With the rise in the online community, it is pertinent to build your business presence online. To participate in this online community and stand out from the crowd, you need to take some fundamental SEO techniques.
Local SEO helps local customers find you when they enter a related search query and see your business details on the top of the SERPs. Therefore, investing time and money in local SEO can help you rely on local customers.
Google My Business has made it super easy for anyone and everyone to get found on the internet. It costs you nothing. Yes, you read that right. Creating a profile on Google My Business is free.
All you need to do is get verified as a business on Google. You can provide information that the bots need to track you online, from your business name, location, industry, reviews, etc. So, help the bots, and they will help you increase traffic.
Steps Towards Your Journey Of Google My Business:
Read: Step-by-step Setup Guide for Google My Business Set up
Helping bots is one thing, but you are there to provide value to humans. So, the bots prefer businesses that offer value to the customers in the easiest way possible.
Therefore, when you add a map to your location, it signals to the bots that you are clearing the path for potential customers.
Besides, it is essential to have consistency in your business's name, Address, Phone number, and location. Use local citation tools like Mozlocal, Brightlocal, etc., to know how accurate are your NAP details and fix the inaccurate details on shown sites.
This helps customers reach your store and avail of your services effectively.
Moreover, You Can Add The Following Information Too:
Now you know why having a map on your website is one of the wisest decisions for local SEO.
Reviews are the mouthpieces for your brand. They can have more impact on your potential customers than anything you would ever say about yourself.
So, make sure you have reviews in your favor to attract more customers.
Tips To Get Reviews:
Read: 10 Tips to Get Local Reviews for Your Business
Google Search central has laid down specific measures to keep in mind while designing a website. Responsive design means that the website's content responds to the device's size on which it is operated.
When even kids have mobile phones, it is pertinent to design mobile responsive websites, i.e., the content of your website looks pleasing on any device.
Therefore, making your site mobile-friendly is one of the best decisions for your online business. Either design a mobile-friendly website or modify your existing website using quick tools.
Tools You Can Use:
Pro Tip: Always optimize the media used on the website. This will help in the page loading speed and the overall outlook of your website.
Who doesn't like to get results to their search query without having to type/read it all?
Google Reports show that 27% of the global online population uses voice search on mobile. This is enough to substantiate that voice search is leading online businesses.
Today, if you can make voice search optimized content, then there is no way anyone can pull you down on the internet. Therefore, you need to think about what your customer can ask as a search query and form the content answering that question.
Other Valuable Tips To Make Voice Search-Friendly Content:
Tools To Find Key Phrases:
Here’s a screenshot example of how it offers keyword ideas for the word “backpacks”
Ranking on SERPs can be done organically as well as through paid advertisements. You are there to provide services and reach a larger audience; you need solid tactics.
Types of advertising for general contractors:
Leverage such platforms and place your ads wherever you can to gain the most from your online presence.
The best way to grow in any field is by building community for yourself. It could be the support you gain on the way to progress and the people working in the same industry as you.
You are a general contractor, link to others like you, and build a community that supports you no matter what.
You can leverage this community by asking the members to link to your website, which will help you acquire quality backlinks and send strong signals to Google.
Furthermore, you will establish authority by seeking support from those who have already built authority in the industry. By looking for resource pages or guest posts on other contractor blogs, you can do it.
Tools for Link Building:
Social media platforms reign the internet today. To grab potential customers' attention, you need to make a strong presence on platforms your customers enjoy using/spending most of their time on.
According to Statista, by 2025, there will be a tremendous rise in social media usage. In 2020, over 3.6 billion people were using social media worldwide, projected to increase to almost 4.41 billion in 2025.
Therefore, grabbing the audience's attention on social media is the need of the hour for all businesses.
Expand your online presence by engaging with your audience using various features such as reels, photos, videos, stories, etc.
Platforms you can use-
When it comes to on-page SEO, it is primarily about writing and placing content on the website so that it is crawlable by the bots and convenient for the users. Therefore, proper HTML formatting and other SEO techniques give your visitors a soothing user experience.
Tips for On-page SEO:
You can use the free Mozbar tool to check if the page passes on-page best practices; if not, optimize accordingly.
Tools To Use:
Read: Local SEO: On-Page Strategies for Success
It is essential to ensure that your page loads at the speed of light.
After all, no one likes to stop at a site for more than 5-10 seconds in this fast-moving world. Thus, our contractor site should load within seconds. Studies show that users feel stress-free and in control when the site loads in one second. Take a look at the below screenshot.
A contractor’s website takes 15s to load, which will annoy the users. Hence, users and search engines give the least value to sites that take more than 3s to load.
Tips To Decrease Page Load Time:
Not saying to check out the competitor's site every second of the day. But it is essential to note what is working for your competitor and what isn't.
From riding on their success tricks to learning from their mistakes, that is what a great competitor analysis helps you achieve.
Tips to follow while doing a competitor analysis:
Putting everything in place and not analyzing anything is like setting up a company without any measure for supervision.
This is why an SEO audit comes into play. SEO is an ongoing and intuitive process; you need to perform local SEO audits regularly to see where your site stands and where it needs improvement.
Tools for SEO Audit:
Local SEO focuses on local search queries, thus driving only the local traffic to your site/store. In contrast, SEO works for the site's overall visibility on a national or global level.
Contractors optimize their site using relevant keywords for local searches to attract potential customers using various tools and research.
3 Proven ways to promote your services:
You have to put SEO basics in place, and you are good to go. However, if you are still skeptical of your abilities, then look for any freelancer or agency with relevant experience in this field.
1. Optimize for Google My Business and get your business verified on Google.
2. Build Voice Search Optimized Content by working on the search intent of the content.
3. Manage your reviews by pinning the most positive feedback but never neglecting a negative one.
4. Make Your Site Responsive to let your business reach as many people as possible.
5. Add a consistent location on the Map to your store for better traction.
6. Leverage Advertising to grab the attention of the audience.
7. Facilitate Link Building by networking with people of the same industry
8. Try new Social Media trends and interact with the audience.
9. Optimize On-Page SEO by taking care of minute details of the page.
10. Increase page loading time by posting only the relevant things on your website.
11. Conduct competitor analysis and learn from their ups and downs.
12. Perform local SEO audits regularly and update the site as and when needed.
Brice has been handling marketing projects for more than 12 years and he is providing consulting services on SEO, Social Media and PPC. He has a huge expertise in working at large corporations including Accenture Interactive & PwC Digital Services.
Local SEO for Multiple Locations
Local SEO for Appliance Repair Companies
Local SEO for Pest Control Firms
Local SEO for Nonprofit Organizations
Local SEO for Roofing Contractors
Local SEO for Auto Repair Shops
Local SEO for Landscaping Companies
Local SEO for Personal Trainers
Local SEO for Ecommerce Websites
Local SEO for Enterprise Firms
Local SEO for Asphalt Paving Contractors
Local SEO for Small Businesses
Brice has been handling marketing projects for more than 12 years and he is providing consulting services on SEO, Social Media and PPC. He has a huge expertise in working at large corporations including Accenture Interactive & PwC Digital Services.
Local SEO for Multiple Locations
Local SEO for Appliance Repair Companies
Local SEO for Pest Control Firms
Local SEO for Nonprofit Organizations
Local SEO for Roofing Contractors
Local SEO for Auto Repair Shops
Local SEO for Landscaping Companies
Local SEO for Personal Trainers
Local SEO for Ecommerce Websites
Local SEO for Enterprise Firms
Local SEO for Asphalt Paving Contractors
Local SEO for Small Businesses