Local SEO Tips for Flooring Companies


Your flooring store can gain a lot more business if it appears on the first page of Google searches. Local SEO helps you save on marketing costs.
Invest in local SEO to get your store or business featured among the top listings. Your store appears on top when someone in your area searches for flooring solutions.

Top 12 Local SEO Strategies for Flooring Contractors/Companies

1. Optimize Your Google My Business (GMB) Listing

Google My Business listings are the first to appear for any local search. These are most useful as they give a quick snapshot of the business. It provides ratings, phone numbers, and reviews without any further clicks. This makes it easy and fast for people to reach the company instantly.
Hence, optimizing your Google My Business page is excellent for boosting your local SEO rankings. Ensure that you include accurate information about your business to help people reach you.
For example, See how this flooring company has added many details, including their address, opening/closing hours, photos, phone number, and more.
Here are our top tips for Google My Business:

  • Verify and claim your business online. Share verification details asked by Google and validate them to claim your company.
  • Complete your online profile. Fill in as many details about your business as possible. This includes addresses, phone numbers, emails, landmarks, etc.
  • Select relevant categories that best suit your business.

2. Follow Mobile-first Approach

Mobile searches have almost doubled in the last few years. This is more so in the case of local searches for products and services.
Your website looks and works on mobile is important for a good customer experience. It also has a direct bearing on your local SEO ranking.
Along with the site look and feel, the speed of your site on a mobile device is also a key ranking factor.
Have a look at this mobile responsive design of a flooring company.
There are many tools to optimize your site for mobile. Here are our picks:

3. Focus on Review Management

People look for product ratings and reviews before making a purchase. This makes reviews an essential part of any sales funnel. It also forms a vital ranking factor for your business.
Reviews influence searchers. Hence, how you curate and manage reviews goes a long way in Local SEO dominance.
You must have a review management strategy.
Provide incentives and guide customers to leave reviews. Engage with people who leave negative reviews to mend issues that are easy to fix. These tactics are vital to improving customer trust and loyalty.

Related : Reviews & Its Role in Local SEO

For example, See how this flooring company in Arkansas has gained many positive ratings from customers.
Here are a few other tips for managing reviews:

  • Showcase the best reviews prominently on your website.
  • Set up a monitoring system to regularly track reviews.
  • Respond to every review, regardless of its impact on your business. It builds customer confidence.

4. Get Technical on SEO

A lot goes into a solid Local SEO strategy. This includes content, visual media, and technical aspects. Most companies don't pay much heed to the technical side of things. It's as crucial as content for local SEO.
You should optimize your website for robust code to perform fast and stable. A well-coded website optimized for technical SEO makes a huge difference to your Local SEO efforts.
There are many tools and tactics for technical SEO or on-page SEO.
Here are our top tips:

  • Run a crawl test with a tool like Screaming Frog on all your site pages. Look for errors such as broken links, duplicate pages, and more.
  • Look for broken internal links and any broken outbound links and fix them.
  • Secure your site with HTTPS protocol. You can use online SSL tools to check HTTPS.

Have a look at the SSL certificate for our website.

5. Create Engaging Blogs

Many people read blog content while researching a purchase. Blogs can be informative and help with purchase decisions.
Using top keywords in your blogs is one of the oldest SEO tricks in the playbook. It is easy to index blogs. They are great for Local SEO and engaging customers.
For example, a blog on the "Tips to keep your floor clean" blog is helpful and relevant. It also gets you to rank higher in local searches when people use those keywords together.
Have a look at these blogposts from a flooring company.
Use the following tips to get the most of your blog content:

  • Use your city and neighborhood name in the blog content naturally.
  • Write about local events and happenings to get more local hits.
  • Sponsor local events such as concerts or sports events. This gets you more visibility.

6. Maintain Consistent NAP Across Web

Name, Address, and Phone number (NAP) are vital for SEO rankings. It helps people find your business fast in local searches. These details must be consistent across the board. Not only on your website but other directories or places where your business is listed.
Google uses NAP details from across the web to cross-reference your business as legit. Discrepancies in NAP data can potentially lower your SEO scores. Track all instances of your business NAP data and maintain consistency.
For example, See how this flooring company maintains a consistent NAP across multiple listings.
Here we list a few tools that can help:

  • Moz Local: Manage all your NAP listings and do a lot more with this great tool suited for small and medium businesses.
  • Yext: Do NAP updates seamlessly while protecting your accounts from unauthorized changes.
  • BrightLocal: Manage NAP listings and more from 3 to over 100 locations.

7. Share Flooring Images and Videos

One way to push people into a call to action is to show them that your business is credible.
A local search that shows your business details and pictures of your work or offices builds confidence in customers. It shows that you are committed to your business and actively respond to customers. It encourages people to dial your number or email you to enquire.
See how this flooring company in Fort Worth is promoting its products on Facebook.
We Share A Few Proven Tips That Can Get You More Leads

  • Post pictures of your offices. This shows that you are an actual entity.
  • Share videos and images of the latest flooring work in the area. Attractive work draws instant attention from prospective clients.
  • Share only genuine pictures you have taken. Do not share copyright or stock photos.

8. Create Separate Pages for New Locations

More than 40% of all Google searches are for local information.
You are missing out on leads if your website does not include detailed information about your local business. It becomes even more vital when you operate in multiple locations. This could be in two areas in the same city or different locations across cities.
See how this flooring company has created separate pages to target multiple locations for every location.
Whatever the case, you must create local content for every location you serve.
Here are a few tips for doing it right to get maximum traffic and leads:

  • Mention the city and neighborhood in key location pages such as title, headers, and description.
  • When creating separate location pages, keep the content unique. Add more local information on each page, such as events and valuable information. Swapping the same content with a new location name is considered duplicate content by Google.

9. Work On Quality Link Building

Backlinks are the backbone of Local SEO. They drive relevant and local referral traffic to your website.
Your credibility with Google and customers increases when sites with good reputations link to your content. Work on building quality backlinks from local sites with authority.
Backlink building involves many tactics and strategies. It requires you to manually reach out to other site admins and bloggers with authority. It's not always easy but pays off in the long run.
Here We List A Few Top Strategies For Quality Backlink Building:

  • Create backlinks from your content on social media profiles.
  • List yourself on local business directories to earn quality backlinks.
  • Build connections with local press and popular local blogs. An article that features your company linking back to your site is great.

10. Get on Social Media

If you are a local business and not yet on social media, you are missing out. Social media has emerged as a solid platform to promote products and services. Everyone from small startups to enterprise companies has a social presence these days.
Engaging posts on social media help in many ways:

  • They give you a chance to include your high-target keywords.
  • More shares of your content bring brand loyalty and awareness.
  • Your content on social media can be used as a backlink.

Follow some of these tips to boost your Local SEO with social media:

  • Sign up on top platforms such as Facebook, Instagram, and LinkedIn.
  • Post regularly and use your top keywords. Create engaging posts about your products and general topics of local interest.
  • Get social media influencers to share your posts for higher reach.

See how this flooring company in Dallas uses its Pinterest and Instagram profile to promote its business.
Have a look at their Pinterest profile.

11. Engage with Community

Word of mouth in local circles has helped businesses grow for centuries.
People trust recommendations from the people they know. Brand awareness is vital to get people in your local circles to know you. This can happen only when you engage more with the local community.
Your presence or mention of community events or issues shows that you are rooted in it. It instills trust and loyalty.
Use one of these strategies to leverage community engagement as a way to grow your business:

  • Sponsor local events. This could be a charity, sports, or outreach event. Your name on banners gets brand recognition.
  • Blog and talk about local events and issues. Avoid trying to push your product in these general articles.
  • Engage with other top bloggers and influencers in the community. They can help spread the good word about your business.

12. Track Key Metrics

None of your local SEO efforts are good if you don't track their performance. Come up with a plan to measure Local SEO campaigns.
Start by making a list of the key metrics that indicate Local SEO success. Next, gather data of these metrics before, during, and after a campaign. Analyze your findings to identify gaps in your strategy and work on them.
Here is a screenshot from Google analytics showing the key metrics like "Traffic channel". "sessions by country", "Time on site" and more.
You can use many free and premium tools to track a wide range of local SEO metrics. Here are our favorites:

  • Google Analytics: This is a free tool that gives you plenty of insights about site traffic, clicks, and more.
  • Ahrefs: Audit site for issues, track your ranks daily and do a lot more with its host of premium features.
  • Moz Pro: Use the rank tracking and custom reports feature to extract a wide range of reports.

13. Build Local Citation Links from Authoritative Sites

Here Is a List of Authoritative Citations in the Web

  • Yelp: Yelp is a crowdsourced local business review site. You can get authentic reviews about local businesses. It is one of the most popular review sites.
  • Expertise: Expertise reviews professionals across several industries in the US. It's a great site to verify the credentials of a person or company.
  • Houzz: It's a one-stop-shop for everything housing. You can find business reviews here. Use the site to locate contractors or buy home accessories and hardware.
  • Angi: Angi lets local home maintenance businesses place Ads on their platform. Reviews by verified users help you choose the best company for your home.
  • BBB: Better Business Bureau is a watchdog for businesses in the USA. It safeguards customer rights. It holds firms accountable for untruthful ads.
  • Apple Maps: It is a default web mapping service by Apple for iOS devices. It provides useful listings about local businesses and utilities in every state.
  • Home Advisor: It is a site that connects contractors with homeowners who may need repair and maintenance services. It's a reliable site with great reviews.
  • Thumbtack: It is an online directory to find a host of home services in the USA. Hire local service providers for just about anything.
  • Bing Places: Bing lets you manage your business listing on the Bing search engine. It lets you add contact information and other details.
  • Manta: Manta is a popular business directory for local businesses. Listing your business here makes it easy for people nearby to find you.
  • FourSquare: Four Square city guides help people find local businesses quickly. You can search for all types of companies in every city in the USA.
  • Waze: Waze is a popular carpool service spread across hundreds of cities. It helps reduce traffic on the streets while connecting people.

FAQs on Local SEO for Flooring

Q1. How Much Does Local SEO Cost?

The cost for Local SEO for your flooring company will vary. It depends on the services you choose. Enquire with your agency about a plan that serves your needs and is also within your budget.

Q2. How Long Does It Takes to See the Results?

Local SEO results take time. Do not expect to see meteoric results in just a few days. A good campaign will show results in 2-3 months, although sometimes it could take several months.

Q3. What's Included in Your Local SEO Package?

Look for a few things in your Local SEO plan. It must include On-page optimization, Google My Business updates, and keyword research. Optional items may consist of the creation of videos and managing social media.

Key Takeaways

  • Invest in Local SEO if you want your flooring business to thrive.
  • Local SEO is the most cost-effective and long-term solution to gain qualified leads.
  • Local SEO brings brand awareness and client loyalty that positions you as a leader in your domain.
  • Interview more than one agency to find the right fit for services and pricing.
  • A well-executed SEO campaign brings more traffic and eventually more sales.
  • Be patient with Local SEO. Research and understand the latest trends and best practices. Do not expect quick results.
  • Hard work and close monitoring are essential to Local SEO success.

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