Marketing Automation & its Importance for an Ecommerce Website

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Marketing automation refers to businesses using AI-assisted tools to streamline their marketing process. While it was a domain of large businesses, times have changed. Today, marketing automation has become more mainstream. Statistics show that 75% of all marketers use it to improve their performance.
The reason is simple. They provide a lot of benefits for businesses that you cannot ignore. Also, another point to note is that they make it cheaper. It involves very little upkeep costs. This makes it a much better option for brands of all sizes to invest in. Also, there are a lot of tools that help with ecommerce SEO as well. This can help get a better ranking for your business website.
Let’s take a look at some more tangible benefits it offers.

1. Personalized Services

When it comes to attracting customers, personalization is the name of the game. Businesses are using powerful automation tools to ensure a customized look and feel. Custom websites have improved conversions and bounce rates for a lot of websites. Brands are pulling all stops to make sure that visitors of their websites get the VIP treatment. The personalization could be anything between curated shopping lists to remembering their birthdays. And it is a difficult task to carry out without some form of automated tool or other.

2. Saving Time

One of the most important aspects of market automation is that businesses can save a lot of time. This is apparent with sending out emails or website chat. Visitor chat boxes are a good example to consider here. Previously, you needed someone to monitor and respond to visitor queries. This would be a problem if you had to deal with numerous requests every day like an ecommerce business. But with the advent of AI-assisted chatbots, businesses can respond to their customers in real-time.

3. Increased Scalability

For an ecommerce business, the ability to scale is critical to their operations. Earlier, scalability also required hiring new people to meet the increased demand. But with the advent of AI, getting new people is not mandatory. This is because ecommerce businesses can maintain efficiency with automation. They can improve their growth and scalability since the focus on hiring is lower. Marketing automation is a better and cheaper alternative to hiring more people.

4. Improved ROI

The crux of every ecommerce business is the need to improve its revenue. But with the demands of the ecommerce niche, this can be difficult. Market automation has improved business throughput drastically through time-saving and streamlining. Every ecommerce brand uses marketing automation in one form or the other. Your turnaround times are reduced, as are your hiring numbers. Not to mention the increased conversions and more traffic you’ll generate over time. In short, getting the right automation tools can notably impact your ecommerce revenue.

List Of Top Marketing Automation Tools For Your Ecommerce Site

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1. Marketo

This is one of the top choices for marketers all over the globe. It is one of those tool suites that has everything related to marketing automation. Plus, it has the added benefit of versatility as well. It is advertised as a full-featured tool that can automate. And it is very successful with demanding domains such as ecommerce. It has various tools that can enable marketing automation, content AI, and analytics. This gives it a depth which very few automation suites can match. Adobe has acquired it, which means it has much more reach now.

2. Eloqua

Another big name in all-inclusive marketing automation suites is Oracle’s Eloqua. It is a cloud-based automation platform for both B2C and B2B marketers. It can target customers across many channels, including email, web, searches, and social media. It also offers in-depth analysis tools that are powerful and offer detailed information. With this tool, marketers can manage several marketing campaigns. Another advantage it has is because of Oracle’s huge partner network. It has over 500 vendors using its software. This allows Eloqua to integrate with over 700 different applications.

3. ManyChat

These days website engagement is a huge selling point when it comes to brands. AAI-assisted chatbots are going to bring in high engagement numbers for brands. This is what ManyChat offers brands. It provides great features for brands to customize their responses to their visitors. It helps in several areas like FAQs, grievances, and information gathering, just to name a few. And the fact that it works on messenger is a huge advantage. The reason being that messenger has been able to draw in more people than email.

4. Hubspot

Hubspot is a popular platform with the best end-to-end support for marketing automation. The Hubspot Marketing Hub starts at about $50 for a month and is more than enough for people starting. It can get more pricey as your needs increase. It offers several options to reach out to people, including email marketing and a CRM app. That said, integration might not be as strong as some contenders here but has been improving.

5. Omnisend

Like its namesake, Omnisend can channel your marketing through built-in tools. The focus here is on getting your message out there to your targeted customers. It has full Shopify integration with built-in automation workflows that you can use. It is very intuitive, and you don’t need to be a coder to make use of it. You can use this platform to send out newsletters and targeted campaigns. It also combines email, SMS, and push notifications to give you several options. This also saves you cash because you don’t have to pay for each of them anymore.

6. Constant Contact

This started as a simple email marketing automation solution. But it has since then been expanding its feature set into a complete automation tool. Today, it has several tools that focus on integration, automation, segmentation, and personalization. They have been able to improve their integrations for their customers. It can work with Facebook, Salesforce, Shopify, and WordPress, to name a few. They are also improving their social media integration through Facebook. Finally, they are working on a built-in SEO tool that can give you a mid-level analysis of your website. Their email component is one of the strongest in the roundup.

7. Mailchimp

Mailchimp has been the standard to beat when it comes to email marketing automation. It is probably the most used email marketing tool in the industry, and for a good reason. It is flexible with many integrations. Mailchimp is powerful and intuitive, which makes working on it easy. But the most telling factor is that they’ve been in the industry for a long time. This has let them innovate and perfect their automation process. The good news is that they are also expanding into other areas of marketing automation. This includes CRM, website builders, hosting, and more.

8. Hootsuite

Hootsuite has been around for a long time now. It is one of the top brands in the market for market automation. It offers several tools for automation and has solid implementation across all fronts. This allows brands to collaborate on campaigns and analyze detailed data sets. It has a huge number of available add-on components. You can use this tool to customize your automation process. Using this, you can tweak it until it’s just right for your ecommerce business. It also has complete integration with several social media platforms. This makes it a well-rounded automation tool.

9. Buffer

This comprehensive market automation tool is aimed at social media management and scheduling. Most brands prefer using Buffer because it has a huge ecosystem of tools. You can choose from a variety of functions for your automation process. This includes social media analytics, reporting, and content creation. Buffer Publish is one of the best publishing tools in this roundup today. You can adjust every part of your content publishing like title, description, and add GIFs. It can be a huge help when you’re promoting a post. You can use the publishing menu to review content as well.

10. CoSchedule

CoSchedule is a complete marketing suite; all rolled into one. It is a powerful platform that caters to businesses of all sizes that schedule content. Unlike other tools in the roundup, the focus here is on content marketing. You can also organize your social media posts and your marketing process with this tool. The most important part of the ecosystem is the CoSchedule Marketing Suite. It is divided into four different parts like Content, Work, Social, and Asset Organizers. You can also opt for add-ons like an Agency Toolkit or Marketing Academy to learn more.