How to Build Links Using Podcasts

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Podcasts are audio or video interviews with other industry experts or influencers. They have been around for a long time now. Podcasts may be ideal for those looking to build links organically and boost search engine rankings.
Podcasts can range from 10 minutes to 1 hour long. They can be broadcasted over the internet or downloaded to individual devices. By building relationships with podcast hosts, bloggers can potentially get their brand featured on their shows or gain access to content for future blog posts.
Or another option would be to start your podcast. If it becomes successful enough, it can attract your brand's attention. Let's take a look at how you can build links using podcasts.

7 Tips to Build Links Using Podcasts

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1. Appear On Other Podcasts

The first and most obvious thing to do would be to get on other podcasts. It can generate buzz about your brand and get the word about you. By appearing as a guest on podcasts, you can use their platform to improve your brand. This can help your growth and get more traffic.

Tips To Find Notable Podcasts

Podcasts are where ideas are shared, and people talk about specific topics. It's a great place to leverage your brand. This is especially true if you're just starting in the industry. Being on the right podcast can get you attention and traffic.
The simple way to find podcasts is to search them out. YouTube is a good source of information regarding podcasts. You can also check out podcast forums related to your niche.

• Google Search is a good start to finding the best podcasts for your brand.
• Spotify and iTunes have a great collection of podcasts you can browse through.
• You can also read about them on social media. If there's a buzz about it, you will find them.

Here’s a screenshot of Spotify:

2. Research Niche-Related Content

A rule of thumb if you want to start your podcast is to find out what works in your niche. You need to spend time researching existing podcasts in your domain. Your goal is to be better than them, so you need to find what they do first.

Creating A Better Foundation

Once you've found out what good podcasts are in your domain, it's time to analyze them. To create a high-quality podcast, you need to know what works in your niche. Research plays a huge part here - note down specifics about your competitors.
Creating a consolidated list will help you with a better podcast foundation. You can learn from errors and highlights with your competitors' podcasts.

• Outline what podcasts did right and wrong with their content. These form the basis of your podcast.
• You can find a lot of different podcasts on the Podchaser web database. It can highlight ratings and recommendations as well.
• Discover Pods is also another great podcast-finding tool. It has detailed reviews of podcasts and shows.

Here’s a screenshot of Podchaser:

3. Audit Show Quality And Audience

The next step would be to have auditing tools for both their shows and their audience. You need to fix the right metrics to focus on. This could be anything from bringing in more links to better engagement. It all depends on what you're looking to gain.

Analytics Implementation Strategies

Find out metrics about the shows that you highlighted in the previous step. You can use tools to get more information about their demographics. It can help you get better insights into the right people to pitch to.
Another quick way of measuring a podcast is to check its website with an SEO metrics checker. That can also give you results that you can use.

• Get detailed podcast analytics through Blubrry. It covers several types of analytics, more than you need.
• Another platform that you'll find useful is Castos. This is slightly more expensive but well worth the money.
• You can also audit the show website with Ahrefs Batch Analysis Tool. You can then export the list to your auditing sheet.

Here’s a screenshot of Blubrry:

4. Create A Pitch To The Show

An important part of the podcast experience is the signup. It needs to be appealing enough for people to confirm their participation. The application process for your podcast needs to be simple but effective. It should not be open to interpretation and be clear about its intentions.

Tips For A Clear Submission Form

TA podcast submission form needs to be focused on readability. This is going to be sent to people from all over the world. Keep in mind that some of them might not share nationalities with you. This means you need to keep the content free of native idioms and expressions.
Using these can result in people not getting the right meaning. This can sometimes be disastrous to your campaign and get a negative spin.

• Research different submission templates and create your own.
• A great idea would be to tailor your submission form to a particular niche. It can result in better conversion rates.
• Add in the topic you're covering every week or month. This can help your audience understand your podcast better.

You can find trending topics to base your podcast on using Google Trends:

5. Get The Right Recording Setup

People sometimes forget the podcasting world is about hardware as much as the other parts. Recording hardware, audio and visual, is a vital aspect of podcasts. You need to ensure that your equipment is high-performance while being reasonably priced.

Finding The Right Equipment

Getting the right recording equipment together can be difficult. But fortunately, since podcasts are a lot more popular now, there are resources on how to get it done. This can help you choose which equipment works with each other and the desk setup.
Going through these will give you a great start to podcasting.

• Remember that a good setup doesn't have to be expensive. People have started with nothing more than a mobile phone.
• Before you start buying all the equipment and space, set a budget. Try to stick to this budget because it can get expensive and fast.
• Try talking to other podcasters. They can give you a lot of advice regarding their setups.

6. Select The Right Platform

Podcasts are an effective marketing tool but don't overlook the medium itself. Start with the platform if you want to build a podcast that people will enjoy. There are dozens of free podcast apps available, but some are better suited for certain purposes than others.

Choosing The Right One

One of the most powerful ways to build a following and increase brand awareness is to publish a podcast. But there are many different platforms available to you; all you need is to read about them online. For starters, most of these can work. Once you've become more successful, you can move to mainstream podcast mediums like YouTube.

• If you're new to podcasting or have limited resources, Apple's Podcasts is a good place to start.
• Some exclusive podcast platforms like Podbean, Stitcher, Castbox, and Anchor work great for you.
• Remember to tweak your podcast plans depending on what you choose.

Here’s a screenshot of Apple’s Podcasts:

7. Finding The Correct Guests

You should have a good idea about the kind of content you will pitch. Your earlier research should come in handy during this process. It will help you decide on a good lineup of guests for your podcast.

Tips To Select Your Guest

You'll know what to look for in a podcast guest if you've looked through several podcasts. Social media is a great place to find more potential people for your podcast. You can drop them a DM and get started there.

• Researching the field is still the best way to find people for your podcast.
• Once you've decided, you can also send them a formal invitation to the podcast. If the invitation is well-worded, they're more inclined to accept it.
• Something important is to have a co-host if you don't have guests for a show.

Here’s an example of a podcast invitation to a guest:

Read: 20 Best Ecommerce Podcasts and Their Benefits To Boost Your Sales

Link Building & Podcasts - FAQs

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1. Is Podcasting Popular For Businesses?

Podcasting is a very popular way to promote your business. It's a great way to get in touch with customers or potential customers. These days, podcasts are growing even more in popularity. It can create a buzz for your brand.

2. How To Get Started With Podcasting?

First, you need to learn how to record audio files. A simple microphone is fine. You can use your computer to get this done with apps such as Audacity or Garageband. If you do not have either of these programs, it's not hard to find free versions online.
Second, you need to think about what you want to talk about. It is not enough to have a passion for a subject. You must be able to make topics interesting.

3. Will Podcasting Expand My Business?

Yes, it increases your user base and gets more people interested. Podcasts are great for word-of-mouth marketing for your business.

4. Can You Combine Podcasting And Link Building?

Podcasting is all about building relationships. In SEO terms, this is what is called link building. You can also link your podcast to your blog content to get more people to listen. Inviting people from other podcasts to speak is also a great idea.

Key Takeaways

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• Audit your demographic before you start creating your podcast.
• Create buzz for your brand with a good podcast campaign.
• Invite people from popular channels to talk in your podcast.
• Select the right platform to host your podcast on.
• Combine the power of podcasts with link building for even more coverage.