Local SEO Tips for Pest Control Companies

1. Conduct a Thorough Requirements Analysis

When dealing with specific niches like pest control, the requirements are also unique. A professional local SEO company can deliver a customized campaign for your needs.
You need to come up with creative ways to get around their requirements. You also need to read up on some of the buzzwords that are prevalent in the market.
Research on popular platforms for the recently engaged content or trending topics in the niche.
It is also important to temper your expectations in this case.
For example, let’s talk about engagement numbers for pest control. They might not be as high as other niches like sports shoes, for instance.
The reason is that there are a lot more people wanting to buy shoes when compared to people searching for pest control. Also, pest control services are a lot more expensive per unit than shoes.

2. Do an Extensively Keyword Research to Find Lucrative Keywords

Here, the keyword research has to be a bit more in-depth to get the right ones. You can use SEO tools like Ahrefs, SEMrush, and Moz, to find relevant keywords.
It will give vital information like search volume, traffic potential, global trend, etc.
Of the several attributes you need to focus on, search intent is important here. This number indicates how often people search for a specific keyword online.
It is relevant to any niche, but more so for pest control as the list of keywords is small. It divides intent into research, transactional, commercial, and educational.
Transactional and educational might not be important when compared to commercial and transactional. But you cannot ignore those keywords in any case. That’s why pest control websites produce educational content in the form of blogs and guides.

3. Perform an On-Site SEO Audit to Optimize On-Page Elements

The on-site process is also something that you need to pay attention to for this niche. The reason is that potential local traffic numbers are going to be less. And this means that you need to make sure everything on the website is 100% accurate.
You need to double-check everything that goes on the website. It includes title tags, meta descriptions, URLs, heading tags, images, and content.
These are vital ranking factors of the Google search engine.
Make sure all page elements are concise and focused. Only use words that are common in the niche. Because this is a technical domain, using the wrong terms might have disastrous results on your SEO services.
That is where you need a professional agency or an editor looking at your work. They can get it done without any hitches.

4. Create, Update & Optimize Your Google My Business Listing

The best way to attract the local audience to your page is by optimizing your Google My Business page. If you don’t have a GMB page and have been in business for years, there are chances it might already exist. If yes, claim it for yourself, as it is not a complicated process.
It doesn’t matter how big or small a business is; GMB allows every business equal opportunity to secure a top spot.
It is critical to ensure you get information right on your GMB profile.

  • You need to double-check every bit of data on there, like company name, address, and phone number.
  • The next thing you need to check is the category & sub-category.
  • Make sure that you add every area you are serving to secure good and accurate coverage.
  • Make sure to add proper images to the GMB profile.

5. Enhance Your Lead Generation Strategy

As with any business, lead generation is an important part of profitability. The more leads and better quality you get, the more revenue you will accrue. You need to take advantage of existing techniques and methods.
Something that most people forget to make use of is landing pages.
The websites should have individual pages for each service you offer as well as a CTA like “Request demo”, “Order now”, etc.
Let us assume that several types of customers are approaching you every day. You need to make your website as approachable as possible. It means you need to use the landing pages to funnel people onto specific marketing pipelines. It can result in better quality leads to your pest control businesses.
And higher quality leads mean easier conversions for companies. Clients will spend less time in the marketing funnel.

6. Build A Local Presence for Your Business

Local presence is pivotal for a business like a pest control. The reason is that most of its potential clients are in and around the location.
Also, it should aim for achieving a position in local 3-pac to acquire more clients.
For this reason, it is important to have a much higher focus on this. And for something as unique as pest control, local presence can be hard to build.
The best way to make sure of it is to optimize your locally aligned elements. It includes everything from your website to your local listings.
Ensure that you have the right information uploaded on all of them. The information should be consistent on all the platforms. It will help your business gain trust with your audience.

7. Create Content Aligned to Your Niche

Content is the crux of local ranking. You need to make sure that you align your content with your audience. It should also be relevant to the current search trends in your niche. And this is why extensive keyword research is important before you start on content.
Several content creation methods work for pest control. But infographics and blogs offer the best engagement rates in the domain.
The audience likes to research pest control resources and methods before making the final decision.
The reason is that a lot of people are not completely aware of the niche. They might have a lot of doubts and questions about how pest control functions. That is why content should be educational rather than just selling a service.

8. Create & Monitor Off-site SEO Campaigns

Off-site SEO is the process of optimizing your branding online. This has to do with elements that are not on your website, hence the name off-page or off-site.
The critical element here is social proof. To build your brand, we need to make sure that the online outlook is good. You need to get positive mentions from other trusted sources.
Get your business listed on top local business citations, local blogs, local events, etc.
There is a lot of work that goes into this part of the SEO pipeline. The main thing here is to create shareable assets. Also, you need to work on providing great experiences for your customers. Off-site campaigns can bring in a lot of local traffic to your business.

9. Outreach to Other Pest Control Professionals

A while ago, the brand-building was a singular experience—your brand against all your competitors. But today, the collaborative branding experience is a lot more prevalent.
Brands are working together to achieve better results. It is the new normal today. And for local SEO, these types of collaborations are becoming increasingly popular.
For instance, the businesses are breaking barriers by collaborating for Webinars, co-blogging, podcasts, etc.
However, this is not easy to get done. As pest control is a competitive niche, there are not many people willing to cooperate.
The secret is to offer them a deal that has a mutual benefit to both brands. Ideally, it should be something that touches on what they want to sell, as well. Putting both pain points together, you get a campaign that works for both brands’ local results.

10. Track and Compare the Results

SEO has become complex over the years. There are a lot more numbers today than there were even a year ago. It is because SEO agencies are exploring new interactions every day.
To succeed with local SEO for your pest control firm, you need to have a campaign that tracks all the niche’s important metrics.
Most pest control companies are still dependent on yellow pages. But today, more than 97% of consumers look online for pest control solutions.
Looking at the search volume for a particular location, you can imagine how cardinal to keep track of your business.
It makes digital search the clear leader when it comes to getting customers for your business.
Professional SEO agencies can deliver an intensive campaign suitable for pest control services. It will have reports of the critical metrics and rankings.

11. Collect & Manage Reviews And Testimonials

When it comes to branding today, a significant portion of it rests with social proof. That is why you have a lot of businesses adding testimonials and video reviews right on their homepage.
The customers naturally trust their fellow customers more than the marketers. Thus, testimonials influence and help them to make an easier purchase decision.
Word of mouth marketing is important for local SEO, especially when talking about pest control services.
The first thing people do when looking for a pest control service is to look online for reviews. And when they do, they are looking for other people’s testimonials and proof.
People believe what other people have to say. Trust-based marketing methods work great for local services like pest control.

12. Engage With Customers On Social Media

Social media has evolved from being just a place to connect to a place where you can get business done.
There are more than 3.78 billion people on social media. It makes it a great place to get leads for a business. And social media offers a lot of tools to optimize your business.
The tools like Buffer, Hootsuite, SproutSocial, and many more integrate all social media channels.
It has tracking and targeting tools that can help you get more information from your campaigns.
A lot of businesses are using social media to gain better results. Because the number of leads people get from social channels is much higher than traditional methods.
Another fact is that people love to engage with brands a lot more on social media. Brands can leverage this factor to get better quality business leads.
If you are running a pest control company and need help with Local SEO, drop your details here. A Local SEO expert will get in touch with you!

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