget an informational talk and the company responsible.

6. Capture emails and Follow-up

Try and collect as many emails as possible at your booth and elsewhere at the venue. Make sure that the emails are for people who show interest in your product or industry. Have people fill out physical forms in the booth as well as on your social channels. Make sure that your sales team follows up with the contacts acquired while their memory is still fresh.

Houston Small Business Expo - 2021 - Pricing

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Pricing : Free for Industry Professionals

Houston Small Business Expo - 2021 – Date & Location

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16th November 2021
Bayou City Event Center,
Houston

Key Takeaways

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• One of the biggest small business expo events in the US.
• Expect a large volume of visitors from every industry. You are guaranteed to have hundreds of footfalls to your booths.
• Benefit from free talks and seminars from industry leaders and business gurus.
• Attend speed networking sessions to build valuable contacts for your business.
• It's free to attend. Excellent ROI and great learning for the whole team.
• Great deals on products and services to raise the bar for your business.
• Meet client prospects in person and increase your lead generation and conversions.
• Have fun, visit other booths and see the latest technology at work for small businesses.
• Gain tips on sustaining a small business from leading financial institutions.