Importance of Blogging & How it Benefits Your Small Business SEO?

1. Using Blogging You Can Educate Your Target Audience

One of the most critical reasons to choose to blog is to make your audience more aware.

  • It is important for small businesses.
  • It creates a knowledge-sharing ecosystem.
  • Users can pitch in with their thoughts on a particular topic.
  • It creates discussion and engagement for your brand.
  • It gets even more people interested in your brand.
  • Also, search engines like Google, target content-rich links.
  • Once more people visit your blog, there are chances that your small business can rank higher.
  • You start to get regular visitors to your webpage.
  • And, It will make selling that much easier.

2. Blogging Will Bring Improved Web Traffic To Your Website

Another motive for creating blogs is to encourage more traffic on your website.

  • If there is reading material related to your niche, people will come.
  • If you format and layout content well, it might get featured at the top.

Rich snippets are great for small brands. They are displayed even above the first result, and there is a technical aspect to it as well.
Blogging can include a lot of keywords in your niche. It improves the hit ratio for your searches. That is why every small business SEO process has blogging included.

Related : Importance of Blogging for Local Businesses & Its Effects on Local SEO

3. Blogging Will Help You to Beat Bigger Competitors

For smaller businesses, beating more established brands is a problem. Bigger brands have more time and money invested in their SEO. It is not easy to outrank them on searches. But with blogging, you have an advantage.
Tackling relevant issues on your blogs can leverage your brand on searches. Make sure the content is engaging to get the most out of it. Something like an expert roundup can get you a lot of exposure. Blogs are possibly the best method to use when it comes to improving your odds.

4. Blogging Can Boost Search Engine Presence

As a smaller brand, you need to make yourself appeared on search results. But this is easier said than done. And the primary reason is due to all the competition in the market.
Writing blog posts can help you get to the top of the heap. Search engines prioritize rich content. And if you can do that consistently, you’ll see great results.
The key is to choose the right kind of topics for your blogs. Write on issues that people are commonly facing in your niche.

5. Blogging Can Establish Your Expertise In The Niche

When you want to make a name for yourself, you need to project your expertise. And the best way to do that is to create your blog. Because a blog is highly customizable, and you can tailor it just how you want it.
Again, the key point here is to make it informative and enjoyable. The average reader isn’t going to wade through 5000 words every day. So use deft and nuance to come up with blogs that are easier to read. Remember, the objective to accomplish with a blog is to make sure people read it and share.

6. Blogging Improves the Engagement Ratios

Something that blogs do well is generating engagement for your brand. And this is especially true when you’re writing about a current topic. It piques public interest.
If you play your cards right, they will visit the blog and share their thoughts. And as more people visit, the comments turn into discussion pods. And all this engagement is going to impact your brand positively.
You will notice ranks increasing for keywords in your small business. You can improve engagement by making sure you take part in the discussions as well.

7. Blogging Increases Your Brand Perception

If you’ve browsed through the top websites in your niche, they all have something in common. Yes, they all have a blog page where they regularly discuss updates and current events. And this type of posting elicits a positive response from the people reading it.
Most of the top brands will have a blog page. And when it comes to smaller businesses, the same rule holds. Make sure you adhere to posting schedules and high-quality content. Pretty soon, people will position your brand as one of the leaders in your niche.

8. Blogging Helps In Developing Relationships With Other Experts

A few years ago, brand collaborations were unheard of during marketing. Businesses usually ran their campaigns, but today, the mindset has changed.
Collaborative branding produces great results, and it was much better than what brands did to their own thing.
When you write a blog, you make it easier for brands to evaluate you. Putting yourself out there through content is one way to attract the right attention. It opens the doors to possibilities and growth. You can play off each other’s strengths while negating the weaker sections.

9. Use Blogging to Create Shareable Content

When you’re a small business, you need to appear all over the internet to get customers. And you can accomplish this when you use the content as a platform to share.
When people say shareable, what they mean is to make it more engaging. Add visuals like animated infographics and animated videos to make your point.
Visual components have better chances of getting shared across the web. Also, make sure you post it on your social media. People find it a lot easier to share your content from their social media profile.

10. Do Blogging to Build Your Email List

Every business needs a consolidated email list of their probable audience. But building an email list isn’t easy for smaller companies. But with blogs, you can connect with your audience.
The first thing a visitor looks at on your website is your blog posts. When you can relate to them, they are more likely to share their email with you. They do this because they want to hear from you regularly.
You can use your blog writing experience to craft newsletters. These are a powerful tool to improve trust and build connections.

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11. Blogging Can Create Market Demand

Any market works on the supply and demand principle. If you have enough demand for something, then the supply will fulfil it. So to get more people interested in your product, you have to create demand, and the best way to get that done is through blogs.
With a blog, you can communicate your ideas much better. There is space to experiment with and elaborate as well. And the best part is that if it is good, more people will recommend your brand. It creates a demand cycle that small businesses cannot get with other methods.

12. Blogging Can Generate High-Quality Leads

Lead generation is a critical part of any business. You have to get leads to sell your products. However, lead generation is not an easy process.
You need to spend considerable time and money to get quality leads. But a more efficient way to get high-quality leads is through blogging.
There is a simple rule when it comes to blog readers.

  • Readers are usually invested in your brand and are high-quality leads.
  • Readers don’t need to spend a lot of time in the conversion funnel.

It means better ROI for small businesses.

13. Do Blogging to Get Better Brand Visibility

When you are running a small business, visibility is a crucial aspect. Simply put, the more visible your brand is, the more chances people buy from it. But this is easier said than done when you are a small brand. But blogging is a great idea to get better visibility for small businesses.
Writing and sharing blogs with your audience has a domino effect when it comes to visibility. If people find it valuable, they will share it too. It creates a positive cycle and improves visibility for your brand.

14. Blogging Will Attract Influencers To Your Brand

Something all brands need to consider today is the power of social media. And influencers are the more popular people on social platforms. But getting influencers to work with you on brand promotion is not easy. But, with regular high-quality blogs, you will find them approaching you.
Getting influencers on your side is a big deal for small businesses. Most of them have millions of followers whom you have instant access to if they accept. They can help you outscore bigger businesses when it comes to SEO.

15. Make Use of Blogging to Build a Strong Backlink Profile

When it comes to a strong SEO profile, backlinks are an integral part of it. When you have backlinks from authoritative brands, your SEO strength increases rapidly. As this is completely organic, it grows stronger with time.
You can use your blogs as a talking point when negotiating backlinks. There are more chances of bigger brands linking back to brands that have a high-quality blog. And the best part is with a single blog post; you can approach a lot of brands. It makes blogging a better option than guest posting.

16. Blogging Can Drive Long-term Results

An advantage that blogging has over other small business SEO methods is that it’s organic. Meaning, once you publish a blog post and promote it, you don’t need to spend any more money on it.
If the blog has actionable content, it will continue to work for your brand with zero effort. That is how you can drive long-term results through blogging. It makes it a powerful and useful method for smaller businesses to get results. And this comes at a low cost of entry as well.

Related : Importance of Blogging for an eCommerce Site

17. Blogging Will Help You to Repurpose Content

Content creation is an expensive process. And it also takes a lot of time to get done, depending on the niche. This matters when you’re a small business looking to make a mark.
Repurposing content is a method by which brands make use of older content. You need to revamp the content a bit and then republished. And as blogs are flexible, they can adapt to other forms of content.
Several brands use blogs as a basis for their videos and infographics. It saves them a lot of time when it comes to research.

18. Blogging Will Connect You With Customers From Other Niche

The market is becoming more competitive but is also opening itself up to new ideas. Cross-selling is becoming more viable as time goes on. It results in brands reaching into other niches for more exposure and sales.
Cross-selling is extremely important for smaller businesses with limited products. It gets your less expensive goods bundled with the high valued ones.
Blogs are a platform where you can pitch your ideas. You can use this to cross-promote your brand on other websites. It results in improved sales and ROI for both brands.

19. Blogging Will Exhibit What Your Brand Can Do

A lot of brands use blogs as a regular showcase of what they can do for their customers. They can keep their customers informed of updates to their process or inventory.
For customers, this makes them feel more connected to the brand. It can result in increased brand loyalty and spending. You can do it best through blogs. It has enough space for a company without being too limiting. Also, people can share it through multiple platforms. People who are looking for more information about your brand can read up on it through blogs.

20. Building A Resource Page

A resource page is a document that contains critical data and references about a domain. A business needs to have and maintain a repository of information.
Resource page can help increase the audience’s understanding of the niche. And since it has a lot of critical information, it also helps with traffic for keywords.
Every top brand has its resource page, and it draws a lot of engagement numbers for a brand. You can share it with other people as well. And for this purpose, a blog works best.

21. Blogging Will Improve The Trust Factor

Trust is a crucial mechanic in this day and age for small businesses. The problem here is that big brands already have a strong foothold in the market. They have a much higher trust score, and it isn’t easy to compete with them.
A blog can help improve trust signals of a brand. A blog delivers an information-rich experience for visitors. And depending on the quality of the post, you can boost their confidence and value in your brand. A brand can showcase their strengths much better through a blog. It improves credibility and user experience across the board.

22. Blogging is a Better Source For Internal Linking

Internal linking gives a boost in SEO score and helps to improve rankings. But unless you have high-quality content that you can use, you have to link to outside sources.
With a dedicated blog section, you don’t have to link externally any more. If you update your blog regularly, you can link to it from anywhere on your website.
Internal links improve the credibility of your brand and website. It will reduce the bounce rate and increase the dwell times if the website. All these factors together make blogging a relevant measure for better performance.

23. Blogging Can Get More Shares On Social Media Platforms

There are over 3.8 billion people on some social media platform. It has huge potential for small businesses. To direct them to your website, you need something that has value to them. That is where blogging comes into the picture.
A well-written blog post can get a lot of attention from social media users. Add to the fact that it can even go viral. As soon as you publish your blog, share it on your social media page. Make sure you add something catchy when linking your blog to your feed.

24. Create a Brand Community Using a Business Blog

Today’s marketing is all about appealing to the mass market - the people. Most of the top brands have their following on several platforms. While it can be daunting for smaller brands, it is possible.
A blog can help you towards community building. Regular posting will get you a large number of brand followers. You can further increase it through social media as well. For businesses, having a large following is desirable. It denotes the brand is relevant and in touch with its audience.

25. Blogging is a Platform For Communication

Finally, a blog can be a point where brands can communicate with their audience. For a small business, the exchange of ideas that takes place here can be invaluable.

  • It can help them streamline their approach to business.
  • It also highlights several areas where they can do better. And the reverse is true as well.
  • If the brand wants to announce a new product or service, they can create a post about it. And as it’s a blog post, they can include all the necessary details about it.

Are you a small business trying to improve your visibility through blogging? Then, get in touch with us to know more about blogging and its impact on Small business SEO.

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Joseph Schneider

He has spent more than 12 Years in strategising and executing SEO campaigns. He is interested to writing Digital-marketing, PPC and Social Media Marketing related topics.

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