Local SEO Tips for Auto Repair Shops

Are you finding it hard to find customers for your local auto repair shop?
Local SEO can help you get noticed and bring an organic stream of interested customers your way.
Remember, local SEO is better because your customers find a local auto repair shop nearby. Failing to realize this is the #1 reason your SEO strategy fails repeatedly.
So, let's get started.

1. Create a Google My Business Listing

It's no secret that Google is the ultimate leads-generating machine. Optimizing your Google listing is one of the most effective ways to rank higher on Google Maps and appear in search results.
To create a Google listing, you need a Google My Business account. Once you add the information to your dashboard, it will be visible in Google search results, Google search knowledge panel, and Google Maps.
Read: Benefits of a Google My Business
Here’s how all your competing auto repair shops show up along with your Google maps.
Thus, simply creating a listing won't help your auto repair shop. You need to optimize it to reach your audience.
Here Are Some Tips To Optimize Your GMB Listing:

  • Provide accurate and up-to-date information.
  • Include hours of operation, your services, payment methods, and of course, plenty of images from your shop.
  • Publish posts announcing major events on your Business Listing through the GMB dashboard.

2. Get Reviews From Your Customers

Getting your happy customers to review your auto repair shop doesn't only help with local SEO and business listing and encourages other people to use your auto repair services.
A survey reveals that 85% of customers believe online reviews as much as personal recommendations from friends and family. Take a look at the below screenshot of customer reviews that genuinely help users and businesses.
But getting your customers to write reviews can be a tough task. So, here are some tips for collecting customers reviews for your local business:

  • After a customer uses your service, send an email or text. However, it is essential that you thoroughly screen your prospective customers to ensure that you are not approaching unhappy clients.
  • Thank them and ask for the review in person just after they have used your services.
  • If you receive negative reviews, respond to them professionally and address them.

3. Be Clear About Service And Their Cost

Imagine seeing $200 for an oil change on Google My listing or website, only to find out the real cost is $700. Such behavior will not only tarnish your auto shop's reputation but will also damage its trust in customers.
Take a look at the below screenshot and think about how it would impact your decision if you come across this shop?
That's why it's so important to be clear about your services and costs in all your listings, websites, and social media.
Here Are Some Tips To Avoid When Communicating About Your Auto Repair Costs And Service:

  • List out all the things that each of your repair services includes.
  • If you cannot determine exact prices, add the starting prices of all your services and products. This will help your customers know what to expect when using your repair services.

4. Post on Social Media

The importance of social media in local SEO for auto repair shops often goes unnoticed. It's because the relationship between social media and SEO hasn't always been clear.
But, when half of the consumers use social media to research products and services, you cannot ignore the importance of social media. Below screenshot is an example of the same. The users like to connect with their service provider and keep a tab on them for relishing their content, offers, and others.
Additionally, social media frequently appears on the first page of Google searches. Therefore, using social media strategically for your auto repair shop can have many advantages.
Here Are Some Tips For Using Social Media For Local SEO Of Auto Repair Shops:

  • When opening a social media account, be sure to fill out all information fields.
  • Craft your bio with your target audience in mind and optimize it for keywords.
  • Since most users use Google Maps to track businesses, don't forget to add your business location to your social media profiles.

5. Optimize for local keywords

Your keywords should match what local users are searching for since they will be the ones who will be using your repair services. Doesn't it?
How can you find relevant local keywords?
Many keyword research tools, both free and paid, are available in the market to help you find local keywords.
One of them is Google's keyword planner. It provides keywords based on specific locations. Here’s a screenshot of how it shows the result. Additionally, it shows the accurate search volume if you run the google ads.
Other popular tools are Semrush, Ahrefs, Ubersuggest, etc.
Here Are Some Tips For Setting Up Your Auto Repair Shop For Success Using Local Keywords

  • Add keywords to the Website title. For example, 'auto repair shop in Chicago'.
  • Include them in meta descriptions.
  • Add them to Google my business listings
  • Use it in your social media profile and captions.

6. Keep the Website Updated With the Latest Information

You might ask, "Why do I need a website if I don't offer any digital services?". In reality, a website is the first step to a successful SEO strategy.
A website acts as a major ingredient in SEO strategy. Think of it as a jet. Without a runway, it will crash. The same thing happens with websites. Without a website, you will most definitely crash sooner or later.
And that's why websites play an important role in local SEO for Auto repair shops.
Tips to Optimize Your Auto Repair Website For Local SEO:

  • Add Location-Specific Pages: Create location pages if you have an auto repair shop at more than one location. Here’s a screenshot of the auto shop webpage that’s exclusively created to rank in Nebraska state.
    These pages will help customers locate your business' information, such as email addresses, addresses, and contact numbers for different locations.
  • Ensure Your Website is Mobile-Friendly: Google won't rank non-responsive sites on the first website. So, it's necessary to make your site mobile-friendly. Use Google's mobile-friendly test tool to determine whether your site is mobile-friendly.

7. Gain Local Backlinks

To begin with, what is a backlink?
It is simply a link from one website to another. Search engines interpret backlinks as signs that other websites value your business, which is essential for local SEO strategies.
Consider backlinks a vote of confidence. When multiple web pages link to your website page, search engines take this as a signal that you are an expert.
The Following Tips Will Help You Get High-Quality Local Backlinks As An Auto Repair Shop:

  • Ask a blogger or an influencer in your area to do a feature on your auto repair business. Influencers and bloggers are well known in the community, so these backlinks can help you get more attention online. Use search engines or any tools like Buzzsumo and find the local blogs and bloggers from where you can request linkbacks.
  • If you think your auto repair store aligns with the content of a newspaper or magazine, you can reach out to them to consider your business for spotlight sections.

8. Improve NAP Consistency

NAP stands for name, address, and phone number. These three are critical details of every business.
NAP is a ranking factor for local SEO. This is because search engines want to present users with accurate results specific to users' location.
The search engines aim to provide exact match results when users type in the location. NAP lets them know where your business is located and whether it can be geo-targeted.
Here Are Some Tips to Keep Your NAP Consistent:

  • Ensure your NAP details are the same across all platforms. This means with the same name, same spelling, and same format. You can use free Mozlocal to check for platforms to be updated with your latest NAP.
  • Abbreviations are extremely tempting, especially if you are well known locally. But you should avoid using them since search engines only recognize your official business name.
  • Updating NAP is critical for local SEO. Since users visiting old addresses or ringing old telephone numbers are losing business!

9. Create Local Content

If you want to move up the local SEO rank, you need content.
However, unique content isn't enough for local SEO. It must be local. To put it differently, become a local content generator. Create local through blogs, infographics, or cover events as shown below.
Since few people target those keywords, content is extremely effective for ranking local keywords with low competition.
The Following Tips Will Help You Create Local Content For Your Auto Repair Shop:

  • FAQ pages: These are simple, yet many local businesses neglect them. By simply answering the most common queries of your customers, you can lead to generating FAQ pages.
  • Write blogs- If you compete with other local auto repair shops, having an updated blog post will help you tons. Any idea where to start? You could make a pricing guide for all auto repair services, announce important updates, talk about new products, or form a beat guide.

10. Take Advantage Of Online Business Directories

Many people survey online business directories to locate businesses. As a result, online business directories are pretty helpful in improving your business visibility and SEO.
Popular online business directories include Yelp, Yellow Pages, MapQuest, etc. Take a look at the below screenshot to see that even ranking on top business directories is crucial for businesses.
Tip To Keep In Mind While Registering For Online Business Directories:

  • Keep your listings consistent across all the directories.
  • Your listing should include a business name, email and phone number, a backlink to your business, and a thoughtful description of your company.

Frequently Asked Questions

Q1. Why Is Local SEO Important For Auto Repair Shops?

Since you are competing with the national automobile brands but not serving the national audience, local SEO will help you attract only local customers who will use your services.

Q2. How Do I Find Local Keywords?

To find local keywords for your auto repair shop, you can use keyword research tools like Google Keyword planner, Semrush, Ahrefs, and Ubersuggest. These tools will help you find keywords based on your shop's location.

Q3. Is It Necessary To Have A Website For My Local Auto Repair Shop?

A website plays a key role in SEO, even if it isn't necessary. Without one, you will eventually fall behind. The website is also helpful for incorporating local keywords, writing local content, and adding local service pages for better search engine positioning.

Key Takeaways

  • Keep your business listings and websites updated with current information.
  • Garner reviews from happy clients since reviews encourage others to use your service.
  • Post on social media regularly as your profile can rank on the first page of Google.
  • Be clear about what your services include and how much they cost.
  • Create content to help your site rank higher on search engines.
  • Research and optimize your website and Google My Business listing for local keywords.
  • Register for online directories to improve visibility.

Rank Your Website


Joseph Schneider

He has spent more than 12 Years strategizing and executing SEO campaigns. He is interested in writing Digital-marketing, PPC, and Social Media Marketing related topics.

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