Are you waiting for the time to take off your ecommerce business? Then, this is the right time.
The ecommerce industry is going at an unprecedented rate. Statistics suggest that the projected growth is estimated to be $6.54 trillion! For you, this directly means unlimited potential for ecommerce sales.
If you are someone who sells online, you’ve got to make the most of this year. From utilizing marketing strategies to rethinking your funnel, leverage ways to stand out. Because if you don’t, there’s someone else who will cater to your audience.
More and more small sellers are stepping into the world of ecommerce, making the most of its growth potential. 2020 was the biggest setback of the decade. But, this taught us an important lesson. The shift from offline to online became steeper. And customers began looking for all sorts of products on their favorite ecommerce stores.
The question is, with all the given opportunities, how to put your best foot forward? Should you invest in ecommerce SEO to boost your sales? Don’t worry; we’ll answer all of this for you! Take a look at the top 15 proven ways that will help you boost your ecommerce sales in 2021.
Content is the king of marketing. If you want to make more sales, you need to increase your brand awareness. Most successful ecommerce brands use content to interact with their customers. This is because it keeps them engaged while helps accomplish your intent.
Moreover, it’s not just the customers that like the content. Search engines will love to rank your website based on the quality and traffic of your content. And the better you rank on search engines like Google, the greater your customer’s chances of finding you.
Blogs are an amazing way to introduce your customers to your industry and let them know more about your product. In other words, blogs can help you warm your customers before they make a purchase. It reinforces their decision to continue with the purchase and helps you convince them.
Relevant : Importance of Blogging for Local Businesses
One smart way to place your content is to offer guides. Product tutorials and how-to videos are a great way to engage your customers. You can then utilize it to convert readers with applicable call-to-actions.
Instagram is a great platform to boost your ecommerce sales. Customers come to the platform not only to share pictures but also to find their favorite products. This gives an excellent opportunity to reach out to your products. Statistics suggest that there are roughly one billion monthly active users on Instagram. So, unless you start leveraging the platform, your target audience will continue to buy from someone else.
The first step to Instagram marketing is to expand your brand reach. Let your customers know about you. You can run ads or partner with influencers. While you’ll need to do detailed planning for running ads, partnering with influencers can be easy.
Start by looking out for influencers in your niche. For example, if you’re a sports company, look for fitness experts with a large follower base. You can either send them your products in return for a review on their page. Or you can also ask them to offer a discount to their customers when they buy your product.
Relevant : Influencer Marketing for Ecommerce
It’s easy to lose customers online. Some shoppers purchase once and are never to be found again. As a seller, you must convert these lost opportunities into sales.
Facebook is an excellent platform to retarget your users. But, make sure you do this based on their interests. Dig down into your analytics and find the products your customers might be interested in. Then run your ads.
There are more than a few things you need to stay careful about when you’re running retargeting ads. Do not let customers land on your homepage or the page where they didn’t make any conversion. Instead, let them find the products they’re interested in. If you create a generic ad, it won’t impress anyone. You need to make sure your ad is appealing to the individual buyer you’re targeting.
Email marketing is old school. But, it still leaves one of the most profound impacts on the customer. Especially talking of 2021, email will play a huge role in the success of ecommerce businesses. This is because with the market competition growing, customers want you to be personal.
You can increase revenue even as a beginner if you know how to use emails just right. So, start with a compelling subject line. Make sure it is engaging enough for the customer to open.
Next, your copy should speak directly to your customer. It should be engaging and relevant to the customer reading your email. Don’t write as if you’re sending a bulk email. Instead, personalize. For this, you need to segment your customer base based on their interests. And as you draft your email copy, don’t forget to add an impressive CTA, helping your customers covert.
Relevant : Benefits of Email Marketing for Ecommerce
If there’s one golden rule in ecommerce, it is this. Personalization is the king of winning customers. With a thousand brands constantly marketing and trying to sell products, how do you set yourself apart? The answer lies in speaking directly with your customer. And this is what you achieve with personalization.
Whether you’re creating ads or writing emails, don’t forget to give the customer what they want. Understand the pain points they’re aiming to solve. Then tell them precisely how your product fits their needs.
Personalization helps the customer feel appreciated. At the same time, it makes them feel valued and enhances their satisfaction levels. Once you can do that, buyers will love to turn into your loyal customers.
Statistics suggest that 51 percent of the companies will anticipate the needs of the customer. Furthermore, they will use it to make useful suggestions before even getting in direct touch. As a result of this, all big retailers such as IKEA, Target, Nordstrom have turned to personalization.
Live chat can create an ultimate difference to your ecommerce store. It can help your customers find what they were looking for. Moreover, it can also increase their customer satisfaction levels. While most sellers think it is a waste of time, 2021 will be the year of live chats.
Don’t believe us?
Statistics suggest that as many as 38 percent of the customers are more likely to purchase from a company if they provide customers with a live chat option. In 2021, more than 40 percent of the customers expect a live chat option on your ecommerce store. So, if you don’t have one, you’re losing customers either way.
Live chat serves several benefits. It takes away the load off your customer service. At the same time, it helps you provide the customer more by investing less. Your customers might want to ask questions or look for options during their purchase. With a live chat, they will be just one text away from conversion.
Ecommerce SEO can help you increase your visibility on the web. You know that the entry barriers to ecommerce are fewer than ever. Today, you don’t even need to create a store to sell your products. Furthermore, with options like dropshipping, selling couldn’t have been easier.
But, all these opportunities are the same for sellers all over the world. The real question is, how do you carve a niche for yourself amidst this competition? The answer lies in SEO.
Search engine optimization can be the ultimate difference between a successful and failed ecommerce store. You might run hundreds of ads on different platforms. But, if your customers aren’t reaching you organically, you are missing out on business.
Invest in enhancing the SEO of your website. This will help you establish a better rapport with the search engine. Start by finding the most popular keywords of your domain. Leverage them on your website and any content you create. Furthermore, create unique product descriptions, and include customer reviews for best results.
Convenience is something customers love when it comes to ecommerce. Buyers want their favorite products delivered at their doorstep, hassle-free. This includes the option to pay using their preferred mode of payment. As a seller, you enhance the chances of your sale if you can provide this option.
Understanding which payment option the customer will prefer is comprehensive. It might depend on their age or shopping habits. For example, the younger population might love to pay using wallets or UPI. Simultaneously, people in the older age group would prefer using debit cards or cash on delivery.
If you have analytics set up for your website, dive down to understand these better. Generally, the more options you provide, the more convenient it will be for the customer. A good way to start is by looking at your competitor’s payment options.
Ever wondered why Amazon started its Prime program when it was already making a lot of sales? It turns out as many as 95 million people have Prime accounts in the US, with their average of $1.4k each year.
Offering memberships can create a lot of difference to your ecommerce store. It creates a shopping experience for your customer. Not only will they feel valued, but they also develop a sense of belonging to your website.
Another reason why subscriptions can boost sales is that it promotes customer loyalty. When a buyer is part of your membership program, they will want to leverage it for benefits. This way you can offer them some incentive for making purchases.
For example, for every purchase a customer makes, add some points to their member account. This will compel them to come back and utilize it by purchasing more.
Video is becoming an instant hit with the customers. And why not? It is engaging, interactive, and fun to watch!
The point is that videos target the customer sentiments like nothing else. They can make your customer laugh, cry or make them aware of something new. Having said this, they are an excellent way to make sales.
Position video in your marketing strategy. You can start by making an intro video of your brand. Or, if you can invest in advertising, create a video ad that garners an emotional response with your customer. Remember that if your customer can connect with you on an emotional level, it will draw them to make more purchases.
You can also create how-to videos that help explain the utility of your product. For example, you might be selling scarves in the market. Use videos to create content like ’10 ways to tie a scarf’, ‘how to style your scarf like a top,’ and more.
Most customers abandon their carts if the checkout process is too complex. And with the competition out there, you really can’t take this risk. Therefore, simplify your cart as much as possible.
Show your customers where they are in their purchase journey. For example, they might have to enter their details, add payment information, contact and more. If you make the customer see these in the beginning, it clears out the confusion later.
Additionally, provide a guest checkout option for those who don’t want to register. In case you want to retain these customers, ask for their email ids. This way, you can go back to them with the link to register once the purchase is made.
Social media is a place where you’ll always find your customers. The only point is how soon you can start engaging them. Remember that you need to retain your customers if you want to boost your sales. The reason is that it takes far more costs to acquire a new customer than to keep one.
Social media is one place where you can keep in touch with your customers. Start by creating an impressive profile and adding testimonials of successful purchases. Participate in discussions and help your customer find value.
Statistics suggest that as many as 66 percent of Facebook users follow a brand on the platform. The idea is that customers love to hear from the brands they love. Be it the launch of new products or attractive offers, reach out to your customers.
Sellers often underestimate marketplaces. However, they are a great platform to give you access to your customers. If you’re new and completely clueless about finding your audience, the marketplace is for you. Today, various marketplaces can help you boost your sales and attain a loyal customer base.
Once you build a profile and acquire some customers, turn it into testimonials for your ecommerce store. But, remember that you need to be smart to leverage a marketplace. Make sure you follow the guidelines and use ads to enhance your brand visibility. Moreover, you also get to sell a lot of popular product categories with ease.
The worst thing you can do is lose your existing customers. The key to making sales in 2021 is customer retention. Remember that in the post-pandemic world, customers have moved to ecommerce. So, if you are failing to retain your customers, you are losing a lot of sales.
Look for ways to keep your customer engaged. Be it offers or content, you’ve got to travel an extra mile. But, if you can do it, your engagement costs will still be lower than acquiring a new customer.
One of the most important things for boosting sales is mobile optimization. If your website isn’t optimized for mobile, your customers will move to your competitors. Statistics suggest that mobile commerce could reach an astonishing $2.91 trillion by the end of 2021. In other words, more and more customers are using their smartphones to make purchases every day.
This makes it essential for you to invest in creating a mobile experience. The first step towards this is optimizing your mobile website. Make sure it is responsive and has a CTA that is easily visible on the phone. It won’t require much effort but will add up to huge results.
Every day a surge of stores is taking over the world of ecommerce, making it more challenging than ever to keep the customer’s attention. Therefore, you need to make sure that your basics are spot on. Social media, optimization for mobile, or personalization, be strong in these areas to have a good customer experience.
Then leverage video in your strategy to keep your customers wanting for more. The key to boosting your sales is consistency in your methods and valuing the customer’s journey. So, are you ready to leverage these methods and boost your sales?
Do you need an ecommerce SEO experts help to boost your sales? Get in touch with us now.
Anahi Farley has more than nine years of expertise in the copywriting industry. She loves to blog about ecommerce, SEO, and conversion optimization. By writing quality content, she is helping many ecommerce businesses to increase their traffic and revenue.
He has spent more than 12 Years in strategising and executing SEO campaigns. He is interested to writing Digital-marketing, PPC and Social Media Marketing related topics.
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